Global Strawberry Seed Oil Market Growth, Share, Size, Trends and Forecast (2025 - 2031)

The global functional foods and nutraceuticals market is segmented based on various factors, including distribution channels, applications, and end-user industries. Each of these segments plays a crucial role in shaping the dynamics of the market and presents unique opportunities and challenges. The segmentation analysis focuses on distribution channels such as hypermarkets/supermarkets, direct selling, and online platforms, as well as key applications, including nutritional supplements, nutricosmetics, and animal health. Additionally, the market is also divided based on end-user industries like cosmetics, food, pharmaceuticals, and personal care.

The distribution channels segment is vital for reaching a wide range of consumers. Hypermarkets and supermarkets have long been the dominant retail outlets for nutraceuticals and functional foods. They offer convenience, a wide range of products, and the ability to compare different brands. However, the rise of online shopping has significantly impacted this traditional retail model. E-commerce platforms allow consumers to purchase products from the comfort of their homes, providing access to a broader array of niche products and often at more competitive prices. Furthermore, online retail allows consumers to research products, read reviews, and gain insights into their benefits before making purchasing decisions. Direct selling, on the other hand, enables companies to reach consumers more personally, building trust and offering tailored experiences, which can be particularly effective in the nutraceutical space where education on product benefits is essential.

The application segment reflects the diverse uses of nutraceuticals and functional foods in different sectors. Nutritional supplements remain the largest category, as consumers seek to fill dietary gaps and boost overall wellness. Nutricosmetics, which are beauty-from-within products that aim to improve skin, hair, and nails, are a growing sub-segment, driven by rising consumer interest in holistic beauty solutions. Animal health products are gaining momentum as well, as pet owners seek to improve the health of their animals through supplements that support joints, digestion, and overall vitality.

The end-user industries segment highlights the major industries that consume nutraceuticals and functional foods. The cosmetic industry has seen a significant increase in the use of functional ingredients such as vitamins, antioxidants, and collagen to enhance skin health and combat aging. The food industry has long been a major consumer of these products, incorporating functional ingredients such as probiotics and omega-3s into a variety of food products, from dairy to snacks. The pharmaceutical industry also plays a major role in the market by incorporating nutraceutical ingredients into drug formulations, especially in areas such as immune support and chronic disease management. Finally, the personal care industry leverages nutraceuticals for creating products that promote healthier skin, hair, and nails, meeting the increasing demand for health-conscious beauty products.

In conclusion, the market’s segmentation reflects the growing diversity of functional foods and nutraceuticals. It shows that the market is no longer confined to traditional dietary supplements but has expanded into numerous applications, making it crucial for companies to adapt to shifting consumer preferences and leverage the most effective distribution channels. Understanding these segments and the evolving consumer trends within them is vital for capturing market share and sustaining long-term growth in the functional food and nutraceuticals market.

Global Strawberry Seed Oil Segment Analysis

In this report, the Global Strawberry Seed Oil Market has been segmented by Distribution channel, Application, End-User Industry and Geography.

Global Strawberry Seed Oil Market, Segmentation by Distribution channel

The Global Strawberry Seed Oil Market has been segmented by Distribution channel into Hypermarket/Supermarket, Direct Selling, and Online.

The distribution channel plays a pivotal role in the accessibility and availability of strawberry seed oil in the global market. The Hypermarket/Supermarket segment remains one of the primary retail outlets for strawberry seed oil. Large retail chains and supermarkets offer convenience and variety, attracting a broad customer base. These establishments often carry a range of health and beauty products, including natural oils like strawberry seed oil, targeting both health-conscious consumers and those seeking premium skincare products. Additionally, the in-store experience allows consumers to browse and compare products, building trust through direct interaction with the product. This distribution channel's strong presence in urban areas and developed regions, where consumer demand for natural and organic beauty products is high, ensures continued growth in this segment.

The Direct Selling channel has also gained traction in the strawberry seed oil market. This segment involves companies directly selling their products to consumers through personal connections, consultants, or sales representatives. Direct selling enables brands to foster a personalized relationship with customers, educating them about the product's benefits and uses, which is particularly important for niche products like strawberry seed oil. The direct selling model is highly effective for premium or specialty products, as it allows companies to create tailored marketing strategies and build trust with a more engaged consumer base. Additionally, this distribution channel is beneficial for consumers seeking a more direct, experience-driven purchasing process, where they can receive expert guidance on how to incorporate strawberry seed oil into their skincare or health routines.

With the rise of digital commerce, the Online distribution channel has become increasingly significant in the strawberry seed oil market. E-commerce platforms, including dedicated health and beauty websites, online marketplaces, and company-specific webshops, offer consumers an easy and convenient way to purchase strawberry seed oil from the comfort of their homes. Online shopping provides access to a global market, breaking down geographical barriers and offering consumers a wider range of product choices. The ability to read reviews, compare prices, and access detailed product information further enhances the online shopping experience. Additionally, the growing trend of organic and natural beauty products has driven online retailers to include strawberry seed oil as part of their product offerings, capitalizing on the shift toward clean-label and eco-friendly beauty solutions. This segment is expected to continue its strong growth as e-commerce becomes a dominant force in global retail, especially in emerging markets where online shopping is gaining popularity.

Global Strawberry Seed Oil Market, Segmentation by Application

The Global Strawberry Seed Oil Market has been segmented by Application into Nutritional supplements, Nutricosmetics and Animal health.

In the Nutritional Supplements segment, strawberry seed oil is gaining popularity due to its rich composition of essential fatty acids, antioxidants, and vitamins, making it an ideal ingredient for dietary supplements. This oil is known for its potential health benefits, including promoting heart health, supporting skin health, and providing anti-inflammatory properties. Strawberry seed oil is often marketed as a natural supplement for improving skin elasticity, hydration, and overall wellness. It’s also valued for its high omega-3 and omega-6 fatty acid content, which supports metabolic functions and cardiovascular health. As consumers increasingly focus on holistic health and preventative wellness, the demand for strawberry seed oil in nutritional supplements is poised to grow, particularly among individuals seeking natural and plant-based alternatives to synthetic supplements.

The Nutricosmetics application segment represents another key area of growth for strawberry seed oil, which is widely used in beauty-from-within products. Nutricosmetics combine the benefits of nutrition and cosmetics, and strawberry seed oil is highly valued for its ability to enhance skin health, prevent premature aging, and improve the appearance of hair and nails. Its high antioxidant content, particularly vitamin C and phenolic compounds, makes it effective in neutralizing free radicals, which can cause skin aging and damage. As consumers increasingly seek natural and organic beauty solutions, the demand for strawberry seed oil in the nutricosmetics market is expanding. Products such as anti-aging supplements, skin-repair formulas, and hair-nourishing capsules often incorporate strawberry seed oil to provide a holistic approach to beauty, promoting health from the inside out.

In the Animal Health application segment, strawberry seed oil is gaining attention for its potential benefits in pet care and livestock health. The oil's anti-inflammatory properties and high levels of essential fatty acids make it suitable for promoting joint health and skin conditions in animals. It is often used in pet supplements to support coat shine, skin hydration, and overall vitality. Additionally, strawberry seed oil’s antioxidant content may help boost the immune system and reduce oxidative stress in animals. This segment is particularly popular among pet owners seeking natural and organic solutions for maintaining their pets' health and well-being. The increasing trend toward pet health and wellness, coupled with rising consumer awareness of natural pet care options, positions strawberry seed oil as a promising ingredient in the animal health market, especially in regions where consumers are investing more in premium pet products.

Global Strawberry Seed Oil Market, Segmentation by End-User Industry

The Global Strawberry Seed Oil Market has been segmented by End-User Industry into Cosmetic, Food, Pharmaceutical and Personal care.

In the Cosmetic industry, strawberry seed oil is increasingly valued for its nourishing and rejuvenating properties. The oil’s high levels of antioxidants, essential fatty acids, and vitamins, particularly vitamin E and polyphenols, make it a popular choice for skincare formulations. It is widely used in moisturizers, serums, anti-aging products, and facial oils due to its ability to hydrate, protect, and revitalize the skin. The lightweight texture of strawberry seed oil also makes it suitable for various cosmetic products designed for different skin types, including sensitive and oily skin. As consumers continue to prioritize natural and organic ingredients in their beauty routines, strawberry seed oil is gaining popularity in the cosmetic industry, where the demand for clean-label and eco-friendly products is on the rise.

In the Food industry, strawberry seed oil is becoming an increasingly important ingredient, particularly in health-focused food products. Known for its health benefits, such as supporting cardiovascular health, improving skin hydration, and providing anti-inflammatory effects, strawberry seed oil is incorporated into functional foods and beverages. It is often used as a culinary oil in salad dressings, smoothies, and energy bars, as it provides a rich source of essential fatty acids like omega-3 and omega-6. Additionally, the oil's mild, slightly fruity flavor adds a unique touch to food products without overpowering the taste. The growing consumer interest in plant-based and healthy eating, coupled with the rising popularity of functional foods, is expected to drive the demand for strawberry seed oil in the food industry.

In the Pharmaceutical industry, strawberry seed oil is gaining traction due to its therapeutic properties, which include its ability to reduce inflammation and promote skin healing. Its high content of fatty acids, particularly linoleic acid, is beneficial for managing conditions such as eczema, dermatitis, and dry skin, making it a valuable ingredient in topical pharmaceutical formulations. Additionally, the antioxidant-rich composition of strawberry seed oil can help combat oxidative stress and reduce the risk of chronic diseases. As the demand for natural alternatives in pharmaceutical products rises, strawberry seed oil is being increasingly integrated into formulations for both internal and external health applications, ranging from oral supplements to topical creams and ointments for various skin conditions.

In the Personal Care industry, strawberry seed oil is gaining popularity as a key ingredient in products that promote overall well-being, from body lotions and shampoos to lip balms and deodorants. The oil’s hydrating, anti-inflammatory, and soothing properties make it ideal for use in personal care products designed to nourish and protect the skin and hair. It is particularly favored in hair care products for its ability to enhance hair shine and texture while also addressing scalp health. As consumers continue to seek out personal care items that are free from synthetic chemicals and incorporate natural, plant-based ingredients, strawberry seed oil is well-positioned to thrive in this market. The rising awareness of sustainable beauty and the growing trend toward environmentally friendly packaging also contribute to the increasing use of strawberry seed oil in personal care products.

Global Strawberry Seed Oil Market, Segmentation by Geography

In this report, the Global Strawberry Seed Oil Market has been segmented by Geography into five regions; North America, Europe, Asia Pacific, Middle East and Africa and Latin America.

Global Strawberry Seed Oil Market Share (%), by Geographical Region, 2024

North America holds the largest share of the strawberry seed oil market, with the U.S. being a major producer of strawberries. The region also benefits from the growing aromatherapy industry, which is creating new opportunities for the market.

In Western Europe, the market for strawberry seed oil is experiencing significant growth, driven by the rising consumer demand for nutrient-rich oils. Germany and Spain, two of the largest exporters of strawberries, are key players in this expansion. The increasing popularity of natural and organic products is further fueling the market in the region.

Looking ahead, the Asia Pacific region is expected to see substantial growth in the strawberry seed oil market. This growth is attributed to the increasing government support for agricultural activities and the rising interest in natural oils and health products among consumers in this region.

This report provides an in depth analysis of various factors that impact the dynamics of Global Strawberry Seed Oil Market. These factors include; Market Drivers, Restraints and Opportunities Analysis.

Drivers, Restraints and Opportunity Analysis

Drivers:

• Increasing Health Awareness
• Rising Chronic Health Conditions
• Technological Advancements in Product Formulation

• Growth in Preventive Healthcare and Natural Remedies: The growing shift toward preventive healthcare and natural remedies is one of the most significant drivers of the functional foods and nutraceuticals market. Consumers are increasingly recognizing the importance of maintaining good health through natural and preventive measures rather than relying on pharmaceutical drugs to treat ailments after they occur. This is primarily driven by rising healthcare costs, greater access to information, and a desire to avoid the potential side effects of pharmaceutical treatments. As a result, functional foods and nutraceuticals are gaining popularity, as they are seen as safer and more effective options for disease prevention and overall wellness.

  Preventive healthcare focuses on early intervention and lifestyle changes that can mitigate the risk of chronic diseases such as cardiovascular diseases, diabetes, and obesity. Nutraceuticals, which include dietary supplements, functional foods, and natural ingredients, play a crucial role in this approach. For example, omega-3 fatty acids, antioxidants, and probiotics are increasingly being incorporated into consumers' diets to support heart health, improve gut function, and boost the immune system. The desire to maintain a healthy lifestyle without resorting to medications has driven a significant uptick in the demand for products that promote longevity, better digestion, enhanced immunity, and overall vitality. Moreover, the growing interest in holistic wellness, which blends mental, physical, and emotional health, has spurred the popularity of functional foods that cater to these multi-dimensional needs.

  As awareness about preventive healthcare continues to grow, companies that offer natural remedies and functional products are seeing a surge in demand. Additionally, the use of bioactive compounds such as curcumin, resveratrol, and adaptogens in nutraceuticals has gained traction as consumers seek alternative, plant-based solutions to common health concerns. The trend toward natural remedies also extends to beauty and personal care products, where consumers are choosing items with organic and plant-based ingredients, further contributing to the overall market growth of functional foods and nutraceuticals.

Restraints:

• Regulatory Challenges and Stringent Compliance
• Limited Scientific Evidence Supporting Claims
• High Costs of Functional Ingredients

• Lack of Standardization and Quality Control: One of the key challenges hindering the growth of the functional foods and nutraceuticals market is the lack of standardization and quality control across the industry. While nutraceutical products are often marketed as having health benefits, the absence of strict regulatory oversight and universally recognized standards can lead to inconsistent product quality, efficacy, and safety. This issue is particularly concerning in markets where supplements and functional foods are sold without the rigorous testing and certification processes typically required for pharmaceuticals. In some regions, nutraceuticals are classified as dietary supplements, which may not be subject to the same level of regulatory scrutiny as drugs, leading to potential risks for consumers.

  The lack of standardization can manifest in a number of ways. Firstly, there is a lack of uniformity in the formulation of products, with variations in ingredient concentration, bioavailability, and purity across different brands. This makes it difficult for consumers to trust the products they are purchasing, especially when health claims are not substantiated by scientific evidence or clinical trials. Additionally, the quality control processes in manufacturing can vary widely between producers, with some companies not adhering to best practices for ingredient sourcing, processing, and testing. This inconsistency in product quality can undermine consumer confidence in the market and limit its growth potential.

  To address these challenges, industry players must adopt more stringent quality control measures, including third-party testing and certification, to ensure that products meet the highest standards of safety, efficacy, and quality. Additionally, the establishment of international standards for functional foods and nutraceuticals could help harmonize regulatory practices and improve consumer trust. However, achieving this level of consistency across the market will require significant investment in infrastructure, research, and cooperation between industry players, regulators, and public health organizations.

  The absence of universally agreed-upon standards for nutraceuticals also complicates the process of verifying health claims. Without standardized testing methodologies and benchmarks, it becomes challenging to establish the scientific validity of product claims. This is particularly concerning given that the nutraceutical market is flooded with products that claim to support everything from weight loss to cognitive function, but often without the scientific backing to substantiate these claims. Regulatory bodies such as the U.S. Food and Drug Administration (FDA) have limited resources to enforce proper testing and labeling for nutraceuticals, leaving many products on the market without thorough clinical validation.

  Inconsistent quality control measures can have severe implications for consumer health, particularly when nutraceutical products are not manufactured in facilities that meet good manufacturing practices (GMP). Contaminants, impurities, or incorrect dosages in products could lead to adverse reactions or diminished therapeutic effects, which further exacerbates concerns over the safety of these products. As the market for functional foods and nutraceuticals continues to expand, addressing the lack of standardization and improving quality control will be essential in ensuring the market’s long-term sustainability and protecting consumer health.

Opportunities:

• Growing Popularity of Clean-label and Organic Products
• Increasing Demand for Personalized Nutrition
• Expansion of E-commerce and Online Retail

• Growing Demand for Plant-based Nutraceuticals: The increasing consumer demand for plant-based products is one of the most promising opportunities in the functional foods and nutraceuticals market. As more people adopt vegetarian, vegan, and flexitarian diets, there is a greater interest in plant-based nutraceuticals that align with these dietary preferences. Plant-based supplements, such as plant-derived proteins, herbal extracts, and organic compounds, are increasingly sought after due to their perceived health benefits and ethical appeal. Consumers are becoming more aware of the environmental impact of animal-based products and are opting for alternatives that promote sustainability, making plant-based nutraceuticals an attractive option.

  This shift is driven by a variety of factors, including concerns over the environmental footprint of animal agriculture, the desire to avoid animal-derived ingredients, and a growing awareness of the potential health benefits of plant-based diets. Nutraceuticals derived from plants, such as adaptogenic herbs, superfoods like spirulina and chlorella, and plant-based omega-3 fatty acids, are being increasingly incorporated into supplements and functional foods. These ingredients are rich in bioactive compounds that are believed to have numerous health benefits, including boosting immunity, improving digestion, and supporting heart health.

  Furthermore, the rise of the "clean label" trend, where consumers are seeking products that are free from artificial additives, preservatives, and chemicals, has aligned with the growing preference for plant-based nutraceuticals. Plant-based ingredients are often considered more natural and less processed compared to their animal-derived counterparts, making them highly attractive to health-conscious consumers. This trend is not limited to just dietary supplements but extends to functional foods and beverages, with products such as plant-based protein powders, dairy alternatives, and functional teas gaining popularity.

  The growing demand for plant-based nutraceuticals also presents opportunities for companies to innovate and create new products that cater to this shift in consumer preferences. For instance, plant-based nutraceuticals are increasingly being used in the beauty and personal care industries, with plant-derived ingredients such as aloe vera, turmeric, and green tea being incorporated into skincare, haircare, and cosmetics. The expansion of the plant-based segment is expected to continue as consumers become more mindful of both their health and the environment, opening up new market opportunities for brands that prioritize plant-based ingredients and sustainable production methods.

Key players in Global Strawberry Seed Oil Market include,

• Connoils LLC
• The Kerfoot Group
• Statfold Seed Developments Ltd.
• Eco Treasures NV

In this report, the profile of each market player provides following information:

• Company Overview and Product Portfolio
• Key Developments
• Financial Overview
• Strategies
• Company SWOT Analysis