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Add to CartGlobal Outdoor Sports GPS Device Market Growth, Share, Size, Trends and Forecast (2025 - 2031)
By Devices;
Handheld GPS Devices and Wearable GPS Devices.By Application;
Fitness and Sports.By Geography;
North America, Europe, Asia Pacific, Middle East & Africa and Latin America - Report Timeline (2021 - 2031).Introduction
Global Outdoor Sports GPS Device Market (USD Million), 2021 - 2031
In the year 2024, the Global Outdoor Sports GPS Device Market was valued at USD 18,981.66 million. The size of this market is expected to increase to USD 46,160.38 million by the year 2031, while growing at a Compounded Annual Growth Rate (CAGR) of 13.5%.
The Global Outdoor Sports GPS Device Market encompasses a wide array of devices designed to enhance navigation, performance tracking, and safety for outdoor enthusiasts and athletes engaged in various activities worldwide. These devices play a crucial role in providing accurate positioning, route planning, and performance metrics monitoring across activities such as hiking, running, cycling, skiing, and more.
Outdoor sports GPS devices are segmented into handheld and wearable categories, each catering to distinct user needs. Handheld GPS devices offer portability and robust functionality suitable for adventurers who require reliable navigation in remote and challenging terrains. They often feature durable designs, long battery life, and comprehensive mapping capabilities to support activities like trekking and mountaineering.
Wearable GPS devices, including GPS watches and smart clothing, have gained popularity among fitness enthusiasts and athletes for their ability to track real-time performance metrics such as distance, speed, heart rate, and elevation. These devices integrate seamlessly into active lifestyles, providing actionable insights and facilitating training optimization.
The market for outdoor sports GPS devices is driven by technological advancements, increasing consumer awareness about health and fitness, and a growing preference for outdoor recreational activities. Key regions such as North America, Europe, and Asia Pacific dominate the market, characterized by high adoption rates and continuous innovation by manufacturers to meet evolving user demands and preferences. As the market continues to expand, collaborations between technology providers and outdoor sports communities are expected to further enhance the functionality and accessibility of GPS devices, shaping the future of outdoor sports and adventure navigation.
Global Outdoor Sports GPS Device Market Recent Developments
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In May 2021, Wahoo announced the launch of its new GPS bike computer, the ELEMNT BOLT, featuring a crisp color display, intuitive interface, and expanded navigation features. The BOLT GPS also has a 15-hour runtime, and onboard memory increased to 16GB. Riders can pair the Wahoo ELEMNT app with the new Bolt GPS, which will allow them to customize their data screens, sync routes, and analyze data.
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In September 2023, Suunto launched the Suunto 9 Peak Pro, featuring improved GPS accuracy and added outdoor sport modes for hikers, cyclists, and runners, designed for extreme outdoor conditions.
Segment Analysis
This report extensively covers different segments of Global Outdoor Sports GPS Device Market has been segmented by Devices, Application and Geography.
The Global Outdoor Sports GPS Device Market segments into Handheld GPS Devices, offering portable navigation for hikers and climbers, and Wearable GPS Devices, providing real-time tracking and performance metrics for runners and cyclists.
The Global Outdoor Sports GPS Device Market, segmented by application into Fitness and Sports, caters to athletes and outdoor enthusiasts seeking GPS solutions for tracking performance metrics, route navigation, and enhancing training efficiency across various activities like running, cycling, hiking, and multisport endeavors.
The Global Outdoor Sports GPS Device Market is segmented by geography into regions such as North America, Europe, Asia Pacific, Latin America, and Middle East & Africa, reflecting varying consumer preferences, outdoor activity trends, and technological adoption across different continents and countries.
Global Outdoor Sports GPS Device Segment Analysis
In this report, the Global Outdoor Sports GPS Device Market has been segmented by Devices, Application and Geography.
Global Outdoor Sports GPS Device Market, Segmentation by Devices
The Global Outdoor Sports GPS Device Market, Segmentation by Devices into Handheld GPS Devices and Wearable GPS Devices.
Handheld GPS Devices are designed for adventurers and outdoor enthusiasts who require robust, portable navigation tools. These devices typically feature rugged designs to withstand outdoor conditions, long-lasting battery life for extended use, and advanced mapping capabilities. They are essential for activities such as hiking, mountaineering, and geocaching, providing accurate positioning and route planning functionalities.
On the other hand, Wearable GPS Devices are geared towards athletes and fitness enthusiasts who seek real-time tracking of their performance metrics during outdoor sports. These devices can be integrated into clothing or worn as GPS watches, offering features like distance tracking, speed monitoring, and route mapping. They often sync with smartphones to provide comprehensive data analysis and training insights, making them popular among runners, cyclists, and multisport athletes.
Both segments of the market highlight the growing demand for reliable GPS solutions tailored to diverse outdoor activities, emphasizing convenience, accuracy, and performance enhancement for users across different sports and adventures.
Global Outdoor Sports GPS Device Market, Segmentation by Application
The Global Outdoor Sports GPS Device Market has been segmented by Application into Fitness and Sports.
The Global Outdoor Sports GPS Device Market is segmented by application into Fitness and Sports, reflecting the diverse needs of users engaged in outdoor activities and athletic pursuits.
Fitness: The fitness segment encompasses individuals who use outdoor sports GPS devices for personal health and fitness goals. These devices are popular among runners, cyclists, and fitness enthusiasts who rely on GPS technology to track their workout metrics such as distance covered, speed, elevation gained, and calories burned. They provide real-time feedback and performance insights, helping users monitor their progress and adjust their training routines accordingly. Fitness-oriented GPS devices often integrate with apps and platforms that offer training plans, social sharing features, and performance analysis tools to support users in achieving their fitness objectives.
Sports: In the context of outdoor sports, GPS devices play a crucial role in enhancing performance, safety, and navigation. Athletes and adventurers involved in sports like hiking, mountaineering, skiing, and orienteering rely on handheld and wearable GPS devices for accurate positioning, route planning, and waypoint navigation in challenging terrains. These devices offer features such as topographic maps, weather forecasts, and emergency alerts, ensuring users can navigate efficiently and safely during their outdoor expeditions. GPS technology in sports applications also supports tracking and analyzing performance metrics specific to each sport, facilitating informed decision-making and improving overall athletic performance.
The segmentation of the Global Outdoor Sports GPS Device Market into Fitness and Sports underscores the market's responsiveness to the distinct needs of fitness enthusiasts and sports participants. It highlights the role of GPS technology in promoting active lifestyles, enhancing training effectiveness, and enabling safe and enjoyable outdoor experiences across a wide range of activities.
Global Outdoor Sports GPS Device Market, Segmentation by Geography
In this report, the Global Outdoor Sports GPS Device Market has been segmented by Geography into five regions; North America, Europe, Asia Pacific, Middle East and Africa and Latin America.
Global Outdoor Sports GPS Device Market Share (%), by Geographical Region, 2024
The Global Outdoor Sports GPS Device Market is segmented by geography, encompassing various regions worldwide that exhibit distinct trends and preferences in outdoor sports and fitness activities.
North America: North America holds a significant share in the outdoor sports GPS device market, driven by a strong culture of outdoor recreation, including hiking, camping, skiing, and cycling. Consumers in this region often seek advanced GPS technology for accurate navigation, tracking performance metrics, and enhancing outdoor experiences. Key players in the market focus on innovation and integration with smartphone technologies to cater to tech-savvy users.
Europe: Europe is another prominent market for outdoor sports GPS devices, characterized by a diverse landscape that encourages activities such as mountaineering, trail running, and water sports. Countries like Germany, France, and the Nordic countries exhibit high adoption rates for wearable and handheld GPS devices among athletes and outdoor enthusiasts. The market is influenced by stringent safety regulations and a growing emphasis on sustainable outdoor practices, driving demand for reliable navigation tools.
Asia Pacific: The Asia Pacific region represents a burgeoning market for outdoor sports GPS devices, fueled by increasing participation in sports and fitness activities across countries like China, Japan, and Australia. Urbanization, rising disposable incomes, and a growing awareness of health and wellness contribute to the adoption of GPS-enabled wearables and handheld devices. Manufacturers are expanding their product offerings to cater to diverse outdoor pursuits and cultural preferences within this dynamic market.
The segmentation of the Global Outdoor Sports GPS Device Market by geography underscores regional variations in consumer behavior, outdoor activity preferences, and technological advancements. It highlights opportunities for market players to tailor their products and strategies to meet the unique demands of each geographical region, driving growth and innovation in the industry.
Market Trends
This report provides an in depth analysis of various factors that impact the dynamics of Global Outdoor Sports GPS Device Market. These factors include; Market Drivers, Restraints and Opportunities
Drivers, Restraints and Opportunity
Drivers
- Technological Advancements
- Increasing Outdoor Activities
- Rising Health Awareness
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Integration with Smartphones: Integration with smartphones is a key driver in the Global Outdoor Sports GPS Device Market, enhancing functionality and user experience. Many GPS devices now sync seamlessly with smartphones, leveraging their connectivity and computing power to offer enhanced features such as real-time tracking, detailed mapping, and data sharing capabilities. This integration allows users to access broader navigation resources, including updated maps, weather forecasts, and emergency services, directly from their mobile devices during outdoor activities.
Smartphone integration enables GPS device manufacturers to innovate faster and offer more personalized experiences through app ecosystems. Users can download specialized apps for specific sports, access training plans, and analyze performance metrics in-depth. This connectivity also facilitates social sharing of routes and achievements, fostering community engagement among outdoor enthusiasts globally.
Restraints
- High Initial Costs
- Limited Battery Life
- Data Privacy Concerns
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Connectivity Issues: Connectivity issues present a notable challenge in the Global Outdoor Sports GPS Device Market, impacting user experience and device reliability during outdoor activities. These issues primarily stem from limitations in network coverage, especially in remote or rugged terrains where GPS signals may be weak or intermittent. This can lead to inaccurate positioning data, delayed updates, or loss of connectivity altogether, affecting navigation accuracy and performance tracking for users.
Manufacturers and service providers are actively addressing connectivity challenges through advancements in antenna technology, satellite network improvements, and integration with multiple satellite constellations. Additionally, the development of hybrid navigation systems that combine GPS with other positioning technologies like GLONASS or Galileo aims to enhance coverage and accuracy, mitigating the impact of connectivity issues in outdoor sports GPS devices. As demand grows for robust and dependable navigation solutions, ongoing innovations and infrastructure investments will play a crucial role in overcoming these challenges and improving overall user satisfaction in the market.
Opportunities
- Emerging Markets Expansion
- Wearable Technology Integration
- Enhanced User Interface
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Eco-friendly Innovations: Eco-friendly innovations are becoming increasingly important in the Global Outdoor Sports GPS Device Market as consumers and manufacturers alike prioritize sustainability. These innovations focus on reducing the environmental impact of GPS devices throughout their lifecycle, from production to disposal.
One area of eco-friendly innovation involves the use of sustainable materials in device manufacturing. Companies are exploring alternatives to traditional plastics and metals, opting for biodegradable or recyclable materials that minimize environmental footprint. This shift not only reduces waste but also addresses concerns about resource depletion and pollution associated with conventional manufacturing processes.
Competitive Landscape Analysis
Key players in Global Outdoor Sports GPS Device Market include
- Bushnell
- DeLorme Publishing
- Garmin
- Magellan Navigation
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Gerk
In this report, the profile of each market player provides following information:
- Company Overview and Product Portfolio
- Key Developments
- Financial Overview
- Strategies
- Company SWOT Analysis
- Introduction
- Research Objectives and Assumptions
- Research Methodology
- Abbreviations
- Market Definition & Study Scope
- Executive Summary
- Market Snapshot, By Devices
- Market Snapshot, By Application
- Market Snapshot, By Region
- Global Outdoor Sports GPS Device Market Dynamics
- Drivers, Restraints and Opportunities
- Drivers
- Technological Advancements
- Increasing Outdoor Activities
- Rising Health Awareness
- Integration with Smartphones
- Restraints
- High Initial Costs
- Limited Battery Life
- Data Privacy Concerns
- Connectivity Issues
- Opportunities
- Emerging Markets Expansion
- Wearable Technology Integration
- Enhanced User Interface
- Eco-friendly Innovations
- Drivers
- PEST Analysis
- Political Analysis
- Economic Analysis
- Social Analysis
- Technological Analysis
- Porter's Analysis
- Bargaining Power of Suppliers
- Bargaining Power of Buyers
- Threat of Substitutes
- Threat of New Entrants
- Competitive Rivalry
- Drivers, Restraints and Opportunities
- Market Segmentation
- Global Outdoor Sports GPS Device Market, By Devices, 2021 - 2031 (USD Million)
- Handheld GPS Devices
- Wearable GPS Devices
- Global Outdoor Sports GPS Device Market, By Application, 2021 - 2031 (USD Million)
- Fitness
- Sports
- Global Outdoor Sports GPS Device Market, By Geography, 2021 - 2031 (USD Million)
- North America
- United States
- Canada
- Europe
- Germany
- United Kingdom
- France
- Italy
- Spain
- Nordic
- Benelux
- Rest of Europe
- Asia Pacific
- Japan
- China
- India
- Australia & New Zealand
- South Korea
- ASEAN (Association of South East Asian Countries)
- Rest of Asia Pacific
- Middle East & Africa
- GCC
- Israel
- South Africa
- Rest of Middle East & Africa
- Latin America
- Brazil
- Mexico
- Argentina
- Rest of Latin America
- North America
- Global Outdoor Sports GPS Device Market, By Devices, 2021 - 2031 (USD Million)
- Competitive Landscape
- Company Profiles
- Bushnell
- DeLorme Publishing
- Garmin
- Magellan Navigation
- Company Profiles
- Analyst Views
- Future Outlook of the Market