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Add to CartGlobal Not From Concentrate (NFC) Puree Market Growth, Share, Size, Trends and Forecast (2025 - 2031)
By Product;
With Sugar and No added sugar.By Form;
Liquid and Frozen.By Fruit;
Berry fruit, Citrus fruit, Exotic fruit, Orchard fruit, Apricot, and Peach.By Geography;
North America, Europe, Asia Pacific, Middle East & Africa and Latin America - Report Timeline (2021 - 2031).Introduction
Global Not From Concentrate (NFC) Puree Market (USD Million), 2021 - 2031
In the year 2024, the Global Not From Concentrate (NFC) Puree Market was valued at USD 12,511.62 million. The size of this market is expected to increase to USD 17,488.08 million by the year 2031, while growing at a Compounded Annual Growth Rate (CAGR) of 4.9%.
The global Not from Concentrate (NFC) puree market has witnessed significant growth in recent years, driven by the increasing consumer preference for natural and minimally processed food products. NFC puree, made from fresh fruits or vegetables that are directly processed into puree without being concentrated, retains more of the original taste, color, and nutritional value. As consumers become more health-conscious, the demand for clean-label products with fewer additives and preservatives has risen, making NFC puree an appealing option for various food and beverage applications.
This market is further fueled by the growing trend toward plant-based diets, as NFC puree is often used in vegan, dairy-free, and organic food products. With its rich nutritional profile, including high fiber content, antioxidants, and vitamins, NFC puree has found applications in a variety of products ranging from smoothies, juices, and snacks to baby food and bakery items. The versatility of NFC puree in enhancing the flavor and texture of these products has contributed to its expanding role in the food industry.
Geographically, the NFC puree market is experiencing robust growth across regions such as North America, Europe, and Asia-Pacific. In these regions, the increasing awareness of the health benefits of natural foods and the shift toward sustainable and eco-friendly food production methods are driving the demand. Moreover, innovations in food processing technologies and improvements in supply chain logistics have made NFC puree more accessible and affordable to a wider consumer base, further propelling the market's growth trajectory.
Global Not From Concentrate (NFC) Puree Market Recent Developments
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In November 2021, the NFC puree market experienced notable growth due to increasing consumer preference for natural and healthier options in fruit-based beverages and processed foods. The rise of clean-label trends helped boost demand.
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In January 2023, Europe’s NFC puree market was significantly impacted by the supply chain disruptions caused by the COVID-19 pandemic, leading to increased prices and lower availability of key fruits for puree production.
Segment Analysis
The NFC puree market is segmented based on product types into two categories: with sugar and no added sugar. The "with sugar" segment continues to dominate, driven by the demand for sweeter-tasting purees in a variety of products like juices and snacks. However, the "no added sugar" segment is experiencing significant growth, propelled by the increasing health-consciousness among consumers and the rising popularity of low-sugar and natural food alternatives. This shift is especially prominent among those looking for organic and clean-label products with minimal added sweeteners, further expanding the appeal of NFC purees in the health and wellness sector.
In terms of form, the NFC puree market is divided into liquid and frozen variants. The liquid form is favored for its convenience and versatility, often used in beverages and ready-to-consume products. Its ease of incorporation into recipes makes it popular in both retail and food service sectors. On the other hand, the frozen NFC puree segment is gaining traction due to its extended shelf life and the ability to preserve the natural taste and nutritional content of the puree. This form is particularly appealing for applications in baby food, smoothies, and other frozen food items, providing consumers with more options for product usage and storage.
The fruit segment further divides the NFC puree market into berry fruits, citrus fruits, exotic fruits, orchard fruits, apricot, and peach. Berry fruits, including strawberries and blueberries, lead the market due to their high antioxidant content and wide application in smoothies, jams, and beverages. Citrus fruits, such as oranges and lemons, are also in high demand, known for their refreshing taste and vitamin C content. Exotic fruits like mangoes and pineapples offer unique flavors, appealing to consumers seeking novel taste experiences. Orchard fruits, apricot, and peach are gaining popularity as they offer a sweet and natural flavor, used in a variety of bakery and snack products. Geographically, the NFC puree market is expanding across North America, Europe, Asia Pacific, the Middle East & Africa, and Latin America. North America and Europe lead in market share due to the increasing preference for natural food products, while Asia Pacific is expected to witness the fastest growth due to a growing middle-class population and rising health awareness.
Global Not From Concentrate (NFC) Puree Segment Analysis
In this report, the Global Not From Concentrate (NFC) Puree Market has been segmented by Product, Form, Fruit and Geography.
Global Not From Concentrate (NFC) Puree Market, Segmentation by Product
The Global Not From Concentrate (NFC) Puree Market has been segmented by Product into With Sugar and No added sugar.
The NFC puree market is segmented into two primary product categories: with sugar and no added sugar. The "with sugar" segment is historically the larger of the two, driven by the widespread use of sweetened purees in various products like beverages, desserts, and snacks. This segment remains popular due to its ability to provide a consistent and familiar taste profile that appeals to a broad range of consumers. However, as more individuals seek healthier lifestyle choices, the "no added sugar" segment is rapidly gaining momentum. The growing health-conscious trend, especially among consumers looking to reduce their sugar intake or avoid artificial sweeteners, has led to increased demand for purees without any added sugar, positioning it as a preferred option in the market for those following low-sugar or diabetic-friendly diets. This shift toward no added sugar purees is also supported by the rise in organic and clean-label products that cater to health-focused consumers.
Global Not From Concentrate (NFC) Puree Market, Segmentation by Form
The Global Not From Concentrate (NFC) Puree Market has been segmented by Form into Liquid and Frozen.
The NFC puree market is segmented by form into liquid and frozen categories, each serving different consumer needs and product applications. The liquid form of NFC puree is popular for its convenience and versatility, often used in ready-to-drink beverages, smoothies, and various food products such as sauces and dressings. Its ease of use makes it an attractive option for both food manufacturers and consumers looking for quick and accessible options. Liquid NFC purees are also favored for their ability to blend seamlessly into different recipes, enhancing the taste and texture of a wide range of products.
On the other hand, the frozen NFC puree segment is experiencing significant growth due to its longer shelf life and ability to maintain the freshness, flavor, and nutritional value of the fruit or vegetable. Frozen purees are ideal for applications in the frozen food industry, particularly for smoothies, baby food, and desserts. They offer the advantage of storage flexibility, allowing consumers to keep large quantities for extended periods without worrying about spoilage. This form is particularly valued in regions with demand for high-quality, frozen fruit products and is often used by foodservice providers and industrial kitchens that need bulk supplies for various recipes.
Global Not From Concentrate (NFC) Puree Market, Segmentation by Fruit
The Global Not From Concentrate (NFC) Puree Market has been segmented by Fruit into Berry fruit, Citrus fruit, Exotic fruit, Orchard fruit, Apricot and Peach.
The NFC puree market is segmented by fruit type into several categories, each catering to different consumer preferences and product applications. Berry fruits, including strawberries, raspberries, and blueberries, dominate the market due to their rich antioxidant content, vibrant colors, and widespread use in smoothies, juices, and baked goods. These fruits are highly sought after for their health benefits and ability to provide a fresh, natural flavor to a variety of products. Citrus fruits, such as oranges, lemons, and limes, are also popular due to their refreshing taste and high vitamin C content, making them a preferred choice in beverages, sauces, and desserts.
Exotic fruits, including mangoes, pineapples, and passion fruit, have gained significant popularity in recent years for their unique and tropical flavors. These fruits cater to consumers seeking novel and exciting taste experiences, often used in premium products like specialty beverages, jams, and fruit salads. Orchard fruits, including apples, pears, and cherries, are commonly used for their sweet, familiar flavors and versatility in both sweet and savory products. They are widely used in snacks, pies, and baby food. Apricots and peaches, with their soft texture and rich sweetness, are also growing in popularity, particularly in baked goods, jams, and fruit spreads, as they provide a delicate and natural flavor profile that appeals to a wide range of consumers. Each fruit segment plays a key role in diversifying the NFC puree market, offering consumers a variety of options for different taste preferences and dietary needs.
Global Not From Concentrate (NFC) Puree Market, Segmentation by Geography
In this report, the Global Not From Concentrate (NFC) Puree Market has been segmented by Geography into five regions; North America, Europe, Asia Pacific, Middle East and Africa and Latin America.
Global Not From Concentrate (NFC) Puree Market Share (%), by Geographical Region, 2024
The NFC puree market is segmented by geography into North America, Europe, Asia Pacific, the Middle East & Africa, and Latin America, each region exhibiting distinct growth dynamics and consumer preferences. North America holds a significant share of the market, driven by high consumer awareness regarding health and wellness. The demand for natural, clean-label products, along with the strong preference for organic and low-sugar food options, contributes to the expansion of NFC puree in this region. Additionally, the presence of major food and beverage manufacturers in the U.S. and Canada supports the market's growth, with innovation and product diversification driving further demand.
Europe also represents a strong market for NFC puree, fueled by the increasing adoption of healthy eating habits and the growing popularity of plant-based diets. Consumers in Europe are particularly attracted to natural, minimally processed foods, which aligns with the characteristics of NFC puree. The demand for organic and sustainable products is also rising in the region, further boosting the market. Countries like Germany, France, and the UK are major contributors to this growth, with the foodservice and retail sectors incorporating NFC puree into a wide range of food and beverage products.
In the Asia Pacific region, the NFC puree market is expected to grow at the fastest rate due to the expanding middle class, rising disposable incomes, and growing health awareness among consumers. Countries such as China, India, and Japan are witnessing an increased preference for natural and nutritious food options, leading to higher demand for NFC purees. The Middle East & Africa and Latin America regions are also seeing steady growth, albeit at a slower pace. In these regions, the market is driven by an increasing interest in healthier lifestyles, the introduction of new food trends, and rising demand for convenient, ready-to-use food products. These regions are expected to present emerging opportunities for NFC puree manufacturers in the coming years.
Market Trends
This report provides an in depth analysis of various factors that impact the dynamics of Global Not From Concentrate (NFC) Puree Market. These factors include; Market Drivers, Restraints and Opportunities Analysis.
Drivers, Restraints and Opportunity Analysis
Drivers:
- Increasing consumer demand for natural, clean-label products
- Health consciousness and preference for nutrient-rich food options
- Growth in plant-based and vegan food trends
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Rising popularity of organic and minimally processed foods-The rising popularity of organic and minimally processed foods is a key driver in the growth of the NFC puree market. Consumers are becoming more conscious of the health implications of their food choices, leading them to seek products that are free from artificial additives, preservatives, and chemicals. Organic foods, which are grown without the use of synthetic pesticides or fertilizers, appeal to those looking for cleaner, more sustainable options. Similarly, minimally processed foods, which retain much of their natural flavor, nutrients, and texture, are gaining favor as they offer a more authentic and wholesome eating experience.
This trend is particularly evident among health-conscious consumers who are prioritizing transparency in food labels and preferring products with fewer ingredients. NFC puree fits perfectly into this demand as it is made from fresh fruits and vegetables, processed without the use of concentrated syrups or added sugars, retaining more of the original nutritional value. As people move away from heavily processed and refined foods, NFC purees offer a natural alternative that aligns with the growing focus on holistic health, wellness, and clean eating.
The shift toward organic and minimally processed foods is also supported by an increase in certifications and regulations that ensure the integrity of these products. Consumers are more likely to trust brands that offer organic, non-GMO, or clean-label certifications, and this trust extends to NFC purees as well. As demand for these types of food continues to rise, companies in the food and beverage sector are increasingly incorporating NFC purees into their products, from beverages to baby foods and snacks, to cater to the growing market for organic and minimally processed options.
Restraints:
- High production costs of NFC puree
- Limited shelf life compared to concentrated purees
- Availability of substitutes in the market
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Supply chain challenges in sourcing fresh raw materials-The production of NFC puree relies heavily on the availability and quality of fresh fruits and vegetables, which can be subject to seasonal fluctuations, climate conditions, and agricultural challenges. Poor harvests, crop diseases, or adverse weather events can lead to shortages in supply, affecting both the cost and consistency of raw materials. These disruptions can result in higher prices and delays in production, making it difficult for manufacturers to meet consumer demand in a timely manner.
Additionally, the logistics of transporting fresh produce from farms to processing facilities can add complexity to the supply chain. Fresh raw materials require careful handling and storage to maintain their quality, and any lapses in the cold chain or transportation delays can result in spoilage or deterioration of the produce. This can lead to waste and increased costs for manufacturers, as well as reduced availability of certain fruit varieties. Sourcing raw materials from distant regions or international markets also introduces risks related to geopolitical factors, tariffs, and regulations, which further complicate the supply chain process.
Another challenge is the need for sustainable sourcing practices, as consumers increasingly demand transparency regarding the environmental and social impact of the products they purchase. Ensuring that fresh raw materials are sustainably sourced while meeting quality standards requires additional investment in ethical farming practices, certifications, and traceability systems. These efforts can increase the operational costs for NFC puree producers, further straining the supply chain. Overcoming these challenges requires collaboration between farmers, suppliers, and manufacturers, as well as advancements in logistics, storage technologies, and sourcing strategies to maintain a reliable and sustainable supply of fresh raw materials.
Opportunities:
- Expanding product applications in the beverage and snack industries
- Innovation in packaging to extend shelf life
- Growth of e-commerce for direct-to-consumer sales
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Rising demand for customized and fortified purees-The rising demand for customized and fortified purees is an emerging opportunity in the NFC puree market, driven by the increasing focus on personalized nutrition and functional foods. Consumers are becoming more aware of the importance of tailored diets that meet their specific health needs, leading to a preference for products that can be customized to individual tastes, dietary restrictions, and health goals. NFC purees, with their natural base, offer a versatile foundation that can be easily adapted with added flavors, ingredients, or fortifications to suit a wide range of consumer preferences. For example, purees can be enriched with additional nutrients, such as vitamins, minerals, probiotics, or protein, to target specific health concerns like immunity, digestive health, or energy levels.
Fortified NFC purees are particularly popular in the baby food, elderly nutrition, and sports nutrition sectors, where there is a growing need for functional foods that provide added health benefits. Baby food manufacturers, for instance, often enhance NFC purees with iron, calcium, or DHA to support the development of infants and toddlers. Similarly, for elderly consumers or those with specific health conditions, customized and fortified purees can offer a convenient way to ensure adequate nutrient intake. This growing interest in functional and fortified foods is not limited to specific demographics, as many consumers are now seeking products that contribute to their overall well-being, whether through boosting immunity, supporting gut health, or improving skin health.
As the demand for these customized and fortified purees grows, food manufacturers are leveraging advancements in food technology and innovation to develop unique combinations of ingredients. This includes blending different fruits and vegetables to create distinctive flavors, while simultaneously incorporating functional additives to enhance nutritional value. The ability to offer tailored purees that meet specific dietary needs, such as gluten-free, vegan, or keto-friendly options, further expands the market potential. Overall, the rising demand for customized and fortified NFC purees presents a significant growth opportunity for companies looking to differentiate themselves and cater to the evolving needs of health-conscious consumers.
Competitive Landscape Analysis
Key players in Global Not From Concentrate (NFC) Puree Market include:
- Dohler Group
- Tree Top
- SunOpta, Inc.
- Hain Celestial Group
- SVZ Industrial Fruit & Vegetable Ingredients
- Kerr Concentrates
- Symrise AG
- AGRANA Beteiligungs-AG
- Monin Incorporated
- Superior Foods Companies
In this report, the profile of each market player provides following information:
- Company Overview and Product Portfolio
- Key Developments
- Financial Overview
- Strategies
- Company SWOT Analysis
- Introduction
- Research Objectives and Assumptions
- Research Methodology
- Abbreviations
- Market Definition & Study Scope
- Executive Summary
- Market Snapshot, By Product
- Market Snapshot, By Form
- Market Snapshot, By Fruit
- Market Snapshot, By Region
- Global Not From Concentrate (NFC) Puree Market Dynamics
- Drivers, Restraints and Opportunities
- Drivers
- Increasing consumer demand for natural, clean-label products
- Health consciousness and preference for nutrient-rich food options
- Growth in plant-based and vegan food trends
- Rising popularity of organic and minimally processed foods
- Restraints
- High production costs of NFC puree
- Limited shelf life compared to concentrated purees
- Availability of substitutes in the market
- Supply chain challenges in sourcing fresh raw materials
- Opportunities
- Expanding product applications in the beverage and snack industries
- Innovation in packaging to extend shelf life
- Growth of e-commerce for direct-to-consumer sales
- Rising demand for customized and fortified purees
- Drivers
- PEST Analysis
- Political Analysis
- Economic Analysis
- Social Analysis
- Technological Analysis
- Porter's Analysis
- Bargaining Power of Suppliers
- Bargaining Power of Buyers
- Threat of Substitutes
- Threat of New Entrants
- Competitive Rivalry
- Drivers, Restraints and Opportunities
- Market Segmentation
- Global Not From Concentrate (NFC) Puree Market,By Product, 2021 - 2031 (USD Million)
- With Sugar
- No added sugar
- Global Not From Concentrate (NFC) Puree MarketBy Form, 2021 - 2031 (USD Million)
- Liquid
- Frozen
- Global Not From Concentrate (NFC) Puree Market,By Fruit, 2021 - 2031 (USD Million)
- Berry fruit
- Citrus fruit
- Exotic fruit
- Orchard fruit
- Apricot
- Peach
- Global Not From Concentrate (NFC) Puree Market, By Geography, 2021 - 2031 (USD Million)
- North America
- United States
- Canada
- Europe
- Germany
- United Kingdom
- France
- Italy
- Spain
- Nordic
- Benelux
- Rest of Europe
- Asia Pacific
- Japan
- China
- India
- Australia & New Zealand
- South Korea
- ASEAN (Association of South East Asian Countries)
- Rest of Asia Pacific
- Middle East & Africa
- GCC
- Israel
- South Africa
- Rest of Middle East & Africa
- Latin America
- Brazil
- Mexico
- Argentina
- Rest of Latin America
- North America
- Global Not From Concentrate (NFC) Puree Market,By Product, 2021 - 2031 (USD Million)
- Competitive Landscape
- Company Profiles
- Dohler Group
- Tree Top
- SunOpta, Inc.
- Hain Celestial Group
- SVZ Industrial Fruit & Vegetable Ingredients
- Kerr Concentrates
- Symrise AG
- AGRANA Beteiligungs-AG
- Monin Incorporated
- Superior Foods Companies
- Company Profiles
- Analyst Views
- Future Outlook of the Market