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Add to CartGlobal Pet Snacks & Treats Market Growth, Share, Size, Trends and Forecast (2025 - 2031)
By Type;
Chewables and Eatables.By Pet;
Dogs, Cats, Birds, Fish and Others.By Category;
Conventional and Organic.By Distribution Channel;
Store-Based - Supermarket and Hypermarkets, Specialty Stores and Others, Non-Store-Based.By Geography;
North America, Europe, Asia Pacific, Middle East and Africa and Latin America - Report Timeline (2021 - 2031).Introduction
In the year 2024, the Global Pet Snacks & Treats Market was valued at USD 46,850.73 million. The size of this market is expected to increase to USD 104,221.10 million by the year 2031, while growing at a Compounded Annual Growth Rate (CAGR) of 12.1%.
The global pet snacks and treats market represents a dynamic and rapidly expanding sector within the pet care industry, driven by evolving consumer preferences and the increasing humanization of pets. Pet owners are increasingly inclined to pamper their furry companions with premium snacks and treats, viewing them not only as indulgences but also as supplements to their pets' overall well-being. This market encompasses a wide range of products, including biscuits, chewables, jerky, dental chews, and natural treats, catering to diverse dietary needs and preferences of pets.
Factors such as urbanization, rising disposable incomes, and growing awareness of pet health and nutrition further fuel market growth. Additionally, the proliferation of e-commerce channels has made these products more accessible to consumers worldwide, contributing to the market's expansion. With the pet humanization trend showing no signs of slowing down, the global pet snacks and treats market is poised for sustained growth and innovation in the foreseeable future.Pet owners are increasingly opting for high-quality snacks and treats, not only as indulgences but also as supplements for their pets' overall health.
This market offers a diverse array of products, such as biscuits, chewables, jerky, dental chews, and natural treats, catering to the varied dietary needs and preferences of pets. Factors like urbanization, rising incomes, and a heightened awareness of pet health and nutrition are further propelling market expansion. Moreover, the widespread availability of these products through e-commerce platforms is making them more accessible to consumers worldwide, contributing significantly to market growth. As the trend of humanizing pets continues unabated, the global pet snacks and treats market is expected to witness sustained growth and ongoing innovation in the coming years.
Global Pet Snacks & Treats Market Recent Developments
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In December 2023, Antelope acquired My Perfect Pet, a brand that specializes in natural, gently cooked pet food, including treats.
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In June 2022, Mars Petcare acquired Forthglade, a premium natural pet food company, which included a strong presence in the pet treat market
Segmnet Analysis
The global pet snack and treats market has witnessed substantial growth in recent years, driven by several key factors. One primary driver is the increasing humanization of pets, leading to a greater focus on their health and well-being. Pet owners are increasingly seeking high-quality, nutritious snacks and treats for their furry companions, mirroring trends in human food consumption. Additionally, the growing pet population, particularly in emerging markets, is fueling demand for pet snacks and treats. Moreover, the rise of e-commerce platforms has made these products more accessible to consumers worldwide, further contributing to market expansion.
Manufacturers are innovating to meet evolving consumer preferences, introducing organic, natural, and functional ingredients to their product offerings. However, challenges such as regulatory scrutiny over ingredients and concerns regarding pet obesity and allergies remain significant considerations for both manufacturers and consumers, with the continued humanization of pets and ongoing product innovation, the global pet snack and treats market is poised for sustained growth in the foreseeable future.
The proliferation of e-commerce platforms has also played a crucial role in making pet snacks and treats more accessible to consumers worldwide, thereby contributing to market growth. Additionally, manufacturers are adapting to evolving consumer preferences by introducing innovative products containing organic, natural, and functional ingredients. However, the industry faces challenges such as regulatory scrutiny over ingredient sourcing and concerns related to pet obesity and allergies, which are significant considerations for both manufacturers and consumers , with the continued trend of humanizing pets and ongoing advancements in product innovation, the global market for pet snacks and treats is expected to continue its growth trajectory in the foreseeable future.
Global Pet Snacks & Treats Market Analysis
In this report, the Global Pet Snacks & Treats Market has been segmented by Type, Pet, Category, Distribution Channel and Geography.
Global Pet Snacks & Treats Market, Segmentation by Type
In the realm of pet snacks and treats, there exists a diverse range of products categorized primarily into two types: Chewables and Eatables. Chewables encompass a variety of items designed to engage pets in prolonged chewing activity, offering both entertainment and dental benefits. These can include rawhide bones, dental chews, and chew toys made from materials like rubber or nylon. Chewables are often formulated to promote dental health by reducing tartar and plaque buildup while also satisfying the natural urge to chew, particularly in dogs.
On the other hand, eatables refer to edible treats specifically formulated for pets to consume as a reward or indulgence. These treats come in various forms, including biscuits, jerky, freeze-dried meats, and soft chews, among others. Eatables are typically made from high-quality ingredients tailored to provide nutritional benefits while also appealing to pets' palates. Many manufacturers focus on incorporating natural and organic ingredients, such as real meat, fruits, and vegetables, to enhance the taste and nutritional value of these treats.
Both chewables and eatables play essential roles in pet care routines, offering opportunities for bonding between pets and their owners, promoting dental health, and providing additional nutrition. Furthermore, as pet owners increasingly prioritize their pets' well-being and seek out premium products, the market for both chewables and eatables is expected to continue growing, with manufacturers innovating to meet evolving consumer demands and preferences.
Global Pet Snacks & Treats Market, Segmentation by Pet
When it comes to pet snacks and treats, the market caters to a wide variety of pets, including Dogs, Cats, Birds, Fish, and Others. Each segment has its unique preferences and dietary needs, driving the diversity of products available.
For dogs, the range of snacks and treats is extensive, reflecting their popularity as pets and their varied tastes. Dog treats often include chewy treats like rawhide bones, dental chews, and flavored biscuits. Additionally, there are functional treats tailored to address specific health concerns, such as joint health or dental care. Treats for dogs are frequently formulated with meat, poultry, or fish as primary ingredients to appeal to their carnivorous nature.
Cats, being obligate carnivores, have distinct dietary requirements compared to dogs. Cat treats typically consist of crunchy biscuits, soft meaty treats, or freeze-dried options made from real meat or fish. These treats often contain high protein content to align with cats' natural dietary preferences and provide essential nutrients for their overall health and wellbeing.
Birds, including parrots, canaries, and cockatiels, have specific dietary needs that necessitate specialized treats. Bird treats may include seed mixes, fruit and nut blends, or calcium-enriched cuttlebones. These treats not only provide essential nutrients but also offer mental stimulation and encourage natural foraging behaviors in pet birds.
Fish, although not commonly associated with treat consumption, can also benefit from specialized snacks. Fish treats may include freeze-dried bloodworms, brine shrimp, or algae wafers, providing additional nutrition and variety to their diet. These treats can also serve as rewards during training sessions for fish that exhibit trainable behaviors.
The "Others" category encompasses a diverse range of small pets such as rabbits, hamsters, guinea pigs, and reptiles. Treats for these pets vary widely and may include dried fruits and vegetables, hay-based snacks, or insect treats, depending on the species' dietary requirements and preferences.
Global Pet Snacks & Treats Market, Segmentation by Category
Conventional pet snacks and treats typically consist of ingredients that may include various Preservatives, Artificial Flavors, and Colors. These products are widely available and often come in a variety of shapes, sizes, and flavors to appeal to different pets and their owners. Conventional treats offer convenience and affordability, making them accessible to a broad range of consumers.
On the other hand, organic pet snacks and treats are crafted from ingredients that are grown without the use of synthetic pesticides, fertilizers, or genetically modified organisms (GMOs). These products prioritize natural and sustainably sourced ingredients, often including organic meats, fruits, and vegetables. Organic treats are gaining popularity as pet owners increasingly prioritize the health and wellness of their furry companions, seeking products that align with their own preferences for organic and natural foods.
Both conventional and organic pet snacks and treats offer options for pet owners to indulge and reward their pets while providing additional nutrition and enrichment. While conventional treats remain popular due to their widespread availability and affordability, the demand for organic options is steadily increasing as consumers become more conscious of ingredient sourcing and seek higher quality products for their pets. As a result, manufacturers are expanding their offerings to cater to both conventional and organic segments of the market, ensuring there are options available to meet the diverse needs and preferences of pet owners worldwide.
Global Pet Snacks & Treats Market, Segmentation by Distribution Channel
Store-based distribution channels encompass Supermarkets and Hypermarkets, Specialty pet stores, and Other retail outlets. Supermarkets and hypermarkets offer a wide range of pet products, including snacks and treats, making them convenient locations for pet owners to purchase these items along with their regular groceries. Specialty pet stores cater specifically to pet needs, providing a dedicated space for a diverse selection of pet snacks and treats, often curated to meet specific dietary requirements or preferences. Additionally, other retail outlets such as pet supply stores, veterinary clinics, and pet grooming salons may also offer pet snacks and treats as part of their product offerings.
Non-store-based distribution channels include online retailers, subscription services, and direct-to-consumer sales. With the rise of e-commerce, many pet owners now prefer the convenience of purchasing pet snacks and treats online, often accessing a wider variety of products and enjoying the convenience of home delivery. Subscription services offer recurring deliveries of pet snacks and treats, providing pet owners with a hassle-free way to ensure they always have their pet's favorite treats on hand. Direct-to-consumer sales may involve manufacturers selling their products directly to consumers through their websites or other online platforms, bypassing traditional retail channels.
The distribution of pet snacks and treats through both store-based and non-store-based channels offers pet owners flexibility and convenience in accessing a variety of products to meet their pets' needs and preferences. As consumer shopping habits continue to evolve, manufacturers and retailers alike are adapting their distribution strategies to ensure their products are available through a variety of channels to reach pet owners wherever they prefer to shop.
Global Pet Snacks & Treats Market, Segmentation by Geography
North America represents one of the largest markets for pet snacks and treats, driven by a high level of pet ownership and a strong focus on pet health and wellness. Pet owners in this region often seek out premium and natural products, leading to a demand for organic and high-quality treats. Additionally, the presence of large pet store chains and e-commerce platforms provides easy access to a wide variety of pet snacks and treats.
In Europe, pet snacks and treats are also popular, with a growing trend towards natural and organic options. Pet owners in countries like the United Kingdom, Germany, and France are increasingly concerned about the ingredients in their pet's food and treats, leading to a rise in demand for products with transparent sourcing and natural ingredients. Specialty pet stores and online retailers play a significant role in distributing these products across the region.
The Asia Pacific region is experiencing rapid growth in the pet snacks and treats market, fueled by increasing urbanization, rising disposable incomes, and changing lifestyles. Countries like China and Japan are witnessing a surge in pet ownership, particularly among younger generations, driving demand for a variety of pet products, including snacks and treats. E-commerce platforms are especially popular in this region, offering convenient access to a wide range of pet products.
In the Middle East and Africa, pet ownership is also on the rise, driven by a growing middle class and urbanization. While the market for pet snacks and treats is still developing in this region, there is a growing interest in premium and natural products, particularly among expatriates and affluent locals. Specialty pet stores and supermarkets catering to the expatriate community are key distribution channels in this region.
Latin America represents a diverse market for pet snacks and treats, with varying levels of pet ownership across different countries. In countries like Brazil and Mexico, where pet ownership is high, there is a growing demand for premium and natural pet products, including snacks and treats. E-commerce platforms are gaining popularity in urban areas, providing access to a wide range of pet products for consumers across the region.
Market Trends
This report provides an in depth analysis of various factors that impact the dynamics of Global Pet Snacks & Treats Market. These factors include; Market Drivers, Restraints and Opportunities Analysis.
Drivers:
- Humanization of Pets
- Health and Wellness Focus
- Growing Awareness
- Product Diversity
- Rising Disposable Incomes: Urbanization and increasing disposable incomes are driving demand for pet products, including snacks and treats, particularly in emerging markets where pet ownership is growing.Alongside urbanization comes rising disposable incomes in many regions, particularly in emerging markets. As people's purchasing power grows, they are more willing and able to spend money on discretionary items, including premium pet products. This includes higher-quality snacks and treats made from natural ingredients or offering specific health benefits.
Rising incomes also enable pet owners to indulge their pets with a wider variety of treats and snacks, contributing to market growth.Urbanization often accompanies changes in lifestyle, with people living in cities adopting different habits and behaviors, including pet ownership. In urban environments, pets are increasingly seen as companions and family members rather than working animals.
This shift in perception drives demand for pet products, including snacks and treats, as owners seek to provide their pets with the same level of care and comfort they enjoy themselves.With urbanization, there's a notable shift in pet ownership demographics. Young urban professionals, in particular, are increasingly adopting pets as companions, driving demand for pet products tailored to their preferences and lifestyles. This includes convenient and premium snacks and treats that align with urban pet owners' busy schedules and desire for high-quality, on-the-go options.
Restraints :
- Health Concerns
- Supply Chain Disruptions
- Pet Obesity Concerns
- Regulatory Challenges
- Consumer Preferences and Trends: Shifting consumer preferences, such as a preference for specific flavors or types of treats, can impact the success of certain products and brands within the market, requiring manufacturers to adapt and innovate to remain competitive.
Consumer preferences play a critical role in shaping the success of products and brands within the pet snacks and treats market. Shifting consumer preferences, particularly regarding flavors and types of treats, can significantly impact the market landscape, necessitating manufacturers to adapt and innovate to remain competitive.Pet owners often have specific flavor preferences for their furry companions, mirroring their own tastes or catering to their pets' individual preferences. For example, some pets may prefer savory flavors like chicken or beef, while others may favor sweeter options like peanut butter or fruit-infused treats. As consumer preferences evolve, manufacturers must continuously monitor and respond to changing flavor trends to ensure their products remain appealing to pet owners.
As pet food allergies become more prevalent, pet owners are increasingly seeking treats that are free from common allergens such as wheat, corn, soy, and artificial additives. Manufacturers are responding by offering allergen-free options and clearly labeling products to accommodate pets with sensitivities and dietary restrictions.
With the increasing focus on pet health and wellness, there's a rising demand for functional treats that offer specific health benefits. Treats fortified with vitamins, minerals, or supplements targeting issues such as joint health, dental care, or digestive health are gaining popularity among pet owners. Manufacturers are capitalizing on this trend by developing innovative treats that address common pet health concerns, catering to the growing segment of health-conscious consumers.
Opportunities :
- E-commerce Growth
- Premiumization
- Health and Wellness Trends
- Customization and Personalization
- Innovation and Product Development: Continued innovation in product formulations, flavors, textures, and packaging can help manufacturers differentiate their offerings and attract consumer interest. Incorporating novel ingredients, such as superfoods or alternative proteins, and exploring sustainable packaging solutions are avenues for driving growth and staying ahead of competitors.innovation is crucial for manufacturers in the pet snacks and treats market to differentiate their offerings, attract consumer interest, and maintain a competitive edge. By focusing on product formulations, flavors, textures, and packaging, as well as incorporating novel ingredients and sustainable packaging solutions, manufacturers can drive growth and stay ahead of competitors.
With growing consumer awareness of environmental issues, sustainable packaging solutions have become increasingly important for pet snacks and treats manufacturers. Utilizing eco-friendly materials such as recyclable, biodegradable, or compostable packaging reduces environmental impact and aligns with consumers' sustainability values. Manufacturers can also adopt packaging innovations such as minimalist designs, lightweight materials, or multi-purpose packaging to reduce waste and optimize resource efficiency throughout the product lifecycle.
By prioritizing innovation in product formulations, flavors, textures, and packaging, as well as embracing novel ingredients and sustainable packaging solutions, manufacturers can differentiate their offerings, attract consumer interest, and drive growth in the competitive pet snacks and treats market. Furthermore, staying responsive to evolving consumer preferences and market trends ensures continued relevance and success in meeting the needs of pet owners and their beloved companions.
Competitive Landscape Analysis
Key players in Global Pet Snacks & Treats Market include
- Nestl S.A.
- Johnson & Johnson
- Colgate-Palmolive Company
- The J. M. Smucker Company
- LUPUS Food
- Diamond Pet Foods
- Charlee Bear Products
- Addiction Foods.
In this report, the profile of each market player provides following information:
- Company Overview and Product Portfolio
- Key Developments
- Financial Overview
- Strategies
- Company SWOT Analysis
- Introduction
- Research Objectives and Assumptions
- Research Methodology
- Abbreviations
- Market Definition & Study Scope
- Executive Summary
- Market Snapshot, By Type
- Market Snapshot, By Pet
- Market Snapshot, By Category
- Market Snapshot, By Distribution Channel
- Market Snapshot, By Region
- Global Pet Snacks & Treats Market Dynamics
- Drivers, Restraints and Opportunities
- Drivers
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Humanization of Pets
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Health and Wellness Focus
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Growing Awareness
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Product Diversity
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Rising Disposable Incomes
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- Restraints
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Health Concerns
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Supply Chain Disruptions
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Pet Obesity Concerns
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Regulatory Challenges
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Consumer Preferences and Trends
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- Opportunities
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E-commerce Growth
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Premiumization
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Health and Wellness Trends
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Customization and Personalization
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Innovation and Product Development
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- Drivers
- PEST Analysis
- Political Analysis
- Economic Analysis
- Social Analysis
- Technological Analysis
- Porter's Analysis
- Bargaining Power of Suppliers
- Bargaining Power of Buyers
- Threat of Substitutes
- Threat of New Entrants
- Competitive Rivalry
- Drivers, Restraints and Opportunities
- Market Segmentation
- Global Pet Snacks & Treats Market, By Type, 2021 - 2031 (USD Million)
- Chewables
- Eatables
- Global Pet Snacks & Treats Market, By Pet, 2021 - 2031 (USD Million)
- Dogs
- Cats
- Birds
- Fish
- Others
- Global Pet Snacks & Treats Market, By Category, 2021 - 2031 (USD Million)
- Conventional
- Organic
- Global Pet Snacks & Treats Market, By Distribution Channel, 2021 - 2031 (USD Million)
- Store-Based
- Supermarket and Hypermarkets
- Specialty Stores
- Others
- Non-Store-Based
- Global Pet Snacks & Treats Market, By Geography, 2021 - 2031 (USD Million)
- North America
- United States
- Canada
- Europe
- Germany
- United Kingdom
- France
- Italy
- Spain
- Nordic
- Benelux
- Rest of Europe
- Asia Pacific
- Japan
- China
- India
- Australia & New Zealand
- South Korea
- ASEAN (Association of South East Asian Countries)
- Rest of Asia Pacific
- Middle East & Africa
- Rest of Middle East & Africa
- South Africa
- Israel
- GCC
- Latin America
- Brazil
- Argentina
- Mexico
- Rest of Latin America
- North America
- Global Pet Snacks & Treats Market, By Type, 2021 - 2031 (USD Million)
- Competitive Landscape
- Mars, Incorporated
- Nestlé S.A.
- Johnson & Johnson
- Colgate-Palmolive Company
- The J. M. Smucker Company
- LUPUS Food
- Diamond Pet Foods
- Charlee Bear Products
- Addiction Foods
- Analyst Views
- Future Outlook of the Market