Global Rice Milk Market Growth, Share, Size, Trends and Forecast (2025 - 2031)
By Product;
Plain Rice Milk and Flavored Rice Milk.By Rice Milk Distribution;
Store-Based and Non-Store-Based Source.By Geography;
North America, Europe, Asia Pacific, Middle East and Africa and Latin America - Report Timeline (2021 - 2031).Introduction
Global Rice Milk Market (USD Million), 2021 - 2031
In the year 2024, the Global Rice Milk Market was valued at USD 1,624.97 million. The size of this market is expected to increase to USD 3,097.74 million by the year 2031, while growing at a Compounded Annual Growth Rate (CAGR) of 9.7%.
Rice milk emerges as a promising alternative for individuals with lactose intolerance or those opting for a dairy-free lifestyle. Crafted primarily from whole rice grains, particularly brown rice, this milk substitute offers a cholesterol-free and lactose-free option compared to traditional dairy milk. The escalating demand for non-dairy milk products and the surging adoption of vegan diets are propelling the growth of the rice milk market, with manufacturers increasingly turning to rice milk as a substitute for ingredients high in lactose.
With a growing segment of the population experiencing lactose intolerance, soy intolerance, or nut allergies, rice milk has gained traction as a viable dairy alternative. Its similarity in flavor, texture, and taste to cow's milk makes it a compelling choice for consumers seeking an alternative that closely mimics conventional milk. Moreover, rice milk powder finds application in the baby food sector, offering higher carbohydrate content than other milk varieties.
Global Rice Milk Market Recent Developments
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In July 2024, a snack manufacturer launched flavored rice cakes with added protein and fiber, targeting health-conscious millennials and fitness enthusiasts.
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In February 2021, a company introduced organic rice cakes with minimal processing, catering to clean-label product demand.
Segment Analysis
The global rice milk market is experiencing notable segmentation, with products categorized into plain rice milk and flavored rice milk variants. Plain rice milk, characterized by its simplicity and purity, offers consumers a clean and straightforward alternative to traditional dairy milk. Crafted primarily from whole rice grains, plain rice milk retains the natural essence of rice while providing a lactose-free and cholesterol-free option.
On the other hand, flavored rice milk introduces an array of taste sensations to the market, catering to diverse consumer preferences and palates. These flavored varieties enhance the appeal of rice milk by infusing it with enticing flavors such as vanilla, chocolate, strawberry, and more. By incorporating flavors, manufacturers aim to elevate the sensory experience of rice milk, making it more appealing and enjoyable for consumers seeking a unique and indulgent beverage option.
These products include plain rice milk, which offers a pure and straightforward alternative to traditional dairy milk, as well as flavored rice milk variants that introduce a variety of enticing tastes and aromas.Geographically, the market is divided into five key regions: North America, Europe, Asia Pacific, Middle East and Africa, and Latin America. Each region presents unique opportunities and challenges for the rice milk market, influenced by factors such as consumer demographics, dietary trends, regulatory environments, and market dynamics. Understanding the distinct characteristics of each geographical segment is essential for stakeholders to formulate effective marketing strategies, capitalize on emerging opportunities, and navigate potential obstacles in the global rice milk market landscape.
Global Rice Milk Segment Analysis
In this report, the Global Rice Milk Market has been segmented by Product and Geography.
Global Rice Milk Market, Segmentation by Product
The Global Rice Milk Market has been segmented by Product into Plain rice milk and Flavored rice milk.
Plain rice milk is the most traditional and widely consumed form of rice milk. Made from simple ingredients like rice, water, and sometimes added sweeteners, plain rice milk offers a neutral, mildly sweet taste that is ideal for consumers who prefer a natural, unsweetened alternative to dairy milk. It is especially popular among individuals following vegan, lactose-free, or gluten-free diets, as it is naturally dairy- and gluten-free. Plain rice milk is commonly used as a base for smoothies, cereals, baking, or as a drink on its own. Its versatility and purity make it a staple in households looking for an uncomplicated, plant-based milk substitute.
Flavored rice milk has seen a surge in popularity due to its wide range of flavor offerings, including vanilla, chocolate, and other fruit or spice-infused options. These flavored varieties often appeal to consumers who enjoy a sweeter, more indulgent milk alternative that mirrors the taste of dairy milk in flavored forms. Flavored rice milk is commonly marketed as a delicious and healthy snack or beverage for both children and adults. It often contains added vitamins and minerals, such as calcium and vitamin D, to boost its nutritional value, making it a popular choice for parents looking for nutritious alternatives for their children. Flavored rice milk also offers consumers a variety of taste profiles, giving them options beyond plain rice milk while still maintaining the same plant-based benefits.
In summary, the segmentation of the Global Rice Milk Market by product into plain rice milk and flavored rice milk reflects the diverse needs and preferences of consumers. Plain rice milk caters to those seeking a simple, neutral-tasting, and versatile milk alternative, while flavored rice milk satisfies those looking for a sweeter, more indulgent option with added flavor variety. Both segments are driven by the growing demand for plant-based, dairy-free milk alternatives, ensuring the continued expansion of the rice milk market across a range of consumer demographics.
Global Rice Milk Market, Segmentation by Distribution
The Global Rice Milk Market has been segmented by Rice Milk Distribution into Store-Based ,Non-Store-Based Source
Store-Based distribution channels encompass various retail formats such as supermarkets, hypermarkets, convenience stores, specialty stores, and others. These channels offer a wide range of rice milk products to consumers, providing convenience and accessibility. With an extensive presence in urban and rural areas, store-based distribution channels play a pivotal role in reaching a diverse consumer base. Moreover, these outlets often engage in promotional activities and product placement strategies to enhance visibility and drive sales, contributing significantly to the overall distribution of rice milk products.
On the other hand, Non-Store-Based distribution channels include online retail platforms, e-commerce websites, and direct-to-consumer sales channels. The increasing penetration of the internet and the growing trend of online shopping have led to the emergence of non-store-based channels as viable distribution options for rice milk manufacturers. Consumers now have the convenience of purchasing rice milk products from the comfort of their homes, with options for doorstep delivery. Additionally, online channels provide access to a broader range of products, enabling consumers to explore different brands and variants. This segmentation sheds light on the diverse distribution strategies employed within the rice milk market, offering insights into consumer preferences and market dynamics across different distribution channels.
Global Rice Milk Market, Segmentation by Geography
In this report, the Global Rice Milk Market has been segmented by Geography into five regions; North America, Europe, Asia Pacific, Middle East and Africa and Latin America.
Global Rice Milk Market Share (%), by Geographical Region, 2024
North America represents one of the prominent regions in the rice milk market, driven by increasing consumer awareness regarding lactose intolerance and the rising demand for plant-based milk alternatives. In Europe, there's a growing preference for dairy-free products among health-conscious consumers, contributing to the expansion of the rice milk market. The Asia Pacific region, particularly countries like China, Japan, and India, holds significant potential due to the widespread adoption of rice-based beverages in traditional cuisines and the increasing inclination towards vegan diets.
Meanwhile, the Middle East and Africa, along with Latin America, are witnessing a surge in demand for non-dairy beverages, driven by shifting dietary preferences and the rising prevalence of lactose intolerance. By segmenting the market geographically, this report offers valuable insights into regional trends, market dynamics, and opportunities for market players to strategize their expansion efforts and capitalize on emerging markets.
Market Trends
This report provides an in depth analysis of various factors that impact the dynamics of Global Rice Milk Market. These factors include; Market Drivers, Restraints and Opportunities Analysis .
Drivers, Restraints and Opportunity Analysis
Drivers :
- Rise of Plant-Based Diets
- Lactose Intolerance and Allergies
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Health and Wellness Trends - The Global Rice Milk Market is experiencing significant growth attributed to prevailing health and wellness trends driving consumer preferences. As more individuals embrace healthier lifestyles and dietary choices, the demand for alternative milk products like rice milk continues to surge. One of the primary drivers behind this trend is the increasing prevalence of lactose intolerance and dairy-related allergies among consumers worldwide. Rice milk serves as a suitable substitute for traditional dairy milk, offering a lactose-free and hypoallergenic option for those with sensitivities or dietary restrictions.
Restraints :
- Limited Nutritional Value
- Price Point
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Environmental Impact - The Global Rice Milk Market is increasingly recognizing the importance of environmental sustainability, driving efforts to minimize its ecological footprint across various stages of production, distribution, and consumption.
One significant aspect of environmental impact mitigation within the rice milk market involves sustainable sourcing practices. Manufacturers are increasingly prioritizing partnerships with rice growers who employ eco-friendly farming techniques, such as organic cultivation methods and reduced water usage. By promoting sustainable agriculture, the industry aims to minimize the environmental strain associated with rice cultivation, including water depletion, soil degradation, and pesticide pollution.
Opportunities :
- Product Innovation
- Focus on Sustainability
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Expansion into New Markets - The global rice milk market is witnessing a significant expansion into new markets driven by various factors such as changing consumer preferences, dietary trends, and increased awareness of lactose intolerance and dairy allergies. As consumers become more health-conscious and seek alternative plant-based options, the demand for rice milk has surged, prompting manufacturers to explore new geographical markets.
One key factor driving the expansion of the rice milk market into new territories is the rising prevalence of lactose intolerance and dairy allergies among consumers worldwide. Rice milk serves as an excellent alternative for individuals who are unable to consume dairy products due to lactose intolerance or other dietary restrictions. This growing awareness of dietary sensitivities has led to increased adoption of rice milk as a dairy-free, plant-based alternative, thereby expanding its market presence globally.
Competitive Landscape Analysis
Key players in Global Rice Milk Market include
- DREAM
- Pacific Foods
- Vitasoy
- WhiteWave Foods
- Other prominent vendors
In this report, the profile of each market player provides following information:
- Company Overview and Product Portfolio
- Key Developments
- Financial Overview
- Strategies
- Company SWOT Analysis
- Introduction
- Research Objectives and Assumptions
- Research Methodology
- Abbreviations
- Market Definition & Study Scope
- Executive Summary
- Market Snapshot, By Product
- Market Snapshot, ByRice Milk Distribution
- Market Snapshot, By Region
- Global Rice Milk Market Dynamics
- Drivers, Restraints and Opportunities
- Drivers
- Rise of Plant-Based Diets
- Lactose Intolerance and Allergies
- Health and Wellness Trends
- Restraints
- Limited Nutritional Value
- Price Point
- Environmental Impact
- Opportunities
- Product Innovation
- Focus on Sustainability
- Expansion into New Markets
- Drivers
- PEST Analysis
- Political Analysis
- Economic Analysis
- Social Analysis
- Technological Analysis
- Porter's Analysis
- Bargaining Power of Suppliers
- Bargaining Power of Buyers
- Threat of Substitutes
- Threat of New Entrants
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Competitive Rivalry
- Drivers, Restraints and Opportunities
- Market Segmentation
- Global Rice Milk Market, By Product, 2021 - 2031 (USD Million)
- Plain rice milk
- Flavored rice milk
- Global Rice Milk Market, By Rice Milk Distribution , 2021 - 2031 (USD Million)
- Store-Based
- Non-Store-Based Source
- Global Rice Milk Market, By Geography, 2021 - 2031 (USD Million)
- North America
- United States
- Canada
- Europe
- Germany
- United Kingdom
- France
- Italy
- Spain
- Nordic
- Benelux
- Rest of Europe
- Asia Pacific
- Japan
- China
- India
- Australia & New Zealand
- South Korea
- ASEAN (Association of South East Asian Countries)
- Rest of Asia Pacific
- Middle East & Africa
- GCC
- Israel
- South Africa
- Rest of Middle East & Africa
- Latin America
- Brazil
- Mexico
- Argentina
- Rest of Latin America
- North America
- Global Rice Milk Market, By Product, 2021 - 2031 (USD Million)
- Competitive Landscape
- Company Profiles
- DREAM
- Pacific Foods
- Vitasoy
- WhiteWave Foods
- Other prominent vendors
- Company Profiles
- Analyst Views
- Future Outlook of the Market