Global Oats Market Growth, Share, Size, Trends and Forecast (2025 - 2031)

The global oats market is experiencing significant growth driven by increasing consumer awareness about the health benefits of oats, such as their high fiber content, heart-healthy properties, and weight management advantages. The market can be segmented based on form, including flakes, granules, and flour. Oat flakes dominate the market due to their widespread use in breakfast cereals, snacks, and granola bars. They are popular for their convenience and ability to retain their nutritional value after processing. Oat granules and oat flour are also gaining traction, particularly in the food industry, for use in baking and specialty food products due to their versatility.

In terms of application, the oats market is primarily divided into food & beverages and animal feed. The food & beverages sector holds the largest share, as oats are increasingly incorporated into a variety of products like cereals, energy bars, cookies, and beverages such as oat milk. Oats' ability to cater to the growing demand for plant-based, gluten-free, and nutritious food alternatives has propelled their popularity in this segment. On the other hand, the animal feed segment is expanding due to the nutritional benefits of oats for livestock, contributing to healthy weight gain and overall animal well-being.

The distribution channels for oats are diverse, with significant variations in purchasing behaviors across regions. Hypermarkets and supermarkets continue to be the largest sales channels, offering a wide variety of oat-based products to cater to different consumer preferences. Convenience stores are gaining market share, especially in urban areas where consumers seek quick and easy access to healthy snacks. Online stores are seeing rapid growth due to the convenience of home delivery and an increasing trend of online grocery shopping. Other distribution channels, such as direct sales to food manufacturers and small specialty stores, also contribute to the market's overall expansion.

Geographically, the oats market is segmented into regions including North America, Europe, Asia Pacific, Middle East and Africa, and Latin America. North America and Europe are key markets, driven by strong consumer demand for health-conscious food options, such as oat-based breakfast items and plant-based beverages. The Asia Pacific region is expected to witness the fastest growth, as increasing health awareness, growing urbanization, and the rising popularity of Western dietary habits are boosting the demand for oats. The Middle East, Africa, and Latin America are emerging markets, with growing awareness of the benefits of oats and expanding product availability fueling market expansion in these regions.

Global Oats Segment Analysis

In this report, the Global Oats Market has been segmented by Form, Application, Distribution Channel and Geography.

Global Oats Market, Segmentation by Form

The Global Oats Market has been segmented by Form into Flakes, Granules and Flour.

The global oats market can be segmented by form into several categories, each catering to different consumer preferences and industrial applications. One key segmentation criterion is the form of oats, which includes whole oats, rolled oats (or old-fashioned oats), steel-cut oats, and oat flour.

Whole oats refer to oats that have undergone minimal processing, typically retaining the entire oat kernel. They are known for their nutritional density, containing fiber, protein, and various essential nutrients. Whole oats are often used in cereals, granola bars, and as an ingredient in baking and cooking.

Also known as old-fashioned oats, rolled oats are steamed and then flattened with large rollers, resulting in a flattened, flake-like shape. Rolled oats cook faster than whole oats and are commonly used in oatmeal, muesli, and as an ingredient in cookies, bread, and other baked goods.

Steel-cut oats are whole oat groats that have been chopped into smaller pieces using steel blades. They have a chewy texture and take longer to cook compared to rolled oats. Steel-cut oats are popular in breakfast porridges and can also be used in savory dishes and baking.

Oat flour is ground from whole oats or oat groats and is used as a gluten-free alternative to wheat flour in baking. It provides a slightly sweet and nutty flavor and is used in products like pancakes, bread, cookies, and as a thickening agent in soups and sauces.

Each form of oats offers unique characteristics that cater to different culinary and nutritional needs, making oats a versatile ingredient in both consumer food products and industrial applications. The demand for oats in various forms continues to grow globally due to their perceived health benefits and versatility in food processing.

Global Oats Market, Segmentation by Application

The Global Oats Market has been segmented by Application into Food & Beverages, and Animal Feed.

The global oats market is primarily segmented by application into two key categories: food and beverages, and animal feed. The food and beverages segment is the largest and encompasses a wide range of products, including oatmeal, granola bars, baked goods, and beverages. This segment is driven by the increasing consumer demand for healthy and nutritious food options, as oats are rich in fiber, vitamins, and minerals. The popularity of plant-based diets and the growing awareness of the health benefits of oats have further contributed to the expansion of this segment. In addition, oats are often used as an ingredient in various processed foods due to their versatility and nutritional profile.

The animal feed segment has also shown significant growth in recent years. Oats are commonly used as a feed ingredient for livestock, particularly in the production of animal feed for horses, cattle, and poultry. Oats provide essential nutrients that contribute to the overall health and productivity of animals, making them an attractive option for farmers and animal breeders. The increasing demand for high-quality animal feed, driven by the rise in livestock farming and the growing global population, has fueled the demand for oats in this sector. The nutritional benefits of oats, such as their high fiber content, are especially important in improving digestion and overall well-being in animals.

Both segments have their unique growth drivers, but the food and beverages segment remains the dominant force in the global oats market. As consumers continue to prioritize health-conscious eating habits, oats are expected to remain a popular ingredient in a wide variety of food products. The animal feed segment, however, is poised for growth as the demand for sustainable and nutritious animal feed continues to rise, especially with the growing need for higher meat and dairy production globally. With these trends, oats are expected to see continued demand across both applications, driven by health trends and the expansion of livestock farming.

Global Oats Market, Segmentation by Distribution Channel

The Global Oats Market has been segmented by Distribution Channel into Hypermarkets and Supermarkets, Convenience stores, Online stores and Others.

The global oats market exhibits a diverse distribution channel landscape that plays a crucial role in reaching consumers worldwide. Typically, distribution channels in the oats market can be segmented into several key categories:

Supermarkets and hypermarkets hold a significant share in the distribution of oats globally. These retail giants offer a wide variety of oat products, ranging from rolled oats to instant oatmeal, catering to diverse consumer preferences. They benefit from economies of scale and provide convenient shopping experiences, attracting a broad customer base.

The rise of e-commerce has revolutionized the oats market by offering consumers convenient access to a wide range of oat products through online platforms. E-commerce platforms provide the advantage of home delivery, customer reviews, and product comparisons, making them increasingly popular among busy urban consumers and health-conscious individuals.

Specialty health food stores play a crucial role in distributing premium and organic oat products. These stores cater specifically to consumers seeking healthier alternatives and often stock a variety of oats, including gluten-free options, steel-cut oats, and oat flour. They emphasize product quality and nutritional value, appealing to a niche market segment.

Convenience stores serve as important distribution channels for oat products, particularly single-serve oatmeal cups and snack bars. They offer quick and accessible options for consumers looking to grab oat-based snacks on the go. Convenience stores strategically place these products near checkout counters to capitalize on impulse purchases and convenience-seeking shoppers.

The segmentation of the oats market by distribution channels reflects the industry's efforts to adapt to evolving consumer preferences and lifestyles. Each channel plays a unique role in reaching target demographics, whether through convenience, variety, or specialty product offerings, thereby contributing to the overall growth and accessibility of oat products on a global scale.

Global Oats Market, Segmentation by Geography

In this report, the Global Oats Market has been segmented by Geography into five regions; North America, Europe, Asia Pacific, Middle East and Africa and Latin America.

Global Oats Market Share (%), by Geographical Region, 2024

The global oats market exhibits a diverse geographical distribution, influenced by varying agricultural practices, consumer preferences, and economic factors across different regions.

North America holds a significant share in the global oats market, driven by the United States and Canada. These countries are major producers and consumers of oats, with extensive cultivation in regions like the Northern Plains and Canadian Prairies. Oats are widely used in breakfast cereals, baked goods, and animal feed, contributing to robust domestic consumption and export activities.

Europe is another prominent region in the global oats market. Countries such as Russia, Germany, and the United Kingdom have substantial oat production, supported by favorable climatic conditions and advanced agricultural practices. European consumers value oats for their nutritional benefits and versatility in products like muesli, oatmeal, and snack bars.

The Asia-Pacific region is witnessing growing demand for oats, driven by increasing health consciousness and dietary diversification among consumers in countries like China, India, and Australia. Oats are gaining popularity as a nutritious breakfast option and ingredient in health foods, supported by expanding urbanization and rising disposable incomes.

Latin America plays a notable role in the oats market, with countries such as Argentina and Brazil leading production. These regions benefit from fertile agricultural lands and are significant suppliers of oats for both domestic consumption and export markets. Oats are used in traditional foods and are increasingly integrated into modern diets, reflecting evolving consumer preferences towards healthier eating habits.

The global oats market is characterized by regional diversity in production capabilities, consumption patterns, and market dynamics, shaped by local agricultural policies, consumer behaviors, and economic conditions.

This report provides an in depth analysis of various factors that impact the dynamics of Global Oats Market. These factors include; Market Drivers, Restraints and Opportunities Analysis.

Drivers, Restraints and Opportunity Analysis

Key players in Global Oats Market include:

• PepsiCo, Inc
• Grain Millers Inc
• Nestle SA
• Blue Lake Milling Pty Ltd
• B&G Foods, Inc
• Marico Limited
• Nature's Path Foods
• Morning Foods Ltd
• Wegmans Food Markets

In this report, the profile of each market player provides following information:

• Company Overview and Product Portfolio
• Key Developments
• Financial Overview
• Strategies
• Company SWOT Analysis