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Global Textile Home Decor Market Growth, Share, Size, Trends and Forecast (2025 - 2031)

By Product Type;

Bed Linen & Bedspread, Floor Coverings, Kitchen Linen, Bath/Toilet, Upholstery, and Others.

By Distribution Channel;

Supermarkets/Hypermarkets, Home Decor Stores, Online Stores, and Other.

By Geography;

North America, Europe, Asia Pacific, Middle East & Africa, and Latin America - Report Timeline (2021 - 2031).

Report ID: Rn106334878 Published Date: March, 2025 Updated Date: April, 2025

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Introduction

Global Textile Home Decor Market (USD Million), 2021 - 2031

In the year 2023, the Global Textile Home Decor Market was valued at USD 112,602.40 million. The size of this market is expected to increase to USD 178,462.27 million by the year 2030, while growing at a Compounded Annual Growth Rate (CAGR) of 6.8%.

Textile home decor products serve both decorative and practical purposes, offering opportunities for self-expression, customization, and comfort optimization within living spaces. As consumers increasingly prioritize creating cozy and personalized environments, there is a growing demand for textiles that reflect individual tastes, reflect cultural influences, and contribute to a sense of well-being and sanctuary within the home.

The textile home decor market is influenced by shifting consumer lifestyles and demographic trends. Urbanization, changing family structures, and the rise of single-person households have led to a greater emphasis on compact and multifunctional living spaces, driving demand for space-saving and versatile textile solutions. Additionally, an aging population with increased spending power is fueling demand for textiles that cater to age-related needs such as comfort, accessibility, and safety.

Sustainability and ethical sourcing have emerged as key considerations shaping the textile home decor market. With growing awareness of environmental issues and social responsibility, consumers are increasingly seeking products that are made from eco-friendly materials, produced using sustainable practices, and support fair labor standards throughout the supply chain.

Global Textile Home Decor Market Recent Developments

in June 2022, The largest IKEA retailer, Ingka Group, opened the first IKEA store in India's southern state of Karnataka. The newest Ikea store in Bengaluru is located in Nagasandra and will measure approximately 42,000 square meters. It will provide over 7,000 products representing local home furnishing requirements, including textile home decor products.
In November 2021, Kroger and Bed Bath & Beyond partnered to develop a new e-commerce marketplace. The multi-category collaboration expands both firms' reach by offering items from Bed Bath & Beyond and its Buybuy Baby chain on Kroger's Ship marketplace, such as bedding, storage, and baby furniture. Bed Bath & Beyond store brands such as Nestwell, Haven, Simply Essential, Our Table, Wild Sage, Squared Away, Studio 3B, and H for Happy, as well as national brands, will be available to Kroger shoppers.
In June 2021, Kimball International Inc., with headquarters in Jasper, announced its plans to grow its warehousing operations. The company that makes commercial furniture announced that it wants to build a 220,000-square-foot warehouse at its industrial complex in Dubois County.

Segment Analysis

The Global Textile Home Decor Market has been segmented by Product Type, Distribution Channel and Geography, including but not limited to curtains, upholstery, carpets and rugs, blankets and throws, towels, decorative pillows, table linens, and others. Each product type serves different functional and aesthetic purposes within home decor, catering to diverse consumer preferences and interior design styles. Understanding the performance and demand trends within each product category is essential for market players to tailor their product offerings and marketing strategies effectively.

Distribution Channel segmentation examines the various pathways through which textile home decor products reach consumers. This includes channels such as brick-and-mortar retail stores, online retail platforms, specialty stores, department stores, home improvement centers, and others. Each distribution channel has its unique characteristics, target demographics, and competitive landscape. For instance, brick-and-mortar retail stores offer a tactile shopping experience, allowing consumers to physically interact with products and seek personalized assistance from sales staff. Online retail platforms provide convenience, accessibility, and a vast assortment of product options, attracting tech-savvy consumers and driving e-commerce sales growth. Analyzing the performance of textile home decor sales across different distribution channels enables companies to optimize their distribution strategies and enhance market reach.

Geographical segmentation divides the global textile home decor market into various regions and countries, taking into account factors such as regional preferences, economic conditions, and cultural influences. Key geographical regions analyzed in this report may include North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa.

Global Textile Home Decor Segment Analysis

In this report, the Global Textile Home Decor Market has been segmented by Product Type, Distribution Channel and Geography.

Global Textile Home Decor Market, Segmentation by Product Type

The Global Textile Home Decor Market has been segmented by Product Type into Bed Linen & Bedspread, Floor Coverings, Kitchen Linen, Bath/Toilet, Upholstery and Others.

The global textile home decor market, segmented by product type into bed linen & bedspread, floor coverings, kitchen linen, bath/toilet, upholstery, and others, is driven by consumer demand for both functional and aesthetic products that enhance the home environment. Bed linen & bedspread represents a significant portion of the market, as consumers frequently update these items to reflect seasonal changes, personal style, and comfort needs. High-quality bed linens made from materials like cotton, linen, and silk continue to see strong demand in both premium and mass-market segments.

Floor coverings, including carpets, rugs, and mats, also contribute substantially to the market, as they play an essential role in home design and functionality. The demand for floor coverings has been supported by growing interest in interior design and the increasing availability of various materials and designs. Consumers are increasingly opting for eco-friendly options, such as recycled fibers and natural materials, which has expanded the product offerings in this segment.

Kitchen linen, bath/toilet textiles, and upholstery represent the remaining key product types in the textile home decor market. Kitchen linen, such as dish towels, tablecloths, and oven mitts, remains essential in everyday household use. Bath and toilet textiles, including towels, bath mats, and shower curtains, also see consistent demand due to their functional and aesthetic appeal. Upholstery textiles, used for covering furniture, have grown in popularity as consumers increasingly seek to personalize their living spaces with diverse fabric options. Additionally, the "others" category includes niche items like window treatments and decorative pillows, catering to specific customer preferences and needs. Together, these product categories represent a diverse and growing market for textile home decor.

Global Textile Home Decor Market, Segmentation by Distribution Channel

The Global Textile Home Decor Market has been segmented by Distribution Channel into Supermarkets/Hypermarkets, Home Decor Stores, Online stores and Others.

The global textile home decor market, segmented by distribution channel into supermarkets/hypermarkets, home decor stores, online stores, and others, reflects the evolving shopping habits of consumers and the increasing demand for home decor products. Supermarkets and hypermarkets remain significant players in the market, offering a wide range of affordable textile home decor items like curtains, bed linens, and cushions. These retail outlets attract budget-conscious consumers who prefer the convenience of one-stop shopping, contributing to the steady demand for textile home products in many regions.

Home decor stores specialize in a broader selection of high-quality and designer textile products, catering to consumers seeking premium, stylish, and unique home decor items. These stores offer personalized shopping experiences, allowing customers to explore various fabrics, colors, and designs. This segment appeals to consumers with a higher disposable income who are willing to invest in premium home textile items that enhance the aesthetic appeal of their homes.

Online stores are increasingly becoming the preferred distribution channel, particularly among younger, tech-savvy consumers who appreciate the convenience of shopping from home and the ability to compare prices and styles across multiple brands. The rise of e-commerce platforms and digital marketing has led to greater market accessibility, enabling both large and small brands to reach a global customer base. The "others" segment includes niche and regional stores, which also play a role in targeting specific consumer needs, such as eco-friendly or locally-produced textiles. Overall, the shift toward digital shopping, coupled with diverse distribution channels, is reshaping the textile home decor market.

Global Textile Home Decor Market, Segmentation by Geography

In this report, the Global Textile Home Decor Market has been segmented by Geography into five regions; North America, Europe, Asia Pacific, Middle East and Africa and Latin America.

Global Textile Home Decor Market Share (%), by Geographical Region, 2024

Supermarkets/Hypermarkets serve as key retail outlets for textile home decor products, offering a wide assortment of items under one roof. These large-scale retailers leverage their extensive floor space and strategic placement to showcase a diverse range of home decor options, including textiles such as curtains, bedding, rugs, and decorative pillows. Consumers appreciate the convenience and accessibility of shopping for home decor alongside their routine grocery purchases, making supermarkets/hypermarkets a popular choice for fulfilling everyday household needs.

Home Decor Stores specialize in curating a comprehensive selection of home decor merchandise, catering to consumers seeking inspiration, variety, and personalized assistance in their decor choices. These specialty stores often feature exclusive collections, designer collaborations, and premium offerings, appealing to consumers with discerning tastes and specific style preferences. Home decor stores provide a unique shopping experience characterized by expert guidance, interior design consultations, and immersive displays that inspire consumers to explore different textile home decor options and elevate their living spaces.

Online Stores have emerged as a dominant distribution channel for textile home decor products, driven by the proliferation of e-commerce platforms, digital technologies, and shifting consumer shopping behaviors. Online retailers offer a vast array of textile home decor items, ranging from basic essentials to luxury accents, accessible to consumers anytime, anywhere. The convenience of browsing, comparing prices, reading reviews, and making purchases online appeals to a broad demographic of consumers, including tech-savvy millennials, busy professionals, and digital natives. Additionally, online stores often feature user-friendly interfaces, personalized recommendations, and hassle-free delivery options, enhancing the overall shopping experience and driving the growth of online sales in the textile home decor market.

Market Trends

This report provides an in depth analysis of various factors that impact the dynamics of Global Textile Home Decor Market. These factors include; Market Drivers, Restraints and Opportunities.

Drivers, Restraints and Opportunity Analysis

Drivers

Increasing Urbanization
Changing Consumer Preferences
Influence of Social Media and Digital Platforms - Social media platforms such as Instagram, Pinterest, and Facebook serve as virtual catalogs where consumers can discover a vast array of textile home decor products. Through visually appealing images, videos, and curated content, brands showcase their latest collections, interior design inspirations, and styling ideas, capturing the attention of potential customers and driving product discovery. Influencers and interior design enthusiasts play a crucial role in amplifying product visibility by sharing their favorite home decor finds with their followers, creating trends, and influencing purchasing decisions.

Social media platforms provide a platform for direct engagement and interaction between brands, retailers, and consumers. Brands leverage social media channels to foster meaningful relationships with their audience, respond to inquiries, address customer feedback, and provide personalized recommendations. Interactive features such as polls, quizzes, and user-generated content campaigns encourage consumer participation and foster a sense of community, driving brand loyalty and advocacy within the textile home decor market.

Digital platforms enable brands to leverage content marketing strategies to tell compelling stories, educate consumers about their products, and showcase their brand values and heritage. Through blog posts, articles, videos, and immersive experiences, brands can engage consumers with informative and entertaining content related to home decor trends, craftsmanship techniques, sustainability initiatives, and lifestyle inspirations. By creating valuable and shareable content, brands can establish themselves as thought leaders and influencers in the textile home decor industry, fostering trust and credibility with their target audience.

Restraints

Economic Uncertainty
Cyclical Nature of the Housing Market
Seasonal Demand Variations - One primary factor contributing to seasonal demand variations is the cyclical nature of consumer preferences and purchasing patterns. Consumers tend to adjust their spending habits based on seasonal changes, holidays, and special occasions. For example, during the festive season or major holidays such as Christmas, Diwali, or Eid, there is typically a surge in demand for home decor products as consumers seek to adorn their homes and create a festive ambiance. Similarly, the onset of spring or summer may coincide with increased demand for lightweight and vibrant textiles to refresh home interiors. However, demand may taper off during certain periods, such as post-holiday seasons or during economic downturns, leading to seasonal fluctuations in sales.

Climatic variations play a significant role in driving seasonal demand within the textile home decor market. Weather conditions such as extreme heat, cold, or precipitation can influence consumer preferences for home textiles. For instance, demand for cozy throws, blankets, and heavy curtains may peak during the winter months, while lightweight, breathable fabrics and bright patterns may be favored during the summer season. Climate-specific factors also impact regional variations in demand, as consumers in different geographic regions adapt their decor choices to suit local weather conditions.

The influence of seasonal trends and fashion cycles contributes to fluctuations in demand for textile home decor products. Design trends, color palettes, and motifs often change with the seasons, prompting consumers to update their home interiors accordingly. Manufacturers and retailers must stay abreast of evolving design trends and anticipate seasonal shifts in consumer preferences to effectively manage inventory levels, production schedules, and marketing strategies.

Opportunities

Rising Demand for Home Renovation and Decoration
Growing Preference for Sustainable and Eco-Friendly Products
Customization and Personalization Trends - One of the primary restraints associated with customization and personalization in the textile home decor market is the complexity and cost involved in offering personalized products. Customizing products according to individual preferences often requires additional resources, including specialized equipment, skilled labor, and efficient supply chain management. This can result in higher production costs, which may be passed on to consumers in the form of higher prices. Some consumers may be deterred from purchasing personalized home decor items due to cost considerations.

Another challenge associated with customization and personalization is the extended production lead times required to fulfill custom orders. Unlike mass-produced items that are readily available for purchase, personalized products often entail a longer lead time to design, produce, and deliver. This can be a deterrent for consumers who prefer instant gratification or need products within a short timeframe, such as for special occasions or events. Long lead times may also increase the risk of order cancellations or customer dissatisfaction if expectations are not met.

Implementing customization and personalization in the textile home decor market can introduce complexities in the supply chain, particularly for manufacturers and retailers with global operations. Coordinating production, sourcing materials, and managing inventory across multiple locations to accommodate personalized orders requires efficient logistics and inventory management systems.

Competitive Landscape Analysis

Key players in Global Textile Home Decor Market include:

Inter IKEA Holding B.V.
Bed Bath & Beyond Inc.
Ashley Furniture Industries, Inc.
Williams-Sonoma, Inc.
Kimball International, Inc.

In this report, the profile of each market player provides following information:

Company Overview and Product Portfolio
Key Developments
Financial Overview
Strategies
Company SWOT Analysis

Introduction
1. Research Objectives and Assumptions
2. Research Methodology
3. Abbreviations
Market Definition & Study Scope
Executive Summary
1. Market Snapshot, By Product Type
2. Market Snapshot, By Distribution Channel
3. Market Snapshot, By Region
Global Textile Home Decor Market Dynamics
1. Drivers, Restraints and Opportunities
  1. Drivers
    1. Increasing Urbanization
    2. Changing Consumer Preferences
    3. Influence of Social Media and Digital Platforms
  2. Restraints
    1. Economic Uncertainty
    2. Cyclical Nature of the Housing Market
    3. Seasonal Demand Variations
  3. Opportunities
    1. Rising Demand for Home Renovation and Decoration
    2. Growing Preference for Sustainable and Eco-Friendly Products
    3. Customization and Personalization Trends
2. PEST Analysis
  1. Political Analysis
  2. Economic Analysis
  3. Social Analysis
  4. Technological Analysis
3. Porter's Analysis
  1. Bargaining Power of Suppliers
  2. Bargaining Power of Buyers
  3. Threat of Substitutes
  4. Threat of New Entrants
  5. Competitive Rivalry
Market Segmentation
1. Global Textile Home Decor Market, By Product Type, 2021 - 2031 (USD Million)
  1. Bed Linen & Bedspread
  2. Floor Coverings
  3. Kitchen Linen
  4. Bath/Toilet
  5. Upholstery
  6. Others
2. Global Textile Home Decor Market, By Distribution Channel, 2021 - 2031 (USD Million)
  1. Supermarkets/Hypermarkets
  2. Home Decor Stores
  3. Online Stores
  4. Others
3. Global Textile Home Decor Market, By Geography, 2021 - 2031 (USD Million)
  1. North America
    1. United States
    2. Canada
  2. Europe
    1. Germany
    2. United Kingdom
    3. France
    4. Italy
    5. Spain
    6. Nordic
    7. Benelux
    8. Rest of Europe
  3. Asia Pacific
    1. Japan
    2. China
    3. India
    4. Australia & New Zealand
    5. South Korea
    6. ASEAN (Association of South East Asian Countries)
    7. Rest of Asia Pacific
  4. Middle East & Africa
    1. GCC
    2. Israel
    3. South Africa
    4. Rest of Middle East & Africa
  5. Latin America
    1. Brazil
    2. Mexico
    3. Argentina
    4. Rest of Latin America
Competitive Landscape
1. Company Profiles
  1. Inter IKEA Holding B.V.
  2. Bed Bath & Beyond Inc.
  3. Ashley Furniture Industries, Inc.
  4. Williams-Sonoma, Inc.
  5. Kimball International, Inc.
Analyst Views
Future Outlook of the Market