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Add to CartGlobal Pea Flakes Market Growth, Share, Size, Trends and Forecast (2025 - 2031)
By Type;
Yellow and Green.By Application;
Animal Feed, Aqua Feed, Food Processing, and Households/Retail.By Distribution Channel;
Hypermarkets and Supermarkets, Convenience stores, Online Stores, and Other.By Geography;
North America, Europe, Asia Pacific, Middle East and Africa and Latin America - Report Timeline (2021 - 2031).Introduction
Global Pea Flakes Market (USD Million), 2021 - 2031
In the year 2024, the Global Pea Flakes Market was valued at USD 3,312.52 million. The size of this market is expected to increase to USD 6,748.26 million by the year 2031, while growing at a Compounded Annual Growth Rate (CAGR) of 10.7%.
The global pea flakes market has witnessed significant growth in recent years, driven by increasing consumer preference for plant-based protein sources and rising awareness about the health benefits of peas. Pea flakes are derived from dried and flattened peas, offering a convenient and nutritious ingredient for various food applications. They are rich in protein, fiber, and essential nutrients, making them popular among health-conscious consumers and food manufacturers alike.
Pea flakes find extensive usage in the food industry, particularly in the production of snacks, breakfast cereals, and bakery products. Their versatile nature allows for incorporation into both savory and sweet dishes, catering to a wide range of dietary preferences including vegan and gluten-free diets. Moreover, the sustainability aspect of peas, requiring less water and fertilizer compared to other protein sources, further enhances their appeal in the market.
In terms of geographical distribution, North America and Europe dominate the global pea flakes market due to the strong demand for healthy food alternatives and the presence of established food processing industries. However, the Asia Pacific region is expected to witness rapid growth fueled by increasing disposable incomes, changing dietary habits, and the expansion of the food and beverage sector.
Global Pea Flakes Market Recent Developments
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In 2023, GreenField Global Inc. introduced a new line of organic pea flakes, responding to the growing demand for clean-label and sustainable food ingredients.
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In 2024, NutriPro Foods launched fortified pea flakes enriched with vitamins and minerals, targeting health-conscious consumers seeking functional food options.
Segment Analysis
The global pea flakes market is segmented into several key categories: type, application, and distribution channel, which together reflect the growing demand for this versatile and nutritious ingredient. By type, the market is divided into yellow and green pea flakes. Yellow pea flakes are more commonly used in food processing and animal feed applications due to their mild flavor and versatility in different products, including soups, snacks, and plant-based protein alternatives. Green pea flakes, on the other hand, are often preferred for their slightly sweeter taste and are commonly used in both food and aqua feed applications. The distinct characteristics of each type allow manufacturers to cater to specific consumer preferences and functional needs across various industries.
In terms of application, the pea flakes market plays a significant role in several sectors. Animal feed is a major segment, as pea flakes are a highly nutritious and cost-effective ingredient in livestock and poultry diets. The high protein and fiber content of pea flakes make them an attractive alternative to traditional animal feed ingredients. The aqua feed segment also utilizes pea flakes as a protein source in fish farming, particularly in plant-based and sustainable aquaculture practices. Additionally, food processing is a prominent application, where pea flakes are used in snacks, protein powders, soups, and other food products due to their health benefits and functional properties. In households and retail, pea flakes are increasingly marketed as a healthy, easy-to-use food item for cooking, baking, or as a snack, capitalizing on the growing trend toward plant-based, gluten-free, and high-fiber diets.
The segmentation by distribution channel highlights the diverse ways in which consumers are accessing pea flakes. Hypermarkets and supermarkets remain the dominant retail channels, offering a wide selection of food products, including pea flakes, to a broad customer base. These outlets benefit from high foot traffic and convenience, making them key locations for consumers seeking both staple and specialty food items. Convenience stores, although smaller in size, cater to consumers who prioritize convenience and quick access to products. Online stores are also rapidly growing in importance, driven by the increasing trend of online shopping for groceries and health foods. E-commerce platforms allow consumers to access a variety of pea flakes products, compare prices, and read reviews, all from the comfort of their homes. The "other" category includes specialty retailers, health food stores, and direct-to-consumer channels, which serve niche markets focused on specific dietary preferences, such as vegan or gluten-free diets. These diverse distribution channels reflect the broadening consumer interest in pea flakes across different sectors, from food processing to home kitchens, and are instrumental in driving the market’s growth.
Global Pea Flakes Segment Analysis
In this report, the Global Pea Flakes Market has been segmented by Type, Application, Distribution Channel, and Geography.
Global Pea Flakes Market, Segmentation by Type
The Global Pea Flakes Market has been segmented by Type into Yellow and Green.
Yellow pea flakes are derived from yellow peas, known for their mild flavor and creamy texture. They are widely utilized in various food products such as soups, snacks, and bakery items, where they contribute protein, fiber, and a wholesome nutritional profile. The versatility of yellow pea flakes makes them a preferred choice among food manufacturers seeking to enhance the nutritional content and texture of their products while meeting consumer demand for plant-based protein alternatives.
On the other hand, green pea flakes are made from green peas, known for their slightly earthier flavor and vibrant color. Green pea flakes are particularly valued in food processing for their visual appeal and nutritional benefits. They are often incorporated into salads, dips, and ready-to-eat meals, where their distinctive flavor profile adds depth and freshness. Green pea flakes also appeal to consumers looking for natural and sustainably sourced ingredients, aligning with the growing trend towards clean-label foods and plant-based diets.
The segmentation of the Global Pea Flakes Market into yellow and green types reflects the diversity of applications and preferences within the food industry and consumer markets worldwide. Both varieties offer nutritional advantages, including high protein content, essential vitamins, and dietary fiber, making them suitable for a range of dietary needs and culinary uses. As the market continues to expand, manufacturers are innovating with both yellow and green pea flakes to capitalize on growing consumer interest in health-conscious and sustainable food choices.
Global Pea Flakes Market, Segmentation by Application
The Global Pea Flakes Market has been segmented by Application into Animal Feed, Aqua Feed, Food Processing and Households/Retail.
One significant segment is animal feed, where pea flakes serve as a valuable protein source for livestock and poultry. With a growing emphasis on sustainable and nutritious feed options, pea flakes offer an alternative to traditional feed ingredients, contributing to animal health and performance.
Another key application is aqua feed, particularly in the aquaculture industry, where pea flakes are used to enhance the nutritional profile of fish and shrimp diets. Rich in protein and essential amino acids, pea flakes support growth and immune function in aquatic species, aligning with the increasing demand for high-quality feed solutions in sustainable aquaculture practices.
In food processing, pea flakes find versatile applications across a range of products, including snacks, baked goods, and cereals. Their ability to add texture, protein, and fiber enhances the nutritional value and sensory appeal of food products. As consumer preferences shift towards plant-based diets and clean-label ingredients, pea flakes offer manufacturers a sustainable and allergen-friendly option for developing innovative food formulations.
Furthermore, households and retail segments represent a growing market for pea flakes, driven by the rising adoption of healthy eating habits and home cooking trends. Pea flakes are popular among consumers seeking convenient, nutritious ingredients to incorporate into homemade meals, soups, and salads. The retail availability of pea flakes in various packaging formats further facilitates consumer accessibility and convenience, supporting their integration into everyday culinary practices.
Overall, the segmentation of the Global Pea Flakes Market by application underscores its versatility and broadening scope across multiple sectors. From enhancing animal nutrition to enriching food products and meeting consumer dietary preferences, pea flakes continue to carve a niche as a sustainable and functional ingredient in the global market landscape.
Global Pea Flakes Market, Segmentation by Distribution Channel
The Global Pea Flakes Market has been segmented by Distribution Channel into Hypermarkets and Supermarkets, Convenience stores, Online Stores, and Other.
The global pea flakes market is segmented by distribution channel into hypermarkets and supermarkets, convenience stores, online stores, and others, each catering to different consumer preferences and shopping habits. Hypermarkets and supermarkets dominate the distribution landscape, providing a wide range of food products, including pea flakes, in easily accessible locations. These retail outlets benefit from high foot traffic and a broad customer base, allowing them to effectively showcase pea flakes as part of their health food or plant-based food sections. The convenience of one-stop shopping, where customers can purchase a variety of products, makes this channel highly popular for consumers seeking both variety and quality.
Convenience stores, though smaller in size compared to hypermarkets and supermarkets, offer a more localized shopping experience. These stores cater to customers seeking quick, on-the-go food options, and are an important channel for pea flakes targeted at busy individuals or urban dwellers. Although convenience stores typically carry a more limited range of products, they serve as a vital point of sale for consumers who prioritize proximity and speed. The availability of pea flakes in these stores appeals to those looking for healthy snack alternatives or quick meal solutions that can be conveniently purchased during routine shopping trips.
Online stores are an increasingly important segment in the pea flakes market, driven by the growing trend of e-commerce and the rise of online grocery shopping. The convenience of ordering from home, combined with a wider selection of products, is contributing to the market's growth in this channel. E-commerce platforms also enable consumers to easily compare prices, read reviews, and access specialized products, which is particularly important for health-conscious buyers looking for plant-based or organic options. The "other" category captures niche distribution channels, such as health food stores or specialty retailers, which focus on specific dietary needs like gluten-free or vegan products. These diverse distribution channels reflect the expanding consumer interest in pea flakes, as more people adopt plant-based diets and seek convenient, nutritious food options.
Global Pea Flakes Market, Segmentation by Geography
In this report, the Global Pea Flakes Market has been segmented by Geography into five regions; North America, Europe, Asia Pacific, Middle East and Africa and Latin America.
Global Pea Flakes Market Share (%), by Geographical Region, 2024
The North American region holds a substantial share in the global pea flakes market, driven by a robust demand for plant-based protein products and increasing health consciousness among consumers. The presence of key market players focusing on product innovation and expanding distribution channels further fuels market growth. Additionally, the adoption of pea flakes in various food applications such as snacks and bakery items continues to bolster regional market expansion.
In Europe, the market for pea flakes is characterized by stringent regulations favoring sustainable agricultural practices and clean-label products. Consumers in this region exhibit a strong preference for natural and nutritious food options, contributing to the steady growth of the pea flakes market. The proliferation of vegan and vegetarian diets also supports market penetration, with manufacturers increasingly incorporating pea flakes into a diverse range of food products to cater to these dietary preferences.
The Asia Pacific region is witnessing rapid growth in the pea flakes market, driven by increasing urbanization, rising disposable incomes, and shifting dietary patterns towards healthier food choices. Countries like China and India are emerging as key markets for pea flakes, fueled by expanding middle-class populations and a growing awareness of plant-based protein benefits. Moreover, investments in food technology and infrastructure development are expected to further accelerate market growth across the region.
These regional dynamics underscore the global expansion opportunities for pea flakes, with North America and Europe maintaining leadership positions while Asia Pacific presents substantial growth prospects. Strategic initiatives by market players to capitalize on these opportunities, coupled with evolving consumer preferences towards sustainable and nutritious food options, are set to shape the future trajectory of the global pea flakes market.
Market Trends
This report provides an in depth analysis of various factors that impact the dynamics of Global Pea Flakes Market. These factors include; Market Drivers, Restraints and Opportunities Analysis
Drivers, Restraints and Opportunity Analysis
Drivers
- Plant-based protein trend
- Health and wellness
- Clean-label demand
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Sustainable agriculture: Sustainable agriculture plays a crucial role in the production and sourcing of pea flakes, aligning with global efforts towards environmental conservation and resource efficiency. Peas are inherently beneficial in sustainable agricultural practices due to their ability to fix nitrogen in the soil, reducing the need for synthetic fertilizers. This aspect not only contributes to soil health but also lowers the carbon footprint associated with agriculture.
Moreover, peas require less water compared to other protein crops, making them suitable for regions facing water scarcity issues. Sustainable farming methods such as crop rotation and minimal tillage further enhance the environmental sustainability of pea cultivation. By adopting these practices, farmers can maintain soil fertility, mitigate erosion, and preserve biodiversity, ensuring long-term viability for pea flake production.
In the context of the pea flakes market, consumers increasingly prioritize products sourced from sustainable agricultural practices. Manufacturers and suppliers are responding by implementing traceability measures and certifications that verify sustainable sourcing from farm to table. These initiatives not only meet consumer expectations but also contribute to building a transparent and ethical supply chain for pea flakes.
Restraints
- Price volatility concerns
- Limited consumer awareness
- Supply chain disruptions
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Regulatory challenges: Regulatory challenges pose significant hurdles for the global pea flakes market, particularly concerning labeling requirements, food safety standards, and international trade regulations. Different countries and regions often have varying regulatory frameworks governing food ingredients, additives, and nutritional claims, which can complicate market entry and product compliance.
For instance, stringent labeling regulations mandate accurate representation of ingredients and nutritional information on pea flake products. Non-compliance with these regulations can lead to market barriers and potential legal implications, requiring thorough understanding and adherence by manufacturers and exporters. Furthermore, evolving food safety standards necessitate continuous monitoring and adaptation to ensure product quality and consumer safety.
Navigating international trade regulations is another critical aspect for the pea flakes market, especially concerning tariffs, import/export restrictions, and trade agreements. Fluctuations in trade policies and geopolitical dynamics can impact market dynamics, influencing supply chain logistics and pricing strategies. Market stakeholders must stay abreast of regulatory developments and engage in proactive measures to mitigate compliance risks and seize growth opportunities in diverse global markets.
Opportunities
- Expansion in snacks
- Emerging markets growth
- Product innovation avenues
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Partnerships in food: Partnerships in the food industry play a pivotal role in driving innovation, expanding market reach, and enhancing product offerings for pea flakes. Collaborations between food manufacturers, ingredient suppliers, research institutions, and government agencies facilitate synergistic efforts in product development, marketing, and distribution channels.
Strategic partnerships enable access to specialized expertise and resources, accelerating the introduction of new pea flake-based products tailored to evolving consumer preferences. For example, partnerships between food companies and agricultural cooperatives can streamline supply chain efficiencies, ensuring consistent quality and availability of pea flakes throughout the year.
Moreover, collaborations that focus on sustainable sourcing and production practices contribute to shared value creation across the supply chain. By forming alliances with sustainable agriculture initiatives or environmental organizations, food companies can strengthen their corporate responsibility efforts and enhance brand reputation. These partnerships also foster innovation in sustainable packaging solutions, waste reduction strategies, and carbon footprint mitigation, aligning with consumer demand for environmentally conscious products.
Competitive Landscape Analysis
Key players in Global Pea Flakes Market include:
- PE Levona
- JR Farm
- Gemef Industries (Sotexpro)
- BP Milling
- Dumoulin S.A.
- Garden Valley Foods,
- Green Foods LLP
- Inland Empire Foods Inc.,
- Wheeeky Pets
In this report, the profile of each market player provides following information:
- Company Overview and Product Portfolio
- Key Developments
- Financial Overview
- Strategies
- Company SWOT Analysis
- Introduction
- Research Objectives and Assumptions
- Research Methodology
- Abbreviations
- Market Definition & Study Scope
- Executive Summary
- Market Snapshot, By Type
- Market Snapshot, By Application
- Market Snapshot, By Distribution Channel
- Market Snapshot, By Region
- Global Pea Flakes Market Dynamics
- Drivers, Restraints and Opportunities
- Drivers
- Plant-based protein trend
- Health and wellness
- Clean-label demand
- Sustainable agriculture
- Restraints
- Price volatility concerns
- Limited consumer awareness
- Supply chain disruptions
- Regulatory challenges
- Opportunities
- Expansion in snacks
- Emerging markets growth
- Product innovation avenues
- Partnerships in food
- Drivers
- PEST Analysis
- Political Analysis
- Economic Analysis
- Social Analysis
- Technological Analysis
- Porter's Analysis
- Bargaining Power of Suppliers
- Bargaining Power of Buyers
- Threat of Substitutes
- Threat of New Entrants
- Competitive Rivalry
- Drivers, Restraints and Opportunities
- Market Segmentation
- Global Pea Flakes Market, By Type, 2021 - 2031 (USD Million)
- Yellow
- Green
- Global Pea Flakes Market, By Application, 2021 - 2031 (USD Million)
- Animal Feed
- Aqua Feed
- Food Processin
- Households/Retail
- Global Pea Flakes Market, By Distribution Channel, 2021 - 2031 (USD Million)
- Hypermarkets and Supermarkets
- Convenience stores
- Online Stores
- Other
- Global Pea Flakes Market, By Geography, 2021 - 2031 (USD Million)
- North America
- United States
- Canada
- Europe
- Germany
- United Kingdom
- France
- Italy
- Spain
- Nordic
- Benelux
- Rest of Europe
- Asia Pacific
- Japan
- China
- India
- Australia & New Zealand
- South Korea
- ASEAN (Association of South East Asian Countries)
- Rest of Asia Pacific
- Middle East & Africa
- GCC
- Israel
- South Africa
- Rest of Middle East & Africa
- Latin America
- Brazil
- Mexico
- Argentina
- Rest of Latin America
- North America
- Global Pea Flakes Market, By Type, 2021 - 2031 (USD Million)
- Competitive Landscape
- Company Profiles
- PE Levona
- JR Farm
- Gemef Industries (Sotexpro)
- BP Milling
- Dumoulin S.A.
- Garden Valley Foods,
- Green Foods LLP
- Inland Empire Foods Inc.,
- Wheeeky Pets
- Company Profiles
- Analyst Views
- Future Outlook of the Market