Global Raisins Market Growth, Share, Size, Trends and Forecast (2025 - 2031)

The global raisins market is segmented by product into conventional raisins and organic raisins. Conventional raisins hold the largest market share due to their widespread availability and cost-effectiveness. They are commonly used in a variety of applications, including baking, snacks, cereals, and trail mixes, making them a staple in both household and foodservice markets. Organic raisins, however, are gaining traction, driven by the growing consumer demand for healthier, organic, and sustainably produced foods. Organic raisins are free from synthetic chemicals and pesticides, which appeals to health-conscious consumers and those following organic food trends. This shift toward organic is fueled by rising awareness of the benefits of organic farming practices, such as environmental sustainability and non-exposure to harmful substances.

In terms of packaging, the raisins market is segmented into pouches, jars & bottles, boxes, and cans. Pouches are the most popular packaging format, as they are lightweight, cost-effective, and convenient for consumers on the go. They also have the advantage of being resealable, which helps maintain product freshness after opening. Jars and bottles, often associated with premium or specialty products, are also widely used for raisins, particularly for organic or high-end varieties. Boxes are a preferred packaging choice for bulk quantities, such as those used in commercial baking or foodservice, where large volumes of raisins are required. Cans, though less common in comparison, are used primarily for bulk packaging or for longer shelf life in some regions. The growing trend toward eco-friendly packaging is also influencing packaging choices in the raisins market, with companies exploring sustainable materials to reduce their environmental impact.

The distribution channel segmentation includes store-based and non-store-based channels. Store-based channels, particularly supermarkets and hypermarkets, remain the dominant retail format for raisins, given their accessibility and extensive consumer reach. These stores typically offer a wide variety of raisin products, catering to different consumer preferences in terms of packaging size, type (organic or conventional), and brand. Convenience stores and health food stores are also significant players in this segment, especially for organic or specialty raisin products. Non-store-based channels, such as online retail, are witnessing rapid growth due to the increasing preference for e-commerce and home delivery services. Online platforms provide consumers with the convenience of purchasing raisins in bulk or from specialized brands, offering a wider range of products and the ability to compare prices. The segmentation by distribution channels reflects the evolving shopping habits of consumers, with a shift toward greater convenience and the availability of diverse product offerings in both physical and digital retail spaces.

Global Raisins Segment Analysis

In this report, the Global Raisins Market has been segmented by Product, Packaging, Distribution Channel and Geography.

Global Raisins Market, Segmentation by Packaging

The Global Raisins Market has been segmented by Packaging into Pouches, Jars & Bottles, Boxes and Cans.

Pouches are a popular packaging option for raisins, offering flexibility, lightweight design, and ease of use. Raisins packaged in pouches are typically sealed in plastic or foil materials, providing protection against moisture, air, and light exposure. Pouch packaging is convenient for on-the-go consumption, allowing consumers to easily access and reseal the product for freshness.

Jars and bottles are commonly used for packaging raisins, providing airtight and secure storage for the dried fruit. Glass jars and bottles offer visibility, allowing consumers to see the product inside, while also providing a durable and reusable packaging option. Additionally, jars and bottles can be easily labeled and customized for branding purposes, enhancing product visibility and shelf appeal.

Boxes are another popular packaging choice for raisins, offering durability, stackability, and ample space for product branding and labeling. Raisins packaged in boxes are typically sealed in plastic bags or liners to maintain freshness and prevent moisture absorption. Box packaging is commonly used for larger quantities of raisins, such as family-sized or bulk packaging options.

Cans provide a sturdy and protective packaging option for raisins, offering resistance to crushing, punctures, and tampering. Raisins packaged in cans are often sealed with metal lids or peelable seals to ensure product integrity and freshness. Cans are ideal for long-term storage and shelf stability, making them suitable for pantry storage and bulk purchasing.

Global Raisins Market, Segmentation by Distribution Channel

The Global Raisins Market has been segmented by Distribution Channel into Store-Based and Non-Store-Based.

Store-Based distribution channels encompass traditional retail outlets where consumers can physically visit to purchase raisins. These include supermarkets, hypermarkets, convenience stores, specialty food stores, and grocery stores. Store-based channels offer consumers the opportunity to browse a wide selection of raisin products, compare prices, and make purchases in person. They also provide a convenient shopping experience, allowing consumers to inspect the product before buying and enabling immediate consumption.

On the other hand, Non-Store-Based distribution channels refer to methods of purchasing raisins that do not involve physical visits to retail outlets. This includes e-commerce platforms, online retailers, direct sales, and mail-order catalogs. Non-store-based channels offer consumers the convenience of shopping from anywhere at any time, using their computers or mobile devices. They provide access to a broader range of raisin products, including specialty or niche varieties that may not be readily available in local stores. Additionally, non-store-based channels often offer competitive pricing, discounts, and promotional offers, further enhancing their appeal to consumers.

Global Raisins Market, Segmentation by Geography

In this report, the Global Raisins Market has been segmented by Geography into five regions; North America, Europe, Asia Pacific, Middle East and Africa and Latin America.

Global Raisins Market Share (%), by Geographical Region, 2023

North America holds a notable share of the global raisins market, with the United States being a major producer and consumer of raisins. California, in particular, is a leading raisin-producing region, accounting for a significant portion of the global supply. The region's favorable climate, advanced agricultural practices, and established infrastructure contribute to its prominence in the global market.

Europe is another significant player in the global raisins market, with countries such as Turkey, Greece, and Spain being major producers and exporters of raisins. These countries benefit from suitable climatic conditions for grape cultivation, as well as a long history of raisin production and trade. Europe also represents a significant consumer market for raisins, with a strong tradition of incorporating dried fruits into various culinary applications.

Asia-Pacific is experiencing growing demand for raisins, driven by factors such as increasing population, rising disposable incomes, and changing dietary preferences. Countries such as India, China, and Iran are emerging as key players in the global raisins market, both in terms of production and consumption. These countries have significant grape-growing regions and are investing in modernizing their production techniques to meet domestic and international demand.

Other regions, including Latin America, the Middle East, and Africa, also contribute to the global raisins market, albeit to a lesser extent. These regions have varying levels of production and consumption, with some countries focusing on meeting domestic demand while others participate in international trade.

This report provides an in depth analysis of various factors that impact the dynamics of Global Raisins Market. These factors include; Market Drivers, Restraints and Opportunities Analysis.

Drivers, Restraints and Opportunity Analysis

Key players in Global Raisins Market include:

• Sun-Maid Growers of California
• Bergin Fruit and Nut Company
• National Raisin Company
• Dole Food Company
• Graceland Fruit
• Paradise Fruits
• Kiantama Oy
• Traina Foods
• Lion Raisins Inc.
• Olam International

In this report, the profile of each market player provides following information:

• Company Overview and Product Portfolio
• Key Developments
• Financial Overview
• Strategies