Global Wine Market Growth, Share, Size, Trends and Forecast (2025 - 2031)

By Product;

Still Wine, and Sparkling Wine.

By Price Range;

Economy, Mid-Range, Premium, and Luxury.

By Packaging Type;

Bottles, and Cans.

By Distribution Channel;

Food Service, and Retail.

By Geography;

North America, Europe, Asia Pacific, Middle East and Africa and Latin America - Report Timeline (2021 - 2031).
Report ID: Rn278085423 Published Date: March, 2025 Updated Date: April, 2025

Introduction

Global Wine Market (USD Million), 2021 - 2031

In the year 2024, the Global Wine Market was valued at USD 458,822.82 million. The size of this market is expected to increase to USD 660,825.50 million by the year 2031, while growing at a Compounded Annual Growth Rate (CAGR) of 5.4%.

The global wine market has witnessed robust growth over the past few decades, driven by rising consumer demand, evolving drinking habits, and the increasing appreciation of fine wines across different regions. Wine consumption is no longer limited to traditional wine-producing countries like France, Italy, and Spain. The expanding middle class in emerging markets, particularly in Asia, has fueled the global wine industry’s diversification, as consumers explore new varieties, labels, and wine experiences. The wine market is expected to continue its upward trajectory due to increasing per capita consumption, the growing popularity of wine tourism, and the continuous emergence of innovative wine offerings.

One of the key trends shaping the global wine market is the growing shift towards premium and luxury wines. As consumers become more knowledgeable and discerning, there is an increasing preference for high-quality wines, including organic, biodynamic, and sustainable varieties. The demand for wines with unique attributes, such as low sugar content or reduced alcohol, has also been on the rise, as health-conscious consumers seek more balanced and natural alternatives. Additionally, the growth of e-commerce platforms has transformed the way wine is bought and sold, allowing consumers to access a wider selection of wines from various regions globally, further contributing to market expansion.

The global wine industry is also experiencing significant shifts due to climate change, which impacts grape cultivation and wine production. Wine producers are adapting to changing weather patterns by exploring new wine-growing regions and adopting more sustainable farming practices. Countries like Australia, the United States, and South Africa are innovating with advanced viticulture techniques and leveraging technology to improve production efficiency. At the same time, traditional wine regions are increasingly investing in sustainable practices and shifting towards eco-friendly packaging options to appeal to environmentally conscious consumers.

However, the wine market faces challenges, including fluctuating wine prices, evolving regulatory standards, and the rising popularity of alternative alcoholic beverages such as craft beer and spirits. The global wine industry must navigate the complexities of trade tariffs, production costs, and shifting consumer preferences to remain competitive. Despite these challenges, the wine market is poised for long-term growth, driven by an increasing focus on quality, sustainability, and new market opportunities. As the industry adapts to both global economic shifts and regional trends, it is expected to remain a significant player in the global alcoholic beverage sector.

  1. Introduction
    1. Research Objectives and Assumptions
    2. Research Methodology
    3. Abbreviations
  2. Market Definition & Study Scope
  3. Executive Summary
    1. Market Snapshot, By Product
    2. Market Snapshot, By Price Range
    3. Market Snapshot, By Packaging Type
    4. Market Snapshot, By Distribution Channel
    5. Market Snapshot, By Region
  4. Global Wine Market Dynamics
    1. Drivers, Restraints and Opportunities
      1. Drivers
        1. Growing consumer preference for premium and organic wines
        2. Increasing demand for wine in emerging markets
        3. Rising popularity of wine tourism and events
      2. Restraints
        1. High taxation and regulations on alcohol
        2. Impact of climate change on grape production
        3. Intense competition from other alcoholic beverages
      3. Opportunities
        1. Expanding product variety, including non-alcoholic and low-alcohol wines
        2. Innovation in packaging and sustainable production methods
        3. Increasing popularity of wine pairings with food and culinary experiences
    2. PEST Analysis
      1. Political Analysis
      2. Economic Analysis
      3. Social Analysis
      4. Technological Analysis
    3. Porter's Analysis
      1. Bargaining Power of Suppliers
      2. Bargaining Power of Buyers
      3. Threat of Substitutes
      4. Threat of New Entrants
      5. Competitive Rivalry
  5. Market Segmentation
    1. Global Wine Market, By Product, 2021 - 2031 (USD Million)
      1. Still Wine
      2. Sparkling Wine
    2. Global Wine Market, By Price Range, 2021 - 2031 (USD Million)
      1. Economy
      2. Mid-Range, Premium
      3. Luxury
    3. Global Wine Market, By Packaging Type, 2021 - 2031 (USD Million)
      1. Bottles
      2. Cans
    4. Global Wine Market, By Distribution Channel, 2021 - 2031 (USD Million)
      1. Food Service
      2. Retail
    5. Global Wine Market, By Geography, 2021 - 2031 (USD Million)
      1. North America
        1. United States
        2. Canada
      2. Europe
        1. Germany
        2. United Kingdom
        3. France
        4. Italy
        5. Spain
        6. Nordic
        7. Benelux
        8. Rest of Europe
      3. Asia Pacific
        1. Japan
        2. China
        3. India
        4. Australia & New Zealand
        5. South Korea
        6. ASEAN (Association of South East Asian Countries)
        7. Rest of Asia Pacific
      4. Middle East & Africa
        1. GCC
        2. Israel
        3. South Africa
        4. Rest of Middle East & Africa
      5. Latin America
        1. Brazil
        2. Mexico
        3. Argentina
        4. Rest of Latin America
  6. Competitive Landscape
    1. Company Profiles
      1. E. & J. Gallo Winery
      2. Constellation Brands
      3. The Wine Group
      4. Treasury Wine Estates
      5. Vina Concha y Toro
      6. Pernod Ricard
      7. Castel Group
      8. Accolade Wines
      9. Grupo Peñaflor
      10. Caviro
      11. Trinchero Family Estates
      12. Viña San Pedro
      13. Diageo
      14. Fetzer Vineyards
      15. Henkell & Co. Sektkellerei
  7. Analyst Views
  8. Future Outlook of the Market