Global Tahini Market Growth, Share, Size, Trends and Forecast (2025 - 2031)

Recent Developments:

• In January 2024, Al-Wadi Al-Akhdar introduced a premium tahini product aimed at gourmet markets​

• In July 2022, the Israeli tahini manufacturer, Achla, expanded its distribution into European markets, bolstering its presence globally​

The global tahini market is segmented across various product categories, distribution channels, and geographical regions, shaping its growth trajectory from 2020 to 2030. In terms of products, tahini is categorized into paste & spreads, halva & other sweets, and sauces & dips. Paste & spreads, primarily used in traditional Middle Eastern and Mediterranean dishes like hummus and tahini sauce, dominate the market due to their versatile culinary applications and increasing popularity in global cuisines. Halva & other sweets, known for their rich, nutty flavor, are gaining traction as consumers seek healthier dessert alternatives. Sauces & dips are also witnessing growth as tahini becomes a popular ingredient in dressings and dips beyond its traditional use.

In terms of distribution channels, the market is segmented into offline and online channels. Offline channels, including supermarkets, specialty stores, and convenience stores, remain dominant, offering consumers easy access to tahini products and ensuring widespread availability. However, online distribution channels are experiencing rapid growth, driven by the increasing trend of e-commerce and the convenience of purchasing specialty food items online. The shift towards online shopping platforms has enabled tahini manufacturers to reach a broader consumer base globally, especially in regions where traditional retail infrastructure may be limited.

The tahini market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America. North America and Europe lead the market share, driven by growing consumer awareness of tahini's nutritional benefits and its integration into mainstream diets. In these regions, tahini is increasingly used not only in traditional dishes but also in innovative culinary applications and as a key ingredient in health-conscious food products. The Asia Pacific region is witnessing rapid market growth, fueled by the popularity of Middle Eastern and Mediterranean cuisines, rising disposable incomes, and evolving dietary preferences. Meanwhile, the Middle East and Africa, as well as Latin America, present opportunities for market expansion due to cultural affinity towards tahini-based products and increasing adoption of healthier eating habits.

Global Tahini Segment Analysis

In this report, the Global Tahini Market has been segmented by Product, Distribution Channel and Geography.

Global Tahini Market, Segmentation by Product

The Global Tahini Market has been segmented by Product into Paste & Spreads, Halva & Other Sweets and Sauces & Dips.

Another significant segment is Halva & Other Sweets, where tahini is a key ingredient in the production of various confections. Halva, a popular dessert across many cultures, blends tahini with ingredients like honey or sugar to create a dense, sweet treat with a distinct nutty taste. This segment highlights tahini's adaptability in enhancing the flavor and texture of desserts, appealing to consumers seeking indulgent yet nutritious alternatives.

The third segment encompasses Tahini Sauces & Dips, which are gaining popularity globally as condiments and flavor enhancers. These sauces and dips incorporate tahini with other ingredients such as lemon juice, garlic, and olive oil, offering a creamy and tangy flavor profile. They are commonly used as dressings for salads, sauces for grilled meats, or dips for vegetables, contributing to the growing adoption of tahini beyond traditional culinary boundaries.

Each segment within the tahini market reflects the product's versatility and its integration into various culinary traditions worldwide. As consumer preferences evolve towards healthier and more diverse food choices, these segments provide opportunities for market expansion and innovation in product formulations and applications. The tahini market continues to grow as manufacturers explore new ways to meet the demands of both traditional and emerging markets, leveraging tahini's nutritional benefits and culinary versatility.

Global Tahini Market, Segmentation by Distribution Channel

The Global Tahini Market has been segmented by Distribution Channel into Offline and Online.

Offline distribution channels traditionally include supermarkets, hypermarkets, specialty stores, and convenience stores, where consumers can physically browse and purchase tahini products. These brick-and-mortar outlets offer convenience and immediate access to a variety of tahini brands and packaging options, catering to both regular consumers and those seeking specific culinary needs.

The online distribution channel for tahini has been rapidly expanding, driven by the increasing prevalence of e-commerce platforms and digital shopping trends. Online retailers provide a convenient way for consumers to explore a wide range of tahini products, compare prices, read reviews, and make purchases from the comfort of their homes. This channel appeals particularly to busy urban consumers, health-conscious individuals, and those looking for specialty tahini products not readily available in local stores.

The offline segment continues to dominate the tahini market, benefiting from established retail networks and consumer trust in physical shopping experiences. Supermarkets and hypermarkets, in particular, play a crucial role by offering a wide assortment of tahini brands and variants, alongside complementary products like pita bread, hummus, and other Mediterranean delicacies. However, the online segment is gaining traction, driven by technological advancements, increasing internet penetration, and shifting consumer preferences towards digital convenience and accessibility.

Both distribution channels present opportunities for market growth and expansion. Offline channels remain vital for reaching a broad consumer base, especially in regions where traditional grocery shopping habits prevail. Meanwhile, the online channel offers opportunities for tahini manufacturers and retailers to reach a global audience, penetrate new markets, and cater to the growing demand for specialty and health-focused food products through efficient logistics and digital marketing strategies.

Global Tahini Market, Segmentation by Geography

In this report, the Global Tahini Market has been segmented by Geography into five regions; North America, Europe, Asia Pacific, Middle East and Africa and Latin America.

Global Tahini Market Share (%), by Geographical Region, 2024

The global tahini market is characterized by varying regional market shares across different geographical regions. The Middle East and Mediterranean regions hold a dominant share in the market, driven by longstanding culinary traditions that incorporate tahini into various dishes such as hummus, falafel, and tahini sauce. Countries like Israel, Lebanon, Greece, and Turkey are major producers and consumers of tahini, contributing significantly to the overall market size due to high per capita consumption and cultural affinity.

North America represents another substantial market for tahini, fueled by the growing popularity of Middle Eastern and Mediterranean cuisines. The United States and Canada have seen increasing adoption of tahini in mainstream food products, including salad dressings, sauces, and desserts, catering to the diverse tastes of consumers interested in healthier and flavorful food options.

Europe also commands a notable share of the global tahini market, with countries like Germany, France, and the United Kingdom leading in consumption. The region benefits from a multicultural culinary landscape that embraces tahini in both traditional Mediterranean dishes and innovative food creations. The rising demand for natural and organic food products has further bolstered market growth, with consumers appreciating tahini for its nutritional value and versatility in various recipes.

Asia-Pacific is emerging as a growth area for the tahini market, driven by increasing awareness of health benefits associated with sesame-based products and the popularity of ethnic cuisines incorporating tahini. Countries such as Australia, Japan, and South Korea are witnessing rising demand for tahini, supported by a trend towards healthier eating habits and the introduction of tahini in fusion dishes and snacks. As consumer preferences continue to evolve and culinary influences diversify globally, the tahini market is poised for continued expansion across these regions.

This report provides an in depth analysis of various factors that impact the dynamics of Global Tahini Market. These factors include; Market Drivers, Restraints and Opportunities Analysis.

Drivers, Restraints and Opportunity Analysis

Drivers

• Increasing consumer awareness of health benefits
• Growing popularity of Middle Eastern and Mediterranean cuisines

• Rise in vegan and plant-based diets: The rise in vegan and plant-based diets represents a significant driver for the global tahini market. As consumers increasingly adopt these dietary lifestyles for health, ethical, and environmental reasons, tahini emerges as a favored ingredient due to its natural, plant-based composition. Tahini is prized for its nutrient-rich profile, offering protein, fiber, and essential vitamins and minerals, making it a valuable addition to vegan diets seeking alternative sources of these nutrients traditionally found in animal products.

  This dietary shift is not only influencing individual consumer choices but also impacting foodservice and food manufacturing industries. Tahini's versatility allows it to be used in various culinary applications, from savory dishes like hummus to desserts such as halva, catering to the diverse tastes and preferences of vegan and plant-based eaters. As a result, the demand for tahini is expanding beyond its traditional Middle Eastern and Mediterranean origins to become a global pantry staple in kitchens and restaurants catering to vegan and health-conscious consumers.

  The trend towards plant-based eating is driving innovation in tahini products. Manufacturers are exploring new formulations, flavor profiles, and packaging formats to meet the evolving preferences of vegan consumers. This presents opportunities for market growth as tahini continues to gain traction not only in specialty health food stores but also in mainstream retail channels and foodservice establishments worldwide.

Restraints

• Price volatility of sesame seeds
• Supply chain disruptions

• Cultural and taste preferences in non-traditional markets: In non-traditional markets, cultural and taste preferences pose a significant challenge for the global tahini market. Tahini, traditionally popular in Middle Eastern and Mediterranean cuisines, may face varying levels of acceptance in regions less familiar with sesame-based products. Preferences for familiar flavors and textures in these markets can influence consumer uptake of tahini, requiring tailored marketing strategies and product adaptations to align with local tastes.

  Cultural perceptions and culinary habits play a crucial role in determining tahini's market penetration. In some regions, sesame-based products may be less commonly used or perceived as niche ingredients, necessitating efforts to educate consumers about tahini's versatility and nutritional benefits. Addressing these cultural barriers involves promoting tahini as a versatile ingredient suitable for both traditional dishes and innovative culinary creations, thereby broadening its appeal across diverse consumer demographics.

  Despite these challenges, the growing trend towards global culinary exploration and increasing awareness of health benefits present opportunities for tahini manufacturers to introduce and promote their products in non-traditional markets. By emphasizing tahini's nutritional value, culinary versatility, and integration into modern diets, manufacturers can effectively capitalize on changing consumer preferences and expand the market footprint of tahini beyond its traditional strongholds.

Opportunities

• Expansion into new geographical markets
• Product innovation and diversification

• Rising demand for natural and organic food products: The rising consumer demand for natural and organic food products presents a significant opportunity for the global tahini market. As health-conscious consumers increasingly prioritize clean label foods without artificial additives or preservatives, tahini stands out as a naturally wholesome option. Tahini, made primarily from sesame seeds, aligns well with these preferences due to its minimal processing and nutrient-rich profile. This demand trend is bolstered by growing concerns over food safety, environmental sustainability, and personal health, driving consumers to seek out products perceived as healthier and more sustainable.

  The organic food sector within the tahini market is expanding rapidly. Organic tahini, produced without synthetic pesticides or genetically modified organisms (GMOs), appeals to consumers seeking assurance of environmental stewardship and adherence to strict organic standards. This segment caters not only to health-conscious individuals but also to those with ethical considerations regarding food production practices. As a result, manufacturers are increasingly focusing on expanding their organic tahini offerings and obtaining relevant certifications to meet this burgeoning market demand.

  The trend towards natural and organic food products extends beyond traditional markets, presenting opportunities for tahini manufacturers to diversify and penetrate new geographical regions. By emphasizing the purity and health benefits of their products, companies can capitalize on the growing global appetite for natural and organic foods, thereby expanding their consumer base and enhancing market penetration.

Key players in Global Tahini Market include.

• Al Wadi Al Akhdar
• El Rashidi El Mizan
• Prince Tahina Ltd
• Halwani Bros. Co., Ltd
• Dipasa USA Inc

In this report, the profile of each market player provides following information:

• Company Overview and Product Portfolio
• Key Developments
• Financial Overview
• Strategies
• Company SWOT Analysis