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Add to CartGlobal Sales Intelligence Market Growth, Share, Size, Trends and Forecast (2025 - 2031)
By Component ;
Software and Services.By Application;
Lead Management, Data Management, Analytics & Reporting, and Others.By Service;
Consulting, Integration and Deployment, Training, Maintenance, and Support.By Organization Size;
Small & Medium-Sized Enterprises and Large Enterprises.By Deployment Model;
Cloud and On-Premises.By Vertical;
Banking, Financial Services & Insurance, Consumer Goods and Retail, IT & Telecom, Media and Entertainment, Healthcare & Life Sciences, Manufacturing, and Others.By Geography;
North America, Europe, Asia Pacific, Middle East & Africa and Latin America - Report Timeline (2021 - 2031).Introduction
Global Sales Intelligence Market (USD Million), 2021 - 2031
In the year 2024, the Global Sales Intelligence Market was valued at USD 3,388.99 million. The size of this market is expected to increase to USD 7,306.66 million by the year 2031, while growing at a Compounded Annual Growth Rate (CAGR) of 11.6%.
The global sales intelligence market has experienced significant growth in recent years, driven by advancements in technology and the increasing need for businesses to enhance their sales processes. Sales intelligence refers to the process of gathering and analyzing data to provide actionable insights that can improve sales strategies, customer targeting, and overall decision-making. By leveraging various data sources such as social media, company websites, and databases, businesses can gain a comprehensive understanding of potential clients, enabling them to personalize their offerings and optimize their sales efforts.
One of the key factors propelling the sales intelligence market is the rising demand for data-driven decision-making. As businesses face heightened competition in a fast-paced environment, having access to real-time, accurate data is critical to gaining a competitive edge. Sales intelligence platforms allow companies to uncover patterns, track customer behavior, and segment audiences effectively, all of which contribute to more efficient sales processes. Furthermore, these platforms often integrate artificial intelligence and machine learning algorithms, further enhancing the ability to predict customer needs and identify high-value prospects.
Additionally, the increasing adoption of cloud-based solutions and automation tools has played a crucial role in the expansion of the sales intelligence market. Cloud technology enables businesses to access and store vast amounts of data securely, making it easier to collaborate across teams and scale operations. Automation tools reduce manual efforts, allowing sales teams to focus on high-impact activities, such as building relationships with customers and closing deals. As a result, the sales intelligence market is expected to continue growing as more organizations recognize the importance of data in driving business success.
Global Sales Intelligence Market Recent Developments
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In May 2023, Gong.io Inc. introduced Gong Insights, a new product that automatically transfers insights obtained from the Gong revenue intelligence platform to a company's current business intelligence (BI) platform. The solution is created in collaboration with the U.S.-based data cloud company, Snowflake
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In June 2023, Vidyard Rooms announced the launch of its new Digital Sales Rooms (DSR). The company aims to transform how sellers and buyers engage in the digital-first era
Segment Analysis
The sales intelligence market can be segmented by component into two primary categories: software and services. The software segment holds a significant share due to the growing demand for advanced analytics and automation tools that help businesses streamline their sales processes. Sales intelligence software typically integrates AI and machine learning algorithms to analyze vast amounts of data, providing actionable insights for businesses. The services segment, on the other hand, plays a crucial role in assisting organizations with the implementation, training, and maintenance of sales intelligence platforms, ensuring optimal usage and value extraction.
In terms of services, the sales intelligence market is divided into consulting, integration and deployment, training, and maintenance and support. Consulting services help businesses assess their sales strategies and identify the best sales intelligence solutions tailored to their needs. Integration and deployment services ensure the seamless installation of software solutions into existing business infrastructures. Training services empower employees to effectively use the tools and maximize their value, while maintenance and support services guarantee that the systems run smoothly over time, addressing any technical issues that may arise.
The market is also segmented by organization size, deployment model, and application. Small and medium-sized enterprises (SMEs) are increasingly adopting sales intelligence solutions as they recognize the potential benefits in enhancing sales and improving decision-making. Larger enterprises, with more complex sales operations, also utilize these tools to optimize their processes. The deployment model includes cloud-based and on-premises solutions, with cloud solutions seeing a faster adoption rate due to their scalability, cost-effectiveness, and ease of use. In terms of applications, lead management, data management, analytics and reporting are the most common uses, as businesses rely on these functionalities to improve customer targeting and sales efficiency. Various verticals, including banking, financial services, healthcare, and manufacturing, are leveraging sales intelligence solutions to enhance operational effectiveness and achieve growth across different regions such as North America, Europe, Asia Pacific, and beyond.
Global Sales Intelligence Segment Analysis
In this report, the global sales intelligence market has been segmented by component , application, service, organization size, deployment model, vertical and geography.
Global Sales Intelligence Market, Segmentation by Component
The Global Sales Intelligence Market has been segmented by Component into Software and Services.
The software segment is driven by the increasing demand for advanced tools that enable businesses to extract actionable insights from large volumes of data. These tools often integrate technologies like artificial intelligence (AI) and machine learning to help companies optimize their sales strategies, manage leads, and predict customer behavior. As businesses increasingly seek automation and efficiency, the software component becomes essential for driving decision-making processes, enhancing sales performance, and improving customer engagement.
The services segment plays a vital role in ensuring the proper implementation and usage of sales intelligence tools. It includes consulting, integration and deployment, training, and maintenance and support services. Consulting services assist businesses in choosing the right sales intelligence solutions, customizing them to their needs, and aligning them with their broader sales strategy. Integration and deployment services ensure the seamless installation of the software into the organization's existing systems, while training services equip employees with the knowledge needed to maximize the potential of these tools. Maintenance and support services provide ongoing assistance, ensuring that systems are updated, troubleshooting issues, and optimizing performance over time.
Together, both the software and services components contribute to the overall growth of the sales intelligence market by enabling businesses to efficiently utilize data, improve their sales processes, and maintain a competitive edge. The combination of robust software solutions with comprehensive support services ensures that organizations can fully leverage sales intelligence technologies for sustained business success.
Global Sales Intelligence Market, Segmentation by Service
The Global Sales Intelligence Market has been segmented by Service into Consulting, Integration and Deployment and Training.
Consulting services help businesses assess their specific sales needs, identify the right tools, and develop customized strategies for integrating sales intelligence into their operations. These services are essential for ensuring that organizations choose solutions that align with their goals and can drive measurable improvements in sales performance and customer targeting.
Integration and deployment services are crucial for ensuring the smooth installation and integration of sales intelligence tools into existing business systems. This service ensures that the software is configured to work seamlessly with other enterprise applications like CRM systems, enabling data flow and enhancing the overall functionality of the sales process. These services are vital for businesses looking to reduce disruptions during the implementation phase and maximize the value derived from the sales intelligence solutions.
Training services provide the necessary education to employees to ensure they understand how to use sales intelligence tools effectively. This service helps organizations empower their sales teams with the skills needed to analyze data, identify leads, and make informed decisions based on real-time insights. Lastly, maintenance and support services play a key role in ensuring the ongoing smooth operation of sales intelligence tools. These services provide troubleshooting, software updates, and technical assistance, ensuring that the solutions remain effective and relevant in the face of evolving business needs and technological advancements. Together, these services contribute to the successful adoption and long-term value of sales intelligence solutions.
Global Sales Intelligence Market, Segmentation by Organization Size
The Global Sales Intelligence Market has been segmented by Organization Size into Small and Medium-Sized Enterprises and Large Enterprises.
SMEs are increasingly recognizing the value of sales intelligence tools, as they seek to compete with larger players and optimize their sales processes. These businesses often have limited resources and need cost-effective, scalable solutions that can improve sales efficiency, customer targeting, and decision-making without requiring substantial upfront investment. As SMEs strive to grow, sales intelligence tools provide them with the ability to gather and analyze customer data, refine sales strategies, and better understand market trends.
On the other hand, large enterprises typically have more complex sales operations and larger teams, which require more advanced and integrated sales intelligence solutions. These organizations often manage vast amounts of data and rely on sales intelligence tools to streamline their processes, enhance forecasting accuracy, and drive cross-departmental collaboration. With a greater budget and a need for more robust solutions, large enterprises may opt for custom-built or enterprise-level software that integrates seamlessly with their existing infrastructure, enabling deeper insights into customer behavior and sales performance.
For both SMEs and large enterprises, the adoption of sales intelligence tools is an essential strategy to maintain a competitive edge, increase operational efficiency, and drive revenue growth. While SMEs may focus on flexibility, affordability, and ease of use, large enterprises prioritize scalability, integration capabilities, and advanced features to support their more complex needs. As a result, the market caters to both groups by offering a variety of solutions tailored to their specific organizational requirements.
Global Sales Intelligence Market, Segmentation by Deployment Model
The Global Sales Intelligence Market has been segmented by Deployment Model into Cloud and On-Premises.
Cloud-based solutions are gaining significant traction due to their scalability, cost-effectiveness, and ease of access. These solutions allow businesses to store and process large volumes of data on remote servers, enabling real-time access to insights from anywhere, anytime. The cloud model eliminates the need for significant upfront investment in hardware and infrastructure, making it an attractive choice for businesses of all sizes. Additionally, cloud-based platforms offer automatic updates and seamless integration with other cloud-based tools, reducing maintenance costs and IT management efforts.
On-premises solutions, in contrast, involve the installation and management of sales intelligence software on the organization's own servers. While this model often requires a larger initial investment in hardware and software, it provides businesses with greater control over their data and systems. Some organizations, particularly those in highly regulated industries, prefer on-premises deployment due to concerns about data privacy and security. With on-premises solutions, businesses can customize their systems more extensively, tailoring the software to their specific needs and integrating it deeply with internal processes.
Both deployment models cater to different organizational preferences and requirements. Cloud-based solutions are typically favored by businesses seeking flexibility, lower upfront costs, and ease of scalability, making them particularly popular among small and medium-sized enterprises. On the other hand, large enterprises or organizations with stringent data security needs may prefer on-premises solutions for their ability to provide greater control over sensitive data and allow for more extensive customization. As the demand for sales intelligence grows, both cloud and on-premises solutions will continue to evolve to meet the diverse needs of the market.
Global Sales Intelligence Market, Segmentation by Application
The Global Sales Intelligence Market has been segmented by Application into Lead Management, Data Management, Analytics and Reporting and Others.
Lead management is a critical application of sales intelligence, focusing on the process of capturing, tracking, and nurturing leads to convert them into customers. Sales intelligence tools help businesses identify high-quality leads by analyzing data from various sources, enabling sales teams to prioritize prospects effectively. This application is particularly valuable in streamlining lead generation efforts and improving conversion rates, helping businesses optimize their sales pipelines and increase revenue.
Data management is another essential application, focusing on the organization, cleaning, and integration of vast amounts of customer data from different channels. Sales intelligence platforms provide businesses with the tools to consolidate disparate data sources, ensuring accurate and up-to-date information is accessible for decision-making. Proper data management is crucial for organizations to maintain data integrity and drive more informed sales strategies, ensuring that insights derived from customer interactions are reliable and actionable.
Analytics and reporting is a key application that allows businesses to gain deeper insights into customer behavior, sales performance, and market trends. By leveraging advanced analytics, businesses can track key performance indicators (KPIs), identify areas for improvement, and make data-driven decisions. Reporting features in sales intelligence tools allow businesses to visualize trends, measure the effectiveness of sales strategies, and forecast future sales performance. These insights enable organizations to refine their sales tactics and stay competitive in a dynamic market.
Other applications of sales intelligence include market research, customer segmentation, and competitive analysis, all of which help businesses further refine their sales strategies. Market research tools provide insights into industry trends, while customer segmentation helps organizations tailor their offerings to specific audience groups. Competitive analysis tools offer a deeper understanding of competitors’ strengths and weaknesses, allowing businesses to adjust their strategies accordingly. Together, these applications enhance the overall effectiveness of sales intelligence solutions, enabling businesses to drive growth and maintain a competitive edge.
Global Sales Intelligence Market, Segmentation by Vertical
The Global Sales Intelligence Market has been segmented by Vertical into Banking, Financial Services, and Insurance, Consumer Goods and Retail, IT and Telecom, Media and Entertainment, Healthcare and Life Sciences, Manufacturing and Others.
In the BFSI sector, sales intelligence tools are crucial for managing client relationships, improving lead generation, and enhancing customer targeting based on financial behavior and transaction data. These tools help financial institutions better understand customer needs, optimize their sales processes, and increase cross-selling opportunities, ultimately improving customer retention and acquisition rates.
In the consumer goods and retail sector, sales intelligence solutions enable businesses to analyze consumer purchasing patterns, optimize inventory management, and personalize marketing strategies. Retailers use these tools to identify trends, forecast demand, and enhance customer loyalty through targeted promotions and recommendations. The IT and telecom industry relies on sales intelligence to manage complex customer networks, improve sales forecasting, and enhance customer service by providing real-time insights into customer interactions and usage patterns, helping companies build stronger customer relationships and optimize sales strategies.
The media and entertainment sector uses sales intelligence for audience segmentation, content personalization, and advertising strategy optimization. By analyzing consumer preferences and media consumption habits, these tools help businesses deliver targeted content, boost engagement, and increase advertising revenue. In healthcare and life sciences, sales intelligence is used to track patient data, optimize sales of pharmaceutical products, and manage relationships with healthcare providers and professionals. Tools in this vertical allow companies to make data-driven decisions related to product development, marketing, and regulatory compliance. The manufacturing industry uses sales intelligence to streamline supply chain management, improve demand forecasting, and optimize sales pipelines, ensuring efficient production and distribution processes. Together, these verticals demonstrate the broad applicability of sales intelligence solutions across different sectors, driving efficiencies and enabling growth in diverse industries.
Global Sales Intelligence Market, Segmentation by Geography
In this report, the Global Sales Intelligence Market has been segmented by Geography into five regions; North America, Europe, Asia Pacific, Middle East and Africa and Latin America.
Global Sales Intelligence Market Share (%), by Geographical Region, 2024
The sales intelligence market is geographically segmented into North America, Europe, Asia Pacific, the Middle East and Africa, and Latin America, with each region exhibiting unique growth drivers and challenges. North America holds a significant share of the market, driven by the high adoption of advanced technologies, a large number of tech-savvy businesses, and the presence of major sales intelligence providers. The region’s emphasis on data-driven decision-making and the growing demand for cloud-based solutions further contribute to the market's expansion. Additionally, industries such as BFSI, retail, and healthcare in North America are increasingly leveraging sales intelligence tools to enhance customer engagement and improve sales performance.
Europe is another key region for the sales intelligence market, characterized by its strong industrial base and focus on technological advancements. European businesses are adopting sales intelligence solutions to optimize lead generation, customer segmentation, and sales forecasting, especially within industries such as IT, finance, and manufacturing. However, data privacy regulations such as GDPR have made data management and compliance a significant focus for companies in this region, influencing the adoption and deployment of sales intelligence tools. Despite these regulatory challenges, Europe remains a robust market for sales intelligence solutions, particularly in the adoption of cloud-based models.
Asia Pacific is witnessing rapid growth in the sales intelligence market, driven by the region's fast-growing economies, increasing digital transformation, and widespread adoption of cloud-based technologies. Countries such as China, India, and Japan are emerging as key markets for sales intelligence solutions, with small and medium-sized enterprises (SMEs) playing a significant role in driving demand. As businesses in the region look to scale their operations and improve sales efficiency, the adoption of sales intelligence tools is expected to accelerate. The Middle East and Africa and Latin America are also expanding markets, albeit at a slower pace, with increasing investments in digital transformation and the need for data-driven insights fueling the demand for sales intelligence solutions in these regions. The Middle East, particularly in countries like the UAE and Saudi Arabia, is focused on improving customer engagement and sales efficiency across various sectors, while Latin American businesses are beginning to recognize the potential of these tools for enhancing sales processes and achieving growth.
Market Trends
This report provides an in depth analysis of various factors that impact the dynamics of Global Sales Intelligence Market. These factors include; Market Drivers, Restraints and Opportunities Analysis.
Drivers, Restraints and Opportunity Analysis
Drivers:
- Increased demand for data-driven decision-making
- Advancements in artificial intelligence and machine learning
- Growing need for personalized sales strategies
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Rising focus on customer segmentation and targeting-The rising focus on customer segmentation and targeting is becoming a key driver in the sales intelligence market. As businesses strive to increase efficiency and optimize their sales processes, segmentation allows them to divide their customer base into distinct groups based on specific criteria such as demographics, behavior, purchasing patterns, or preferences. This targeted approach enables organizations to tailor their marketing, sales strategies, and communications to address the unique needs and desires of each segment, resulting in more personalized and effective customer engagement.
By leveraging sales intelligence tools, businesses can gather and analyze vast amounts of data from various sources, which helps in identifying distinct customer segments and understanding their behavior. These insights empower companies to create more relevant offers, enhance customer experience, and increase conversion rates. With better targeting, businesses can allocate resources more efficiently, focusing on high-value prospects while reducing wastage on less profitable segments. This targeted sales approach not only improves sales performance but also fosters stronger customer relationships and long-term loyalty.
The rising importance of segmentation is also driven by the increasing availability of advanced technologies such as artificial intelligence (AI) and machine learning (ML). These technologies enable businesses to analyze data more deeply and uncover hidden patterns, further refining their segmentation strategies. With the ability to predict customer preferences and anticipate needs, sales intelligence tools empower businesses to stay ahead of market trends, optimize their sales pipelines, and ultimately achieve greater profitability. As organizations continue to recognize the value of targeted sales efforts, the focus on customer segmentation and targeting will remain a central aspect of their growth strategies.
Restraints:
- High implementation costs
- Data privacy and security concerns
- Complexity in integrating with existing systems
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Lack of skilled professionals to manage sales intelligence tools-The lack of skilled professionals to manage sales intelligence tools is a significant restraint in the growth of the sales intelligence market. As businesses increasingly adopt advanced sales intelligence solutions, the complexity and sophistication of these tools require specialized knowledge and expertise to fully leverage their capabilities. Organizations may face challenges in finding professionals who possess the right combination of technical skills, data analytics proficiency, and an understanding of sales strategies. Without these skilled personnel, businesses risk underutilizing their sales intelligence platforms, which can result in a lower return on investment and missed opportunities for optimization.
Training and upskilling employees to handle these advanced tools is crucial, but it requires substantial time, resources, and investment. Many businesses struggle to provide ongoing training to keep their teams updated on the latest technologies and best practices in sales intelligence. This skills gap is particularly noticeable in small and medium-sized enterprises (SMEs) that may not have the resources to hire specialized talent. As a result, these companies may either avoid implementing sales intelligence tools or struggle to fully integrate them into their sales processes, limiting their overall effectiveness.
Additionally, the rapid pace of technological advancements in sales intelligence tools adds to the challenge. New features, algorithms, and integrations are constantly being introduced, which can overwhelm existing teams and create a barrier to adoption. To address this challenge, companies must prioritize hiring skilled professionals, invest in training programs, and possibly work with external consultants or service providers to ensure that their sales intelligence systems are managed effectively. The need for skilled personnel will continue to be a key factor in the success of sales intelligence initiatives as the market evolves.
Opportunities:
- Growth in cloud-based sales intelligence solutions
- Expansion in emerging markets
- Integration of sales intelligence with CRM systems
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Increasing reliance on automation and predictive analytics-Increasing reliance on automation and predictive analytics is a significant driver in the sales intelligence market, reshaping how businesses approach their sales processes. Automation allows organizations to streamline repetitive tasks such as lead generation, data entry, and follow-up emails, freeing up valuable time for sales teams to focus on high-value activities like relationship building and closing deals. By automating these processes, businesses can improve efficiency, reduce human error, and ensure that sales teams are consistently engaging with leads and prospects at the right time. The use of automation also leads to faster response times, improving customer experience and overall sales cycle speed.
Predictive analytics plays a complementary role by leveraging historical data and advanced algorithms to forecast future sales trends, customer behaviors, and market shifts. This data-driven approach enables businesses to make informed decisions about resource allocation, sales strategies, and product offerings. With predictive analytics, sales teams can identify high-value prospects, tailor their outreach strategies, and optimize their sales pipeline based on insights into future purchasing patterns. This not only increases the likelihood of closing deals but also enhances the precision of sales forecasts, helping businesses plan better and allocate resources more effectively.
The growing reliance on both automation and predictive analytics is transforming sales intelligence tools into powerful solutions that provide real-time insights and enable proactive decision-making. As these technologies become more advanced, businesses are increasingly adopting them to stay competitive in a fast-paced environment. By combining automation’s efficiency with the predictive power of data analytics, companies can boost their sales performance, optimize customer interactions, and ultimately drive revenue growth. As a result, the market for sales intelligence tools that incorporate these technologies is expected to continue growing rapidly.
Competitive Landscape Analysis
Key players in Global Sales Intelligence Market include:
- Clearbit
- DEMANDBASE, INC.
- Dun & Bradstreet
- DueDil Ltd
- EverString Technology
- FullContact
- GRYPHON NETWORKS
- Infogroup.com
- Insideview
- LeadGenius
- LinkedIn Corporation
- List Partners LLC
- Oracle
- Relationship Capital Partners Inc. and RelPro, Inc.
- RingLead, Inc.
- UpLead
- Yesware, Inc.
- Zoho Corporation Pvt. Ltd.
- Zoom Information, Inc.
In this report, the profile of each market player provides following information:
- Company Overview and Product Portfolio
- Key Developments
- Financial Overview
- Strategies
- Company SWOT Analysis
- Introduction
- Research Objectives and Assumptions
- Research Methodology
- Abbreviations
- Market Definition & Study Scope
- Executive Summary
- Market Snapshot, By Component
- Market Snapshot, By Application
- Market Snapshot, By Service
- Market Snapshot, By Organization Size
- Market Snapshot, By Deployment Model
- Market Snapshot, By Vertical
- Market Snapshot, By Region
- Global Sales Intelligence Market Dynamics
- Drivers
- Increased demand for data-driven decision-making
- Advancements in artificial intelligence and machine learning
- Growing need for personalized sales strategies
- Rising focus on customer segmentation and targeting
- Restraints
- High implementation costs
- Data privacy and security concerns
- Complexity in integrating with existing systems
- Lack of skilled professionals to manage sales intelligence tools
- Opportunities
- Growth in cloud-based sales intelligence solutions
- Expansion in emerging markets
- Integration of sales intelligence with CRM systems
- Increasing reliance on automation and predictive analytics
- PEST Analysis
- Political Analysis
- Economic Analysis
- Social Analysis
- Technological Analysis
- Porter's Analysis
- Bargaining Power of Suppliers
- Bragaining Power of Buyers
- Threat of Substitutes
- Threat of New Entrants
- Industry Rivalry
- Drivers
- Market Segmentation
- Global Sales Intelligence Market, By Component , 2021 - 2031 (USD Million)
- Software
- Services
- Global Sales Intelligence Market, By Service, 2021 - 2031 (USD Million)
- Consulting
- Integration and Deployment
- Training
- Maintenance
- Support
- Global Sales Intelligence Market, By Organization Size, 2021 - 2031 (USD Million)
- Small & Medium-Sized Enterprises
- Large Enterprises
- Global Sales Intelligence Market, By Deployment Model, 2021 - 2031 (USD Million)
- Cloud
- On-Premises
- Global Sales Intelligence Market, By Application, 2021 - 2031 (USD Million)
- Lead Management
- Data Management
- Analytics & Reporting
- Others
- Global Sales Intelligence Market, By Vertical, 2021 - 2031 (USD Million)
- Banking
- Financial Services & Insurance
- Consumer Goods and Retail
- IT & Telecom
- Media and Entertainment
- Healthcare & Life Sciences
- Manufacturing
- Others
- Global Sales Intelligence Market, By Geography, 2021 - 2031 (USD Million)
- North America
- United States
- Canada
- Europe
- Germany
- United Kingdom
- France
- Italy
- Spain
- Nordic
- Benelux
- Rest of Europe
- Asia Pacific
- Japan
- China
- India
- Australia & New Zealand
- South Korea
- ASEAN (Association of South East Asian Countries)
- Rest of Asia Pacific
- Middle East & Africa
- GCC
- Israel
- South Africa
- Rest of Middle East & Africa
- Latin America
- Brazil
- Mexico
- Argentina
- Rest of Latin America
- North America
- Global Sales Intelligence Market, By Component , 2021 - 2031 (USD Million)
- Competitive Landscape
- Company Profiles
- Clearbit
- DEMANDBASE, INC.
- Dun & Bradstreet
- DueDil Ltd
- EverString Technology
- FullContact
- GRYPHON NETWORKS
- Infogroup.com
- Insideview
- LeadGenius
- LinkedIn Corporation
- List Partners LLC
- Oracle
- Relationship Capital Partners Inc. and RelPro, Inc.
- RingLead, Inc.
- UpLead
- Yesware, Inc.
- Zoho Corporation Pvt. Ltd.
- Zoom Information, Inc.
- Company Profiles
- Analyst Views
- Future Outlook of the Market