Global Sign Market Growth, Share, Size, Trends and Forecast (2025 - 2031)

• In August 2024, the North American signage industry reported significant growth due to a surge in digital signage installations across retail and transportation sectors, spurred by technological advancements and falling LED prices​

• In May 2023, European signage manufacturers increasingly adopted eco-friendly materials, such as biodegradable substrates, aligning with the EU’s Circular Economy Action Plan, which emphasizes waste reduction in advertising​

The global sign market is segmented into traditional billboards and signs, digital billboards and signs, and other signs, each serving distinct purposes across various applications. Traditional billboards and signs are a long-established method of outdoor advertising. These static, large-scale signs are typically seen in high-traffic areas such as highways and city streets. Made from materials like vinyl, metal, or plastic, traditional signs provide a straightforward way to promote brands, services, or products without the need for frequent updates. Despite the rise of digital alternatives, traditional billboards remain an affordable, effective option for consistent, long-term campaigns targeting broad audiences. Their simplicity and cost-effectiveness make them a go-to solution for advertisers looking to maintain brand visibility over time.

Digital billboards and signs, on the other hand, have revolutionized the signage industry by offering dynamic, real-time content that can be easily updated. These billboards use LED or LCD technology to display multiple ads or messages, allowing businesses to adjust their campaigns quickly and remotely. Digital signs are especially prevalent in high-traffic locations like shopping malls, airports, and public transit stations. Their flexibility in content presentation and the ability to run time-sensitive or interactive promotions make them an increasingly popular choice for industries such as retail, entertainment, and transportation. Digital signage is also more eco-friendly, as it reduces the need for printed materials, aligning with the growing demand for sustainable advertising solutions.

The other signs category encompasses a broad range of signage types, such as regulatory, safety, and custom signs. These are essential in various settings, including healthcare, education, and government buildings, where clear communication is necessary. Wayfinding signs, safety signs, and 3D or holographic displays are some examples of how this segment caters to specific needs in niche markets. The use of custom signs allows businesses to tailor their messaging and designs to reflect their branding or unique customer needs. These signs can be used both indoors and outdoors, serving functional purposes such as guiding visitors, ensuring safety compliance, or enhancing brand recognition in specialized environments. Together, all three sign types cater to different market segments, offering a wide range of solutions for businesses and institutions in need of communication, marketing, and safety tools.

Global Sign Segment Analysis

In this report, the Global Sign Market has been segmented by Type, Application, End-User Vertical, and Geography.

Global Sign Market, Segmentation by Application

The Global Sign Market has been segmented by Application into Indoor and Outdoor.

Indoor signs are typically used within buildings, commercial spaces, offices, malls, and other indoor environments. They are designed for functionality and aesthetic appeal, helping businesses communicate with customers and employees in a variety of settings. Indoor signage includes directional signs, information boards, digital displays, and promotional materials that are crucial for enhancing the customer experience, guiding visitors, or providing vital information. Indoor signs often feature high-quality printing, graphics, and lighting elements to ensure visibility and impact in controlled, well-lit environments. Materials used in indoor signage can range from paper and acrylic to more premium options like metal, glass, and wood. The rise of digital signage also plays a significant role in the indoor sign market, offering businesses dynamic and interactive ways to engage with customers and employees, such as in retail stores, corporate offices, and public spaces like airports and hospitals.

Outdoor signs, on the other hand, are designed for visibility in external environments, where they need to withstand various weather conditions and be visible from a distance. These signs are typically used for advertising, branding, and providing information on streets, highways, commercial buildings, and public spaces. Outdoor signs include billboards, wayfinding signs, digital billboards, storefront signs, and traffic signs, which often need to be larger and more durable than their indoor counterparts. They are exposed to sunlight, rain, wind, and other environmental factors, so materials like aluminum, vinyl, and weather-resistant plastics are commonly used to ensure longevity and durability. Outdoor signage is crucial for attracting attention, whether for marketing purposes or to guide traffic and pedestrians. With advancements in technology, outdoor signs are increasingly incorporating digital elements, such as LED screens and interactive kiosks, providing more dynamic, attention-grabbing content for both commercial and informational purposes.

Global Sign Market, Segmentation by End-User Vertical

The Global Sign Market has been segmented by End-User Vertical into BFSI, Retail, Transportation & Logistics, Healthcare, and Other End-User Verticals.

BFSI (Banking, Financial Services, and Insurance): In the BFSI sector, signage plays a crucial role in enhancing brand visibility, providing directional information, and ensuring a positive customer experience. Financial institutions, such as banks and insurance companies, use signage for both functional and branding purposes. For example, branches and ATMs require clear, easily visible signs for directions and services offered, while digital signage is increasingly being used to promote new financial products and services. The BFSI sector also uses signage for security purposes, such as warning signs, emergency exits, and safety instructions. As the sector becomes more digitized, there’s an increasing demand for dynamic, digital signage solutions to display up-to-date information, promotions, or announcements in branch offices and customer areas.

Retail: Retailers rely heavily on signage to attract customers, promote products, and create an engaging shopping experience. In retail environments, both indoor and outdoor signs are essential for guiding customers, providing information about sales and promotions, and enhancing brand recognition. Outdoor signs, including storefront displays and digital billboards, play a key role in attracting foot traffic, while indoor signs help with store navigation and product categorization. Digital signage is growing in popularity in retail stores, allowing businesses to deliver dynamic, interactive content to customers. Retail signage also includes point-of-purchase displays and promotional signage within stores to highlight sales or new arrivals, playing a significant role in influencing consumer purchasing decisions.

Transportation & Logistics: In the transportation and logistics sector, signs are critical for guiding vehicles, cargo, and people efficiently through complex environments. Road signs, airport signage, train station signs, and port signs are all essential for providing directions, safety instructions, and other vital information. Outdoor signage is heavily used in this vertical to improve traffic flow, safety, and efficiency. Additionally, logistics companies use signs to ensure warehouse organization and the smooth movement of goods within their facilities, often utilizing digital displays to communicate real-time updates on inventory or shipments. The transportation industry also makes extensive use of wayfinding and safety signs, such as directional signs for passengers and signage for emergency protocols, ensuring both functionality and safety.

Healthcare: Healthcare facilities, such as hospitals, clinics, and medical offices, rely on signage for patient navigation, safety instructions, and communication of critical information. In healthcare environments, clear, legible, and well-placed signs are vital for guiding patients and visitors to the right departments or services. Hospitals, in particular, use wayfinding signage to help patients easily find rooms, clinics, and emergency exits. Digital signage is also being adopted in healthcare settings to display real-time updates, such as appointment reminders, emergency alerts, and health-related messages. Furthermore, healthcare facilities use signage to comply with safety regulations, such as warning signs for hazardous materials, infection control notices, and emergency instructions.

Other End-User Verticals: Other industries that contribute to the global sign market include education, hospitality, government, and entertainment. In the education sector, signs are used to guide students, faculty, and visitors within campuses, including classroom identification, directional signage, and emergency exit signs. The hospitality industry, including hotels, restaurants, and resorts, uses signage for brand visibility, guest guidance, and regulatory information. Government buildings also require signage for compliance, safety, and navigation. In the entertainment sector, signs are essential for directing patrons within venues, as well as advertising upcoming events, movies, or performances.

Global Sign Market, Segmentation by Geography

In this report, the Global Sign Market has been segmented by Geography into five regions; North America, Europe, Asia Pacific, Middle East and Africa and Latin America.

Global Sign Market Share (%), by Geographical Region, 2024

As of 2023, the global sign market's distribution across different geographical regions shows varying trends and market shares. North America, being one of the leading regions in terms of technological advancement and economic development, commands a significant portion of the market share. The region's robust infrastructure and widespread adoption of digital signage solutions in retail, transportation, and other sectors contribute to its dominance. Additionally, the presence of key market players and favorable government initiatives further bolster the growth of the sign market in North America.

In Europe, the sign market also holds a substantial share, driven by the increasing adoption of digital signage in advertising, hospitality, and transportation sectors. Countries like the UK, Germany, and France are key contributors to the market's growth in the region. The emphasis on enhancing customer engagement and improving communication channels fuels the demand for innovative signage solutions across various European countries.

Asia Pacific emerges as a rapidly growing region in the global sign market landscape. With the increasing urbanization, expanding retail sector, and rising investments in infrastructure development, countries such as China, India, Japan, and South Korea witness significant traction in the adoption of signage solutions. Moreover, the proliferation of digital out-of-home advertising and the growing number of retail outlets drive the market's expansion in the Asia Pacific region.

This report provides an in depth analysis of various factors that impact the dynamics of Global Sign Market. These factors include; Market Drivers, Restraints and Opportunities Analysis.

Drivers, Restraints and Opportunity Analysis

Key players in Global Sign Market include :

• Daktronics
• LG Electronics
• Samsung Electronics
• NEC Display Solutions
• Panasonic Corporation
• Sony Corporation
• Sharp Corporation
• Barco NV
• Planar Systems
• Christie Digital Systems

In this report, the profile of each market player provides following information:

• Company Overview and Product Portfolio
• Key Developments
• Financial Overview
• Strategies
• Company SWOT Analysis