Pricing:

Single User Licence
$4200
Multi User License Upto 5 Users
$6500
Enterprise License
$8400
Download Sample Add to Cart Buy Now

Don’t see what you are Looking For:

We can create a custom report for you, please fill the form below

Download Free Sample Now

Global Sweet Biscuit Market Growth, Share, Size, Trends and Forecast (2025 - 2031)

By Product Type;

Chocolate-Coated Biscuits, Cookies, Filled Biscuits, Plain Biscuits, Sandwich Biscuits, and Other.

By Source;

Wheat, Oats, Millets, and Others.

By Distribution Channel;

Supermarkets & Hypermarkets, Specialist Retailers, Convenience Stores, Online Stores, and Other.

By Geography;

North America, Europe, Asia Pacific, Middle East and Africa and Latin America - Report Timeline (2021 - 2031).

Report ID: Rn064180704 Published Date: March, 2025 Updated Date: April, 2025

Download Free Sample Now Request Customized Sample

Introduction

Global Sweet Biscuit Market (USD Million), 2021 - 2031

In the year 2024, the Global Sweet Biscuit Market was valued at USD 93,689.25 million. The size of this market is expected to increase to USD 126,149.74 million by the year 2031, while growing at a Compounded Annual Growth Rate (CAGR) of 4.3%.

The global sweet biscuit market encompasses a diverse array of baked goods that cater to consumer preferences for indulgent, sweet treats across various demographics and regions worldwide. Sweet biscuits, also known as cookies in some regions, are popular for their wide range of flavors, textures, and forms, making them versatile snacks suitable for different consumption occasions. These biscuits are typically enjoyed with tea or coffee, as snacks between meals, or as dessert options, reflecting their broad appeal and versatility in culinary cultures globally.

Consumer demand for sweet biscuits is driven by factors such as convenience, taste preferences, and evolving snacking habits. These biscuits are often perceived as affordable luxuries that provide instant gratification and satisfaction. Market growth is fueled by ongoing product innovation, with manufacturers introducing new flavors, healthier ingredient profiles, and packaging innovations to attract and retain consumers in a competitive landscape.

Geographically, the sweet biscuit market exhibits varying consumption patterns and preferences. North America and Europe are major markets, characterized by a mature consumer base with a penchant for premium and artisanal biscuit varieties. In contrast, the Asia Pacific region is witnessing rapid market growth driven by urbanization, increasing disposable incomes, and a growing affinity for Western-style snacks. Latin America, the Middle East, and Africa also present emerging opportunities as rising consumer awareness of convenience foods and changing lifestyles bolster demand for sweet biscuits.

Overall, the global sweet biscuit market continues to evolve with shifting consumer preferences towards healthier, indulgent, and convenient snack options. Innovation in flavors, ingredients, and packaging strategies, alongside expanding distribution channels, are key factors shaping the market's trajectory amidst changing consumer dynamics and competitive pressures.

Global Sweet Biscuit Market Recent Developments

In March 2024, Mondelez launched a new gluten-free sweet biscuit range under its Oreo brand to cater to dietary needs.
In January 2022, Ferrero acquired Fox’s Biscuits to expand its premium biscuit portfolio.

Segment Analysis

The global sweet biscuit market is segmented by product type, source, and distribution channel, each contributing to the growth and diversification of this popular snack category. By product type, the market includes chocolate-coated biscuits, cookies, filled biscuits, plain biscuits, sandwich biscuits, and others. Chocolate-coated biscuits are a key segment, known for their indulgent appeal and premium positioning. These biscuits are favored for their combination of sweet biscuit and chocolate coatings, making them popular as treats across various age groups. Cookies, with their wide variety of flavors and textures, hold a significant market share, driven by consumer preferences for rich, baked goods often associated with comfort and indulgence. Filled biscuits offer another popular choice, combining a sweet filling with a biscuit base, appealing to those seeking a more substantial snack. Plain biscuits are a classic favorite, typically consumed with tea or coffee, and they enjoy steady demand for their simplicity and versatility. Sandwich biscuits, where one or more layers of filling are sandwiched between two biscuit pieces, are also in demand due to their balance of crunch and creamy textures. The others category includes more specialized biscuit types, such as fruit-flavored biscuits or low-fat variants, catering to niche markets.

By source, the sweet biscuit market is segmented into wheat, oats, millets, and others. Wheat remains the dominant source due to its wide availability, cost-effectiveness, and compatibility with traditional biscuit formulations. Wheat-based biscuits continue to be the most common choice for consumers worldwide. Oats are gaining traction, particularly in health-conscious segments, as they offer a more nutritious alternative and are associated with benefits like heart health and fiber content. Millets, though less common, are seeing increased interest in certain regions due to their gluten-free nature and rising demand for alternative grains. The others category includes biscuits made from other grains, such as rice or corn, often aimed at consumers with specific dietary preferences or restrictions.

In terms of distribution channels, the sweet biscuit market is segmented into supermarkets & hypermarkets, specialist retailers, convenience stores, online stores, and other. Supermarkets & hypermarkets are the primary sales channels for sweet biscuits, offering a wide variety of biscuit products to mass-market consumers. These large retail outlets cater to the high demand for both mainstream and premium biscuits, ensuring that a broad range of choices is available. Specialist retailers, such as health food stores and gourmet shops, focus on premium, organic, or health-oriented biscuits, targeting consumers looking for specific dietary benefits. Convenience stores play a vital role in impulse purchases, offering a quick and easy option for consumers looking for a snack on the go. Online stores are increasingly important, providing consumers with the convenience of browsing and purchasing biscuits from home, with the added benefit of product variety and home delivery. The other category includes smaller local retailers and markets, which still hold relevance in specific regions.

The global sweet biscuit market is driven by diverse product types, innovative ingredients, and varied distribution channels, catering to different consumer preferences, from indulgent treats to healthier options. Each segment plays a crucial role in expanding the market’s reach across global demographics, with increasing demand for convenience, health-conscious options, and specialty products driving ongoing growth.

Global Sweet Biscuit Segment Analysis

In this report, the Global Sweet Biscuit Market has been segmented by Product Type, Source, Distribution Channel and Geography.

Global Sweet Biscuit Market, Segmentation by Product Type

The Global Sweet Biscuit Market has been segmented by Product Type into Chocolate-Coated Biscuits, Cookies, Filled Biscuits, Plain Biscuits, Sandwich Biscuits and Other.

The global sweet biscuit market boasts a rich diversity of product types tailored to meet varied consumer preferences and snacking occasions. Chocolate-coated biscuits and cookies stand out as favorites among consumers, prized for their luxurious taste and texture. These products often combine the crunch of a biscuit with the richness of chocolate, appealing to those seeking indulgent treats. Filled biscuits, featuring creamy or fruity fillings, add another layer of flavor complexity, catering to individuals looking for more indulgence and satisfaction in their snacks. Meanwhile, plain biscuits and sandwich biscuits offer simpler options that remain versatile staples suitable for daily consumption across different demographics, from children to adults.

Each product type within the sweet biscuit market brings its own appeal and caters to specific consumer tastes and preferences. Whether it's the decadence of chocolate-coated varieties, the comfort of classic cookies, or the novelty of filled or sandwich biscuits, manufacturers continue to innovate to capture and expand their consumer base globally. This variety not only satisfies immediate cravings but also aligns with evolving consumer trends towards convenient, indulgent, and sometimes health-conscious snacking options, driving continued growth and competition within the market.

Global Sweet Biscuit Market, Segmentation by Source

The Global Sweet Biscuit Market has been segmented by Source into Wheat, Oats, Millets, and Others.

Wheat remains the dominant source in the sweet biscuit market, accounting for a large share due to its widespread availability, versatility, and cost-effectiveness. Wheat-based biscuits are the most common globally, offering a familiar texture and taste that appeals to a broad consumer base. Wheat also provides the necessary gluten, which contributes to the structure and crispiness of biscuits. The extensive use of wheat ensures that it remains the staple in the market, with various varieties of biscuits made from wheat flour, such as cookies, chocolate-coated biscuits, and sandwich biscuits, widely available in supermarkets and other retail outlets.

Oats are gaining significant traction in the sweet biscuit market, especially as consumers become more health-conscious and seek products with added nutritional benefits. Oats are known for their high fiber content, heart-healthy properties, and low glycemic index, making them an attractive option for health-focused consumers. Biscuits made from oats are often marketed as healthier alternatives to traditional wheat-based biscuits, offering a more wholesome snack choice. These oat-based biscuits appeal to individuals looking for a more nutritious option or those with dietary concerns such as managing cholesterol or weight.

Millets, although less commonly used, are gaining attention in certain regions, particularly in markets focused on gluten-free or alternative grain options. Millets are rich in vitamins, minerals, and fiber, making them a nutritious choice for biscuits aimed at health-conscious consumers. Millets also offer a slightly nutty flavor and are naturally gluten-free, which appeals to individuals with gluten sensitivities or those following gluten-free diets. As demand for gluten-free products grows, millet-based biscuits are gaining a niche but growing presence in the market.

The others category includes a variety of alternative grains such as rice, corn, and even legumes, used to make sweet biscuits targeting specific dietary needs or preferences. These alternative sources may be used to cater to specific markets such as those seeking non-wheat products due to allergies or intolerances. Biscuits made from these sources are increasingly seen as innovative, offering unique flavors and catering to consumers with particular dietary restrictions.

Global Sweet Biscuit Market, Segmentation by Distribution Channel

The Global Sweet Biscuit Market has been segmented by Distribution Channel into Supermarkets and Hypermarkets, Specialist Retailers, Convenience Stores, Online Stores and Other.

Distribution channels are pivotal in ensuring the widespread availability and accessibility of sweet biscuits to consumers across diverse regions. Supermarkets and hypermarkets serve as the cornerstone of the market, offering extensive shelf space and a diverse array of biscuit options catering to different tastes and preferences. These retail giants leverage their expansive reach to stock popular brands alongside niche and specialty variants, providing consumers with ample choices in a single shopping destination. Specialist retailers complement this by focusing on curated selections of premium or health-oriented sweet biscuits, appealing to discerning customers looking for distinctive flavors or specific dietary preferences.

Convenience stores play a crucial role in the sweet biscuit market by providing quick and convenient access to snacks for consumers on the move. These outlets strategically position biscuits as impulse purchases, enhancing market penetration and catering to the demand for immediate snacking solutions. Meanwhile, the burgeoning popularity of online stores has revolutionized how consumers access sweet biscuits. E-commerce platforms offer the convenience of browsing and purchasing biscuits from the comfort of home, with the added advantage of a vast product assortment and global accessibility. This channel particularly appeals to tech-savvy consumers seeking unique or specialty biscuit varieties that may not be readily available in local brick-and-mortar stores. As digital shopping trends continue to evolve, online stores are poised to play an increasingly influential role in shaping the future growth and competitiveness of the sweet biscuit market.

Global Sweet Biscuit Market, Segmentation by Geography

In this report, the Global Sweet Biscuit Market has been segmented by Geography into five regions; North America, Europe, Asia Pacific, Middle East and Africa and Latin America.

Global Sweet Biscuit Market Share (%), by Geographical Region, 2024

North America and Europe remain robust markets for sweet biscuits, characterized by high consumer spending on premium snacks and a diverse array of product preferences. In these regions, biscuits are not just snacks but often indulgent treats enjoyed with tea or coffee, desserts, or as a part of social gatherings. The mature market in North America and Europe encourages continuous product innovation and the introduction of new flavors and formulations to meet evolving consumer demands for taste, convenience, and health-conscious options. This consumer sophistication drives competition among manufacturers and retailers to maintain market share through branding, quality, and strategic pricing strategies.

The Asia Pacific region presents significant growth opportunities for the sweet biscuit market, fueled by urbanization, rising disposable incomes, and the increasing adoption of Western snacking habits. Countries like China, India, and Japan are key drivers of this growth, with consumers embracing biscuits as convenient snacks suitable for busy lifestyles. Moreover, changing dietary habits and an increasing preference for packaged snacks contribute to the expanding market presence of sweet biscuits across various demographic segments in Asia Pacific. Similarly, Latin America, the Middle East, and Africa are emerging as promising markets due to expanding retail infrastructure, urbanization, and a growing preference for convenient, packaged snack options among consumers. These regions offer fertile ground for market expansion, driven by favorable economic conditions and evolving consumer preferences for indulgent yet convenient snack choices.

Market Trends

This report provides an in depth analysis of various factors that impact the dynamics of Global Sweet Biscuit Market. These factors include; Market Drivers, Restraints and Opportunities Analysis.

Drivers, Restraints and Opportunity Analysis

Drivers:

Changing Consumer Lifestyles and Snacking Habits
Product Innovation and Diversification:Continuous innovation in flavors, ingredients, and packaging drives consumer interest and expands market reach. Manufacturers introducing healthier variants, such as low-sugar or whole-grain options, capitalize on health-conscious consumer trends, thereby broadening their consumer base.As consumers increasingly seek convenient and indulgent snack options, sweet biscuits cater to these preferences, offering a quick and satisfying treat suitable for various consumption occasions.

Restraints:

Health and Nutritional Concerns
Competitive Market Dynamics:Intense competition among global and regional players necessitates robust marketing strategies, competitive pricing, and efficient distribution networks. Smaller players may face challenges in penetrating established markets dominated by larger brands.Rising awareness of health issues related to sugar and calorie intake may deter some consumers from purchasing sweet biscuits. This trend necessitates manufacturers to innovate with healthier formulations while maintaining taste and texture.

Opportunities:

Emerging Markets
Online Retail Growth:The expansion of e-commerce platforms offers a broader reach and accessibility for sweet biscuits, particularly to tech-savvy consumers seeking convenience and a wider product selection beyond local retail availability. This channel enables direct consumer engagement and targeted marketing strategies.Rapid urbanization, increasing disposable incomes, and shifting consumer preferences in regions like Asia Pacific, Latin America, and Africa present significant growth opportunities. These markets show a rising demand for convenience foods and snacks, including sweet biscuits.

Competitive Landscape Analysis

Key players in Global Sweet Biscuit Market include:

Mondelez International Inc.
Nestle SA
PepsiCo Inc.
Parle Products Private Limited
The Campbell Soup Company
The Kelloggs Company
Britannia Industries Limited
Yildiz Holding AS

In this report, the profile of each market player provides following information:

Company Overview and Product Portfolio
Key Developments
Financial Overview
Strategies
Company SWOT Analysis

Introduction
1. Research Objectives and Assumptions
2. Research Methodology
3. Abbreviations
Market Definition & Study Scope
Executive Summary
1. Market Snapshot, By Product Type
2. Market Snapshot, By Source
3. Market Snapshot, By Distribution Channel
4. Market Snapshot, By Region
Global Sweet Biscuit Market Dynamics
1. Drivers, Restraints and Opportunities
  1. Drivers
    1. Changing Consumer Lifestyles and Snacking Habits
    2. Product Innovation and Diversification
  2. Restraints
    1. Health and Nutritional Concerns
    2. Competitive Market Dynamics
  3. Opportunities
    1. Emerging Markets
    2. Online Retail Growth
2. PEST Analysis
  1. Political Analysis
  2. Economic Analysis
  3. Social Analysis
  4. Technological Analysis
3. Porter's Analysis
  1. Bargaining Power of Suppliers
  2. Bargaining Power of Buyers
  3. Threat of Substitutes
  4. Threat of New Entrants
  5. Competitive Rivalry
Market Segmentation
1. Global Sweet Biscuit Market, By Product Type, 2021 - 2031 (USD Million)
  1. Chocolate-Coated Biscuits
  2. Cookies
  3. Filled Biscuits
  4. Plain Biscuits
  5. Sandwich Biscuits
  6. Other
2. Global Sweet Biscuit Market, By Source, 2021 - 2031 (USD Million)
  1. Wheat
  2. Oats
  3. Millets
  4. Others
3. Global Sweet Biscuit Market, By Distribution Channel, 2021 - 2031 (USD Million)
  1. Supermarkets and Hypermarkets
  2. Specialist Retailers
  3. Convenience Stores
  4. Online Stores
  5. Other
4. Global Sweet Biscuit Market, By Geography, 2021 - 2031 (USD Million)
  1. North America
    1. United States
    2. Canada
  2. Europe
    1. Germany
    2. United Kingdom
    3. France
    4. Italy
    5. Spain
    6. Nordic
    7. Benelux
    8. Rest of Europe
  3. Asia Pacific
    1. Japan
    2. China
    3. India
    4. Australia & New Zealand
    5. South Korea
    6. ASEAN (Association of South East Asian Countries)
    7. Rest of Asia Pacific
  4. Middle East & Africa
    1. GCC
    2. Israel
    3. South Africa
    4. Rest of Middle East & Africa
  5. Latin America
    1. Brazil
    2. Mexico
    3. Argentina
    4. Rest of Latin America
Competitive Landscape
1. Company Profiles
  1. Mondelez International Inc.
  2. Nestle SA
  3. PepsiCo Inc.
  4. Parle Products Private Limited
  5. The Campbell Soup Company
  6. The Kelloggs Company
  7. Britannia Industries Limited
  8. Yildiz Holding AS
Analyst Views
Future Outlook of the Market