Global Veterinary Ultrasound Market Growth, Share, Size, Trends and Forecast (2025 - 2031)
By Technology;
Digital Imaging Technology, Analog Imaging Technology and Contrast Imaging Technology.By End-User;
Veterinary Clinics, Veterinary Hospitals and Others.By Geography;
North America, Europe, Asia Pacific, Middle East and Africa and Latin America - Report Timeline (2021 - 2031).Introduction
Global Veterinary Ultrasound Market (USD Million), 2021 - 2031
In the year 2024, the Global Veterinary Ultrasound Market was valued at USD 421.91 million. The size of this market is expected to increase to USD 621.93 million by the year 2031, while growing at a Compounded Annual Growth Rate (CAGR) of 5.7%.
The global veterinary ultrasound market has undergone significant growth over the past few years and is poised for continued expansion in the foreseeable future. From 2021 to 2031, the market is expected to experience robust growth in terms of revenue, driven by several key factors. One such factor is the increasing adoption of pets worldwide, leading to a rise in demand for advanced veterinary medical equipment and services, including ultrasound imaging.
Technological advancements in veterinary ultrasound systems are also contributing to market growth. Manufacturers are continuously innovating to develop more compact, portable, and user-friendly devices that offer improved imaging capabilities and diagnostic accuracy. These advancements allow veterinarians to conduct diagnostic procedures more efficiently and accurately, resulting in better treatment outcomes for animals.
The growing awareness about animal health and welfare among pet owners and the veterinary community is fueling the demand for diagnostic imaging modalities like ultrasound. Early detection of diseases and abnormalities through ultrasound examinations enables timely interventions and enhances the overall quality of care for animals.
Favorable government initiatives and investments in animal healthcare infrastructure in emerging economies are expected to bolster market growth during the forecast period. These initiatives aim to improve access to veterinary services, including diagnostic imaging, in rural and remote areas, thereby driving the adoption of ultrasound equipment.
The global veterinary ultrasound market is poised for significant expansion in the coming years, driven by factors such as increasing pet ownership, technological advancements, growing awareness about animal health, and supportive government initiatives.
Global Veterinary Ultrasound Market Recent Developments
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In November 2022, Advanced Veterinary Ultrasound (AVU), a Division of Advanced Ultrasound Systems, and Draminski SA, a manufacturer of quality point-of-care ultrasound (POCUS), partnered to provide feature-rich systems to the veterinary market. Through the agreement, AVU is authorized to market, sell, and service the line of portable ultrasound systems Draminski offers, such as the Draminski Blue, iScan2, and iScan Mini systems.
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In August 2022, GM Medical, a specialist in distributing medical equipment, partnered with Butterfly Network to distribute the iQ+ Vet to veterinarians in Denmark, Sweden, Norway, and Finland. The iQ+ Vet is the second generation of Butterfly's veterinary ultrasound device and brings sharper imaging
Segment Analysis
The global veterinary ultrasound market report provides a comprehensive analysis of various segments within the industry, offering valuable insights into key trends and drivers shaping its growth trajectory. One significant aspect of the segment analysis revolves around the categorization of veterinary ultrasound devices based on technology, application, and end-user.
Firstly, the report delves into the segmentation based on technology, highlighting the various types of ultrasound devices available in the market. This may include traditional ultrasound systems, portable or handheld devices, and advanced imaging modalities such as Doppler ultrasound. Each technology segment is evaluated based on factors such as imaging quality, portability, ease of use, and compatibility with different animal species.
The analysis focuses on the application-specific segments within the veterinary ultrasound market. This entails examining the diverse range of veterinary procedures and diagnostic imaging requirements across different animal species. Applications may vary from small animal imaging (such as dogs, cats, and exotic pets) to large animal imaging (including horses, cows, and livestock). Additionally, specific clinical applications such as obstetrics, cardiology, orthopedics, and oncology are also explored within this segment.
The report provides insights into the end-user segmentation of the veterinary ultrasound market. This involves identifying the primary stakeholders and purchasers of veterinary ultrasound equipment, including veterinary clinics, hospitals, diagnostic laboratories, research institutions, and animal breeding facilities. Understanding the preferences and requirements of each end-user segment is crucial for manufacturers and service providers to tailor their offerings and marketing strategies effectively.
By conducting a detailed segment analysis, the global veterinary ultrasound market report enables stakeholders to gain a comprehensive understanding of the market dynamics, identify growth opportunities, and formulate informed business decisions.
Global Veterinary Ultrasound Segment Analysis
In this report, the Global Veterinary Ultrasound Market has been segmented by Technology, End-User and Geography.
Global Veterinary Ultrasound Market, Segmentation by Technology
The Global Veterinary Ultrasound Market has been segmented by Technology into Digital Imaging Technology, Analog Imaging Technology and Contrast Imaging Technology.
The global veterinary ultrasound market exhibits a diverse landscape of technologies catering to various imaging needs across the veterinary healthcare spectrum. Segmentation by technology offers valuable insights into the different types of ultrasound systems driving market growth.
Traditional ultrasound systems represent a significant segment within the market, offering standard imaging capabilities for a wide range of veterinary applications. These systems utilize conventional transducer technology and imaging modalities to visualize anatomical structures and assess organ function in animals.
Portable or handheld ultrasound devices have gained traction in recent years, particularly in point-of-care settings and field applications. These compact and lightweight systems offer flexibility and convenience, enabling veterinarians to perform imaging procedures efficiently in diverse clinical environments. Their portability makes them especially suitable for use in remote or rural areas where access to traditional imaging equipment may be limited.
Advanced imaging modalities such as Doppler ultrasound play a crucial role in the diagnosis and management of complex veterinary conditions. Doppler technology allows for the assessment of blood flow dynamics, making it invaluable in cardiology, vascular imaging, and obstetrics. These advanced systems offer enhanced diagnostic capabilities and are increasingly being integrated into veterinary practices seeking to provide comprehensive care to their patients.
Segmentation by technology underscores the diverse array of ultrasound solutions available to veterinarians worldwide. From traditional systems to portable devices and advanced imaging modalities, each technology segment contributes to the advancement of veterinary medicine and enhances the quality of care provided to animals. As technology continues to evolve, the veterinary ultrasound market is poised for further innovation and growth in the years to come.
Global Veterinary Ultrasound Market, Segmentation by End-User
The Global Veterinary Ultrasound Market has been segmented by End-User into Veterinary Clinics, Veterinary Hospitals and Others.
In the global veterinary ultrasound market, segmentation by end-user provides valuable insights into the diverse stakeholders driving demand for ultrasound equipment and services. Understanding the specific needs and preferences of different end-user segments is crucial for manufacturers and service providers to effectively target their offerings and tailor their marketing strategies.
Veterinary clinics and hospitals represent the largest end-user segment within the market. These facilities utilize ultrasound equipment for a wide range of diagnostic imaging procedures, including routine wellness exams, diagnostic evaluations, and treatment monitoring. Veterinary professionals rely on ultrasound technology to visualize internal structures, assess organ function, and guide interventional procedures, thereby enhancing the quality of care delivered to animal patients.
Diagnostic laboratories and imaging centers also constitute a significant end-user segment in the veterinary ultrasound market. These facilities provide specialized diagnostic services to veterinary practitioners, offering advanced imaging capabilities and expertise for interpreting ultrasound scans. Veterinary diagnostic laboratories play a crucial role in disease diagnosis, treatment planning, and research, driving the demand for high-quality ultrasound equipment and services.
Research institutions and academic centers are important end-users of veterinary ultrasound technology. These institutions conduct research studies, clinical trials, and educational programs focused on advancing veterinary medicine and improving animal health outcomes. Ultrasound imaging plays a vital role in veterinary research, enabling scientists to investigate disease mechanisms, develop new treatment modalities, and train future generations of veterinary professionals.
Segmentation by end-user highlights the diverse array of stakeholders contributing to the growth and development of the global veterinary ultrasound market. From veterinary clinics and hospitals to diagnostic laboratories and research institutions, each end-user segment plays a unique role in driving demand for ultrasound technology and shaping the future of veterinary healthcare. As the market continues to evolve, understanding the specific needs and preferences of different end-user segments will be essential for market players to capitalize on emerging opportunities and foster long-term success.
Global Veterinary Ultrasound Market, Segmentation by Geography
In this report, the Global Veterinary Ultrasound Market has been segmented by Geography into five regions; North America, Europe, Asia Pacific, Middle East and Africa and Latin America.
Global Veterinary Ultrasound Market Share (%), by Geographical Region, 2024
The global veterinary ultrasound market share across geographical regions provides a nuanced understanding of the distribution of market activity and demand across different parts of the world. In the 2024, the market exhibited varying levels of adoption and growth across different regions, influenced by factors such as economic development, pet ownership trends, regulatory landscape, and technological advancements.
North America traditionally commands a significant share of the global veterinary ultrasound market. The region is characterized by a high level of pet ownership, advanced veterinary healthcare infrastructure, and a strong emphasis on preventive medicine. In 2024, North America likely maintained its leading position in the market, driven by robust demand for veterinary ultrasound equipment and services from veterinary clinics, hospitals, and diagnostic laboratories across the United States and Canada.
Europe is another key geographical region contributing to the global veterinary ultrasound market share. The region boasts a well-established veterinary healthcare sector, characterized by a dense network of veterinary clinics, research institutions, and diagnostic facilities. In 2024, Europe likely held a considerable market share, supported by increasing investments in advanced imaging technologies, growing pet population, and rising awareness about animal health and welfare across countries such as Germany, the United Kingdom, France, and Italy.
Asia Pacific is emerging as a significant growth engine for the global veterinary ultrasound market, fueled by factors such as rapid urbanization, expanding pet ownership, and improving veterinary infrastructure in countries like China, Japan, India, and Australia. In 2024, Asia Pacific likely witnessed robust market growth and an expanding market share, driven by increasing adoption of veterinary ultrasound technology, rising disposable incomes, and a growing focus on pet healthcare services in urban centers.
The distribution of veterinary ultrasound market share across geographical regions reflects the dynamic nature of the global veterinary healthcare landscape, with different regions contributing to market growth and innovation in unique ways. As the market continues to evolve, understanding regional dynamics and tailoring strategies to specific market conditions will be essential for market players to capitalize on growth opportunities and sustain long-term success.
Market Trends
This report provides an in depth analysis of various factors that impact the dynamics of Global Veterinary Ultrasound Market. These factors include; Market Drivers, Restraints and Opportunities Analysis.
Drivers, Restraints and Opportunity Analysis
Drivers:
- Pet ownership trends
- Technological advancements
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Increasing awareness about animal health-The global veterinary ultrasound market is witnessing a notable surge, propelled by increasing awareness about animal health among pet owners, veterinarians, and animal welfare organizations. This heightened awareness has been instrumental in driving the demand for advanced diagnostic imaging technologies such as ultrasound in veterinary practices worldwide. Pet owners are becoming more proactive in seeking preventive healthcare measures for their animal companions, including regular health check-ups and diagnostic screenings.
Veterinarians are also emphasizing the importance of early detection and timely treatment of diseases in animals, underscoring the role of diagnostic imaging modalities like ultrasound in achieving better clinical outcomes. As a result, there has been a growing preference for veterinary ultrasound systems that offer superior imaging quality, enhanced diagnostic accuracy, and increased efficiency in clinical workflows. This trend is expected to continue driving the adoption of ultrasound technology in veterinary medicine, contributing to the growth of the global veterinary ultrasound market in the coming years.
Restraints:
- High equipment costs
- Limited access in rural areas
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Lack of skilled professionals-The current snapshot of the global veterinary ultrasound market highlights a notable challenge: the lack of skilled professionals proficient in operating ultrasound equipment in veterinary practices and clinics. Despite the advancements in ultrasound technology, there remains a shortage of trained veterinarians and technicians capable of effectively utilizing these devices for diagnostic purposes. This scarcity of skilled professionals poses a significant barrier to the widespread adoption and utilization of veterinary ultrasound equipment, thereby impacting market growth.
One of the primary reasons contributing to this shortage is the specialized training required to interpret ultrasound images accurately in veterinary medicine. Unlike other imaging modalities, such as X-rays or MRIs, ultrasound imaging relies heavily on the operator's skill and expertise to obtain high-quality images and make accurate diagnoses. However, comprehensive training programs in veterinary ultrasound interpretation are not widely available, leading to a limited pool of qualified professionals in the field.
Addressing the shortage of skilled professionals in veterinary ultrasound requires concerted efforts from educational institutions, industry stakeholders, and regulatory bodies to develop and promote specialized training programs. By investing in the education and training of veterinarians and technicians in ultrasound imaging techniques, the industry can overcome this challenge and unlock the full potential of veterinary ultrasound technology, thereby facilitating market growth and improving the quality of care for animals.
Opportunities:
- Emerging markets
- Portable ultrasound devices
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Veterinary telemedicine-The global veterinary ultrasound market snapshot reveals a burgeoning interest in veterinary telemedicine, marking a significant evolution in how veterinary care is delivered and accessed. Veterinary telemedicine encompasses a range of remote services, including teleconsultation, teletriage, and telemonitoring, facilitated through digital platforms and communication technologies. This innovative approach enables pet owners to connect with veterinarians remotely, seeking advice, diagnosis, and treatment recommendations for their animals without the need for in-person visits to veterinary clinics.
One of the key drivers behind the growing adoption of veterinary telemedicine is the increasing demand for convenient and accessible healthcare services for pets. Pet owners, particularly in urban areas or regions with limited access to veterinary clinics, find telemedicine platforms to be a convenient alternative for seeking timely veterinary advice and guidance. Additionally, advancements in telecommunication technologies and digital health platforms have made it easier for veterinarians to remotely assess and diagnose various health conditions in animals, leading to improved patient outcomes and client satisfaction.
Pandemic has accelerated the adoption of veterinary telemedicine, as social distancing measures and lockdowns have restricted in-person interactions. Veterinary clinics have increasingly incorporated telemedicine into their practice models to maintain continuity of care while minimizing the risk of viral transmission. Looking ahead, veterinary telemedicine is poised to become an integral component of the veterinary healthcare landscape, offering pet owners greater flexibility, accessibility, and convenience in managing their animals' health and well-being.
Competitive Landscape Analysis
Key players in Global Veterinary Ultrasound Market include:
- GE Healthcare
- Xuzhou Kaixin Electronic Instrument Co., Ltd
- Esaote
- Mindray
- Samsung Medison Co. Ltd
In this report, the profile of each market player provides following information:
- Company Overview and Product Portfolio
- Key Developments
- Financial Overview
- Strategies
- Company SWOT Analysis
- Introduction
- Research Objectives and Assumptions
- Research Methodology
- Abbreviations
- Market Definition & Study Scope
- Executive Summary
- Market Snapshot, By Technology
- Market Snapshot, By End-User
- Market Snapshot, By Region
- Global Veterinary Ultrasound Market Dynamics
- Drivers, Restraints and Opportunities
- Drivers
- Pet ownership trends
- Technological advancements
- Increasing awareness about animal health
- Restraints
- High equipment costs
- Limited access in rural areas
- Lack of skilled professionals
- Opportunities
- Emerging markets
- Portable ultrasound devices
- Veterinary telemedicine
- Drivers
- PEST Analysis
- Political Analysis
- Economic Analysis
- Social Analysis
- Technological Analysis
- Porter's Analysis
- Bargaining Power of Suppliers
- Bargaining Power of Buyers
- Threat of Substitutes
- Threat of New Entrants
- Compitive Rivalry
- Drivers, Restraints and Opportunities
- Market Segmentation
- Global Veterinary Ultrasound Market, By Technology, 2021 - 2031 (USD Million)
- Digital Imaging Technology
- Analog Imaging Technology
- Contrast Imaging Technology
- Global Veterinary Ultrasound Market, By End-User, 2021 - 2031 (USD Million)
- Veterinary Clinics
- Veterinary Hospitals
- Others
- Global Veterinary Ultrasound Market, By Geography, 2021 - 2031 (USD Million)
- North America
- United States
- Canada
- Europe
- Germany
- United Kingdom
- France
- Italy
- Spain
- Nordic
- Benelux
- Rest of Europe
- Asia Pacific
- Japan
- China
- India
- Australia & New Zealand
- South Korea
- ASEAN (Association of South East Asian Countries)
- Rest of Asia Pacific
- Middle East & Africa
- GCC
- Israel
- South Africa
- Rest of Middle East & Africa
- Latin America
- Brazil
- Mexico
- Argentina
- Rest of Latin America
- North America
- Global Veterinary Ultrasound Market, By Technology, 2021 - 2031 (USD Million)
- Competitive Landscape
- Company Profiles
- GE Healthcare
- Xuzhou Kaixin Electronic Instrument Co., Ltd
- Esaote
- Mindray
- Samsung Medison Co. Ltd
- Company Profiles
- Analyst Views
- Future Outlook of the Market