Global Texture Paint Market Growth, Share, Size, Trends and Forecast (2025 - 2031)

• June 2021: PPG acquired a Nordic paint and coatings company, Tikkurila. It will assist PPG in increasing paint and coatings options that will include Tikkurila’s environment-friendly decorative products and high-quality industrial coatings.

• June 2021: AkzoNobel acquired Grupo Orbis, a paints and coatings maker. This acquisition will allow AkzoNobel to expand its position in South and Central America.

The global texture paint market is segmented by resin type, technology, product type, application, and geography, offering insights into the various factors shaping its growth and adoption. By resin type, the market is divided into acrylic and other resins such as polyurethane, epoxy, and alkyd. Acrylic resins dominate due to their versatility, durability, and ability to provide vibrant finishes, making them a popular choice for residential and commercial applications. Meanwhile, alternative resins cater to niche requirements, offering enhanced durability, chemical resistance, and specific aesthetic properties for industrial and decorative purposes.

In terms of technology, the market is segmented into water-based and solvent-based texture paints. Water-based paints lead the segment, driven by their eco-friendliness, low VOC emissions, and ease of application. These characteristics have fueled their adoption in interior applications, especially in regions with stringent environmental regulations. Solvent-based paints, while declining in popularity due to environmental concerns, remain a strong choice for exterior and industrial applications where durability, moisture resistance, and adhesion are critical.

The product type segmentation includes smooth, sand, and coarse finishes, among others, allowing for a variety of aesthetic and functional applications. Smooth finishes are often chosen for modern and minimalist designs, while sand and coarse textures are preferred for rustic or decorative effects. These options enable architects and designers to meet diverse customer preferences across residential, commercial, and industrial projects. Applications are further segmented into walls, ceilings, and floors, with walls being the dominant category due to the increasing demand for textured finishes that enhance the aesthetic appeal of interior and exterior surfaces.

Geographically, the market is analyzed across North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa. Asia-Pacific leads the market, driven by rapid urbanization, infrastructural development, and a growing middle class with rising disposable income. North America and Europe are mature markets, where sustainability and innovation in texture paint formulations drive demand. Latin America and the Middle East & Africa, though smaller in market size, present opportunities for growth as construction activities and aesthetic preferences evolve. This comprehensive segmentation underscores the market’s adaptability to regional demands, technological advancements, and evolving consumer preferences.

Global Texture Paint Market Analysis

The Global Texture Paint Market has been segmented by Resin Type, Technology, Product Type, Application and Geography.

Global Texture Paint Market, Segmentation by Resin Type,

The Global Texture Paint Market has been segmented by Resin Type into Acrylic and Others.

Acrylic resin dominates the segment due to its superior properties, including durability, flexibility, and resistance to environmental factors such as UV radiation and moisture. These characteristics make acrylic-based texture paints highly preferred for both interior and exterior applications in residential, commercial, and industrial settings. Additionally, acrylic resins offer excellent adhesion to a variety of surfaces, enabling creative finishes and long-lasting aesthetic appeal.

The "others" category includes a range of alternative resins such as polyurethane, epoxy, and alkyd, which cater to specialized applications where specific performance attributes are required. Polyurethane and epoxy-based texture paints, for instance, are commonly used in industrial and high-traffic areas due to their exceptional toughness and chemical resistance. Alkyd resins, on the other hand, are often chosen for decorative purposes where a smooth finish and vibrant colors are desired.

This segmentation reflects the diverse needs of the market, driven by factors such as application environment, design preferences, and functional requirements. Acrylic resins continue to lead due to their versatility and cost-effectiveness, while the "others" segment serves niche applications requiring tailored solutions, enabling the market to cater to a wide range of customer demands.

Global Texture Paint Market, Segmentation by Technology

The Global Texture Paint Market has been segmented by Technology into Water-Based and Solvent-Based.

Water-based texture paints dominate the segment due to their eco-friendly nature, low volatile organic compound (VOC) emissions, and ease of application. These paints are preferred for interior applications in residential and commercial buildings as they offer quick drying times, minimal odor, and compatibility with a wide range of surfaces. Their non-toxic and environmentally sustainable characteristics have made them increasingly popular, especially in markets adhering to stringent environmental regulations.

Solvent-based texture paints, on the other hand, are known for their durability and superior adhesion, making them ideal for exterior applications and areas exposed to harsh environmental conditions. These paints are resistant to moisture, abrasion, and chemicals, providing long-lasting performance in industrial and outdoor settings. Despite their robust qualities, the use of solvent-based paints has declined in some regions due to growing environmental concerns and the availability of advanced water-based alternatives.

This segmentation highlights the evolving preferences in the texture paint market, driven by technological advancements, regulatory frameworks, and consumer demand for sustainable solutions. While water-based paints lead the market in versatility and environmental compliance, solvent-based paints continue to cater to applications requiring high durability and resilience, ensuring a balanced portfolio to meet diverse customer needs.

Global Texture Paint Market, Segmentation by Product Type

The Global Texture Paint Market has been segmented by Product Type into Interior and Exterior.

The Global Texture Paint Market, segmented by product type into interior and exterior variants, reflects a dynamic landscape shaped by diverse consumer preferences and application requirements. Interior texture paints are witnessing robust demand driven by the growing trend towards personalized home décor solutions. These paints offer versatility in achieving various textures like smooth, matte, or patterned finishes, catering to aesthetic preferences in residential and commercial spaces alike. Moreover, innovations in interior texture paints, such as improved durability and ease of application, are enhancing their appeal among consumers seeking long-lasting and visually appealing interiors.

In contrast, the exterior segment of the texture paint market is fueled by increasing investments in infrastructural developments and urban beautification projects globally. Exterior texture paints not only enhance the visual appeal of buildings but also provide protective benefits against weathering and external elements. They are designed to withstand harsh climatic conditions while offering options for textures that can mimic natural materials like stone or brick, thereby contributing to architectural aesthetics. As governments and private entities continue to invest in sustainable urban development, the demand for durable and aesthetically pleasing exterior texture paints is expected to grow, presenting significant opportunities for market expansion and product innovation.

Global Texture Paint Market, Segmentation by Application

The Global Texture Paint Market has been segmented by Application into Residential and Non-residential.

The segmentation of the Global Texture Paint Market by application into residential and non-residential sectors underscores distinct trends and drivers shaping each segment. In the residential sector, texture paints are increasingly favored for their ability to add character and style to homes. They offer homeowners a wide range of options to personalize living spaces, from textured finishes that create depth and visual interest to practical benefits such as hiding imperfections on walls. As consumer preferences lean towards unique interior designs and renovations, the residential segment continues to drive demand for texture paints, particularly in regions experiencing robust housing construction and renovation activities.

Conversely, the non-residential segment of the texture paint market encompasses a diverse range of applications across commercial, institutional, and industrial settings. Here, texture paints serve multiple purposes beyond aesthetics, including durability, ease of maintenance, and brand differentiation. Commercial spaces such as retail outlets and offices utilize texture paints to create inviting environments that align with brand identities and customer experiences. In institutional settings like schools and hospitals, texture paints are chosen for their ability to withstand high traffic and frequent cleaning while offering design versatility. Industrial applications also benefit from texture paints that provide protective coatings against corrosion and wear, contributing to enhanced longevity and operational efficiency. As sectors across non-residential segments prioritize both functionality and aesthetics, the demand for texture paints is expected to continue growing, driven by urbanization and infrastructure development worldwide.

Global Texture Paint Market, Segmentation by Geography

The Global Texture Paint Market has been segmented by Geography into five regions; North America, Europe, Asia Pacific, Middle East and Africa and Latin America.

Global Texture Paint Market Share (%), by Geographical Region, 2024

The Global Texture Paint Market, segmented geographically into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America, reflects varied dynamics influenced by regional economic conditions, consumer preferences, and construction trends. North America and Europe are mature markets for texture paints, characterized by a strong emphasis on quality and sustainability. In these regions, there is a growing trend towards eco-friendly products and innovative texture paint formulations that meet stringent environmental regulations. Residential and commercial renovation projects further drive demand, particularly in urban areas where aesthetic appeal and durability are paramount considerations. In contrast, the Asia Pacific region is witnessing rapid growth fueled by urbanization, infrastructure development, and increasing disposable incomes. Countries like China, India, and Southeast Asian nations are major contributors to market expansion, driven by a burgeoning construction sector and rising investments in residential and commercial real estate.

The Middle East and Africa region presents opportunities for texture paint manufacturers due to ongoing construction activities in major cities and infrastructure projects. The market here is influenced by a blend of modern architectural trends and traditional design preferences, creating demand for texture paints that offer both aesthetic appeal and practical benefits in harsh climates. Latin America, similar to Asia Pacific, shows promising growth prospects driven by urban development and a rising middle-class population. Government initiatives supporting housing and commercial construction further bolster the demand for texture paints, which are valued for their ability to enhance building aesthetics and longevity. Overall, each region within the global texture paint market presents unique opportunities for market players to innovate and expand their presence amidst evolving consumer demands and competitive landscapes.

This report provides an in depth analysis of various factors that impact the dynamics of Global Texture Paint Market. These factors include; Market Drivers, Restraints and Opportunities Analysis.

Drivers, Restraints and Opportunity Analysis

Key players in Global Texture Paint Market include:

• Asian Paints Ltd
• Akzo Nobel N.V
• Nippon Paint Holdings Co., Ltd.
• Berger Paints India Limited
• PPG Industries Inc.
• Kansai Nerolac Paints Limited
• The Sherwin-Williams Company
• DuluxGroup Limited
• BASF SE

In this report, the profile of each market player provides following information:

• Company Overview and Product Portfolio
• Key Developments
• Financial Overview
• Strategies
• Company SWOT Analysis