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Add to CartGlobal Online Takeaway Food Market Growth, Share, Size, Trends and Forecast (2025 - 2031)
By Service Type;
Restaurant-Controlled , Independent , Food Cooperatives and Mobile Apps.By Geography;
North America, Europe, Asia Pacific, Middle East and Africa and Latin America - Report Timeline (2021 - 2031).Introduction
Global Online Takeaway Food Market (USD Million), 2021 - 2031
In the year 2024, the Global Online Takeaway Food Market was valued at USD 263,339.99 million. The size of this market is expected to increase to USD 481,395.80 million by the year 2031, while growing at a Compounded Annual Growth Rate (CAGR) of 9.0%.
The global online takeaway food market has witnessed rapid growth, driven by shifting consumer preferences towards convenience and the increasing adoption of digital platforms for food ordering. This market encompasses a wide range of food categories, from fast food to gourmet meals, accessible through various online delivery services. The convenience of ordering food online, coupled with the proliferation of smartphones and improved internet connectivity, has significantly contributed to the market's expansion.
Key players in the online takeaway food market include both established food chains and emerging startups, leveraging technology to streamline ordering processes and enhance customer experience. These platforms offer features such as real-time tracking of orders, diverse payment options, and personalized recommendations based on consumer preferences and previous orders. Moreover, the COVID-19 pandemic further accelerated the market growth as lockdowns and social distancing measures prompted a surge in demand for contactless food delivery services.
Regionally, North America and Europe have been leading markets for online takeaway food, driven by high internet penetration rates and strong consumer spending on dining out. However, Asia-Pacific is emerging as a significant growth region, fueled by rapid urbanization, changing lifestyles, and increasing disposable incomes. As the market continues to evolve, innovations in logistics, digital payment systems, and food quality standards are expected to further shape its trajectory, making online takeaway food a pivotal segment of the global food industry.
Global Online Takeaway Food Market Recent Developments
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In May 2023, Just Eat launched eco-friendly packaging options to attract sustainability-conscious consumers
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In February 2022, Swiggy partnered with multiple cloud kitchens to expand its menu diversity in the takeaway food segment
Segment Analysis
The global online takeaway food market is experiencing robust growth driven by increasing consumer preference for convenience, urbanization, and the widespread adoption of digital platforms. One key segment within this market is the fast food category, which includes popular options like burgers, pizzas, and sandwiches. These items are favored for their quick delivery times and affordability, appealing particularly to busy urban dwellers and younger demographics.
Another significant segment is gourmet and niche cuisines, catering to more discerning consumers seeking high-quality dining experiences delivered to their doorsteps. This segment often includes specialty foods such as sushi, Mediterranean dishes, and organic options, leveraging online platforms to reach a broader customer base beyond traditional restaurant settings.
Health-conscious offerings represent a growing segment within the online takeaway food market. This includes options such as salads, smoothies, and gluten-free meals, appealing to consumers prioritizing nutritional value and dietary preferences. Online platforms enable easy access to these choices, supporting the trend towards healthier eating habits.
Regional and ethnic cuisines play a vital role in the online takeaway food market, offering a diverse range of flavors and culinary traditions accessible via digital ordering platforms. This segment appeals to multicultural communities and adventurous eaters seeking authentic international dishes delivered conveniently to their homes. As digital technologies continue to evolve, these segments are expected to expand further, shaping the future landscape of the global online takeaway food market.
Global Online Takeaway Food Segment Analysis
In this report, the Global Online Takeaway Food Market has been segmented by Service Type and Geography.
Global Online Takeaway Food Market, Segmentation by Service Type
The Global Online Takeaway Food Market has been segmented by Service Type into Restaurant-Controlled , Independent , Food Cooperatives and Mobile Apps .
This segment includes online platforms that connect consumers with a variety of restaurants offering takeaway options. Consumers browse through menus, place orders, and pay online through these platforms. Examples include Uber Eats, DoorDash, and Grubhub. These services are characterized by their convenience, extensive restaurant choices, and ease of use through mobile apps and websites.
Many restaurants have developed their own online ordering systems. These platforms allow customers to order directly from a specific restaurant's website or app. They often integrate loyalty programs and promotional offers to enhance customer retention and engagement. Restaurant-owned services provide more control over the ordering process and enable direct communication between the restaurant and the customer.
Aggregator marketplaces aggregate online takeaway food services from multiple restaurants and present them to consumers on a single platform. These platforms typically offer a wide range of cuisine options and allow users to compare prices, read reviews, and make informed decisions. Aggregators earn revenue through commissions or service fees charged to restaurants for each order placed through their platform.
Cloud kitchens, also known as ghost kitchens, are facilities that exclusively prepare food for delivery. They host multiple virtual restaurants—brands that exist solely on online platforms without physical storefronts. These establishments leverage online takeaway food services to reach a broader customer base without the overhead costs associated with traditional dine-in services.
Each of these segments caters to different consumer preferences, whether it's the convenience of platform-based delivery services, the direct engagement offered by restaurant-owned ordering systems, the variety of options provided by aggregator marketplaces, or the innovative approach of cloud kitchens and virtual restaurants in meeting evolving market demands.
Global Online Takeaway Food Market, Segmentation by Geography
In this report, the Global Online Takeaway Food Market has been segmented by Geography into five regions; North America, Europe, Asia Pacific, Middle East and Africa and Latin America.
Global Online Takeaway Food Market Share (%), by Geographical Region, 2024
The global online takeaway food market is characterized by its widespread adoption across various geographical regions, each contributing to its growth in unique ways. In North America, the market benefits from a tech-savvy consumer base and a strong inclination towards convenience. The region's robust infrastructure supports efficient delivery services, enhancing customer satisfaction and driving market expansion.
In Europe, online takeaway food services thrive amidst diverse culinary preferences and urban lifestyles. Countries like the UK, France, and Germany lead in adoption due to high smartphone penetration and a culture of dining out. The market here is also influenced by stringent food safety regulations, ensuring quality and reliability across deliveries.
Asia-Pacific presents a dynamic landscape with rapid urbanization and rising disposable incomes propelling the market growth. Countries like China, India, and Japan witness significant traction, driven by a burgeoning middle class and increasing reliance on digital platforms for everyday needs. The region's diverse food culture and the popularity of mobile payment systems further accelerate market penetration.
Latin America and the Middle East & Africa regions show promising growth prospects fueled by expanding internet connectivity and shifting consumer preferences towards convenience-oriented services. Brazil, UAE, and South Africa are emerging as key markets, where online takeaway services are gaining traction among busy urban populations seeking quick, reliable meal solutions.
The global online takeaway food market continues to evolve, driven by technological advancements, changing consumer behaviors, and supportive regulatory frameworks across these diverse geographical regions.
Market Trends
This report provides an in depth analysis of various factors that impact the dynamics of Global Online Takeaway Food Market. These factors include; Market Drivers, Restraints and Opportunities Analysis.
Drivers, Restraints and Opportunity Analysis
Drivers:
- Convenience and Accessibility
- Increasing Urbanization
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Digital Payment Adoption - The global online takeaway food market has experienced significant growth, fueled by changing consumer lifestyles and increasing digitalization. One of the pivotal factors driving this expansion is the widespread adoption of digital payment methods. As consumers increasingly prefer the convenience of ordering food online, they are also embracing digital payment solutions for their transactions. This shift has been accelerated by the proliferation of smartphones and improved internet connectivity, which have made online ordering seamless and accessible to a broader audience.
Digital payment adoption in the online takeaway food market offers several advantages. Firstly, it enhances convenience for customers by eliminating the need for cash transactions, thereby speeding up the ordering process. Secondly, digital payments support a more secure and transparent transaction environment, reducing the risk of fraud compared to traditional cash transactions. Moreover, digital payment methods allow for easier integration with loyalty programs and promotional offers, providing incentives for repeat business and customer retention.
Restraints:
- Delivery Costs
- Quality Control Challenges
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Competition Among Platforms - The global online takeaway food market is fiercely competitive, characterized by a plethora of platforms vying for market share and consumer loyalty. Key players such as Uber Eats, DoorDash, Just Eat, and Deliveroo dominate the landscape, each leveraging aggressive marketing strategies and technological innovations to gain a competitive edge.
These platforms engage in intense competition through various means, including offering diverse cuisine options, competitive pricing, and efficient delivery services. Customer experience is paramount, driving platforms to invest heavily in user-friendly interfaces, personalized recommendations, and robust customer support systems.
Partnerships with restaurants and fast-food chains play a pivotal role in platform differentiation. Exclusive deals and promotions further intensify competition, enticing consumers with discounts and special offers.
Opportunities:
- Expansion into Emerging Markets
- Technological Innovations
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Health-Conscious Consumer Trends - In the global online takeaway food market, health-conscious consumer trends are significantly shaping the industry landscape. Today's consumers are increasingly prioritizing health and wellness, influencing their choices even when ordering takeaway food online. This shift has led to a growing demand for healthier menu options that include organic ingredients, plant-based alternatives, and dishes with reduced salt, sugar, and saturated fats.
Technology plays a crucial role in catering to these trends. Online platforms and mobile apps now feature filters and categories that help users easily find and order healthier food options. Many takeaway services are also partnering with health-conscious restaurants and food providers to expand their menu offerings and meet the evolving preferences of their customers.
Transparency in food sourcing and nutritional information has become essential. Consumers expect detailed information about ingredients, calorie counts, and nutritional values when ordering online. This transparency builds trust and helps consumers make informed decisions about their food choices.
Competitive Landscape Analysis
Key players in Global Online Takeaway Food Market include:
- Just Eat plc.
- GrubHub
- Delivery Hero SE
- Takeaway.com
- Foodpanda
- Deliveroo
- Uber Eats
- Zomato
- Swiggy
- LimeTray
In this report, the profile of each market player provides following information:
- Company Overview and Product Portfolio
- Key Developments
- Financial Overview
- Strategies
- Company SWOT Analysis
- Introduction
- Research Objectives and Assumptions
- Research Methodology
- Abbreviations
- Market Definition & Study Scope
- Executive Summary
- Market Snapshot, By Service Type
- Market Snapshot, By Region
- Global Online Takeaway Food Market Dynamics
- Drivers, Restraints and Opportunities
- Drivers
- Convenience and Accessibility
- Increasing Urbanization
- Digital Payment Adoption
- Restraints
- Delivery Costs
- Quality Control Challenges
- Competition Among Platforms
- Opportunities
- Expansion into Emerging Markets
- Technological Innovations
- Health-Conscious Consumer Trends
- Drivers
- PEST Analysis
- Political Analysis
- Economic Analysis
- Social Analysis
- Technological Analysis
- Porter's Analysis
- Bargaining Power of Suppliers
- Bargaining Power of Buyers
- Threat of Substitutes
- Threat of New Entrants
- Competitive Rivalry
- Drivers, Restraints and Opportunities
- Market Segmentation
- Global Online Takeaway Food Market, By Service Type, 2021 - 2031 (USD Million)
- Restaurant
- Controlled
- Independent
- Food Cooperatives
- Mobile Apps
- Global Online Takeaway Food Market, By Geography, 2021 - 2031 (USD Million)
- North America
- United States
- Canada
- Europe
- Germany
- United Kingdom
- France
- Italy
- Spain
- Nordic
- Benelux
- Rest of Europe
- Asia Pacific
- Japan
- China
- India
- Australia & New Zealand
- South Korea
- ASEAN (Association of South East Asian Countries)
- Rest of Asia Pacific
- Middle East & Africa
- GCC
- Israel
- South Africa
- Rest of Middle East & Africa
- Latin America
- Brazil
- Mexico
- Argentina
- Rest of Latin America
- North America
- Global Online Takeaway Food Market, By Service Type, 2021 - 2031 (USD Million)
- Competitive Landscape
- Company Profiles
- Just Eat plc.
- GrubHub
- Delivery Hero SE
- Takeaway.com
- Foodpanda
- Deliveroo
- Uber Eats
- Zomato
- Swiggy
- LimeTray
- Company Profiles
- Analyst Views
- Future Outlook of the Market