Global Sports Bicycle Market Growth, Share, Size, Trends and Forecast (2025 - 2031)
By Product;
Mountain Bicycles, Cyclo-Cross Bicycles, Road Racing Bicycles and Track Racing Bicycles.By Technology;
Electric and Conventional.By Type;
Mountain, Road, Hybrid and Others.By Design;
Folding and Regular.By Geography;
North America, Europe, Asia Pacific, Middle East and Africa and Latin America - Report Timeline (2021 - 2031).Introduction
Global Sports Bicycle Market (USD Million), 2021 - 2031
In the year 2024, the Global Sports Bicycle Market was valued at USD 18,549.78 million. The size of this market is expected to increase to USD 32,624.49 million by the year 2031, while growing at a Compounded Annual Growth Rate (CAGR) of 8.4%.
The global sports bicycle market encompasses a diverse range of bicycles designed specifically for various sporting activities, including competitive racing, recreational cycling, mountain biking, and adventure sports. As an integral segment of the broader bicycle industry, the sports bicycle market caters to enthusiasts, athletes, and professional riders seeking high-performance bikes tailored to their specific needs and preferences.
Sports bicycles are engineered with advanced materials, cutting-edge technologies, and ergonomic designs to optimize speed, agility, durability, and overall performance in different riding conditions. These bicycles feature lightweight frames, aerodynamic shapes, responsive components, and specialized features tailored to specific disciplines, such as road racing, track cycling, cyclocross, and triathlon. Whether for sprinting on smooth pavements, navigating rugged terrains, or tackling off-road trails, sports bicycles offer versatility, maneuverability, and reliability to meet the demands of diverse riding environments.
The global sports bicycle market is driven by various factors, including increasing participation in cycling as a recreational and fitness activity, growing interest in competitive cycling events, rising consumer awareness about health and wellness benefits of cycling, and advancements in bicycle technology. Moreover, shifting consumer preferences towards eco-friendly transportation alternatives, urbanization trends promoting cycling as a sustainable mode of transportation, and government initiatives to promote cycling infrastructure and initiatives further contribute to market growth.
Key players in the global sports bicycle market include renowned bicycle manufacturers, boutique brands, and specialty retailers offering a wide range of sports bicycles catering to different riding disciplines, skill levels, and price points. These companies invest in research and development, product innovation, marketing, and distribution strategies to stay competitive in the market and meet evolving consumer demands.
Global Sports Bicycle Market Recent Developments & Report Snapshot
Recent Developments:
- In January 2023, Yadea, the world's leading electric two-wheeler brand, introduced two new electric bike models at the Consumer Electronics Show (CES) 2023 in Las Vegas. The unveiling included the Innovator, URider S, and Trooper 01 models, signifying the company's commitment to enhancing the riding experience for its customers in North America.
- In September 2022, Pon Bike completed the acquisition of the Dutch e-bike brand Veloretti, known for its decades of experience in selling bikes across Europe. This acquisition under Pon Bikes is poised to facilitate the further expansion of e-bikes not only in Europe but also in other regions.
- In January 2022, Cardinal Cycling Group acquired bicycle manufacturer Detroit Bikes, including its brand, inventory, and 50,000-square-foot factory. This acquisition reflects Cardinal Cycling Group's strategic move to strengthen its position in the bicycle market.
- In April 2022, Giant Bicycle issued a recall for several model year 2021 bicycles, including the Giant Cypress DX, Giant Escape 3 Comfort, Liv Flourish FS 1, and Liv Alight 3 Comfort models, due to potential fall and injury hazards caused by loosening handlebars. The recall was initiated following reports of handlebar issues and aims to ensure customer safety.
- In March 2022, Tern unveiled its latest electric bicycle, the Quick Haul, designed for urban use. This compact electric bike boasts a maximum gross vehicle weight rating of 150kg and features a modular accessory ecosystem for various applications. With different setups available, riders can transport additional passengers or cargo with ease. Tern announced that the bike would be available in stores by the second quarter of 2022.
Parameters | Description |
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Market | Global Sports Bicycle Market |
Study Period | 2021 - 2031 |
Base Year (for Sports Bicycle Market Size Estimates) | 2024 |
Drivers |
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Restraints |
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Opportunities |
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Segment Analysis
This report extensively covers different segments of Global Sports Bicycle Market and provides an in depth analysis (including revenue analysis for both historic and forecast periods) for all the market segments. In this report, the analysis for every market segment is substantiated with relevant data points and, insights that are generated from analysis of these data points (data trends and patterns).
The global sports bicycle market can be segmented across various dimensions, including product, technology, type, design, and geography, each offering insights into different aspects of the market landscape.
From a product perspective, the market encompasses a diverse range of sports bicycles tailored to specific disciplines and riding styles. This includes road bikes optimized for speed and endurance, mountain bikes designed for off-road trails and rugged terrain, cyclocross bikes for mixed terrain racing, and hybrid bikes offering versatility for urban commuting and recreational cycling. Each product category caters to distinct consumer preferences, performance requirements, and usage scenarios, driving demand across different segments of the market.
In terms of technology, sports bicycles leverage advancements in materials, components, and manufacturing processes to enhance performance, durability, and ride quality. Key technological innovations include lightweight carbon fiber frames, precision-engineered drivetrains, hydraulic disc brakes, suspension systems, and tubeless tire technology. These technological advancements not only improve the overall performance of sports bicycles but also enable customization, personalization, and optimization for specific riding conditions and rider preferences.
The market can also be segmented by type, distinguishing between traditional pedal-powered bicycles and electric-assist bicycles (e-bikes). E-bikes have gained significant traction in recent years, offering motorized assistance to riders for easier pedaling and increased speed. This segment includes various subcategories such as pedal-assist e-bikes, throttle-controlled e-bikes, and electric mountain bikes, catering to a broad spectrum of consumers seeking enhanced mobility, convenience, and accessibility.
From a design perspective, sports bicycles encompass a wide range of configurations, geometries, and aesthetic styles tailored to different riding disciplines and rider preferences. This includes frame geometries optimized for aerodynamics, comfort, and performance, as well as customizable options for component selection, color schemes, and graphic designs. Sleek, minimalist designs appeal to performance-oriented riders, while vibrant, eye-catching designs cater to style-conscious consumers seeking personalization and visual appeal.
Geographically, the global sports bicycle market spans regions, countries, and continents, each characterized by unique market dynamics, consumer preferences, and regulatory landscapes. Major regional markets include North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa. Regional variations in climate, terrain, infrastructure, and cultural factors influence demand patterns, product preferences, and market trends, driving opportunities and challenges for manufacturers, retailers, and stakeholders operating in each market segment.
Global Sports Bicycle Segment Analysis
In this report, the Global Sports Bicycle Market has been segmented by Product, Technology, Type, Design and Geography.
Global Sports Bicycle Market, Segmentation by Product
The Global Sports Bicycle Market has been segmented by Product into Mountain Bicycles, Cyclo-Cross Bicycles, Road Racing Bicycles and Track Racing Bicycles.
One prominent segment within this market is mountain bicycles, designed specifically for off-road riding and rugged terrain. Mountain bikes are characterized by their robust frames, durable components, and advanced suspension systems, which provide stability, control, and traction over challenging trails and obstacles. These bikes appeal to outdoor enthusiasts, adventure seekers, and competitive riders alike, fueling demand in the mountain bicycle segment.
Another significant segment in the sports bicycle market is cyclo-cross bicycles, which are engineered for cyclo-cross racing, a demanding off-road discipline that combines elements of road cycling and mountain biking. Cyclo-cross bikes feature lightweight frames, versatile tire clearance, and responsive handling characteristics, making them well-suited for navigating varied terrain, including grass, mud, gravel, and pavement. The popularity of cyclo-cross racing events worldwide has contributed to the growth of this segment, with cyclists seeking high-performance bikes optimized for competitive racing and recreational riding.
Road racing bicycles represent another key segment in the global sports bicycle market, catering to cyclists who prioritize speed, efficiency, and aerodynamics for road racing and endurance riding. These bikes are characterized by their lightweight frames, aerodynamic shapes, and aggressive riding positions, which minimize wind resistance and maximize power transfer for optimal performance on paved roads. Road racing bicycles are favored by professional athletes, amateur racers, and enthusiasts participating in road cycling events and group rides, driving demand in this segment.
Track racing bicycles round out the product segmentation of the global sports bicycle market, targeting cyclists engaged in track cycling competitions held on indoor or outdoor velodromes. Track bikes feature distinctive design elements, including fixed-gear drivetrains, aerodynamic frames, and handlebar configurations optimized for speed and agility. These bikes are engineered for high-speed racing on banked oval tracks, where riders compete in sprint and endurance events, such as individual pursuit, team pursuit, and keirin. The track racing bicycle segment caters to a niche but passionate community of track cyclists, driving demand for specialized equipment and accessories tailored to competitive track racing.
Global Sports Bicycle Market, Segmentation by Technology
The Global Sports Bicycle Market has been segmented by Technology into Electric and Conventional.
Electric bicycles have gained significant traction in recent years, offering motorized assistance to riders through integrated electric motors and batteries. This technological innovation has transformed the cycling experience, providing enhanced mobility, accessibility, and convenience for riders of all skill levels and abilities.
E-bikes are equipped with pedal-assist systems that provide varying levels of motorized assistance, allowing riders to pedal with less effort and travel greater distances with ease. This technology is particularly beneficial for commuters, urban cyclists, and recreational riders seeking a more efficient and enjoyable cycling experience. Additionally, electric bicycles offer eco-friendly transportation alternatives, reducing reliance on fossil fuels and mitigating environmental impact compared to traditional motor vehicles.
Conventional sports bicycles, on the other hand, rely solely on human power for propulsion, utilizing pedal power to drive the bike forward. These bicycles come in various configurations, including mountain bikes, road bikes, cyclo-cross bikes, and track bikes, each tailored to specific riding disciplines and performance requirements. Conventional bicycles have long been favored by cyclists for their simplicity, reliability, and versatility, appealing to enthusiasts, athletes, and recreational riders alike.
The segmentation of the global sports bicycle market into electric and conventional categories reflects the dual nature of modern cycling, with both technologies coexisting and complementing each other within the market landscape. While electric bicycles offer enhanced convenience and accessibility, conventional bicycles remain popular among purists, fitness enthusiasts, and competitive athletes who value the physical and mental benefits of pedal-powered cycling.
Manufacturers, retailers, and stakeholders in the sports bicycle industry must navigate this dual market dynamic, catering to diverse consumer preferences and riding styles. By offering a wide range of electric and conventional bicycles tailored to different market segments and applications, players in the global sports bicycle market can capitalize on the growing popularity of cycling and position themselves for success in an increasingly competitive and dynamic market environment.
Global Sports Bicycle Market, Segmentation by Type
The Global Sports Bicycle Market has been segmented by Type into Mountain, Road, Hybrid and Others.
Road bicycles represent another prominent segment in the global sports bicycle market, tailored for high-speed riding on paved roads and surfaces. Characterized by lightweight frames, narrow tires, and aerodynamic designs, road bikes prioritize efficiency, speed, and agility. They are popular among road cyclists, endurance riders, and racing enthusiasts participating in road races, gran fondo events, and group rides. Road bicycles offer a thrilling and exhilarating riding experience, making them a sought-after choice for cyclists seeking performance-oriented equipment.
Hybrid bicycles occupy a unique niche within the sports bicycle market, combining elements of mountain and road bikes to create versatile and adaptable all-purpose bikes. Hybrid bikes feature a comfortable upright riding position, wide tires for stability, and a suspension fork for absorbing bumps and shocks. These bikes are well-suited for commuting, recreational riding, and fitness workouts, offering a balanced blend of comfort, efficiency, and versatility. Hybrid bicycles appeal to urban commuters, casual riders, and fitness enthusiasts seeking a versatile and practical cycling solution.
The Others category encompasses a diverse range of specialty bicycles that do not fit neatly into the mountain, road, or hybrid segments. This includes niche categories such as cyclo-cross bikes, gravel bikes, touring bikes, and electric bicycles (e-bikes). Cyclo-cross bikes are designed for off-road racing events, gravel bikes are optimized for riding on unpaved roads and gravel paths, touring bikes are built for long-distance travel and loaded touring, and e-bikes offer motorized assistance for easier pedaling and extended range. Each of these subcategories caters to specific riding styles, disciplines, and preferences within the global sports bicycle market.
Global Sports Bicycle Market, Segmentation by Design
The Global Sports Bicycle Market has been segmented by Application into Folding and Regular.
Folding bicycles represent a distinct segment within the market, characterized by their compact and portable design that allows for easy folding and storage. These bicycles are designed to address the needs of urban commuters, travelers, and individuals with limited storage space. Folding bicycles feature collapsible frames, hinges, and locking mechanisms that enable riders to fold and unfold the bike quickly, making them convenient for multimodal transportation, such as commuting by train or bus. Additionally, folding bicycles offer versatility and flexibility, allowing riders to navigate congested urban environments and access areas where traditional bicycles may be impractical or prohibited.
On the other hand, regular bicycles encompass a broad category of non-folding bicycles that are designed for various recreational, sporting, and transportation purposes. These bicycles come in diverse configurations, including mountain bikes, road bikes, hybrid bikes, and specialty models, each tailored to specific riding disciplines and performance requirements. Regular bicycles are favored by cyclists for their versatility, performance, and functionality, serving as vehicles for fitness, exploration, competition, and leisure riding. Whether it's navigating rugged trails, commuting to work, participating in road races, or embarking on long-distance tours, regular bicycles cater to a wide range of applications and user preferences within the global sports bicycle market.
Global Sports Bicycle Market, Segmentation by Geography
In this report, the Global Sports Bicycle Market has been segmented by Geography into five regions; North America, Europe, Asia Pacific, Middle East and Africa and Latin America.
Global Sports Bicycle Market Share (%), by Geographical Region, 2023
The sports bicycle market in the Americas, particularly in the United States and Canada, is experiencing robust expansion fueled by the growing popularity of cycling for both recreational and competitive purposes. Consumers in these regions exhibit a strong inclination towards high-performance bicycles that incorporate cutting-edge technology. There's a notable trend towards customization and premiumization, with a segment of the population willing to invest in advanced materials like carbon fiber to reduce weight and enhance durability.
In the European Union (EU) countries, sports bicycles enjoy significant demand driven by a culture that values cycling as both a sustainable mode of transportation and a recreational pursuit. Supportive government policies, including substantial investments in cycling infrastructure and incentives for cyclists, further bolster market growth in this region.
The Middle East and Africa present a burgeoning market for sports bicycles, albeit in the early stages of development. Market dynamics vary across the region, with the Middle East witnessing a growing interest in luxury and high-performance sports bicycles. Meanwhile, Africa shows potential for growth, driven by increasing urbanization and a rising middle class with disposable income for leisure activities.
The Asia Pacific region, particularly China, Japan, and India, emerges as the fastest-growing market for sports bicycles globally. This surge in demand is attributed to rising health consciousness, growing disposable incomes, and an expanding sports culture. China leads in both production and consumption of sports bicycles, with significant investments in electric sports bicycles and biking infrastructure to accommodate the increasing demand.
Market Trends
This report provides an in depth analysis of various factors that impact the dynamics of Global Sports Bicycle Market. These factors include; Market Drivers, Restraints and Opportunities Analysis.
Drivers, Restraints and Opportunity Analysis
Drivers:
- Influence of Social Media and Digital Platforms
- Environmental Awareness and Sustainable Transportation
- Expansion of Cycling Infrastructure
- Technological Advancements
- Rise in Recreational and Adventure Cycling- The global sports bicycle market is witnessing a significant rise in recreational and adventure cycling, driven by several key factors that are reshaping consumer preferences and behaviors. One of the primary drivers behind the surge in recreational and adventure cycling is the growing awareness of the health benefits associated with outdoor activities and physical exercise. Cycling offers an enjoyable and accessible way for individuals to stay active, improve cardiovascular fitness, and relieve stress, making it an attractive option for recreational riders seeking a holistic approach to health and wellness. Additionally, there is a growing trend towards experiential travel and outdoor exploration, with more people seeking immersive and authentic experiences in nature. Adventure cycling allows enthusiasts to discover new destinations, explore scenic landscapes, and challenge themselves physically and mentally.
Whether it's mountain biking through rugged trails, bike packing across remote wilderness areas, or touring picturesque countryside routes, adventure cycling offers a sense of freedom, adventure, and connection with the natural world. Advancements in bicycle technology and gear have also played a crucial role in facilitating recreational and adventure cycling. The availability of lightweight, durable, and versatile bicycles equipped with advanced features such as suspension systems, disc brakes, and tubeless tires enables riders to tackle diverse terrain and weather conditions with confidence and comfort.
Moreover, innovations in bike packing gear, navigation devices, and outdoor accessories have made it easier for cyclists to embark on extended journeys and multi-day expeditions, further fueling the growth of adventure cycling. Social media and digital platforms have contributed to the popularity of recreational and adventure cycling by providing a platform for cyclists to share their experiences, connect with like-minded individuals, and discover new routes and destinations. Cycling communities, online forums, and social networking groups facilitate knowledge sharing, trip planning, and group rides, fostering a sense of camaraderie and belonging among enthusiasts.
Restraints:
- High Cost of Specialized Equipment
- Perceived Safety Concerns
- Seasonal Demand Variations
- Regulatory and Legislative Constraints
- Limited Accessibility- Limited accessibility remains a significant challenge in the global sports bicycle market, impacting both consumers and industry stakeholders alike. Several factors contribute to this issue, including economic constraints, geographical barriers, and infrastructural limitations. Economic constraints pose a significant barrier to accessibility, particularly in regions where disposable incomes are low and purchasing power is limited. Sports bicycles, especially those equipped with advanced technology and premium features, can be prohibitively expensive for many consumers, making them inaccessible to a significant portion of the population. As a result, affordability remains a key consideration for potential buyers, constraining market penetration and hindering growth opportunities.
Geographical barriers also contribute to limited accessibility in the sports bicycle market. In remote or rural areas where cycling infrastructure is lacking, access to sports bicycles and related equipment may be limited. Additionally, transportation costs and logistics challenges can further exacerbate accessibility issues, particularly in regions with inadequate distribution networks or unreliable supply chains. This geographical disparity in access to sports bicycles can widen existing disparities in health, fitness, and recreational opportunities among different populations. Furthermore, infrastructural limitations, such as inadequate cycling infrastructure, bicycle lanes, and parking facilities, can discourage potential cyclists from adopting cycling as a mode of transportation or recreational activity. Without safe and accessible infrastructure, cyclists may face challenges navigating congested roads, encountering safety hazards, and accessing popular cycling routes and trails.
Addressing these infrastructural deficiencies requires coordinated efforts from government agencies, urban planners, and community stakeholders to prioritize investments in cycling-friendly infrastructure and promote active transportation alternatives. To overcome limited accessibility in the global sports bicycle market, industry stakeholders must adopt inclusive strategies that address the diverse needs and preferences of consumers across different demographics and regions. This includes developing affordable product offerings tailored to entry-level cyclists, implementing targeted marketing and outreach initiatives to underserved communities, and advocating for policies and investments that promote cycling infrastructure development and improve overall accessibility. By prioritizing inclusivity and accessibility, the sports bicycle industry can unlock new growth opportunities, expand its customer base, and foster a more inclusive and equitable cycling culture worldwide.
Opportunities:
- Increasing Popularity of Electric-Assist Bicycles
- Expansion of Women's Cycling Market
- Expansion into Emerging Markets and Niches
- Focus on Health and Wellness Trends
- Technological Innovation and Product Differentiation- Technological innovation and product differentiation are driving forces shaping the global sports bicycle market, leading to the development of advanced bicycles and accessories that cater to diverse consumer preferences and performance requirements. Several key trends and advancements underscore the significance of technology and differentiation in this dynamic industry. One of the prominent trends in the global sports bicycle market is the integration of advanced materials and manufacturing techniques to enhance performance and durability. Carbon fiber, titanium, and aluminum alloys are increasingly being utilized in bicycle frames and components to reduce weight, improve stiffness, and enhance ride quality. These lightweight materials enable manufacturers to produce high-performance bicycles that offer superior handling, responsiveness, and efficiency, appealing to enthusiasts and competitive cyclists seeking top-tier equipment.
In addition to materials, technological innovations in bicycle design, geometry, and aerodynamics are driving product differentiation and performance optimization. Computational fluid dynamics (CFD), wind tunnel testing, and advanced modeling software are employed to refine frame shapes, tube profiles, and component configurations, resulting in bicycles that minimize aerodynamic drag and maximize speed. Furthermore, advancements in suspension systems, drivetrain components, and braking technology contribute to smoother rides, better control, and increased reliability across different riding conditions and disciplines. Electric-assist technology is another significant innovation transforming the sports bicycle market, with the proliferation of electric bicycles (e-bikes) offering motorized assistance to riders. E-bikes integrate electric motors and batteries seamlessly into traditional bicycle designs, providing varying levels of pedal assistance to riders based on their preferences and terrain.
This technology enables cyclists to conquer hills, cover longer distances, and commute more efficiently, expanding the appeal of cycling to a broader audience and facilitating sustainable transportation solutions in urban environments. Product differentiation extends beyond bicycles themselves to include a wide range of accessories, apparel, and gear designed to enhance the cycling experience. From high-performance helmets and protective gear to specialized cycling shoes, apparel, and wearable technology, manufacturers are continually innovating to meet the evolving needs and demands of cyclists. Customization options, personalized fit services, and modular components further allow riders to tailor their bicycles and accessories to their individual preferences, riding styles, and performance goals, driving brand loyalty and customer engagement.
Competitive Landscape Analysis
Key players in Global Sports Bicycle Market include:
- Scott
- Jamis
- Kestrel
- Schwinn
- GIANT Bicycle
- Trek Bicycle
- Hero Cycles
- K2 Sports
- Jenson USA
- GT Bicycles
In this report, the profile of each market player provides following information:
- Company Overview and Product Portfolio
- Key Developments
- Financial Overview
- Strategies
- Introduction
- Research Objectives and Assumptions
- Research Methodology
- Abbreviations
- Market Definition & Study Scope
- Executive Summary
- Market Snapshot, By Product
- Market Snapshot, By Technology
- Market Snapshot, By Type
- Market Snapshot, By Design
- Market Snapshot, By Region
- Global Sports Bicycle Market
- Drivers, Restraints and Opportunities
- Drivers
- Influence of Social Media and Digital Platforms
- Environmental Awareness and Sustainable Transportation
- Expansion of Cycling Infrastructure
- Technological Advancements
- Rise in Recreational and Adventure Cycling
- Restraints
- High Cost of Specialized Equipment
- Perceived Safety Concerns
- Seasonal Demand Variations
- Regulatory and Legislative Constraints
- Limited Accessibility
- Opportunities
- Increasing Popularity of Electric-Assist Bicycles
- Expansion of Women's Cycling Market
- Expansion into Emerging Markets and Niches
- Focus on Health and Wellness Trends
- Technological Innovation and Product Differentiation
- Drivers
- PEST Analysis
- Political Analysis
- Economic Analysis
- Social Analysis
- Technological Analysis
- Porter's Analysis
- Bargaining Power of Suppliers
- Bargaining Power of Buyers
- Threat of Substitutes
- Threat of New Entrants
- Competitive Rivalry
- Drivers, Restraints and Opportunities
- Market Segmentation
- Global Sports Bicycle Market, By Product, 2021 - 2031 (USD Million)
- Mountain Bicycles
- Cyclo-Cross Bicycles
- Road Racing Bicycles
- Track Racing Bicycles
- Global Sports Bicycle Market, By Technology, 2021 - 2031 (USD Million)
- Electric
- Conventional
- Global Sports Bicycle Market, By Type, 2021 - 2031 (USD Million)
- Mountain
- Road
- Hybrid
- Others
- Global Sports Bicycle Market, By Design, 2021 - 2031 (USD Million)
- Folding
- Regular
- Global Sports Bicycle Market, By Geography, 2021 - 2031 (USD Million)
- North America
- United States
- Canada
- Europe
- Germany
- United Kingdom
- France
- Italy
- Spain
- Nordic
- Benelux
- Rest of Europe
- Asia Pacific
- Japan
- China
- India
- Australia & New Zealand
- South Korea
- ASEAN (Association of South East Asian Countries)
- Rest of Asia Pacific
- Middle East & Africa
- GCC
- Israel
- South Africa
- Rest of Middle East & Africa
- Latin America
- Brazil
- Mexico
- Argentina
- Rest of Latin America
- North America
- Global Sports Bicycle Market, By Product, 2021 - 2031 (USD Million)
- Competitive Landscape
- Company Profiles
- Scott
- Jamis
- Kestrel
- Schwinn
- GIANT Bicycle
- Trek Bicycle
- Hero Cycles
- K2 Sports
- Jenson USA
- GT Bicycles
- Company Profiles
- Analyst Views
- Future Outlook of the Market