Global Veterinary POC Diagnostic Market Growth, Share, Size, Trends and Forecast (2025 - 2031)
By Product;
Imaging Systems, Analyzers, and Reagents.By Technology;
Immuno & Molecular Diagnostics.By Animal Type;
Companion Animals - Dogs, Cats, Horses and Others, Livestock Animals - Cattle, Swine, Poultry and Other.By End User;
Veterinary Hospitals And Clinics, Home Care Settings and Others.By Geography;
North America, Europe, Asia Pacific, Middle East and Africa and Latin America - Report Timeline (2021 - 2031).Introduction
Global Veterinary POC Diagnostic Market (USD Million), 2021 - 2031
In the year 2024, the Global Veterinary POC Diagnostic Market was valued at USD 2,258.53 million. The size of this market is expected to increase to USD 4,128.68 million by the year 2031, while growing at a Compounded Annual Growth Rate (CAGR) of 9.0%.
The global veterinary point-of-care (POC) diagnostic market has experienced substantial growth over the past four years and is projected to continue expanding in the coming six years. This market, measured in USD millions, encompasses a wide range of portable diagnostic devices used by veterinarians to perform rapid tests and assessments directly at the point of care. The increasing demand for timely and accurate diagnostic results, coupled with advancements in veterinary medicine and technology, has fueled the adoption of POC diagnostic solutions in veterinary practice settings worldwide.
One significant driver of market growth is the rising prevalence of infectious diseases and chronic conditions in animals, necessitating rapid and on-site diagnostic capabilities to facilitate early detection and prompt treatment. POC diagnostic devices enable veterinarians to perform tests for various pathogens, including viruses, bacteria, and parasites, helping to control disease outbreaks, prevent transmission to other animals, and safeguard public health. Moreover, the growing awareness of zoonotic diseases and the One Health approach underscores the importance of POC diagnostics in veterinary medicine, emphasizing the interconnectedness of human, animal, and environmental health.
Technological advancements play a crucial role in driving market growth, with manufacturers continuously innovating to develop portable and user-friendly diagnostic platforms that offer rapid results with high sensitivity and specificity. These advancements enable veterinarians to perform a wide range of tests, including blood chemistry, hematology, infectious disease screening, and pregnancy detection, directly in the clinic or field setting. Moreover, the integration of wireless connectivity and cloud-based data management features enhances the functionality and usability of POC diagnostic devices, enabling seamless data sharing, remote monitoring, and collaborative decision-making among veterinary professionals.
The market is witnessing increasing investments in research and development to expand the application scope of POC diagnostic technologies in veterinary medicine. Emerging trends such as biomarker discovery, multiplex testing, and point-of-care imaging are expected to further drive market growth and innovation, enabling veterinarians to deliver more personalized and precise healthcare services to animals. Overall, the global veterinary POC diagnostic market is poised for robust growth, driven by the need for rapid and accessible diagnostic solutions to support preventive care, disease management, and treatment monitoring in veterinary practice settings.
Global Veterinary POC Diagnostic Market Recent Developments
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In April 2022, Zoetis launched an artificial intelligence (AI) blood smear testing tool for its Vetscan Imagyst, a multi-purpose platform that uses AI for image analysis. The platform is already used for AI digital cytology and fecal analysis for dogs and cats.
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In November 2022, Volition launched the cancer screening test, Nu.Q Vet Cancer Screening Test, in the United States and Europe through the Reference Laboratories of Heska Corporation.
Segment Analysis
The global veterinary point-of-care (POC) diagnostic market report offers a comprehensive segment analysis, providing insights into key factors driving market dynamics across various segments. One significant segment analyzed in the report is based on the type of diagnostic tests offered by POC devices. This segmentation includes rapid tests for infectious diseases, such as parvovirus, distemper, and feline leukemia, enabling veterinarians to quickly diagnose and manage disease outbreaks in animal populations. Additionally, POC devices offer tests for common health parameters like blood chemistry, hematology, and urinalysis, providing comprehensive diagnostic capabilities for assessing overall health and detecting underlying conditions in animals.
The report delves into the segmentation based on the end user of POC diagnostic devices, distinguishing between veterinary clinics, hospitals, research institutions, and specialty practices. This segmentation acknowledges the diverse needs and preferences of different end users in veterinary care settings, with veterinary clinics and hospitals representing the largest consumer base for POC diagnostic devices. These facilities rely on POC devices to perform rapid tests, monitor patient health, and make timely clinical decisions, enhancing the efficiency and effectiveness of veterinary care delivery.
The report provides insights into regional segmentation, offering a detailed analysis of market trends and dynamics across key geographic regions such as North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa. Regional analysis enables stakeholders to identify market opportunities, regulatory landscapes, and competitive landscapes specific to each region, facilitating informed decision-making and strategic planning. Additionally, the report highlights emerging market trends, growth drivers, and challenges in each region, enabling stakeholders to develop targeted marketing strategies and capitalize on growth opportunities in the global veterinary POC diagnostic market.
The segment analysis presented in the global veterinary POC diagnostic market report offers valuable insights into key market segments, trends, and growth drivers, empowering stakeholders to make informed decisions and drive business growth in this dynamic industry.
Global Veterinary POC Diagnostic Segment Analysis
In this report, the global veterinary POC diagnostic market has been segmented by animal type, end user and geography.
Global Veterinary POC Diagnostic Market, Segmentation by Animal Type
The Global Veterinary POC Diagnostic Market has been segmented by Animal Type into Companion Animals - Dogs, Cats, Horses and Others, Livestock Animals - Cattle, Swine, Poultry and Other.
The segmentation of the global veterinary point-of-care (POC) diagnostic market by animal type offers insights into the diverse needs and requirements of different animal species in veterinary care settings. One significant segment includes companion animals, such as dogs, cats, and small mammals, which represent a substantial portion of the market demand. POC diagnostic devices tailored to companion animals focus on rapid and accurate testing for common infectious diseases, including canine parvovirus, feline leukemia virus, and heartworm, enabling veterinarians to promptly diagnose and treat these conditions.
Livestock constitutes another essential segment in the veterinary POC diagnostic market, encompassing animals raised for agricultural purposes, including cattle, pigs, sheep, and poultry. POC diagnostic devices for livestock aim to support herd health management, disease surveillance, and production efficiency in commercial farming operations. These devices enable farmers and veterinarians to perform rapid tests for infectious diseases, assess reproductive health, and monitor nutritional status, contributing to improved animal welfare and farm productivity.
The market segmentation includes exotic and zoo animals, which require specialized diagnostic solutions tailored to their unique anatomical and physiological characteristics. Zoological institutions, wildlife rehabilitation centers, and exotic pet clinics rely on POC diagnostic devices to assess the health status of a diverse range of species, including birds, reptiles, amphibians, and aquatic animals. These devices enable veterinarians to perform rapid tests for infectious diseases, metabolic disorders, and environmental toxins, supporting conservation efforts and wildlife management initiatives globally.
By offering specialized diagnostic solutions for different animal types, the global veterinary POC diagnostic market addresses the multifaceted needs of veterinary clinicians, researchers, and animal care professionals working across various animal care settings. As advancements in POC diagnostic technologies continue to evolve, the market is expected to witness further growth and innovation, enabling more accessible and efficient diagnostic solutions for animals worldwide.
Global Veterinary POC Diagnostic Market, Segmentation by End User
The Global Veterinary POC Diagnostic Market has been segmented by End User into Veterinary Hospitals And Clinics, Home Care Settings and Others.
The segmentation of the global veterinary point-of-care (POC) diagnostic market by end user provides insights into the diverse stakeholders involved in the utilization of POC diagnostic devices in veterinary care settings. One significant segment includes veterinary clinics and hospitals, which represent the primary point of care for animals requiring diagnostic testing and treatment. These facilities rely on POC diagnostic devices to perform rapid tests for infectious diseases, monitor patient health parameters, and make timely clinical decisions, enhancing the efficiency and effectiveness of veterinary care delivery.
Another essential end-user segment comprises veterinary practitioners and clinicians, including general practitioners, specialists, and veterinary technicians, who utilize POC diagnostic devices in various practice settings. These professionals rely on POC devices to perform diagnostic tests during routine examinations, emergency cases, and surgical procedures, enabling them to quickly assess patient health and provide appropriate medical interventions. Moreover, veterinary researchers and educators represent a significant end-user segment, utilizing POC diagnostic devices in research laboratories, academic institutions, and veterinary training programs to conduct studies, validate test protocols, and train future veterinary professionals.
The market segmentation includes agricultural and livestock producers, such as farmers, ranchers, and producers, who utilize POC diagnostic devices to monitor the health and productivity of livestock animals in commercial farming operations. These end users rely on POC devices to perform rapid tests for infectious diseases, assess reproductive health, and manage herd health, contributing to improved animal welfare and farm profitability. Additionally, wildlife conservation organizations, zoological institutions, and wildlife rehabilitation centers represent niche end-user segments, utilizing POC diagnostic devices to assess the health status of captive and wild animals, support conservation efforts, and monitor disease outbreaks in wildlife populations.
By offering specialized diagnostic solutions for different end-user segments, the global veterinary POC diagnostic market addresses the multifaceted needs of veterinary professionals, researchers, animal care providers, and agricultural producers worldwide. As advancements in POC diagnostic technologies continue to evolve, the market is expected to witness further growth and innovation, enabling more accessible and efficient diagnostic solutions for animals across diverse care settings.
Global Veterinary POC Diagnostic Market, Segmentation by Geography
In this report, the Global Veterinary POC Diagnostic Market has been segmented by Geography into five regions; North America, Europe, Asia Pacific, Middle East and Africa and Latin America.
Global Veterinary POC Diagnostic Market Share (%), by Geographical Region, 2024
The global veterinary point-of-care (POC) diagnostic market exhibits varied market shares across different geographical regions, with each region contributing to the overall market dynamics in distinct ways. North America typically commands a significant market share, driven by factors such as a high prevalence of pet ownership, advanced veterinary healthcare infrastructure, and a strong emphasis on preventive care. The region's robust market share is further buoyed by the presence of key market players, strategic investments in research and development, and favorable reimbursement policies, collectively contributing to sustained growth in the veterinary POC diagnostic market.
Europe also holds a considerable market share in the global veterinary POC diagnostic market, owing to factors such as a large population of companion animals, stringent regulatory standards, and increasing awareness of animal health and welfare. The region's market share is bolstered by initiatives aimed at promoting the adoption of POC diagnostic technologies, supporting veterinary professional training and education, and enhancing collaboration between industry stakeholders and regulatory authorities. Additionally, the presence of leading veterinary diagnostic companies and academic institutions specializing in veterinary medicine further strengthens Europe's position in the global market.
Asia Pacific represents a rapidly growing market share in the global veterinary POC diagnostic market, fueled by factors such as rising pet ownership rates, increasing disposable incomes, and expanding veterinary healthcare infrastructure. The region's market share is driven by the growing demand for POC diagnostic devices in emerging markets like China, India, and Southeast Asia, where there is a growing awareness of animal health and an increasing willingness to invest in advanced veterinary care solutions. Moreover, strategic partnerships, market expansion initiatives, and technological advancements are further propelling Asia Pacific's market share, positioning the region as a key growth engine in the global veterinary POC diagnostic market.
The market share of the global veterinary POC diagnostic market varies across geographical regions, reflecting the unique market dynamics, regulatory landscapes, and socioeconomic factors influencing the adoption of POC diagnostic technologies in veterinary care settings. As the market continues to evolve, stakeholders can capitalize on emerging opportunities and address regional challenges to drive growth and innovation in the veterinary POC diagnostic market worldwide.
Market Trends
This report provides an in depth analysis of various factors that impact the dynamics of Global Veterinary POC Diagnostic Market. These factors include; Market Drivers, Restraints and Opportunities Analysis.
Drivers, Restraints and Opportunity Analysis
Drivers:
- Rising Prevalence of Animal Diseases
- Technological Advancements in POC Diagnostics
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Increasing Awareness of Zoonotic Diseases-The global veterinary point-of-care (POC) diagnostic market report provides a snapshot of the industry, highlighting the increasing awareness of zoonotic diseases as a significant factor driving market growth. Zoonotic diseases are infectious diseases that can be transmitted between animals and humans, posing significant public health concerns. With growing recognition of the One Health approach, which emphasizes the interconnectedness of human, animal, and environmental health, there is heightened awareness of the role of zoonotic diseases in disease transmission and public health risk.
This increasing awareness of zoonotic diseases has spurred demand for rapid and on-site diagnostic solutions in veterinary practice settings. Veterinary POC diagnostic devices enable timely detection and monitoring of zoonotic pathogens, facilitating early intervention and control measures to prevent disease transmission to humans. Moreover, these devices support surveillance efforts and outbreak investigations, providing critical data for public health authorities to implement targeted interventions and mitigate risks associated with zoonotic disease spread. As a result, the veterinary POC diagnostic market is experiencing significant growth, driven by the need for accessible and effective diagnostic solutions to address emerging infectious disease threats and safeguard both animal and human health.
Restraints:
- Regulatory Challenges and Compliance Issues
- High Cost of Advanced POC Diagnostic Devices
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Limited Access to Veterinary Healthcare in Rural Areas-Limited access to veterinary healthcare in rural areas presents a significant challenge in the global veterinary point-of-care (POC) diagnostic market. In many rural regions, veterinary clinics and facilities are scarce or non-existent, resulting in reduced accessibility to diagnostic services for farmers, livestock producers, and pet owners. This lack of access to veterinary care hinders early disease detection, timely treatment, and preventive interventions, leading to increased morbidity, mortality, and economic losses in animal agriculture and pet populations.
The shortage of veterinary professionals in rural areas exacerbates the problem, as few veterinarians are available to provide essential healthcare services and perform diagnostic tests. Remote and underserved communities often lack the infrastructure, resources, and expertise necessary to address the healthcare needs of animals effectively. As a result, rural residents may face barriers to accessing POC diagnostic technologies and may resort to suboptimal or delayed veterinary care, compromising animal health and welfare. Addressing the issue of limited access to veterinary healthcare in rural areas requires collaborative efforts among government agencies, veterinary organizations, academic institutions, and industry stakeholders to develop innovative solutions, expand veterinary services, and improve outreach and education initiatives in underserved communities.
Opportunities:
- Expansion of Companion Animal Healthcare Market
- Emerging Markets in Asia Pacific and Latin America
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Integration of AI and Machine Learning in POC Diagnostics-The global veterinary point-of-care (POC) diagnostic market report snapshot reveals a significant integration of artificial intelligence (AI) and machine learning (ML) technologies into POC diagnostics. These advancements are revolutionizing veterinary healthcare by enhancing the accuracy, efficiency, and accessibility of diagnostic testing for animals. AI and ML algorithms analyze large datasets of clinical information, laboratory results, and imaging studies to generate predictive insights and diagnostic recommendations, enabling veterinarians to make more informed decisions at the point of care.
AI-enabled POC diagnostic devices offer intelligent interpretation of test results, facilitating rapid and accurate diagnosis of various conditions, including infectious diseases, metabolic disorders, and cancer. By leveraging pattern recognition and data analytics, these advanced technologies assist veterinarians in detecting subtle abnormalities, identifying disease markers, and predicting treatment responses, ultimately improving patient outcomes and quality of care. As AI and ML continue to advance, their integration into POC diagnostics is expected to drive innovation and reshape veterinary medicine, enabling more precise, personalized, and proactive healthcare solutions for animals worldwide.
Competitive Landscape Analysis
Key players in Global Veterinary POC Diagnostic Market include:
- Thermo Fisher Scientific, Inc. (US)
- Idexx Laboratories, Inc. (US)
- Zoetis, Inc. (US)
- Virbac (France)
- Heska Corporation (US)
- Eurolyser Diagnostica GmbH (Austria)
- Woodley Equipment Company Ltd. (UK)
- Randox Laboratories, Ltd. (UK)
- Anipoc, Ltd. (UK)
In this report, the profile of each market player provides following information:
- Company Overview and Product Portfolio
- Key Developments
- Financial Overview
- Strategies
- Company SWOT Analysis
- Introduction
- Research Objectives and Assumptions
- Research Methodology
- Abbreviations
- Market Definition & Study Scope
- Executive Summary
- Market Snapshot, By Product
- Market Snapshot, By Technology
- Market Snapshot, By Animal Type
- Market Snapshot, By End User
- Market Snapshot, By Region
- Global Veterinary POC Diagnostic Market Dynamics
- Drivers, Restraints and Opportunities
- Drivers
- Rising Prevalence of Animal Diseases
- Technological Advancements in POC Diagnostics
- Increasing Awareness of Zoonotic Diseases
- Restraints
- Regulatory Challenges and Compliance Issues
- High Cost of Advanced POC Diagnostic Devices
- Limited Access to Veterinary Healthcare in Rural Areas
- Opportunities
- Expansion of Companion Animal Healthcare Market
- Emerging Markets in Asia Pacific and Latin America
- Integration of AI and Machine Learning in POC Diagnostics
- Drivers
- PEST Analysis
- Political Analysis
- Economic Analysis
- Social Analysis
- Technological Analysis
- Porter's Analysis
- Bargaining Power of Suppliers
- Bargaining Power of Buyers
- Threat of Substitutes
- Threat of New Entrants
- Compititive Rivalry
- Drivers, Restraints and Opportunities
- Market Segmentation
- Global Veterinary POC Diagnostic Market, By Animal Type, 2021 - 2031 (USD Million)
- Companion Animals
- Dogs
- Cats
- Horses
- Others
- Livestock Animals
- Cattle
- Swine
- Poultry
- Others
- Companion Animals
- Global Veterinary POC Diagnostic Market, By End User, 2021 - 2031 (USD Million)
- Veterinary Hospitals And Clinics
- Home Care Settings
- Others
- Global Veterinary POC Diagnostic Market, By Geography, 2021 - 2031 (USD Million)
- North America
- United States
- Canada
- Europe
- Germany
- United Kingdom
- France
- Italy
- Spain
- Nordic
- Benelux
- Rest of Europe
- Asia Pacific
- Japan
- China
- India
- Australia & New Zealand
- South Korea
- ASEAN (Association of South East Asian Countries)
- Rest of Asia Pacific
- Middle East & Africa
- GCC
- Israel
- South Africa
- Rest of Middle East & Africa
- Latin America
- Brazil
- Mexico
- Argentina
- Rest of Latin America
- North America
- Global Veterinary POC Diagnostic Market, By Animal Type, 2021 - 2031 (USD Million)
- Competitive Landscape
- Company Profiles
- Thermo Fisher Scientific, Inc. (US)
- Idexx Laboratories, Inc. (US)
- Zoetis, Inc. (US)
- Virbac (France)
- Heska Corporation (US)
- Eurolyser Diagnostica GmbH (Austria)
- Woodley Equipment Company Ltd. (UK)
- Randox Laboratories, Ltd. (UK)
- Anipoc, Ltd. (UK)
- Company Profiles
- Analyst Views
- Future Outlook of the Market