Global Online On-Demand Food Delivery Services Market Growth, Share, Size, Trends and Forecast (2025 - 2031)
By Business Model;
Order-focused food, and Logistics-focused food.By Type;
Restaurant-to-consumer, and Platform-to-consumer.By Geography;
North America, Europe, Asia Pacific, Middle East and Africa and Latin America - Report Timeline (2021 - 2031).Introduction
Global Online On-Demand Food Delivery Services Market (USD Million), 2021 - 2031
In the year 2024, the Global Online On-Demand Food Delivery Services Market was valued at USD 81,196.97 million. The size of this market is expected to increase to USD 243,691.78 million by the year 2031, while growing at a Compounded Annual Growth Rate (CAGR) of 17.0%.
The global online on-demand food delivery services market has witnessed significant growth in recent years, fueled by changing consumer lifestyles and increasing digital penetration worldwide. This market encompasses platforms that enable consumers to order food from restaurants and have it delivered to their doorstep conveniently through mobile apps or websites. The convenience and variety offered by these services have made them immensely popular, particularly in urban areas where time efficiency is crucial.
Key drivers of this market include the rise in urbanization, busy lifestyles, and the growing preference for convenience among consumers. Online food delivery services cater to a wide range of culinary preferences, from local favorites to international cuisines, thereby expanding their appeal across diverse demographic segments. Additionally, advancements in mobile technology and digital payment systems have facilitated seamless transactions and enhanced user experience, contributing further to market growth.
The competitive landscape of the global online on-demand food delivery services market is characterized by intense rivalry among key players striving to expand their market share. Innovations such as AI-driven personalized recommendations, contactless delivery options, and eco-friendly packaging solutions are becoming crucial differentiators. As the market continues to evolve, regulatory frameworks, logistical challenges, and sustainability concerns are also shaping the strategies of companies operating in this dynamic and rapidly growing sector.
Global Online On-Demand Food Delivery Services Market Recent Developments
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In June 2022, Grab partnered with Mastercard in Southeast Asia to provide integrated payment solutions for its food delivery services
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In October 2023, Deliveroo introduced a group ordering feature in Europe to cater to families and corporate events
Segment Analysis
The Global Online On-Demand Food Delivery Services Market is segmented by business model into Order-focused food delivery and Logistics-focused food delivery. Order-focused platforms, such as Just Eat and Grubhub, act as intermediaries connecting consumers with restaurants but do not handle the logistics of delivery. In contrast, logistics-focused platforms like Uber Eats and DoorDash provide both order placement and delivery services, ensuring convenience for restaurants without their own delivery infrastructure. The logistics-focused model has gained popularity due to its seamless service and extensive delivery networks, allowing smaller restaurants to participate in the market without operational challenges.
By type, the market is divided into Restaurant-to-consumer and Platform-to-consumer delivery. The restaurant-to-consumer model involves direct orders from a restaurant’s own platform or application, such as Domino’s or McDonald’s, offering better brand control and cost efficiencies. The platform-to-consumer model, on the other hand, includes third-party aggregators like Zomato and Deliveroo, which provide a broad customer base and diversified food choices. The increasing preference for platform-to-consumer services stems from their ability to offer multiple cuisines and optimize last-mile delivery with the help of data analytics and AI-driven logistics.
Geographically, the market is segmented into North America, Europe, Asia-Pacific, Middle East & Africa, and Latin America. North America and Europe are mature markets with high adoption rates, driven by busy lifestyles, strong digital infrastructure, and established food delivery brands. The Asia-Pacific region is experiencing rapid growth, led by China and India, where rising disposable incomes and smartphone penetration have fueled demand for on-demand food services. Meanwhile, the Middle East & Africa and Latin America are emerging markets with significant potential, supported by increasing urbanization and a growing middle class. However, challenges such as logistics inefficiencies and regulatory hurdles may slow growth in these regions.
Global Online On-Demand Food Delivery Services Segment Analysis
In this report, the Global Online On-Demand Food Delivery Services Market has been segmented by Business Model, Type and Geography.
Global Online On-Demand Food Delivery Services Market, Segmentation by Business Model
The Global Online On-Demand Food Delivery Services Market has been segmented by Business Model into Order-focused food and Logistics-focused food.
This model involves platforms like Uber Eats, DoorDash, and Deliveroo acting as intermediaries between restaurants and consumers. It provides consumers with a wide range of restaurant choices and delivery options. These platforms typically charge restaurants a commission on orders processed through their app or website, making revenue primarily from these fees.
In this model, restaurants manage their own delivery operations using dedicated staff or partnering with third-party delivery logistics providers. Companies like Domino's Pizza and Subway operate under this model, allowing them to maintain control over the entire delivery process from order fulfillment to delivery, ensuring brand consistency and customer satisfaction.
This model integrates both platform-to-consumer and business-to-consumer elements. Platforms like Grubhub and Just Eat work with restaurants that manage their deliveries. This hybrid approach allows restaurants to leverage the platform's customer base and logistics while retaining control over their delivery operations. It offers flexibility to restaurants while benefiting from the platform's marketing and order management capabilities.
Cloud kitchens operate purely on delivery orders without a dine-in option. Companies like Kitchen United and CloudKitchens provide shared kitchen spaces for multiple restaurant brands, allowing them to operate delivery-only kitchens. This model reduces overhead costs associated with traditional dining establishments and caters specifically to the growing demand for convenience and speed in food delivery.
Each business model in the global online on-demand food delivery services market addresses specific market segments and operational needs, reflecting the evolving preferences of consumers and the dynamic nature of the food service industry.
Global Online On-Demand Food Delivery Services Market, Segmentation by Type
The Global Online On-Demand Food Delivery Services Market has been segmented by Type into Restaurant-to-consumer, and Platform-to-consumer.
The Global Online On-Demand Food Delivery Services Market is segmented by type into Restaurant-to-Consumer and Platform-to-Consumer models, each catering to distinct consumer needs and business strategies. The Restaurant-to-Consumer model involves food establishments managing their own delivery services, either through their own fleet or third-party logistics providers. This model enables restaurants to maintain direct customer relationships, control food quality, and set pricing without intermediaries. Popular examples of this segment include major fast-food chains and restaurant franchises that operate their own online ordering and delivery systems.
On the other hand, the Platform-to-Consumer model involves third-party food delivery platforms that connect restaurants with consumers while handling the logistics of food delivery. These platforms provide customers with access to a diverse range of restaurant options, from small local eateries to large restaurant chains, without the need for each establishment to manage its own delivery operations. Companies such as Uber Eats, DoorDash, and Deliveroo dominate this segment, offering convenience for both consumers and restaurants while generating revenue through commission-based structures and service fees.
Both segments contribute significantly to the growth of the online food delivery market by addressing varying consumer preferences and business capabilities. The Restaurant-to-Consumer model allows well-established restaurant brands to maintain their branding and customer loyalty, whereas the Platform-to-Consumer model enables smaller businesses to reach a wider audience without the complexities of managing a delivery system. As digitalization and consumer demand for convenience continue to rise, both segments are expected to expand, driven by technological advancements, evolving customer expectations, and competitive market dynamics.
Global Online On-Demand Food Delivery Services Market, Segmentation by Geography
In this report, the Global Online On-Demand Food Delivery Services Market has been segmented by Geography into five regions; North America, Europe, Asia Pacific, Middle East and Africa and Latin America.
Global Online On-Demand Food Delivery Services Market Share (%), by Geographical Region, 2024
The global online on-demand food delivery services market is experiencing robust growth across various geographical regions, driven by increasing consumer demand for convenience and a wide variety of food options available at their fingertips. North America, as a mature market, continues to lead with substantial adoption of these services in major urban centers. The region benefits from high internet penetration, busy lifestyles, and a strong culture of dining out or ordering in.
In Europe, the market is also expanding rapidly, supported by densely populated urban areas and a growing preference for restaurant-quality meals delivered to homes and offices. Countries like the UK, Germany, and France are key markets, with platforms offering diverse cuisines and efficient delivery logistics.
Asia Pacific represents a dynamic region for online food delivery, fueled by rapid urbanization, increasing disposable incomes, and widespread smartphone usage. Countries such as India, China, and Southeast Asian nations are witnessing significant growth, driven by the convenience-seeking millennial population and technological advancements in logistics and mobile payment systems.
Latin America and the Middle East & Africa are emerging as promising markets with rising internet connectivity and urbanization rates. In these regions, platforms are tapping into the burgeoning middle-class demographic eager for convenient dining solutions. Despite challenges such as infrastructure and regulatory frameworks, the potential for growth in these regions remains high, driven by expanding urban populations and changing consumer lifestyles.
The global online on-demand food delivery services market is poised for continued expansion across diverse geographical regions, driven by technological innovation, changing consumer preferences, and a competitive landscape among platform providers.
Market Trends
This report provides an in depth analysis of various factors that impact the dynamics of Global Online On-Demand Food Delivery Services Market. These factors include; Market Drivers, Restraints and Opportunities Analysis.
Drivers, Restraints and Opportunity Analysis
Drivers:
- Convenience
- Variety of Choices
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Time Efficiency - Time efficiency is the ability to accomplish tasks in the shortest time possible while maintaining quality. Various factors, known as drivers, influence time efficiency in different settings, such as workplaces, supply chains, and production lines. One key driver is process optimization, where workflows are streamlined to eliminate bottlenecks and redundant steps. Automation and digital tools, such as project management software or AI-driven analytics, help speed up repetitive tasks, ensuring that work is completed faster with fewer errors.
Another critical driver is resource allocation, which involves assigning the right people, tools, and materials to tasks based on priority and urgency. Proper scheduling, workload balancing, and eliminating inefficiencies in human resource management play a vital role in reducing wasted time. For example, in manufacturing, predictive maintenance of machinery ensures that breakdowns do not disrupt production schedules, improving overall time efficiency. Similarly, in corporate environments, clear communication and delegation prevent delays caused by misunderstandings or unclear responsibilities.
Decision-making speed significantly impacts time efficiency. Organizations or individuals who can make informed decisions quickly are less likely to experience delays caused by hesitation or excessive analysis. Access to accurate data, experience-based judgment, and structured decision-making frameworks contribute to faster responses. Moreover, fostering a culture of adaptability allows businesses to adjust to unexpected challenges without unnecessary slowdowns, ultimately improving overall efficiency in time-sensitive environments.
Restraints:
- Delivery Costs
- Quality Concerns
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Market Saturation - The global online on-demand food delivery services market has experienced significant growth over the past decade, driven by increasing consumer demand for convenience and digitalization in the food industry. However, in recent years, market saturation has become a prominent challenge.
Initially, the market witnessed a rapid proliferation of platforms offering diverse cuisines delivered to consumers' doorsteps with ease. This expansion was fueled by the rise of smartphone usage, urbanization trends, and changing lifestyles that favored dining at home. As a result, numerous startups and established companies entered the fray, intensifying competition.
Today, market saturation is evident as many regions, particularly urban centers in developed economies, boast a multitude of competing platforms. This saturation has led to price wars, thin profit margins, and heightened customer acquisition costs for service providers. Moreover, consumer loyalty has become harder to secure, with users often switching between platforms based on promotional offers and convenience.
Opportunities:
- Technological Advancements
- Market Expansion
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Catering to Health Conscious Consumers - The global online on-demand food delivery services market is increasingly catering to health-conscious consumers, reflecting a growing trend towards nutritious and balanced eating habits. This shift is driven by consumers' heightened awareness of health and wellness, prompting them to seek convenient yet healthy meal options delivered to their doorstep.
Key players in the online food delivery market are responding by expanding their menus to include a variety of health-focused choices. This includes options such as organic, gluten-free, vegan, and low-calorie meals, accommodating diverse dietary preferences and requirements. Additionally, these platforms often provide detailed nutritional information, helping consumers make informed choices about their food selections.
Technology plays a crucial role in enhancing the efficiency and appeal of these services. Advanced mobile apps and websites enable users to easily browse, order, and track their meals in real-time. Integration with fitness apps and wearable devices further promotes healthy eating habits by providing seamless access to nutritional data and personalized recommendations.
Competitive Landscape Analysis
Key players in Global Online On-Demand Food Delivery Services Market include:
- Alibaba Group Holding Ltd.
- Delivery Hero SE
- Glovoapp23 SL
- Grab Holdings Inc.
- Grubhub Inc.
- Just Eat Takeaway.com NV
- Meituan Dianping
- Postmates Inc.
- Roofoods Ltd.
- Zomato Media Pvt. Ltd.
In this report, the profile of each market player provides following information:
- Company Overview and Product Portfolio
- Key Developments
- Financial Overview
- Strategies
- Company SWOT Analysis
- Introduction
- Research Objectives and Assumptions
- Research Methodology
- Abbreviations
- Market Definition & Study Scope
- Executive Summary
- Market Snapshot, By Business Model
- Market Snapshot, By Type
- Market Snapshot, By Region
- Global Online On-Demand Food Delivery Services Market Dynamics
- Drivers, Restraints and Opportunities
- Drivers
- Convenience
- Variety of Choices
- Time Efficiency
- Restraints
- Delivery Costs
- Quality Concerns
- Market Saturation
- Opportunities
- Technological Advancements
- Market Expansion
- Catering to Health Conscious Consumers
- Drivers
- PEST Analysis
- Political Analysis
- Economic Analysis
- Social Analysis
- Technological Analysis
- Porter's Analysis
- Bargaining Power of Suppliers
- Bargaining Power of Buyers
- Threat of Substitutes
- Threat of New Entrants
- Competitive Rivalry
- Drivers, Restraints and Opportunities
- Market Segmentation
- Global Online On-Demand Food Delivery Services Market, By Business Model, 2021 - 2031 (USD Million)
- Order-focused food
- Logistics-focused food
- Global Online On-Demand Food Delivery Services Market, By Type, 2021 - 2031 (USD Million)
- Restaurant-to-consumer
- Platform-to-consumer
- Global Online On-Demand Food Delivery Services Market, By Geography, 2021 - 2031 (USD Million)
- North America
- United States
- Canada
- Europe
- Germany
- United Kingdom
- France
- Italy
- Spain
- Nordic
- Benelux
- Rest of Europe
- Asia Pacific
- Japan
- China
- India
- Australia & New Zealand
- South Korea
- ASEAN (Association of South East Asian Countries)
- Rest of Asia Pacific
- Middle East & Africa
- GCC
- Israel
- South Africa
- Rest of Middle East & Africa
- Latin America
- Brazil
- Mexico
- Argentina
- Rest of Latin America
- North America
- Global Online On-Demand Food Delivery Services Market, By Business Model, 2021 - 2031 (USD Million)
- Competitive Landscape
- Company Profiles
- Alibaba Group Holding Ltd.
- Delivery Hero SE
- Glovoapp23 SL
- Grab Holdings Inc.
- Grubhub Inc.
- Just Eat Takeaway.com NV
- Meituan Dianping
- Postmates Inc.
- Roofoods Ltd.
- Zomato Media Pvt. Ltd.
- Company Profiles
- Analyst Views
- Future Outlook of the Market