Global Poke Foods Market Growth, Share, Size, Trends and Forecast (2025 - 2031)

• In January 2020, Pert a Manger, an international sandwich shop chain launched two vegan Poké Bowls that offer an alternative to salad. The sashimi-style poke is replaced by watermelon instead of tuna. This launch is expected to offer an opportunity for serving the consumers better.

• In June 2019, Island Poke, a Hawaiian Poke Bowl Restaurant, launched its own veggie version of the Ahi Poké bowl by using plant-based sashimi ingredient that mimic with the flavour of the original fish dish.

The global poke foods market is diversifying with a variety of product offerings catering to different consumer tastes and preferences. The market is segmented by product into varieties of tuna, salmon, octopus, shellfish, and other species. Tuna is the most popular choice in poke bowls, due to its firm texture and mild flavor, which blends well with the other ingredients. Salmon follows closely, valued for its rich taste and omega-3 fatty acids, which appeal to health-conscious consumers. Octopus and shellfish are also gaining traction among more adventurous eaters seeking unique flavors and textures in their poke bowls. Other species, including various white fishes and even plant-based or alternative protein options, are emerging as part of the growing trend towards dietary diversity, catering to vegetarians, vegans, and those seeking more sustainable or varied protein sources.

The market is also segmented by distribution channel into offline and online sales. Offline distribution remains the traditional method, where consumers visit restaurants, poke shops, and food chains to enjoy freshly prepared poke bowls. This segment benefits from the social and experiential aspects of dining out, with customers enjoying the customization options and fresh, on-the-spot preparation of their meals. However, the online segment has seen rapid growth, particularly due to the rise of food delivery services and consumer preferences for convenience. Online platforms enable customers to order poke bowls from their favorite restaurants and have them delivered directly to their homes, offices, or other locations. The online channel also helps poke food brands expand their reach beyond physical store locations, offering greater convenience and accessibility to a wider audience.

In terms of end-use applications, the poke foods market is segmented into commercial and household segments. The commercial segment includes restaurants, food chains, and food service providers, which are the primary drivers of the poke foods market. These businesses cater to consumers seeking fresh, quick, and customizable meals, often in a casual dining or fast-casual environment. The household segment, on the other hand, has seen an increase in demand as more consumers recreate poke bowls at home, driven by the growing interest in healthier and DIY meal options. With the availability of poke food kits and ingredient delivery services, households can easily prepare their own bowls, enhancing the overall market appeal. As both commercial and household applications continue to grow, the poke foods market is becoming more versatile, serving consumers both on-the-go and at home.

Global Poke Foods Market Analysis

The Global Poke Foods Market has been segmented by Product, Distribution Channel, End-Use Application and Geography.

Global Poke Foods Market, Segmentation by Product

The Global Poke Foods Market has been segmented by Product into Varieties of tuna, Salmon, Octopus, Shellfish and Other species.

The global poke foods market, segmented by product types, reflects a diverse array of seafood offerings that cater to varied consumer tastes and preferences. Tuna stands out as a leading choice in the market, prized for its rich flavor and firm texture that complements the traditional poke bowl ingredients. Varieties of tuna include popular options like yellowfin, bigeye, and albacore, each offering distinct taste profiles that appeal to different culinary preferences. Salmon, another prominent segment, provides a buttery texture and robust flavor that pairs well with traditional Hawaiian marinades and toppings, making it a favorite among poke enthusiasts globally.

Octopus and shellfish represent niche segments within the poke foods market, appreciated for their unique textures and savory profiles. Octopus offers a chewy texture and subtle sweetness when prepared in poke bowls, appealing to consumers seeking adventurous dining experiences. Shellfish varieties such as shrimp and crab bring a delicate sweetness and tender texture to poke bowls, adding diversity and gourmet appeal to menu offerings. Other species, which may include non-traditional options like tofu or chicken, cater to vegetarian or protein-conscious consumers seeking alternative choices in their poke bowls. Overall, the segmentation by product types underscores the market's versatility in accommodating diverse dietary preferences and culinary innovations across global regions.

Global Poke Foods Market, Segmentation by Distribution Channel

The Global Poke Foods Market has been segmented by Distribution Channel into Offline and Online.

The global poke foods market is experiencing steady growth, driven by the increasing popularity of poke bowls as a healthy and customizable dining option. The market is segmented by distribution channel into offline and online sales. Offline sales remain the traditional and dominant distribution channel for poke foods, with consumers visiting restaurants, cafes, and food outlets to enjoy freshly prepared poke bowls. Poke shops, particularly in urban areas, have become hotspots for dining due to their focus on fresh, nutrient-dense ingredients and the ability to customize bowls to suit individual tastes. The offline channel continues to thrive as consumers enjoy the social and experiential aspects of dining out, making it a popular choice for those seeking a fresh and interactive meal.

On the other hand, the online distribution channel for poke foods is rapidly gaining traction, fueled by the increasing demand for convenience and the rise of food delivery services. Many poke establishments have adapted to this trend by offering online ordering and delivery options through platforms such as food delivery apps and their own websites. The growth of online channels enables consumers to enjoy poke bowls at home, workplace, or on-the-go, without compromising on quality or freshness. This convenience factor has been particularly appealing during the COVID-19 pandemic, as consumers have turned to online ordering to meet their dietary preferences while minimizing physical contact. Online platforms also offer a wider reach, allowing poke food chains to serve customers beyond their physical locations, further expanding their market presence.

The segmentation into offline and online channels highlights the evolving dynamics in consumer behavior within the poke foods market. While offline outlets continue to be a key part of the market, the online distribution channel is rapidly expanding, driven by changing consumer preferences for convenience and the increasing reliance on food delivery services. As the market for poke foods grows, it is likely that the balance between offline and online sales will continue to evolve, with both channels complementing each other to provide customers with flexible options for enjoying their favorite poke bowls. This dual approach allows poke food providers to capture a wide customer base, offering a blend of traditional in-store dining experiences and the convenience of online ordering.

Global Poke Foods Market, Segmentation by End-Use Application

The Global Poke Foods Market has been segmented by End-Use Application into Commercial, Household.

The segmentation of the global poke foods market by end-use application into commercial and household sectors reflects the widespread adoption of poke as both a dining option and a culinary trend. Commercial applications encompass a variety of establishments such as restaurants, cafes, food trucks, and quick-service chains that serve poke bowls to a broad consumer base. These venues capitalize on the convenience and popularity of poke as a fresh, customizable meal option, catering to urban dwellers, office workers, and tourists alike seeking quick yet nutritious dining solutions. The commercial segment also benefits from the ability to offer diverse menu variations and creative interpretations of traditional poke recipes to attract and retain customers.

On the other hand, household consumption of poke has surged as more consumers embrace homemade meal preparation and healthier eating habits. With readily available poke ingredients at grocery stores and fish markets, households can recreate the poke bowl experience in their kitchens, adjusting flavors and ingredients to suit personal tastes and dietary preferences. This trend is supported by the growing availability of pre-marinated poke kits and convenient meal solutions that simplify preparation for home cooks. The household segment of the poke foods market emphasizes the shift towards healthier eating habits and the enjoyment of restaurant-quality meals in the comfort of one's home, reflecting broader consumer preferences for fresh, nutritious food options.

Global Poke Foods Market, Segmentation by Geography

The Global Poke Foods Market has been segmented by Geography into five regions; North America, Europe, Asia Pacific, Middle East and Africa and Latin America.

Global Poke Foods Market Share (%), by Geographical Region, 2024

The global poke foods market is segmented geographically into five major regions: North America, Europe, Asia Pacific, Middle East and Africa, and Latin America. Each region showcases unique trends and consumption patterns influenced by cultural preferences, economic factors, and culinary traditions. North America, particularly the United States, dominates the market with a strong affinity for fast-casual dining and healthy eating trends. The region's demand for poke bowls is driven by a preference for fresh seafood, customizable meals, and convenience, making it a staple in urban centers and coastal regions.

In Europe, the poke foods market is rapidly expanding, fueled by increasing consumer awareness of Hawaiian cuisine and a growing appetite for global flavors. Countries like the United Kingdom, Germany, and France are key markets where poke bowls are embraced for their freshness and versatility. Asia Pacific, with its diverse culinary landscape and strong seafood culture, represents a significant market for poke foods. Countries such as Japan, Australia, and South Korea lead in consumption, leveraging local seafood varieties and innovative toppings to appeal to discerning palates. The Middle East and Africa, while emerging markets for poke, are witnessing growth in urban centers where consumers are drawn to healthy eating trends and international cuisines. Latin America also shows promise with a rising interest in fresh and sustainable dining options, positioning poke as a popular choice among health-conscious consumers.

This report provides an in depth analysis of various factors that impact the dynamics of Global Poke Foods Market. These factors include; Market Drivers, Restraints and Opportunities Analysis.

Drivers, Restraints and Opportunity Analysis

Key players in Global Poke Foods Market include:

• Ahipoki Bowl
• ALOHA POKE Co.
• ECOO Common Foods GmbH & Co. KG
• FRESHFIN POKE
• HARTFORD POKE Co.
• POKED
• Pokeworks
• Sweetfin
• The Fish Bowl

In this report, the profile of each market player provides following information:

• Company Overview and Product Portfolio
• Key Developments
• Financial Overview
• Strategies
• Company SWOT Analysis