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Add to CartGlobal Natural Insect Repellent Market Growth, Share, Size, Trends and Forecast (2025 - 2031)
By Product;
Sprays/Aerosol, Creams, Essential Oils, Liquid Vaporizers, and Other Products.By Ingredient;
Oil of Lemon Eucalyptus, Citronella Oil, Catnip Oil, Soybean Oil, and Other Ingredients.By Pest Targeted;
Mosquitoes, Flies, Ticks, and Others.By Distribution Channel;
Online Sales of Natural Insect Repellents and Offline Sales of Natural Insect Repellents.By Geography;
North America, Europe, Asia Pacific, Middle East and Africa and Latin America - Report Timeline (2021 - 2031).Introduction
Global Natural Insect Repellent Market (USD Million), 2021 - 2031
In the year 2024, the Global Natural Insect Repellent Market was valued at USD 1379.52 million. The size of this market is expected to increase to USD 2215.21 million by the year 2031, while growing at a Compounded Annual Growth Rate (CAGR) of 7.0%.
The global natural insect repellent market is experiencing significant growth, driven by the increasing demand for eco-friendly, non-toxic alternatives to chemical-based insect repellents. With the growing awareness regarding the potential health risks associated with synthetic chemicals, consumers are increasingly seeking natural alternatives that offer effective protection against insects without compromising their health or the environment. Natural insect repellents are derived from botanical sources, such as essential oils, which have been used for centuries in traditional medicine and pest control. These products are gaining popularity across various applications, ranging from personal use to outdoor activities like camping, hiking, and gardening.
The natural insect repellent market is poised for expansion as consumers are becoming more health-conscious and environmentally aware. Unlike their chemical counterparts, natural insect repellents do not contain harmful ingredients such as DEET, which has been associated with various health concerns, including skin irritation and neurological issues. Instead, natural repellents typically contain ingredients like citronella, eucalyptus, and neem, which are known for their ability to repel insects effectively. The increasing preference for organic and plant-based products in the cosmetics and personal care industry is further contributing to the growth of the market.
In addition to health and safety concerns, environmental sustainability plays a significant role in the market’s growth. As the world grapples with issues such as climate change and habitat destruction, there is a growing demand for products that are not only safe for humans but also for wildlife and the planet. Natural insect repellents, which are biodegradable and free from harmful chemicals, align with these sustainability goals and appeal to consumers who prioritize environmental responsibility. Furthermore, the rise of e-commerce platforms and the increasing availability of natural insect repellents through online channels have made these products more accessible to a global audience.
The market is also being driven by the rising prevalence of insect-borne diseases, such as malaria, dengue, and Zika virus, which have led to a heightened awareness of the need for effective pest control solutions. As people seek protection from these diseases, they are turning to natural alternatives that provide similar efficacy to chemical repellents without the associated risks. As a result, the demand for natural insect repellents is expected to continue growing, with innovations in formulation and product offerings expected to further propel the market forward.
Global Natural Insect Repellent Market Recent Developments
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In November 2022, natural insect repellents became increasingly popular among urban households due to rising health concerns.
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In June 2024, advancements in natural oil formulations enhanced the efficacy of insect repellents for agricultural applications.
Segment Analysis
The natural insect repellent market can be segmented based on product type, ingredient, pest targeted, and distribution channel. Each of these segments contributes significantly to the overall growth of the market, offering unique opportunities and challenges. By product type, the market includes sprays/aerosols, creams, essential oils, liquid vaporizers, and other products. Sprays and aerosols dominate the market due to their convenience and ease of application, making them the most popular choice among consumers. Creams and essential oils are also gaining traction, particularly among consumers who prefer a more natural and skin-friendly option. Liquid vaporizers, though less common, are increasingly being used for indoor pest control, especially in regions where mosquitoes are prevalent.
By ingredient, the natural insect repellent market is dominated by oils such as citronella oil, oil of lemon eucalyptus, catnip oil, and soybean oil. These ingredients are well-known for their insect-repelling properties and are often used in combination to create highly effective formulations. Other ingredients, such as lavender and neem oil, are also finding their way into natural insect repellents as consumers seek more variety in their pest control solutions. In terms of pest targeted, mosquitoes are the primary target for most natural insect repellents, followed by flies and ticks. The increasing number of tick-borne diseases, such as Lyme disease, has driven demand for products that can effectively repel these pests.
The distribution channel segment includes both online and offline sales, with online sales showing significant growth. E-commerce platforms offer convenience and a wider range of products, allowing consumers to choose from a variety of natural insect repellents that may not be available in local stores. However, offline sales, including retail stores and pharmacies, continue to be a major source of revenue, particularly in regions where internet access may be limited or consumer preferences favor in-person shopping experiences. Both distribution channels are expected to continue to grow, with online sales likely to outpace offline sales in the coming years.
Global Natural Insect Repellent Segment Analysis
In this report, the Global Natural Insect Repellent Market has been segmented by Product, Ingredient, Pest Targeted, Distribution Channel, and Geography.
Global Natural Insect Repellent Market, Segmentation by Product
The Global Natural Insect Repellent Market has been segmented by Product into Sprays/Aerosol, Creams, Essential Oils, Liquid Vaporizers and Other Products.
The Global Natural Insect Repellent Market is primarily segmented by product type into several categories, including Sprays/Aerosol, Creams, Essential Oils, Liquid Vaporizers, and Other Products. Sprays and aerosols remain one of the most popular choices due to their convenience and ease of application, especially in outdoor settings. They are commonly used for quick and efficient coverage over a large surface area, making them ideal for protection against various insects during activities like camping or hiking.
Creams, on the other hand, provide a more controlled and targeted application, offering longer-lasting protection compared to sprays. This type of product is often favored for personal use, especially on sensitive skin areas or for individuals who prefer a non-aerosol option. Essential oils, with their natural ingredients, have gained significant popularity due to their pleasant fragrance and effectiveness in repelling insects. These oils are commonly used in diffusers or applied topically, offering both insect protection and aromatherapy benefits.
Liquid vaporizers are another emerging segment in the market, offering a continuous release of repellent into the air, providing long-term protection in enclosed spaces like homes or campsites. These products are particularly useful in areas where mosquitoes and other insects are prevalent. The "Other Products" category includes candles, wearable bands, and plant-based insect repellents, catering to niche consumer preferences and eco-conscious buyers looking for alternative natural solutions.
Global Natural Insect Repellent Market, Segmentation by Ingredient
The Global Natural Insect Repellent Market has been segmented by Ingredient into Oil of Lemon Eucalyptus, Citronella Oil, Catnip Oil, Soybean Oil and Other Ingredients.
The Global Natural Insect Repellent Market is also segmented by the type of ingredient used in these products, with key ingredients such as Oil of Lemon Eucalyptus, Citronella Oil, Catnip Oil, Soybean Oil, and Other Ingredients. Oil of Lemon Eucalyptus is one of the most widely used ingredients due to its proven efficacy in repelling mosquitoes and other insects. This ingredient is popular in both sprays and creams, and its effectiveness is often compared to synthetic repellents like DEET, making it a preferred choice for consumers looking for a natural solution.
Citronella oil is another commonly used ingredient in natural insect repellents, known for its strong scent that deters mosquitoes and other flying insects. It is often found in candles, sprays, and diffusers, particularly for outdoor activities such as barbecues, picnics, or camping trips. This ingredient is popular because it is plant-based, non-toxic, and has a refreshing aroma that adds to the appeal of insect repellent products.
Catnip oil, derived from the catnip plant, is gaining recognition for its potency in repelling mosquitoes, even more effectively than citronella. Soybean oil is also used in natural insect repellents, known for its skin-conditioning properties and effectiveness against a range of pests. Other ingredients in the market include neem oil, tea tree oil, and lavender oil, each offering specific benefits in terms of insect repellency and skin safety. As consumer demand for plant-based products grows, the market for these ingredients continues to expand.
Global Natural Insect Repellent Market, Segmentation by Pest Targeted
The Global Natural Insect Repellent Market has been segmented by Pest Targeted into Mosquitoes, Flies, Ticks and Others.
In the Global Natural Insect Repellent Market, products are also segmented by the type of pest targeted. The primary categories include Mosquitoes, Flies, Ticks, and Others. Mosquitoes represent the largest segment, driven by the growing concerns about diseases like malaria, dengue, and Zika virus, which mosquitoes transmit. Natural repellents targeting mosquitoes are formulated with ingredients like citronella, oil of lemon eucalyptus, and catnip oil, which are proven to be effective in keeping these pests at bay. This segment's growth is further supported by the increasing awareness of the health risks associated with mosquito-borne diseases.
Flies are another significant category, particularly in areas with warmer climates or high humidity. Natural repellents targeting flies use ingredients such as essential oils and herbal extracts to deter these pests. Fly repellents are commonly found in sprays and diffusers, and they are particularly useful in agricultural settings, homes, and outdoor dining areas. The increasing preference for organic and non-toxic fly control solutions is driving the demand for natural products in this segment.
Ticks, which are vectors of diseases like Lyme disease, are another important target in the natural insect repellent market. Natural repellents targeting ticks often include ingredients like soybean oil and eucalyptus oil, providing protection against these harmful pests. Other pests targeted by natural insect repellents include ants, fleas, and spiders, though they represent a smaller portion of the market. As consumers seek eco-friendly and health-conscious alternatives, the demand for natural products targeting a wide range of pests continues to rise.
Global Natural Insect Repellent Market, Segmentation by Distribution Channel
The Global Natural Insect Repellent Market has been segmented by Distribution Channel into Online Sales of Natural Insect Repellents and Offline Sales of Natural Insect Repellents.
The Global Natural Insect Repellent Market is also segmented by the distribution channel, which includes Online Sales and Offline Sales. Online sales of natural insect repellents have experienced significant growth in recent years, fueled by the increasing popularity of e-commerce and direct-to-consumer brands. Consumers appreciate the convenience of shopping for natural products online, where they can access a wider variety of brands and formulations, often with detailed product information and customer reviews. E-commerce platforms like Amazon, as well as brand-specific websites, play a key role in this segment's growth, offering consumers easy access to natural insect repellent products at competitive prices.
Offline sales, including retail outlets such as supermarkets, drugstores, and specialty stores, continue to hold a significant share of the market. Consumers often prefer to purchase natural insect repellents in person, particularly in locations like outdoor gear stores or health food shops, where they can browse products and consult with knowledgeable staff. Additionally, offline sales are strong in regions where e-commerce penetration is lower or where consumers still prioritize in-person shopping experiences. These sales channels allow consumers to see, feel, and smell products before making a purchase, offering a tactile shopping experience that online platforms cannot replicate.
Both online and offline distribution channels are expected to grow in tandem, driven by changing consumer behaviors and increasing awareness of natural insect repellent products. Retailers are increasingly focusing on expanding their natural and organic product offerings, both online and in physical stores, to meet the rising demand for eco-friendly and non-toxic alternatives to traditional insect repellents.
Global Natural Insect Repellent Market, Segmentation by Geography
In this report, the Global Natural Insect Repellent Market has been segmented by Geography into five regions; North America, Europe, Asia Pacific, Middle East and Africa and Latin America.
Global Natural Insect Repellent Market Share (%), by Geographical Region, 2024
The Global Natural Insect Repellent Market has been segmented by geography into five key regions: North America, Europe, Asia Pacific, Middle East and Africa, and Latin America. North America holds a significant share of the market, driven by growing consumer awareness of the health and environmental benefits of natural products. The demand for natural insect repellents is particularly high in the United States and Canada, where there is a strong preference for eco-friendly and non-toxic alternatives to synthetic repellents. Additionally, the rising concerns about mosquito-borne diseases like Zika and West Nile Virus contribute to the region's growing interest in natural solutions.
Europe is also a major market for natural insect repellents, with countries like Germany, the UK, and France leading the way. Consumer demand in this region is influenced by increasing trends toward organic and sustainable products, particularly in countries with a high level of environmental consciousness. The Asia Pacific region is expected to experience the highest growth due to rising disposable incomes, urbanization, and increased awareness of natural health products. Markets in India, China, and Southeast Asia are becoming increasingly receptive to natural insect repellents, especially in tropical areas where mosquito-borne diseases are prevalent. The Middle East and Africa and Latin America regions, while smaller in comparison, are gradually adopting natural insect repellents as consumer preferences shift toward safer, chemical-free alternatives.
Market Trends
This report provides an in depth analysis of various factors that impact the dynamics of Global Natural Insect Repellent Market. These factors include; Market Drivers, Restraints and Opportunities Analysis.
Drivers, Restraints and Opportunity Analysis
Drivers:
- Health and Safety Concerns with Chemical-Based Repellents
- Growing Demand for Eco-friendly and Sustainable Products
- Increase in Outdoor Activities and Travel
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Rising Awareness of Insect-Borne Diseases and Need for Protection: Rising awareness of insect-borne diseases, such as malaria, dengue fever, Zika virus, and Lyme disease, has become one of the most significant drivers of the natural insect repellent market. Insect-borne diseases have long been a major public health concern, especially in tropical and subtropical regions, where mosquitoes and other pests are prevalent. The global spread of diseases like Zika and dengue fever has further heightened awareness among consumers of the need for effective insect protection. As people become more informed about the risks associated with these diseases, there is a growing demand for solutions that can help prevent insect bites and reduce the transmission of these harmful pathogens.
The natural insect repellent market is well-positioned to capitalize on this trend, as consumers increasingly seek alternatives to chemical-based repellents, which may contain harmful ingredients such as DEET. Natural insect repellents, which are often made from plant-based ingredients, are perceived as safer for both human health and the environment. The growing concern over the spread of diseases, particularly in regions where access to healthcare may be limited, has made the use of natural insect repellents a vital part of personal protection. Consumers are also becoming more proactive in protecting themselves and their families from insect-borne diseases, leading to an increased demand for safe and effective products.
As the incidence of insect-borne diseases continues to rise globally, particularly in areas where vector control measures may be less effective, the role of natural insect repellents in disease prevention becomes increasingly important. Governments and health organizations are also promoting the use of personal protective measures, such as insect repellents, to curb the spread of diseases. This, in turn, is contributing to the growth of the natural insect repellent market, as consumers seek out products that offer protection against mosquitoes and other pests without the adverse effects of chemical ingredients.
Restraints:
- Limited Efficacy of Some Natural Ingredients
- Higher Cost of Natural Insect Repellents
- Lack of Regulation and Standardization in the Market
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Competition from Synthetic Alternatives: One of the key restraints to the growth of the natural insect repellent market is the strong competition from synthetic alternatives. Synthetic insect repellents, such as DEET (N,N-Diethyl-meta-toluamide), have been the go-to solution for insect protection for decades. DEET is known for its effectiveness in repelling a wide range of insects, including mosquitoes, ticks, and flies, making it a popular choice for consumers seeking reliable protection. The widespread availability of these synthetic products, coupled with their long history of use and established reputation, makes it challenging for natural insect repellents to gain market share.
In addition to effectiveness, synthetic insect repellents often have a longer-lasting effect compared to many natural alternatives. While natural repellents may offer short-term protection, their effectiveness may diminish more quickly, requiring more frequent application. This can be a significant drawback for consumers who prioritize long-lasting protection, especially in regions with high insect activity or in areas prone to insect-borne diseases. The perceived inconvenience of having to reapply natural insect repellents more frequently may lead some consumers to opt for synthetic products that provide longer-lasting protection with less effort.
Synthetic insect repellents often come at a lower cost compared to their natural counterparts, making them more appealing to price-sensitive consumers. While natural repellents are generally seen as safer and more eco-friendly, their higher price point can be a deterrent for some individuals, particularly in regions where affordability is a key consideration. The strong competition from these cheaper, long-lasting synthetic options poses a significant challenge for natural insect repellent brands, especially as the market for these products continues to grow.
Opportunities:
- Expansion in Emerging Markets
- Technological Advancements in Natural Repellent Formulations
- Growing Trend of Organic and Plant-Based Products
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Strategic Partnerships and Collaborations with Outdoor Brands: Strategic partnerships and collaborations with outdoor brands present a significant opportunity for the natural insect repellent market. As outdoor activities such as camping, hiking, and trekking continue to gain popularity worldwide, there is a growing demand for products that offer protection against insects during these activities. Natural insect repellents are particularly well-suited to the outdoor lifestyle, as they are often marketed as being safe for use in natural environments and on sensitive skin.
By partnering with outdoor brands, natural insect repellent companies can increase their reach and visibility among outdoor enthusiasts, who are likely to be concerned about insect bites and the potential health risks associated with insect-borne diseases. Collaborations with established outdoor brands, such as those specializing in camping gear, hiking equipment, and outdoor apparel, can help natural insect repellent brands tap into a broader consumer base. These partnerships can also provide opportunities for cross-promotion, allowing natural repellent companies to leverage the trust and loyalty that outdoor brands have built with their customer base.
Outdoor brands often have extensive distribution networks, which can help natural insect repellent companies expand their presence in retail stores and online platforms. This can be particularly beneficial in reaching new customers who may not have previously considered natural insect repellents but are drawn to the convenience of purchasing these products alongside other outdoor gear. Collaborating with outdoor brands can also help enhance the credibility of natural insect repellents, as they would be associated with reputable companies in the outdoor industry. This can contribute to building brand recognition and increasing consumer trust, further driving market growth.
Competitive Landscape Analysis
Key players in Global Natural Insect Repellent Market include,
- Coghlan's Ltd.
- Dabur International Ltd.
- Godrej Consumer Products Limited
- Himalaya Herbals
- Johnson & Johnson Services, Inc. (J&J)
- Jyothy Laboratories Ltd. (JLL)
- Reckitt Benckiser Group plc.
- S. C. Johnson & Son, Inc.
- Spectrum Brands Holdings, Inc.
- Sawyer Products, Inc.
In this report, the profile of each market player provides following information:
- Company Overview and Product Portfolio
- Key Developments
- Financial Overview
- Strategies
- Company SWOT Analysis
- Introduction
- Research Objectives and Assumptions
- Research Methodology
- Abbreviations
- Market Definition & Study Scope
- Executive Summary
- Market Snapshot, By Product
- Market Snapshot, By Ingredient
- Market Snapshot, By Pest Targeted
- Market Snapshot, By Distribution Channel
- Market Snapshot, By Region
- Global Natural Insect Repellent Market Dynamics
- Drivers, Restraints and Opportunities
- Drivers
- Health and Safety Concerns with Chemical-Based Repellents
- Growing Demand for Eco-friendly and Sustainable Products
- Increase in Outdoor Activities and Travel
- Rising Awareness of Insect-Borne Diseases and Need for Protection
- Restraints
- Limited Efficacy of Some Natural Ingredients
- Higher Cost of Natural Insect Repellents
- Lack of Regulation and Standardization in the Market
- Competition from Synthetic Alternatives
- Opportunities
- Expansion in Emerging Markets
- Technological Advancements in Natural Repellent Formulations
- Growing Trend of Organic and Plant-Based Products
- Strategic Partnerships and Collaborations with Outdoor Brands
- Drivers
- PEST Analysis
- Political Analysis
- Economic Analysis
- Social Analysis
- Technological Analysis
- Porter's Analysis
- Bargaining Power of Suppliers
- Bargaining Power of Buyers
- Threat of Substitutes
- Threat of New Entrants
- Competitive Rivalry
- Drivers, Restraints and Opportunities
- Market Segmentation
- Global Natural Insect Repellent Market, By Product, 2021 - 2031 (USD Million)
- Sprays/Aerosol
- Creams
- Essential Oils
- Liquid Vaporizers
- Other Products
- Global Natural Insect Repellent Market, By Ingredient, 2021 - 2031 (USD Million)
- Oil of Lemon Eucalyptus
- Citronella Oil
- Catnip Oil
- Soybean Oil
- Other Ingredients
- Global Natural Insect Repellent Market, By Pest Targeted, 2021 - 2031 (USD Million)
- Mosquitoes
- Flies
- Ticks
- Others
- Global Natural Insect Repellent Market, By Distribution Channel, 2021 - 2031 (USD Million)
- Online Sales of Natural Insect Repellents
- Offline Sales of Natural Insect Repellents
- Global Natural Insect Repellent Market, By Geography, 2021 - 2031 (USD Million)
- North America
- United States
- Canada
- Europe
- Germany
- United Kingdom
- France
- Italy
- Spain
- Nordic
- Benelux
- Rest of Europe
- Asia Pacific
- Japan
- China
- India
- Australia & New Zealand
- South Korea
- ASEAN (Association of South East Asian Countries)
- Rest of Asia Pacific
- Middle East & Africa
- GCC
- Israel
- South Africa
- Rest of Middle East & Africa
- Latin America
- Brazil
- Mexico
- Argentina
- Rest of Latin America
- North America
- Global Natural Insect Repellent Market, By Product, 2021 - 2031 (USD Million)
- Competitive Landscape
- Company Profiles
- Coghlan's Ltd.
- Dabur International Ltd.
- Godrej Consumer Products Limited
- Himalaya Herbals
- Johnson & Johnson Services, Inc. (J&J)
- Jyothy Laboratories Ltd. (JLL)
- Reckitt Benckiser Group plc.
- S. C. Johnson & Son, Inc.
- Spectrum Brands Holdings, Inc.
- Sawyer Products, Inc.
- Company Profiles
- Analyst Views
- Future Outlook of the Market