Global Online Survey Software Market Growth, Share, Size, Trends and Forecast (2025 - 2031)

• In September 2023, SurveyMonkey launched SurveyMonkey Forms, a new platform designed to allow users to easily create professional forms. This new tool combines advanced capabilities with the user,friendly design of SurveyMonkey's flagship survey product. It aims to simplify form creation, offering an integrated experience to both casual users and businesses seeking more complex data collection solutions.

• In August 2022, Qualtrics unveiled new features for its survey software that focus on AI,powered sentiment analysis. This enhancement aims to help businesses better understand and act on customer feedback by automatically analyzing open,ended responses for sentiment, thus improving the accuracy and efficiency of market research​.

One significant aspect of segment analysis in the Global Online Survey Software Market revolves around survey types. Online survey software supports a wide range of survey types, including structured surveys, such as multiple-choice, rating scale, and Likert scale questions, as well as unstructured surveys, such as open-ended text responses and qualitative feedback. Segmenting the market based on survey types enables businesses to choose survey software that aligns with their specific research objectives, audience demographics, and data analysis requirements. For example, businesses conducting market research may prioritize survey software with advanced analytics and reporting capabilities to analyze quantitative data, whereas academic researchers may require survey software that supports qualitative analysis and coding of open-ended responses.

Another crucial aspect of segment analysis is the target audience and industry verticals served by online survey software providers. Online survey software caters to a diverse range of users, including businesses, nonprofit organizations, educational institutions, government agencies, and market research firms, across various industry verticals, such as healthcare, finance, retail, education, and technology. Segmenting the market based on target audience and industry verticals enables survey software providers to develop tailored solutions that address the specific needs, compliance requirements, and regulatory standards of different user segments and industries. For example, healthcare organizations may require survey software that complies with HIPAA regulations for data privacy and security, whereas financial institutions may prioritize survey software with robust data encryption and compliance with financial industry regulations.

Segment analysis may consider deployment models and pricing strategies adopted by online survey software providers. Online survey software can be deployed as cloud-based software as a service (SaaS) solutions, on-premises software, or hybrid solutions that combine elements of both deployment models. Additionally, survey software providers may offer different pricing models, such as subscription-based pricing, usage-based pricing, or perpetual licensing, depending on factors such as features, functionality, and user capacity. Segmenting the market based on deployment models and pricing strategies enables businesses to choose survey software that aligns with their budgetary constraints, IT infrastructure, and scalability requirements.

Segment analysis may examine geographic regions and market trends influencing the adoption of online survey software. The Global Online Survey Software Market encompasses a diverse range of regional markets, each with its unique regulatory environment, cultural norms, and market dynamics. For example, North America and Europe are mature markets for online survey software, characterized by high adoption rates among businesses, academic institutions, and market research firms, whereas Asia Pacific and Latin America are emerging markets with significant growth potential driven by increasing internet penetration, smartphone adoption, and digitalization initiatives.

In summary, segment analysis of the Global Online Survey Software Market provides valuable insights into the diverse landscape of survey software solutions and the specific needs of users and businesses across different survey types, target audiences, industry verticals, deployment models, pricing strategies, and geographic regions. By understanding these segments, survey software providers can develop tailored solutions, differentiate their offerings, and capitalize on emerging opportunities in the rapidly evolving market for online surveys and market research.

Global Online Survey Software Market Analysis

In this report, the Global Online Survey Software Market has been segmented by Product, Deployment, Organization Size, Pricing Model, End-User and Geography.

Global Online Survey Software Market, Segmentation by Geography

In this report, the Global Online Survey Software Market has been segmented by Geography into five regions; North America, Europe, Asia Pacific, Middle East and Africa and Latin America.

Global Online Survey Software Market Share (%), by Geographical Region, 2024

The global online survey software market is segmented by geography into several key regions, each with its own distinct characteristics and market dynamics. North America represents one of the leading markets for online survey software, driven by the presence of major market players, technological advancements, and a high adoption rate of digital solutions across various industries. The region's robust infrastructure and widespread internet penetration further bolster the demand for online survey software.

Europe is another significant market for online survey software, characterized by a strong emphasis on data privacy and security regulations such as the General Data Protection Regulation (GDPR). These regulations have prompted organizations to invest in compliant survey software solutions, fueling market growth. Additionally, the region's diverse industrial landscape, ranging from finance and healthcare to manufacturing and retail, creates ample opportunities for the adoption of survey software across various sectors.

Asia Pacific is witnessing rapid growth in the online survey software market, attributed to factors such as the increasing digitization of business processes, rising internet connectivity, and the proliferation of smartphones. Emerging economies like China and India are experiencing a surge in demand for survey software, driven by the growing adoption of e-commerce, digital marketing, and online education platforms. Moreover, the region's large population and expanding SME sector contribute to market expansion.

Latin America and the Middle East & Africa regions are also witnessing notable growth in the online survey software market, albeit at a comparatively slower pace. Factors such as improving internet infrastructure, rising smartphone penetration, and increasing awareness about the benefits of data-driven decision-making are driving market growth in these regions. However, challenges related to internet connectivity, language barriers, and cultural differences pose constraints to market expansion.

Overall, the global online survey software market exhibits diverse dynamics across different geographical regions, with each region presenting unique opportunities and challenges for market players. As organizations worldwide increasingly recognize the importance of gathering and analyzing customer feedback, market research, and employee opinions, the demand for online survey software is expected to continue its upward trajectory across the globe.

This report provides an in depth analysis of various factors that impact the dynamics of Global Online Survey Software Market. These factors include; Market Drivers, Restraints and Opportunities Analysis.

Drivers, Restraints and Opportunity Analysis

Drivers:

• Social Media Listening
• Continuous Improvement
• Regulatory Compliance

• Scalability and Flexibility -Scalability is a crucial feature in online survey software, allowing businesses to adapt their surveying operations according to changing demands and growing user bases. Cloud-based solutions, in particular, offer inherent scalability, enabling organizations to seamlessly increase or decrease resources based on surveying needs without the constraints of physical infrastructure. This scalability ensures that businesses can handle varying survey volumes, from small-scale questionnaires to large-scale research initiatives, efficiently and cost-effectively. Furthermore, cloud-based survey software providers often offer pay-as-you-go pricing models, allowing organizations to scale resources dynamically and only pay for the services they use, making it a financially viable option for businesses of all sizes.

  Flexibility is another essential aspect of the Global Online Survey Software Market, allowing organizations to customize surveys, adapt workflows, and integrate with other systems to meet specific requirements. Flexible survey design features enable businesses to create surveys tailored to their unique needs, incorporating various question types, logic branching, and multimedia elements to enhance respondent engagement and data quality. Moreover, integration capabilities allow survey software to seamlessly integrate with other business systems, such as customer relationship management (CRM) platforms, email marketing tools, and data analytics software, streamlining workflows and enabling data-driven decision-making.

  Cloud-based survey software solutions offer unparalleled flexibility, allowing organizations to access surveying tools from any location with an internet connection and across multiple devices, including desktop computers, tablets, and smartphones. This flexibility facilitates remote survey administration, enabling businesses to reach respondents globally and gather insights in real-time, regardless of geographical boundaries or time zones. Additionally, cloud-based survey software often provides collaborative features that allow multiple users to collaborate on survey design, data analysis, and reporting, fostering teamwork and improving productivity.

  The scalability and flexibility of online survey software are essential for meeting the dynamic needs of businesses across various industries and use cases. Whether conducting market research, measuring customer satisfaction, gathering employee feedback, or conducting academic research, organizations require survey software that can adapt to changing requirements and deliver actionable insights effectively. Scalable and flexible survey software solutions empower businesses to streamline surveying processes, optimize resource utilization, and derive maximum value from their survey data, driving innovation and competitiveness in today's fast-paced digital landscape.

  In summary, the emphasis on scalability and flexibility in the Global Online Survey Software Market underscores the importance of adaptable solutions that can meet the evolving needs of businesses and organizations conducting surveys. By leveraging cloud-based survey software with scalable infrastructure and flexible features, organizations can streamline surveying operations, enhance respondent experiences, and derive meaningful insights to support informed decision-making and drive business success.

Restraints:

• Low Response Rates
• Survey Design Complexity
• Language and Cultural Barriers

• Lack of Customization Options -The Global Online Survey Software Market encounters challenges related to the perceived lack of customization options, a concern voiced by businesses seeking tailored solutions to meet their specific surveying needs. While online survey software offers numerous benefits such as ease of use, scalability, and efficiency, some organizations find themselves constrained by the limitations of off-the-shelf solutions in terms of customization. Many businesses require flexibility in survey design, question types, branding, and data analysis capabilities to align with their unique objectives, branding guidelines, and target audiences.

  One of the primary concerns regarding the lack of customization options in the Global Online Survey Software Market is the inability to create surveys that reflect the brand identity and messaging of the organization. Generic survey templates and limited branding options may not adequately represent the brand image or resonate with respondents, potentially leading to reduced engagement and response rates. Businesses value the ability to customize survey themes, colors, logos, and fonts to ensure a cohesive and branded survey experience that reinforces their brand identity and fosters trust and credibility with respondents.

  The lack of customization options in online survey software can hinder organizations' ability to collect meaningful insights and analyze survey data effectively. Businesses often require advanced survey logic, branching, skip patterns, and conditional logic capabilities to tailor surveys to different audience segments, capture relevant data, and derive actionable insights. Limited customization options may restrict the depth and complexity of survey questions, making it challenging to gather nuanced feedback and uncover valuable insights that drive informed decision-making and business growth.

  Businesses operating in regulated industries or those with specific data privacy requirements may encounter compliance challenges due to the lack of customization options in online survey software. Customization features such as data encryption, role-based access controls, and compliance with industry standards and regulations (e.g., GDPR, HIPAA) are essential for ensuring data security, privacy, and regulatory compliance. The absence of robust customization options may deter organizations from adopting online survey software or lead to concerns about data security and compliance risks.

  In conclusion, addressing the perceived lack of customization options in the Global Online Survey Software Market is crucial for meeting the diverse needs and preferences of businesses seeking tailored survey solutions. Online survey software providers must prioritize enhancing customization features, offering flexible survey design options, and providing robust branding, data analysis, and compliance capabilities to empower organizations to create engaging, insightful, and compliant surveys that drive meaningful results and support their strategic objectives. By investing in customization capabilities, online survey software providers can differentiate themselves in the market and better serve the evolving needs of their customers.

Opportunities:

• GDPR Compliance Solutions
• DIY Research Tools
• Predictive Analytics

• Employee Pulse Surveys -The Global Online Survey Software Market is witnessing a notable trend with the increasing adoption of employee pulse surveys by businesses worldwide. Employee pulse surveys are short, frequent surveys designed to gauge employee sentiment, satisfaction, and engagement levels in real-time. This trend is driven by a growing recognition among organizations of the importance of employee feedback in fostering a positive work culture, improving employee morale, and driving organizational performance.

  Employee pulse surveys offer several advantages over traditional annual or biannual employee surveys. By capturing feedback on a more frequent basis, typically ranging from weekly to quarterly intervals, organizations can obtain timely insights into employee perceptions, concerns, and preferences. This enables them to identify emerging issues, track trends over time, and take proactive measures to address employee needs and concerns promptly.

  Employee pulse surveys leverage online survey software platforms to streamline data collection, analysis, and reporting processes. These platforms offer user-friendly interfaces, customizable survey templates, and advanced analytics capabilities, allowing organizations to design, distribute, and analyze pulse surveys with ease. Real-time reporting features enable HR and management teams to access actionable insights promptly, facilitating data-driven decision-making and targeted interventions to improve employee engagement and retention.

  The rise of remote and hybrid work models, accelerated by the COVID-19 pandemic, has further fueled the adoption of employee pulse surveys. With dispersed teams and limited face-to-face interactions, organizations rely on digital tools and platforms to maintain regular communication and gather employee feedback effectively. Employee pulse surveys serve as a valuable tool for remote workforce management, enabling organizations to stay connected with employees, monitor their well-being, and address any challenges or issues that may arise in a remote work environment.

  Eemployee pulse surveys support a culture of transparency, trust, and continuous improvement within organizations. By soliciting feedback directly from employees and demonstrating a commitment to listening and acting upon their input, organizations foster a sense of ownership and engagement among employees. This, in turn, contributes to higher levels of employee satisfaction, productivity, and retention, ultimately driving business success in a competitive market landscape.

  In conclusion, the adoption of employee pulse surveys reflects a broader shift towards data-driven HR practices and employee-centric organizational cultures in the Global Online Survey Software Market. As businesses recognize the value of regular, actionable feedback in driving employee engagement and performance, the demand for online survey software platforms that support employee pulse surveys is expected to continue growing, shaping the future of work in the digital age.

Key players in Global Online Survey Software Market include.

• SurveyMonkey
• Qualtrics
• Google Forms
• Typeform
• QuestionPro
• SurveyGizmo
• SoGoSurvey
• Zoho Survey
• Formstack
• SurveyLegend

In this report, the profile of each market player provides following information:

• Company Overview and Product Portfolio
• Key Developments
• Financial Overview
• Strategies
• Company SWOT Analysis