Global Squash Drinks Market Growth, Share, Size, Trends and Forecast (2025 - 2031)

The global squash drinks market is segmented across various product types, catering to different consumer preferences. The two primary categories are No Added Sugar and Added Sugar. The demand for no-added-sugar squash drinks has been on the rise due to increasing health consciousness and concerns over the adverse effects of excessive sugar consumption. Health-conscious consumers, including those with dietary restrictions or those seeking weight management solutions, prefer no-added-sugar options as they provide a healthier alternative to sugary sodas and juices. Conversely, the added-sugar segment continues to hold a significant share of the market, as it appeals to individuals seeking richer, sweeter flavors. Both segments are expected to experience growth, with the no-added-sugar segment showing higher growth potential as more consumers opt for healthier beverage choices.

The market is also segmented based on nature, with Blended and Regular squash drinks offering distinct consumer experiences. Blended squash drinks, often containing a combination of various fruit juices, are increasingly popular among consumers seeking complex, multifaceted flavors and nutritional benefits. Blended products are perceived as premium, offering a richer taste profile, often with added vitamins and minerals. On the other hand, regular squash drinks, typically consisting of simpler fruit concentrates, continue to dominate the market due to their affordability and wide availability. Both segments cater to diverse consumer preferences, with blended drinks targeting those looking for more exotic and sophisticated options, while regular squash remains a go-to for budget-conscious buyers.

By base type, squash drinks are available in several flavor categories, including Citrus Fruits, Berries, Tropical and Exotic Fruits, and Mixed Fruits. Citrus fruits like lemon and orange dominate the market due to their refreshing taste and natural tanginess, making them ideal for a broad consumer base. Berry-based drinks, such as strawberry and blueberry, are gaining popularity due to their perceived antioxidant benefits and sweet-tart flavor profiles. Tropical and exotic fruits, such as mango, pineapple, and passion fruit, offer unique, vibrant flavors that cater to consumers seeking more adventurous drink options. Finally, mixed fruit squash drinks, which combine several fruit flavors, are popular for offering a balanced and complex taste experience. The diverse offerings across these base types enable brands to cater to a wide range of consumer preferences, further enhancing market growth.

In terms of distribution channels, squash drinks are primarily sold through Supermarkets and Hypermarkets, Convenience Stores, Online Platforms, and other outlets. Supermarkets and hypermarkets continue to be the dominant distribution channel due to their wide reach and the convenience of bulk purchasing. Convenience stores also play a crucial role, particularly in urban areas, where busy lifestyles demand quick and easy access to beverages. Online sales have seen significant growth, driven by the increasing trend of e-commerce shopping, which provides consumers with a convenient way to purchase squash drinks with door-to-door delivery. Other distribution channels, such as specialty stores and direct-to-consumer sales, are gaining traction as brands seek to target specific consumer niches or offer premium, niche products. The diversity in distribution channels ensures that squash drinks are accessible to a broad audience, contributing to the ongoing expansion of the market.

Global Squash Drinks Segment Analysis

In this report, the Global Squash Drinks Market has been segmented by Product Type, Nature, Base Type, Distribution Channel and Geography.

Global Squash Drinks Market, Segmentation by Product Type

The Global Squash Drinks Market has been segmented by Product Type into No Added Sugar and Added Sugar.

The global squash drinks market is primarily divided into two key product types: No Added Sugar and Added Sugar. The No Added Sugar segment has gained significant traction in recent years, largely due to a growing shift towards healthier lifestyles and a greater awareness of the health risks associated with excessive sugar consumption. As consumers increasingly prioritize health and wellness, demand for no-added-sugar beverages has surged. These drinks are especially appealing to individuals managing conditions such as diabetes, as well as those trying to reduce their overall sugar intake. The rise in health-consciousness, coupled with the increasing prevalence of low-calorie, sugar-free diets, positions the no-added-sugar segment for continued growth in the coming years.

On the other hand, the Added Sugar segment remains a dominant part of the squash drinks market. Despite the growing trend towards healthier alternatives, a large portion of consumers still prefer the traditional, sweeter taste provided by added sugars. Added sugar squash drinks are typically more affordable and have a broader appeal, particularly among children and price-sensitive consumers. The added sugar category also benefits from brand loyalty, as many long-established products in the market have built strong consumer bases over time. Furthermore, added sugar options are often associated with richer flavors, making them attractive to consumers seeking indulgent and familiar taste experiences.

The market dynamics for both product types reflect broader consumer trends, with No Added Sugar beverages increasingly seen as a premium, health-oriented option, while Added Sugar drinks continue to cater to traditional taste preferences and value-driven purchasing decisions. The growing demand for sugar alternatives, such as natural sweeteners and low-calorie options, further supports the expansion of the no-added-sugar segment. However, both product types coexist in the market, with manufacturers innovating to meet diverse consumer tastes by offering a range of sweetening options. This segmentation allows brands to target a wide spectrum of consumers, from health-focused individuals to those seeking a more traditional, sweeter experience.

Global Squash Drinks Market, Segmentation by Nature

The Global Squash Drinks Market has been segmented by Nature into Blended and Regular.

The global squash drinks market is segmented by nature into two distinct categories: Blended and Regular squash drinks. The Blended segment has been gaining considerable momentum due to its appeal to health-conscious consumers and those seeking more complex, diverse flavors. Blended squash drinks are typically made from a combination of various fruit concentrates or juices, providing a rich and multifaceted taste experience. This variety not only enhances the flavor but also often incorporates added nutritional benefits, such as extra vitamins and antioxidants, appealing to consumers who prioritize health and wellness. The growing trend towards premium, artisanal, and natural beverages has further bolstered the demand for blended drinks, making it a key growth area in the market.

In contrast, Regular squash drinks, which are typically made from a single fruit concentrate or simpler blends, continue to dominate the market in terms of volume. These drinks are often seen as more affordable and accessible, which makes them a popular choice for budget-conscious consumers. Regular squash is widely available in traditional flavors such as orange, lemon, and lime, offering a familiar and reliable taste experience. Due to their affordability and widespread availability, regular squash drinks remain the go-to option for many households, especially in emerging markets where cost-effectiveness is a primary concern.

Both Blended and Regular squash drinks cater to distinct consumer preferences, with the blended variety offering a premium, flavor-packed option for those looking for more variety and complexity, while regular squash remains a classic and affordable choice. The segmentation allows manufacturers to target different consumer segments, from health-focused buyers seeking innovative blends to traditional customers loyal to classic, simple tastes. As consumer tastes evolve, both segments are expected to continue growing, albeit at different rates, with the blended category likely seeing more substantial growth in developed markets and the regular category maintaining strong dominance in emerging regions.

Global Squash Drinks Market, Segmentation by Base Type

The Global Squash Drinks Market has been segmented by Base Type into Citrus Fruit, Berry, Tropical and Exotic Fruit and Mixed Fruit.

The global squash drinks market is segmented by base type, with key categories including Citrus Fruit, Berry, Tropical and Exotic Fruit, and Mixed Fruit. The Citrus Fruit segment, which includes popular fruits such as lemon, orange, and lime, remains one of the most dominant in the market. Citrus-based squash drinks are highly popular due to their refreshing and tangy flavors, which make them ideal for hydration and offer a natural zest. These drinks are also perceived as a source of vitamin C, adding a health benefit that appeals to a broad range of consumers. The enduring popularity of citrus fruits ensures that this base type continues to have a strong presence in the global market.

The Berry segment, comprising fruits like strawberry, blueberry, and raspberry, has seen a significant increase in demand as consumers look for more flavorful and antioxidant-rich alternatives to traditional citrus-based drinks. Berries are known for their health benefits, particularly their high antioxidant content, which appeals to the growing segment of health-conscious consumers. Berry-based squash drinks often offer a sweet-tart taste profile, making them attractive to consumers who enjoy a more complex flavor experience. As the popularity of superfoods and natural health trends continues to rise, berry-based squash drinks are expected to maintain strong growth.

The Tropical and Exotic Fruit segment, which includes fruits such as mango, pineapple, and passion fruit, offers a vibrant and unique flavor profile that caters to consumers seeking new, adventurous taste experiences. These drinks are particularly popular in regions where tropical fruits are abundant, but they also appeal to global markets looking for exotic flavors. The exotic fruit category is well-positioned for growth due to its exotic appeal, especially in premium products and innovations targeting adventurous drinkers. Finally, the Mixed Fruit category, which blends

Global Squash Drinks Market, Segmentation by Distribution Channel

The Global Squash Drinks Market has been segmented by Distribution Channel into Supermarkets and Hypermarkets, Convenience Stores, Online and Others.

The global squash drinks market is segmented by distribution channel, which plays a pivotal role in determining how consumers access these beverages. Supermarkets and hypermarkets remain the dominant distribution channels due to their widespread availability and ability to offer a large variety of squash drinks. These large retail outlets provide convenience to shoppers, allowing them to purchase squash drinks along with other grocery items in a one-stop shopping experience. The vast selection and frequent promotional offers in these stores make them the primary destination for consumers seeking value and variety. Furthermore, supermarkets and hypermarkets have extensive supply chains that ensure consistent product availability, which enhances their position in the squash drinks market.

Convenience stores represent another significant distribution channel, especially in urban areas where consumers have busy, fast-paced lifestyles. These stores offer easy access to squash drinks for on-the-go consumers, particularly those seeking quick refreshments during work commutes or short trips. The appeal of convenience stores lies in their proximity and extended operating hours, which make them an attractive option for last-minute purchases. Despite smaller product ranges compared to supermarkets, convenience stores benefit from their accessibility and cater to the immediate needs of consumers looking for a quick and satisfying drink.

The online channel has emerged as a rapidly growing segment in the squash drinks market, driven by the increasing trend of e-commerce and online shopping. The rise of online grocery shopping platforms and dedicated beverage stores has made it easier for consumers to browse and purchase squash drinks from the comfort of their homes. E-commerce offers the advantage of home delivery, greater product variety, and the convenience of comparing prices across multiple brands. The online segment is particularly popular among younger, tech-savvy consumers and those in remote areas where physical stores may not be easily accessible. Additionally, the rise of subscription-based models and specialized online platforms for beverages further supports the growth of this distribution channel. Other smaller distribution channels, including specialty stores and direct-to-consumer sales, also contribute to the market's expansion by catering to niche consumer groups or offering premium and unique product offerings.

Global Squash Drinks Market, Segmentation by Geography

In this report, the Global Squash Drinks Market has been segmented by Geography into five regions; North America, Europe, Asia Pacific, Middle East and Africa and Latin America.

Global Squash Drinks Market Share (%), by Geographical Region, 2024

North America holds a significant share of the global squash drinks market, accounting for 33.5% of the revenue. This is largely driven by increased demand in the HoReCa (Hotel, Restaurant, and Catering) sector, where squash drinks are becoming a popular choice. The rising awareness of the health benefits associated with squash, particularly its role as a weight loss aid, is expected to further boost market growth in the region. Additionally, the fast-paced lifestyles of consumers in North America are fueling the demand for on-the-go beverage options, with squash drinks offering a convenient, flavorful, and healthier alternative to traditional soft drinks.

Asia Pacific ranks as the second-largest market for squash drinks, driven by a growing shift toward healthier food and beverage choices. As consumer awareness about the benefits of squash-based products increases, the region is embracing squash drinks as part of a broader lifestyle change towards health-conscious consumption. The influence of Western food and beverage trends is also rising in this region, with an increasing preference for organic fruit juices over sugary aerated drinks. This shift is expected to drive the growth of squash drinks in Asia Pacific, particularly as consumers seek more natural and healthier options.

Europe, with a revenue share of 28.3%, is a rapidly expanding market for squash drinks. The region has seen a significant change in consumer behavior, with a growing inclination toward healthier food and beverage alternatives. The rise in squash consumption in the United Kingdom, fueled by manufacturers' efforts to promote the idea of adding squash to tap water to enhance flavor, is contributing to this growth. Furthermore, the increasing popularity of squash drinks, coupled with a demand for diverse flavors, is expected to further boost market growth in Europe. Emerging market players in the region are also creating profitable strategies that tap into this rising trend, expanding the overall market size.

This report provides an in depth analysis of various factors that impact the dynamics of Global Squash Drinks Market. These factors include; Market Drivers, Restraints and Opportunities Analysis.

Drivers, Restraints and Opportunity Analysis

Drivers:

• Increasing Health Consciousness and Demand for Low-Calorie Beverages
• Growing Popularity of Squash as a Weight Loss Aid
• Rising Demand for Convenient On-the-Go Beverage Options
• Expansion of the HoReCa Sector

• Consumer Preference for Natural and Organic Ingredients: The growing consumer preference for natural and organic ingredients is a significant driver of the global squash drinks market. As more consumers become increasingly conscious of the ingredients in the food and beverages they consume, there is a marked shift towards natural and organic products. Squash drinks made from organic fruits or free from artificial additives, preservatives, and colorings are highly sought after by health-conscious buyers. The appeal of organic beverages lies in their perceived health benefits, such as being free from pesticides and chemicals commonly found in conventionally produced fruits. This trend is particularly strong in developed markets where consumers are more willing to pay a premium for products that align with their values of sustainability and health.

  The growing demand for organic products is driven by concerns over the long-term health effects of consuming products with synthetic ingredients and chemicals. As awareness of these concerns spreads, especially among millennials and Generation Z, many consumers are actively seeking out products that promise purity and transparency in their ingredients. Organic squash drinks, which emphasize high-quality, naturally sourced fruits, align with this shift in consumer preferences. This demand for clean-label, organic products is prompting manufacturers to reformulate their offerings and market squash drinks that are made from organically grown fruits, further contributing to the growth of this segment.

  The preference for natural and organic ingredients is not just limited to health benefits but extends to environmental and ethical considerations. Organic farming practices tend to have a lower environmental impact, appealing to eco-conscious consumers who are concerned about sustainability and the ecological footprint of their food and beverages. As consumers increasingly demand greater corporate responsibility, brands that offer organic and ethically sourced squash drinks can differentiate themselves in the market. This not only helps in capturing the growing segment of health-conscious and environmentally aware consumers but also opens up new market opportunities, particularly in premium and niche sectors within the global squash drinks market.

Restraints:

• High Sugar Content in Some Squash Drinks
• Intense Competition from Other Beverage Categories (e.g., Soft Drinks, Juices)
• Limited Awareness in Some Emerging Markets

• Price Sensitivity in Developing Economies: Price sensitivity in developing economies presents a significant restraint in the global squash drinks market. In these regions, a large portion of the population has limited disposable income, making price a crucial factor when selecting beverages. Squash drinks, particularly those positioned as premium products or containing organic or added health benefits, may face challenges in terms of affordability. Consumers in developing markets tend to prioritize cost-effective options and are more likely to choose traditional, cheaper beverages such as carbonated soft drinks or locally produced alternatives. This price-conscious behavior limits the potential growth of higher-priced squash drinks in these markets, where value for money is a critical purchasing determinant.

  In addition, while there is a rising awareness of healthier beverage options in developing economies, the affordability of such products is still a barrier. Many consumers in these regions may be aware of the health benefits of squash drinks, particularly low-sugar or organic options, but they are less likely to invest in them due to the premium prices associated with these products. This price sensitivity results in a preference for more affordable, mass-produced drinks, which often contain higher sugar content and fewer health benefits. As a result, manufacturers may find it difficult to convince consumers in these regions to switch from lower-cost sugary beverages to relatively more expensive squash drinks, thus hindering market growth.

  To overcome this restraint, companies may need to focus on offering more budget-friendly alternatives, such as smaller packaging sizes or price promotions, to attract price-sensitive consumers in developing markets. Additionally, educating consumers about the long-term health benefits of squash drinks could help justify their higher cost over traditional beverages. However, balancing affordability with product quality and innovation will be key for brands to succeed in these price-sensitive regions. Without addressing these pricing challenges, the squash drinks market may struggle to realize its full growth potential in developing economies.

Opportunities:

• Growth in Emerging Markets (Asia Pacific, Latin America)
• Rising Demand for Sugar-Free and Low-Sugar Squash Drinks
• Innovation in Flavors and Product Offerings (Blended, Exotic Fruits)
• Expansion of Online Distribution Channels

• Increasing Focus on Sustainable and Eco-Friendly Packaging: The increasing focus on sustainable and eco-friendly packaging presents a significant opportunity for the global squash drinks market. As environmental concerns continue to rise, consumers are becoming more conscientious about the environmental impact of the products they purchase, including packaging waste. In response to this growing demand for sustainability, beverage companies are under increasing pressure to adopt eco-friendly packaging solutions. This shift offers squash drink brands an opportunity to differentiate themselves by implementing sustainable practices, such as using recyclable, biodegradable, or compostable materials. By prioritizing eco-friendly packaging, brands can attract environmentally conscious consumers who are willing to pay a premium for products that align with their values.

  In addition to consumer demand, there are also regulatory pressures pushing companies to adopt more sustainable packaging solutions. Many governments worldwide are introducing stricter regulations around plastic waste and encouraging businesses to reduce their carbon footprints. This regulatory push presents an opportunity for squash drink manufacturers to invest in sustainable packaging technologies, such as plant-based plastics, glass bottles, or paper cartons, which are perceived as more environmentally friendly. These innovations not only help brands comply with environmental regulations but also contribute to the overall reduction of packaging waste in the beverage industry, improving the brand's reputation among both consumers and regulatory bodies.

  The adoption of eco-friendly packaging can drive brand loyalty and enhance customer trust. As sustainability becomes a key criterion in purchasing decisions, companies that lead in this area can build stronger relationships with their customers. By communicating their commitment to the environment and showcasing their use of sustainable materials, squash drink brands can enhance their brand image and create a competitive edge in the market. This opportunity also opens doors for new marketing strategies, collaborations with sustainability-focused organizations, and potential recognition through environmental certifications, all of which can further boost sales and market share in an increasingly eco-conscious consumer landscape.

Key players in Global Squash Drinks Market include,

• Britvic PLC.
• Tovali Limited
• J Sainsbury plc
• Nichols plc
• Dr Pepper Snapple Group
• Unilever plc
• Prigat
• PepsiCo Inc
• Suntory group
• Carlsberg Breweries A/S

In this report, the profile of each market player provides following information:

• Company Overview and Product Portfolio
• Key Developments
• Financial Overview
• Strategies
• Company SWOT Analysis