Global Sun Protection Products Market Growth, Share, Size, Trends and Forecast (2025 - 2031)

• In February 2024, L'Oréal introduced a new sunscreen line with improved formulations to offer better protection against both UV rays and blue light, meeting the growing demand for skincare products that also protect against digital screens.

• In August 2022, Coppertone expanded its sun protection product range, launching a reef-safe sunscreen that offers high SPF protection while being environmentally friendly.

The global sun protection products market is segmented based on the form of the products, encompassing gel, lotion, cream, and other formulations. Gel-based sunscreens offer a lightweight and non-greasy texture, making them suitable for individuals with oily or acne-prone skin. Lotions provide a hydrating and easy-to-spread consistency, ideal for everyday use on both face and body. Creams offer a thicker and more moisturizing texture, suitable for dry or sensitive skin types. Other formulations may include innovative formats such as sprays, sticks, or powders, catering to diverse consumer preferences and skincare needs.

Another segmentation criterion is based on the Sun Protection Factor (SPF) range, which denotes the level of protection against UVB radiation. SPF 15, SPF 30, SPF 50, SPF 70, and other SPF variants are available to meet different sun exposure conditions and individual skin sensitivities. SPF 15 provides moderate protection, SPF 30 offers high protection, SPF 50 provides very high protection, and SPF 70 offers maximum protection against sunburn and skin damage. Consumers can choose the SPF level based on their skin type, outdoor activities, and sun exposure duration, ensuring adequate protection against UV radiation.

The distribution channel segmentation includes store-based and non-store-based channels. Store-based channels comprise supermarkets, hypermarkets, convenience stores, specialty beauty retailers, pharmacies, and other brick-and-mortar outlets where consumers can purchase sun protection products in-person. These channels offer convenience, accessibility, and the opportunity for consumers to test and select products based on their preferences. Non-store-based channels encompass e-commerce platforms, online retailers, and direct-to-consumer channels, providing consumers with the convenience of shopping from anywhere at any time and accessing a wider range of product options.

The segmentation of the global sun protection products market based on form, SPF range, and distribution channel reflects the diverse preferences, needs, and shopping behaviors of consumers worldwide. By offering a variety of formulations, SPF options, and purchasing avenues, manufacturers and retailers can cater to a broad spectrum of consumers, ensuring accessibility, efficacy, and consumer satisfaction in the dynamic and competitive sun protection products market.

Global Sun Protection Products Segement Analysis

In this report, the Global Sun Protection Products Market has been segmented by Form, SPF Range, Distribution Channel and Geography.

Global Sun Protection Products Market, Segmentation by Form

The Global Sun Protection Products Market has been segmented by Form into Gel, Lotion, Cream and Others.

Gel-based sunscreens are characterized by their lightweight, non-greasy texture, making them particularly popular among individuals with oily or acne-prone skin. Gel formulations offer quick absorption and a refreshing feel upon application, ideal for daily use on both the face and body. Their water-resistant properties make them suitable for outdoor activities and sports.

Lotions are another prevalent form of sun protection products, valued for their hydrating properties and easy-to-spread consistency. Lotions provide effective coverage and moisturization, making them suitable for individuals with normal to dry skin. Their versatility allows for convenient application on large areas of the body, offering broad-spectrum protection against harmful UV rays.

Creams offer a thicker and more emollient texture compared to gels and lotions, providing intensive moisturization and barrier protection. Cream-based sunscreens are well-suited for individuals with dry or sensitive skin, offering long-lasting hydration and soothing benefits. Their rich formulation creates a protective barrier on the skin's surface, offering enhanced defense against sunburn and environmental aggressors.

The market includes other innovative formulations such as sprays, sticks, powders, and serums, catering to evolving consumer preferences and lifestyle needs. Spray sunscreens offer convenient and mess-free application, ideal for on-the-go use and reapplication throughout the day. Stick formulations provide targeted protection for sensitive areas such as the lips, ears, and nose, while powder sunscreens offer a mattifying finish and can be applied over makeup.

The segmentation of the global sun protection products market by form reflects the diverse needs and preferences of consumers, providing a wide array of options to ensure effective sun protection and skincare. By offering various formulations, manufacturers can cater to different skin types, climates, and lifestyle preferences, driving innovation and market growth in the dynamic sun protection industry.

Global Sun Protection Products Market, Segmentation by SPF Range

The Global Sun Protection Products Market has been segmented by SPF Range into SPF 15, SPF 30, SPF 50, SPF 70 and Others.

SPF 15 sunscreens provide moderate protection against UVB radiation, effectively blocking approximately 93% of UVB rays. These formulations are suitable for individuals with minimal sun exposure or those with naturally darker skin tones who may be less susceptible to sunburn. SPF 15 products are often used for everyday activities, providing a baseline level of protection for daily sun exposure.

SPF 30 sunscreens offer higher protection levels, blocking approximately 97% of UVB rays. These formulations are recommended for individuals with fair to medium skin tones and those engaging in moderate sun exposure. SPF 30 products provide extended protection against sunburn and skin damage, making them suitable for outdoor activities such as hiking, gardening, or recreational sports.

SPF 50 sunscreens provide very high protection, blocking approximately 98% of UVB rays. These formulations are ideal for individuals with fair or sensitive skin, as well as those at higher risk of sunburn or skin cancer. SPF 50 products offer maximum protection against sunburn and premature aging, making them suitable for prolonged outdoor activities or intense sun exposure conditions.

SPF 70 sunscreens offer the highest level of protection, blocking approximately 98.5% of UVB rays. These formulations are recommended for individuals with very fair or sun-sensitive skin, including children, individuals with a history of skin cancer, or those taking photosensitizing medications. SPF 70 products provide superior defense against sunburn and skin damage, offering peace of mind for individuals at heightened risk of UV-induced skin conditions.

The market includes other SPF variants such as SPF 25, SPF 60, and SPF 100+, catering to diverse consumer preferences and sun protection needs. By offering a range of SPF options, manufacturers can address the specific requirements of consumers based on their skin type, outdoor activities, and sun exposure duration, ensuring effective protection and skincare for all.

Global Sun Protection Products Market, Segmentation by Distribution Channel

The Global Sun Protection Products Market has been segmented by Distribution Channel into Store-Based and Non-Store-Based.

Store-based distribution channels comprise physical retail outlets where consumers can purchase sun protection products in-person. These channels include supermarkets, hypermarkets, convenience stores, specialty beauty retailers, pharmacies, and other brick-and-mortar establishments. Store-based channels offer convenience, accessibility, and the opportunity for consumers to browse, test, and purchase sunscreens and other skincare products on-site. Retailers in these channels often provide knowledgeable staff, promotional displays, and seasonal promotions to attract and engage consumers, enhancing the shopping experience.

Non-store-based distribution channels encompass e-commerce platforms, online retailers, and direct-to-consumer channels, allowing consumers to purchase sun protection products remotely via digital platforms. These channels offer the convenience of shopping from anywhere at any time, providing a wide selection of products, competitive pricing, and doorstep delivery services. E-commerce platforms such as Amazon, Alibaba, and eBay, as well as brand websites and mobile apps, enable consumers to browse product descriptions, read reviews, and compare prices before making a purchase decision. Direct-to-consumer channels established by skincare brands offer personalized recommendations, subscription services, and loyalty rewards to cultivate customer loyalty and repeat purchases.

The segmentation by distribution channel reflects the evolving retail landscape and consumer shopping preferences, driven by factors such as digitalization, convenience, and accessibility. While store-based channels remain integral for immediate needs and impulse purchases, non-store-based channels are gaining prominence, particularly among tech-savvy consumers seeking convenience, product variety, and hassle-free shopping experiences. By leveraging both store-based and non-store-based channels, manufacturers and retailers can maximize market reach, cater to diverse consumer segments, and capitalize on the growing demand for sun protection products worldwide.

Global Sun Protection Products Market, Segmentation by Geography

In this report, the Global Sun Protection Products Market has been segmented by Geography into five regions; North America, Europe, Asia Pacific, Middle East and Africa and Latin America.

Global Sun Protection Products Market Share (%), by Geographical Region, 2024

Europe dominates the market with the largest market share over the forecast period. European countries like Belgium, Hungary, France, Netherlands, Norway, and Slovenia positioned as the second highest prevalence rate of cancer as per a survey report of WCRF () in 2020. The increasing requirement of sun-protection measures in the region leads to bolstering the market demand for sun care products. These sun care products are required to reduce the prevalence rate of skin cancer in the region.

Asia-Pacific region is expected to grow the fastest during the forecast period. The tropical and subtropical regions in Asia-Pacific have significant sun exposure and thus have high market demand for sun care products in the region. As per data presented by Hospitality Net Organisation, it was found that Southeast Asia welcomed more than 580,000 international visitors, 102% up over the previous year. The rising tourism activity and sunbathing activities in beachside tourism are likely to expel the market growth of sun care products.

This report provides an in depth analysis of various factors that impact the dynamics of Global Sun Protection Products Market. These factors include; Market Drivers, Restraints and Opportunities Analysis.

Drivers, Restraints and Opportunity Analysis

Drivers :

• Increasing Awareness about Skin Health
• Rising Incidence of Skin Cancer
• Changing Lifestyles and Outdoor Activities

• Adoption of Skincare Regimens - The adoption of skincare regimens represents a significant opportunity for the global sun protection products market. As consumers increasingly prioritize skincare and beauty routines, integrating sun protection products into daily regimens has become essential for maintaining healthy and youthful-looking skin.

  Skincare regimens typically involve multiple steps, including cleansing, moisturizing, and targeted treatments, with sun protection playing a crucial role as the final step in the routine. Incorporating sunscreens, moisturizers with SPF, and other sun protection products into daily skincare routines helps consumers establish habits that promote sun safety and long-term skin health.

  The growing popularity of multi-step skincare routines, particularly in markets such as Asia, presents opportunities for manufacturers to position sun protection products as integral components of comprehensive skincare regimens. By emphasizing the importance of sun protection alongside other skincare benefits such as hydration, anti-aging, and antioxidant protection, brands can educate consumers about the role of sunscreens in preventing sunburn, premature aging, and skin cancer.

  The trend towards personalized skincare regimens driven by advances in technology and customization options offers opportunities for targeted sun protection solutions tailored to individual skin types, concerns, and lifestyles. Brands can leverage data-driven insights, diagnostic tools, and virtual consultations to recommend suitable sunscreens with the appropriate SPF levels, formulations, and application techniques based on consumers' specific needs and preferences.

  The rise of influencer marketing, social media platforms, and beauty communities has fueled consumer interest in skincare education and product recommendations. Beauty influencers, dermatologists, and skincare experts play a key role in promoting sun protection awareness and advocating for the integration of sunscreens into daily skincare routines through educational content, product reviews, and skincare tips shared with their followers.

  The adoption of skincare regimens presents a prime opportunity for manufacturers to position sun protection products as essential components of daily self-care rituals. By emphasizing the benefits of sun protection within the context of comprehensive skincare routines, brands can encourage regular sunscreen use, drive market growth, and contribute to improved sun safety practices among consumers worldwide.

Restraints :

• Regulatory Compliance and Testing Requirements
• Formulation Challenges
• Environmental Concerns

• Seasonal Demand and Geographic Variations - Seasonal demand and geographic variations are significant factors influencing the global sun protection products market, presenting both challenges and opportunities for manufacturers and retailers.

  In regions with distinct seasons, such as temperate climates, seasonal variations in sun exposure impact consumer demand for sun protection products. Demand tends to peak during the warmer months, typically spring and summer, when outdoor activities increase, and sun intensity is higher. During these seasons, consumers are more vigilant about sun protection, leading to higher sales of sunscreens, sunblocks, and other protective measures. However, demand may taper off during the cooler months when sun exposure is less frequent, leading to seasonal fluctuations in sales.

  Geographic variations in sun exposure levels, influenced by factors such as latitude, altitude, and climate, also impact demand for sun protection products. Regions closer to the equator or at higher altitudes experience higher levels of UV radiation throughout the year, necessitating year-round sun protection measures. In contrast, regions farther from the equator or with milder climates may experience seasonal fluctuations in sun exposure, with peak demand coinciding with the summer months.

  Cultural norms and lifestyle preferences vary across different geographic regions, influencing consumer behavior and product preferences. In regions where outdoor activities are integral to lifestyle, such as coastal areas or tropical destinations, demand for sun protection products remains consistently high year-round. Conversely, in regions where indoor activities are more prevalent or where cultural attitudes towards sun exposure differ, demand for sun protection products may be lower.

  Despite these challenges, seasonal demand and geographic variations also present opportunities for manufacturers and retailers to tailor their marketing strategies and product offerings to local preferences and seasonal trends. For example, launching seasonal promotions, product bundles, and limited-edition formulations can capitalize on peak demand periods and drive sales during key seasons. Additionally, targeting marketing efforts towards regions with higher sun exposure levels or outdoor recreational activities can help maximize market penetration and consumer engagement.

  Understanding and adapting to seasonal demand and geographic variations are essential for navigating the dynamic global sun protection products market. By leveraging insights into consumer behavior, regional preferences, and seasonal trends, businesses can effectively meet the diverse sun protection needs of consumers worldwide while maximizing growth opportunities in different market segments.

Opportunities :

• Rising Awareness and Education Initiatives
• Expansion into Emerging Markets
• Innovation in Formulations and Technologies

• Demand for Natural and Organic Products - The increasing demand for natural and organic sun protection products represents a significant opportunity within the global market, driven by evolving consumer preferences for safer, more sustainable skincare solutions.

  Consumers are increasingly conscious of the ingredients in their skincare products, seeking formulations that are free from potentially harmful chemicals and synthetic additives. Natural and organic sunscreens, formulated with plant-based extracts, mineral UV filters, and organic ingredients, appeal to consumers looking for safer alternatives that align with their values of health, sustainability, and environmental responsibility.

  The demand for natural and organic sun protection products is fueled by several factors. First, rising awareness of the potential health risks associated with chemical sunscreen ingredients, such as oxybenzone and octinoxate, has prompted consumers to seek out safer alternatives. Mineral-based sunscreens, featuring ingredients like zinc oxide and titanium dioxide, offer broad-spectrum protection without the use of potentially harmful chemicals, making them popular choices among health-conscious consumers.

  Second, the growing emphasis on sustainability and eco-friendliness has led consumers to prioritize products with minimal environmental impact. Natural and organic sunscreens often feature biodegradable and reef-safe formulations, minimizing harm to marine ecosystems and coral reefs. Brands that prioritize sustainability in their product development and packaging can capitalize on this trend, appealing to environmentally conscious consumers seeking eco-friendly skincare options.

  Third, the rise of clean beauty and wellness trends has spurred interest in natural and organic skincare products, including sunscreens. Consumers are increasingly drawn to products with transparent ingredient lists and certifications, such as USDA Organic or Ecocert, which verify the use of natural and organic ingredients. Brands that emphasize transparency, authenticity, and ethical sourcing practices can build trust and loyalty among discerning consumers seeking clean, ethical skincare solutions.

  The market for natural and organic sun protection products is not limited to niche or specialty retailers. Mainstream retailers, including drugstores, supermarkets, and online marketplaces, are expanding their selections to meet the growing demand for clean beauty and natural skincare products. This broader availability makes natural and organic sunscreens accessible to a wider consumer base, driving market growth and penetration.

  The demand for natural and organic sun protection products presents opportunities for brands to innovate, differentiate, and capture market share in the competitive skincare industry. By leveraging consumer preferences for safety, sustainability, and transparency, manufacturers can develop premium natural and organic formulations that meet the evolving needs and values of conscious consumers worldwide.

Key players in Global Sun Protection Products Market include :

• Johnson & Johnson Services, Inc
• L'Oreal S.A.
• The Este Lauder Companies Inc.
• Revlon, Inc.
• Shiseido Co., Ltd
• Avon Products, Inc
• Groupe Clarins
• Amway
• Lotus Herbals Pvt. Ltd.

In this report, the profile of each market player provides following information:

• Company Overview and Product Portfolio
• Key Developments
• Financial Overview
• Strategies
• Company SWOT Analysis