Global Pet Treats and Chews Market Growth, Share, Size, Trends and Forecast (2025 - 2031)

Dental care products cater to the oral hygiene needs of both cats and dogs, offering solutions such as toothbrushes, toothpaste, dental chews, and oral rinses. These products are designed to prevent plaque and tartar buildup, reduce bad breath, and promote overall dental health in pets. Aromatic treats focus on providing flavorful snacks that appeal to pets' senses of taste and smell, often incorporating ingredients like chicken, beef, or fish to entice picky eaters. Comfort treats are formulated to soothe pets during stressful situations, such as thunderstorms, fireworks, or visits to the veterinarian. These treats may contain calming ingredients like chamomile, lavender, or CBD to help alleviate anxiety and promote relaxation. Training treats are small, bite-sized rewards used to reinforce positive behavior during training sessions. They are often high in protein and low in calories to maintain a healthy diet while providing motivation for learning.

In terms of ingredient type, plant-based treats cater to pet owners seeking vegetarian or vegan options for their pets. These treats may include ingredients like fruits, vegetables, grains, and legumes to provide nutrients and flavors without the use of animal products. On the other hand, animal-based treats incorporate ingredients like meat, poultry, and fish to satisfy carnivorous pets' dietary preferences and nutritional needs. The choice between plant-based and animal-based treats often depends on pet owners' beliefs, dietary restrictions, and preferences for their pets' diets.

Price range is another important factor influencing consumers' purchasing decisions. Mass-market treats are typically more affordable and accessible, appealing to budget-conscious pet owners who prioritize value for money. Premium treats, on the other hand, are positioned as higher-quality options with premium ingredients, innovative formulations, and unique flavors. These treats often command higher price points and target discerning pet owners willing to invest in their pets' health and well-being.

Sales channels play a crucial role in reaching target consumers and distributing pet treats to the market. Pet specialty stores offer a wide range of products tailored to pets' specific needs and preferences, providing a convenient shopping experience for pet owners seeking specialized treats. Drug stores and convenience stores cater to consumers looking for convenience and accessibility, offering a selection of popular pet treats alongside other household essentials. Modern trade channels like hypermarkets and supermarkets provide a one-stop shopping destination for pet owners, featuring a diverse assortment of pet treats alongside groceries and household goods. Online retailers offer convenience and accessibility for pet owners to purchase treats from the comfort of their homes, with a wide selection of products and delivery options to suit their needs. Other sales channels may include specialty retailers, pet groomers, and pet care services, providing additional avenues for pet owners to discover and purchase treats for their furry companions.

Global Pet Treats and Chews Segment Analysis

In this report, the Global Pet Treats and Chews Market has been segmented by Product Type, Pet Type, Ingredient Type, Price Range, Sales Channel and Geography.

Global Pet Treats and Chews Market, Segmentation by Geography

In this report, the Global Pet Treats and Chews Market has been segmented by Geography into five regions; North America, Europe, Asia Pacific, Middle East and Africa and Latin America.

Global Athletic Footwear Market Share (%), by Geographical Region, 2023

The United States pet treats and chews market is experiencing a significant surge, driven by various factors including the growing trend of veganism among pet owners. As more people adopt plant-based diets, they are also seeking similar options for their pets, leading to increased demand for plant-based treats and chews. Despite their higher price point, these products have become the fastest-growing segment in the market, reflecting the willingness of pet owners to prioritize the health and well-being of their furry companions. This trend is likely to continue as the popularity of veganism and conscious consumerism grows in the United States.

In Japan, the pet treats and chews market is thriving due to cultural factors that emphasize the importance of cats and their well-being. Cats are traditionally regarded as symbols of good luck in Japanese culture, leading to a high rate of cat adoption and a corresponding demand for pet treats and chews. The emergence of innovative products such as dry cat treats with medicinal benefits further fuels market growth, as pet owners seek to provide their feline friends with the best possible care and nutrition. With the Japanese population's deep affection for cats and willingness to invest in their health, the market for pet treats and chews in Japan is poised for continued expansion.

In Germany, the pet treats and chews market is also experiencing growth, driven by a combination of factors such as increasing pet ownership and changing consumer preferences. Cat treats are expected to outpace dog treat sales, reflecting the growing popularity of cats as pets in the country. Market players are responding to this trend by expanding their product offerings to cater to the growing demand for cat treats and chews. As pet owners become increasingly conscious of the nutritional needs of their pets, there is a growing demand for high-quality, innovative products in the German market, presenting opportunities for both established players and new entrants in the industry.

This report provides an in depth analysis of various factors that impact the dynamics of Global Pet Treats and Chews Market. These factors include; Market Drivers, Restraints and Opportunities Analysis.

Drivers, Restraints and Opportunity Analysis

Drivers:

• Growing Weight and Age-Related Concerns Among Pet Owners
• Better and Safer Pet Food with High Nutritional and Dietary Benefits.
• Increasing Pet Ownership
• Increasing Awareness of Pet Health and Nutrition - The increasing awareness of pet health and nutrition is driving significant growth in the pet treats and chews market. Pet owners are increasingly recognizing the importance of providing their furry companions with high-quality, nutritious treats that contribute to their overall well-being. This shift in consumer preferences has led to a surge in demand for treats made with natural ingredients and free from artificial additives and preservatives. As a result, manufacturers are responding by offering a wide range of products that cater to specific dietary needs, including grain-free, gluten-free, and hypoallergenic options.
  
  Pet owners are now seeking out treats that offer more than just a tasty reward. They are looking for functional treats that provide additional health benefits, such as dental care, joint support, and skin and coat enhancement. This trend reflects a growing understanding of the importance of preventive care in maintaining pets' health and longevity. Consequently, companies in the pet treats and chews market are innovating to develop products that address these specific health concerns, thus catering to the evolving needs and preferences of pet owners.
  
  The emphasis on pet health and nutrition is not only shaping purchasing decisions but also driving changes in marketing strategies and product formulations. Manufacturers are increasingly focusing on transparency and educating consumers about the nutritional value of their products. This includes providing detailed information about ingredients, sourcing practices, and the health benefits of their treats and chews. As a result, pet owners are empowered to make more informed choices for their pets, leading to a growing market for premium, health-focused pet treats and chews.

Restraints:

• Consumer Education and Transparency
• Quality Control and Product Safety
• Environmental Sustainability
• Regulatory Compliance and Standards - The pet treats and chews market faces numerous regulatory challenges that stem from the diverse and complex landscape of regulations governing pet food products worldwide. Manufacturers operating in this space must navigate a maze of regulations, which can vary significantly from one country or region to another. These regulations cover a wide range of aspects, including ingredient standards, labeling requirements, and restrictions on certain additives or preservatives. Meeting these standards requires careful attention to detail in product formulation and labeling to ensure compliance while maintaining quality and taste.
  
  The need to adapt to the evolving nature of pet food regulations. Governments regularly introduce new rules or update existing ones in response to scientific findings, consumer demands, or emerging trends in the industry. Keeping up with these changes requires constant monitoring and adjustment of product formulations and labeling practices. This dynamic regulatory environment poses a significant challenge for companies of all sizes, but it can be particularly daunting for smaller businesses with limited resources.
  
  Regulatory compliance is essential for manufacturers to access and remain competitive in global markets. Non-compliance can lead to costly recalls, fines, or even legal action, damaging a company's reputation and eroding consumer trust. Therefore, investing in robust compliance processes and staying informed about regulatory developments are critical strategies for success in the pet treats and chews market. Collaboration with regulatory experts, industry associations, and trade organizations can also help manufacturers navigate this complex landscape effectively.

Opportunities:

• Growing Preference for Health-Based Functional Treats And Chews
• Rise of Functional and Health-focused Treats
• Plant-based and Alternative Protein Sources
• Focus on Sustainability and Eco-friendly Packaging - The pet treats and chews market is witnessing a significant shift towards sustainability, driven by the increasing awareness of environmental issues among pet owners. As more individuals become eco-conscious, they seek products for their furry companions that align with their values, including sustainability in both sourcing and packaging. This shift has prompted manufacturers to reevaluate their practices, leading to exploration of alternative packaging materials, reduction of plastic usage, and implementation of environmentally friendly practices across the supply chain.
  
  One key aspect of this sustainability trend is the emphasis on responsibly sourced ingredients in pet treats and chews. Consumers are increasingly interested in knowing where the ingredients come from and how they are sourced, with a preference for ethical and sustainable practices. This demand has led to a rise in products made from locally sourced, organic, and human-grade ingredients, contributing to the overall sustainability of the pet food industry. Manufacturers are responding by partnering with ethical suppliers and transparently communicating their ingredient sourcing practices to meet the growing consumer demand for sustainable options.
  
  As sustainability continues to gain importance in the pet treats and chews market, it is poised to become a central consideration for both manufacturers and consumers alike. With the pet industry becoming more attuned to environmental concerns, there is a push for innovation and collaboration to develop products that prioritize sustainability without compromising on quality or taste. As a result, the future of the pet treats and chews market is likely to be shaped by a commitment to sustainability, with companies striving to meet the evolving needs and preferences of eco-conscious pet owners.

Key players in Global Pet Treats and Chews Market include:

• Big Heart Pet Brands
• Allanasons Pvt Ltd
• Pet Treats
• Eurocan Pet Products
• The Dog Treat Company
• Redbarn Pet Products LLC

In this report, the profile of each market player provides following information:

• Company Overview and Product Portfolio
• Key Developments
• Financial Overview
• Strategies
• Company SWOT Analysis