Global Non-Alcoholic Beer Market Growth, Share, Size, Trends and Forecast (2025 - 2031)

By Product;

Alcohol-Free, and Low Alcohol.

By Material;

Malted Grains, Hops, Yeasts, Enzymes, and Other Materials.

By Category;

Plain, and Flavored.

By Distribution Channel;

Store-Based, and Non-Store-Based.

By Geography;

North America, Europe, Asia Pacific, Middle East and Africa and Latin America - Report Timeline (2021 - 2031).
Report ID: Rn836096058 Published Date: March, 2025 Updated Date: April, 2025

Introduction

Global Non-Alcoholic Beer Market (USD Million), 2021 - 2031

In the year 2024, the Global Non-Alcoholic Beer Market was valued at USD 18989.90 million. The size of this market is expected to increase to USD 32545.35 million by the year 2031, while growing at a Compounded Annual Growth Rate (CAGR) of 8.0%.

The global non-alcoholic beer market has witnessed significant growth in recent years, driven by evolving consumer preferences, health-conscious lifestyles, and regulatory support for low-alcohol and alcohol-free beverages. Non-alcoholic beer, typically containing less than 0.5% alcohol by volume (ABV), offers a viable alternative for consumers seeking the taste and experience of beer without the intoxicating effects. As more consumers opt for healthier drinking habits, the demand for non-alcoholic beer has surged, prompting major breweries to expand their product offerings and introduce innovative formulations. This market has gained traction across various demographics, including fitness enthusiasts, pregnant women, and individuals who abstain from alcohol for personal, religious, or medical reasons.

One of the key factors fueling the growth of the non-alcoholic beer market is the increasing awareness of health and wellness. Consumers are becoming more conscious of the negative effects of excessive alcohol consumption, including liver diseases, obesity, and mental health issues. This has led to a shift in preferences towards functional and healthier beverages, including non-alcoholic beer, which is often marketed as a low-calorie, hydrating, and refreshing option. In addition, advancements in brewing technology have improved the taste and quality of non-alcoholic beers, making them more appealing to traditional beer drinkers. The availability of diverse flavors and styles, ranging from lagers and pilsners to IPAs and stouts, has further contributed to the market’s expansion.

Geographically, Europe remains the dominant player in the non-alcoholic beer market, owing to strong cultural acceptance, government support for alcohol reduction initiatives, and a well-established brewing industry. Germany, in particular, has a long tradition of producing high-quality alcohol-free beers, with a wide range of offerings from both global giants and local craft breweries. Meanwhile, North America and Asia-Pacific are witnessing rapid growth due to rising health awareness, changing consumer attitudes, and increasing product availability in supermarkets, bars, and online platforms. Countries such as the United States, China, and Japan are seeing a surge in non-alcoholic beer consumption, driven by younger generations who prioritize mindful drinking and moderation.

Looking ahead, the global non-alcoholic beer market is expected to continue its upward trajectory, supported by product innovation, strategic partnerships, and aggressive marketing campaigns by leading beverage companies. Key players in the industry are investing in new brewing techniques, natural ingredients, and sustainable packaging to appeal to environmentally and health-conscious consumers. Additionally, the rise of social media and digital marketing has helped boost awareness and accessibility, making non-alcoholic beer more mainstream. As consumer preferences continue to evolve, the market is likely to witness further diversification, with new flavors, premium offerings, and targeted branding strategies catering to different segments of the global population.

  1. Introduction
    1. Research Objectives and Assumptions
    2. Research Methodology
    3. Abbreviations
  2. Market Definition & Study Scope
  3. Executive Summary
    1. Market Snapshot, By Product
    2. Market Snapshot, By Material
    3. Market Snapshot, By Category
    4. Market Snapshot, By Distribution Channel
    5. Market Snapshot, By Region
  4. Global Non-Alcoholic Beer Market Dynamics
    1. Drivers, Restraints and Opportunities
      1. Drivers
        1. Growing Health Consciousness and Wellness Trends
        2. Rising Demand for Low- and No-Alcohol Beverages
        3. Expanding Muslim Population and Halal Certification Demand
      2. Restraints
        1. High Production Costs and Complex Brewing Process
        2. Taste and Quality Perception Issues Compared to Alcoholic Beer
        3. Limited Consumer Awareness in Emerging Markets
      3. Opportunities
        1. Expansion in Emerging Markets with Untapped Consumer Base
        2. Growth of E-Commerce and Direct-to-Consumer Channels
        3. Development of Functional and Flavored Non-Alcoholic Beers
    2. PEST Analysis
      1. Political Analysis
      2. Economic Analysis
      3. Social Analysis
      4. Technological Analysis
    3. Porter's Analysis
      1. Bargaining Power of Suppliers
      2. Bargaining Power of Buyers
      3. Threat of Substitutes
      4. Threat of New Entrants
      5. Competitive Rivalry
  5. Market Segmentation
    1. Global Non-Alcoholic Beer Market, By Product, 2021 - 2031 (USD Million)
      1. Alcohol-Free
      2. Low Alcohol
    2. Global Non-Alcoholic Beer Market, By Material, 2021 - 2031 (USD Million)
      1. Malted Grains
      2. Hops
      3. Yeasts
      4. Enzymes
      5. Other Materials
    3. Global Non-Alcoholic Beer Market, By Category, 2021 - 2031 (USD Million)
      1. Plain
      2. Flavored
    4. Global Non-Alcoholic Beer Market, By Distribution Channel, 2021 - 2031 (USD Million)
      1. Store-Based
      2. Non-Store-Based
    5. Global Non-Alcoholic Beer Market, By Geography, 2021 - 2031 (USD Million)
      1. North America
        1. United States
        2. Canada
      2. Europe
        1. Germany
        2. United Kingdom
        3. France
        4. Italy
        5. Spain
        6. Nordic
        7. Benelux
        8. Rest of Europe
      3. Asia Pacific
        1. Japan
        2. China
        3. India
        4. Australia & New Zealand
        5. South Korea
        6. ASEAN (Association of South East Asian Countries)
        7. Rest of Asia Pacific
      4. Middle East & Africa
        1. GCC
        2. Israel
        3. South Africa
        4. Rest of Middle East & Africa
      5. Latin America
        1. Brazil
        2. Mexico
        3. Argentina
        4. Rest of Latin America
  6. Competitive Landscape
    1. Company Profiles
      1. Heineken N.V
      2. Anheuser-Busch InBev SA
      3. Erdinger Weibbrau
      4. Big Drop Brewing Co.
      5. Moscow Brewing Company
  7. Analyst Views
  8. Future Outlook of the Market