Global Soil Wetting Agents Market Growth, Share, Size, Trends and Forecast (2025 - 2031)

By Form;

Liquid and Granular.

By Application;

Turf care and Agriculture.

By End User;

Crop Protection products - Insecticides, Pesticides and Fungicides, Fertilizers - N (Nitrogen), P (Phosphorous) and K (Potassium).

By Geography;

North America, Europe, Asia Pacific, Middle East and Africa and Latin America - Report Timeline (2021 - 2031).
Report ID: Rn012183108 Published Date: March, 2025 Updated Date: April, 2025

Introduction

Global Soil Wetting Agents Market (USD Million), 2021 - 2031

In the year 2024, the Global Soil Wetting Agents Market was valued at USD 156.63 million. The size of this market is expected to increase to USD 223.35 million by the year 2031, while growing at a Compounded Annual Growth Rate (CAGR) of 5.2%.

The global soil wetting agents market is a segment within the broader agricultural industry that focuses on products designed to improve water penetration and retention in soil. Soil wetting agents, also known as soil surfactants, are substances applied to soil to reduce surface tension, allowing water to penetrate more evenly and deeply into the soil profile. This technology plays a crucial role in enhancing soil structure and moisture management, which are essential factors for optimizing plant growth and crop productivity.

In recent years, the demand for soil wetting agents has been steadily increasing due to several factors. One significant driver is the growing awareness of the importance of water conservation and sustainable agricultural practices. As water scarcity becomes a pressing issue in many regions around the world, farmers are seeking ways to maximize the efficiency of irrigation systems and minimize water wastage. Soil wetting agents offer a solution by ensuring that water reaches plant roots more effectively, reducing the need for excessive watering and helping to conserve this precious resource.

Moreover, the expansion of agriculture into marginal lands and the increasing occurrence of extreme weather events, such as droughts and heavy rainfall, have highlighted the need for improved soil moisture management. Soil wetting agents provide a practical means of mitigating the adverse effects of such conditions by promoting uniform water distribution and preventing waterlogging or runoff.

Furthermore, advancements in agricultural technology and research have led to the development of innovative formulations and application methods for soil wetting agents, further driving market growth. Manufacturers are continually introducing new products with improved efficacy, compatibility with different soil types, and environmental sustainability, catering to the evolving needs of farmers and landscapers worldwide. As a result, the global soil wetting agents market is poised for continued expansion, offering opportunities for industry players to innovate and contribute to more efficient and sustainable agricultural practices.

  1. Introduction
    1. Research Objectives and Assumptions
    2. Research Methodology
    3. Abbreviations
  2. Market Definition & Study Scope
  3. Executive Summary
    1. Market Snapshot, By Form
    2. Market Snapshot, By Application
    3. Market Snapshot, By End User
    4. Market Snapshot, By Region
  4. Global Soil Wetting Agents Market Dynamics
    1. Drivers, Restraints and Opportunities
      1. Drivers
        1. Growing awareness of water conservation
        2. Sustainable agricultural practices
        3. Expansion of agriculture into marginal lands
        4. Increasing occurrence
        5. Advancements in agricultural technology
      2. Restraints
        1. Regulatory constraints
        2. Compliance requirements
        3. Limited awareness
        4. Adoption in certain regions
        5. Concerns regarding the environmental impact
      3. Opportunities
        1. Rising demand for soil moisture management solutions
        2. Potential for market expansion in emerging economies
        3. Opportunities for product innovation
        4. Increasing emphasis on precision agriculture
    2. PEST Analysis
      1. Political Analysis
      2. Economic Analysis
      3. Social Analysis
      4. Technological Analysis
    3. Porter's Analysis
      1. Bargaining Power of Suppliers
      2. Bargaining Power of Buyers
      3. Threat of Substitutes
      4. Threat of New Entrants
      5. Competitive Rivalry
  5. Market Segmentation
    1. Global Soil Wetting Agents Market, By Form, 2021 - 2031 (USD Million)
      1. Liquid
      2. Granular
    2. Global Soil Wetting Agents Market, By Application, 2021 - 2031 (USD Million)
      1. Turf care
      2. Agriculture
    3. Global Soil Wetting Agents Market, By End User, 2021 - 2031 (USD Million)
      1. Crop Protection products
        1. Insecticides, Pesticides
        2. Fungicides
      2. Fertilizers
        1. N (Nitrogen)
        2. P (Phosphorous)
        3. K (Potassium)
    4. Global Soil Wetting Agents Market, By Geography, 2021 - 2031 (USD Million)
      1. North America
        1. United States
        2. Canada
      2. Europe
        1. Germany
        2. United Kingdom
        3. France
        4. Italy
        5. Spain
        6. Nordic
        7. Benelux
        8. Rest of Europe
      3. Asia Pacific
        1. Japan
        2. China
        3. India
        4. Australia & New Zealand
        5. South Korea
        6. ASEAN (Association of South East Asian Countries)
        7. Rest of Asia Pacific
      4. Middle East & Africa
        1. GCC
        2. Israel
        3. South Africa
        4. Rest of Middle East & Africa
      5. Latin America
        1. Brazil
        2. Mexico
        3. Argentina
        4. Rest of Latin America
  6. Competitive Landscape
    1. Company Profiles
      1. BASF SE
      2. Syngenta AG
      3. The Dow Chemical Company
      4. Wilbur-Ellis Company LLC
      5. Aquatrols Corporation of America
      6. Nufarm Limited
      7. Precision Laboratories LLC
      8. Geoponics Corporation
      9. Nuturf Pty Ltd
      10. Pennington Seed, Inc.
  7. Analyst Views
  8. Future Outlook of the Market