Global Motorcycle Connected Helmet Market Growth, Share, Size, Trends and Forecast (2025 - 2031)
By Product;
Freestanding segment and Embedded segment.By End User;
Rider and Passenger.By Geography;
North America, Europe, Asia Pacific, Middle East and Africa and Latin America - Report Timeline (2021 - 2031).Introduction
Global Motorcycle Connected Helmet Market (USD Million), 2021 - 2031
In the year 2024, the Global Motorcycle Connected Helmet Market was valued at USD 751.11 million. The size of this market is expected to increase to USD 1,013.29 million by the year 2031, while growing at a Compounded Annual Growth Rate (CAGR) of 4.4%.
Increasing awareness about road safety is anticipated to boost the demand for motorcycle helmets. The growing number of motorcycle and sports bike enthusiasts, along with escalating concerns about road traffic injuries worldwide, is likely to fuel the adoption of helmets during the forecast period. Road traffic accidents pose significant challenges for public authorities, necessitating sustained efforts and effective prevention strategies. According to the United Nations Motorcycle Helmet Study, between 2008 and 2020, over 3.3 million people lost their lives in motorcycle accidents. Proper helmet use could have potentially saved around 1.4 million of these lives. Additionally, research by the Centers for Disease Control and Prevention (CDC) reveals that wearing a helmet can increase survival chances by over 37% and reduce the risk of head injuries by 69.0%. This growing awareness and emphasis on rider safety are expected to drive market growth.
Despite a decline in global motorcycle sales in 2020, with Asia-Pacific recording approximately 45.2 million units, which is lower than pre-pandemic levels, the future of motorcycle helmets remains promising. This decline led to the closure of renowned helmet brands like Vicis and Schutt. However, post-pandemic trends suggest that electric motor scooter services could gain popularity over public transportation due to enhanced comfort levels. This shift is likely to propel the motorcycle helmet market forward.
According to the National Highway Traffic Safety Administration (NHTSA) data, there were 5,014 motorcycle-related fatalities in 2019, a slight decrease from 5,038 in 2018. However, in 2020, this number increased to 5,579 deaths. With motorcyclists being nearly 29 times more likely to die per mile than passenger car occupants in 2019, governments worldwide are taking proactive measures to curb the rising number of road accident fatalities. For instance, the Indian government has implemented legislation mandating helmet use in second and third-tier cities to enhance traffic safety.
Global Motorcycle Connected Helmet Market Recent Developments
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In September 2023, BMW Motorrad announced an augmented reality-connected helmet concept integrating navigation data and traffic alerts for enhanced safety and convenience
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In June 2022, Sena Technologies released the "Sena Momentum EVO," a connected helmet with built-in Mesh Intercom and advanced noise control, enabling seamless communication among riders
Segment Analysis
The Product segment of the Motorcycle Connected Helmet Market is divided into two primary categories Freestanding and Embedded helmets. This segment includes helmets that are designed as standalone units with connectivity features added externally. These helmets can be paired with smartphones or other devices via Bluetooth to access various functionalities like navigation, communication, and music streaming. Freestanding helmets offer flexibility as users can choose to use or not use the connectivity features as per their preference. In contrast, Embedded helmets come with integrated connectivity features built directly into the helmet during the manufacturing process. These helmets often feature in-built GPS, Bluetooth communication systems, and heads-up displays (HUDs) without the need for external attachments. Embedded helmets offer seamless connectivity and are designed to provide a more streamlined and integrated user experience.
The End-User segment of the market focuses on the two main user categories: Rider and Passenger. Helmets designed for riders come equipped with advanced connectivity features tailored to enhance the riding experience. These helmets prioritize functionality, safety, and comfort, offering features like GPS navigation, noise-cancelling microphones, and crash detection sensors to ensure the rider's well-being. Helmets designed for passengers offer a more user-friendly and comfortable experience, with connectivity features like Bluetooth communication systems and built-in speakers for entertainment. These helmets aim to provide a balance between comfort, convenience, and safety, catering to individuals who prefer riding as passengers.
By analyzing these segments individually, stakeholders can gain insights into the specific market dynamics, trends, and opportunities within each category. This segmentation approach enables a comprehensive understanding of the Motorcycle Connected Helmet Market, aiding businesses in making informed decisions and formulating effective strategies to capitalize on the evolving market landscape.
Global Motorcycle Connected Helmet Segment Analysis
In this report, the Global Motorcycle Connected Helmet Market has been segmented by Product ,End-User, and Geography.
Global Motorcycle Connected Helmet Market, Segmentation by Product
The Global Motorcycle Connected Helmet Market has been segmented by Product into Freestanding segment and Embedded segment.
The Freestanding segment refers to helmets that are designed with additional features to support connectivity but are not integrated directly into the helmet's structure. These helmets often come with detachable communication devices or modules that can be added or removed based on the user's preference. This segment offers flexibility to riders who may want to switch between different types of communication devices or upgrade their technology without replacing the entire helmet. Additionally, freestanding helmets are generally more affordable compared to embedded ones, making them an attractive option for riders looking for connectivity features on a budget.
The Embedded segment includes helmets where connectivity features are seamlessly integrated into the helmet's design and structure. In these helmets, communication devices, sensors, and other technology components are built directly into the helmet during the manufacturing process. This integration offers a more streamlined and user-friendly experience, as riders don't have to worry about attaching or charging additional devices. Embedded helmets often come with advanced features such as built-in GPS, Bluetooth connectivity, noise-cancelling microphones, and integrated heads-up displays (HUDs), providing riders with a comprehensive smart helmet experience. While these helmets generally come at a higher price point due to their advanced features and integrated technology, they offer a high level of convenience and functionality for tech-savvy riders.
Global Motorcycle Connected Helmet Market, Segmentation by End-User
The Global Motorcycle Connected Helmet Market has been segmented by End-User into Rider and Passenger.
The Rider segment includes helmets designed specifically to cater to the needs and preferences of motorcycle riders. These helmets are equipped with various connectivity features tailored to enhance the riding experience for the user. Features often found in rider-focused connected helmets include built-in GPS navigation, Bluetooth communication systems, noise-cancelling microphones, and integrated heads-up displays (HUDs) to provide essential information directly within the rider's field of view. Additionally, these helmets may offer safety enhancements such as built-in crash detection sensors and emergency contact notifications to ensure the rider's well-being in the event of an accident. Rider-centric helmets prioritize functionality, comfort, and safety to meet the demands of motorcycle enthusiasts who value advanced technology and connectivity while on the road.
The Passenger segment pertains to helmets designed for individuals who ride as passengers on motorcycles. These helmets may offer similar connectivity features as rider-focused helmets, but they are tailored to provide a more comfortable and user-friendly experience for passengers. Connectivity features in passenger helmets may include Bluetooth communication systems for hands-free calling and music streaming, as well as built-in speakers for entertainment during rides. Additionally, passenger helmets may incorporate safety features such as reflective materials or LED lights to enhance visibility and ensure the passenger's safety, especially during night rides or in low-light conditions. Passenger helmets aim to offer a balance between comfort, convenience, and safety to cater to individuals who enjoy riding as passengers and seek a connected riding experience.
Global Motorcycle Connected Helmet Market, Segmentation by Geography
In this report, the Global Motorcycle Connected Helmet Market has been segmented by Geography into five regions; North America, Europe, Asia Pacific, Middle East and Africa and Latin America.
Global Motorcycle Connected Helmet Market Share (%), by Geographical Region, 2024
In the United States, the rising number of motorcycles and heightened concerns about road safety are driving the demand for helmets. The increasing popularity of supersport bikes, known for their higher fatality rates, is also encouraging riders to prioritize safety by wearing helmets. Integration of advanced technologies like Bluetooth in helmets is further expected to boost market growth. Among millennials in the U.S., motorcycle riding has gained traction, with many opting for formal training programs to learn safe riding practices, thereby increasing the demand for helmets.
In Europe, the motorcycle helmet industry is growing steadily due to rising motorcycle sales and increased safety awareness among riders. According to the European Road Safety Observatory, 17% of the 25,600 traffic accident fatalities in 2016 were motorcycle-related. As a result, many motorcycle riders in Europe are adopting helmets to mitigate the risk of brain injuries in accidents. Countries like Germany, France, and the United Kingdom have witnessed a surge in motorcycle sales during the COVID-19 pandemic, driven by a preference for personal mobility. This trend, coupled with a growing focus on safe riding habits, is expected to bolster helmet demand.
Asia-Pacific is emerging as a rapidly growing market for motorcycle helmets, driven by factors such as easy access to financing, expanding rural infrastructure, and rising incomes. Stringent government regulations mandating helmet use for riders and passengers are further fueling demand. For instance, China implemented new traffic regulations on June 1, 2020, requiring electric scooter riders to wear helmets. Additionally, there is a growing trend among young riders in the region to opt for customized helmets matching their bike colors, further boosting sales.
In Latin America, the demand for motorcycles is fueled by easy credit availability, government incentives, and inadequate public transportation in South American countries. This is expected to drive helmet sales in the region. Expansion plans by motorcycle manufacturers are also likely to contribute to increased demand. For example, Royal Enfield announced plans to locally manufacture motorcycles in Argentina in collaboration with Grupo Simpa in September 2020. The popularity of motorcycle travel in Central American countries like Guatemala, Nicaragua, and Costa Rica is also expected to boost helmet demand.
In the Middle East and Africa, motorcycles are increasingly becoming a primary mode of transportation due to limited and underdeveloped public transportation systems. Elimination of motorcycle excise taxes in several African countries in 2016 has further boosted motorcycle sales, consequently driving helmet demand. Additionally, initiatives promoting women's empowerment in Middle Eastern countries are expected to increase the number of female motorcyclists, further enhancing helmet demand in the region.
Market Trends
This report provides an in depth analysis of various factors that impact the dynamics of Global Motorcycle Connected Helmet Market. These factors include; Market Drivers, Restraints and Opportunities Analysis.
Drivers, Restraints and Opportunity Analysis.
Drivers
- Enhanced Safety Features
- Rising Demand for Smart Wearables
- Increasing Focus on Rider Comfort and Convenience
- Growing Adoption of Advanced Technologies -
The growing adoption of advanced technologies is a pivotal driver propelling the Global Motorcycle Connected Helmet Market forward. As technological innovations continue to evolve at a rapid pace, there's an increasing integration of cutting-edge technologies like Artificial Intelligence (AI), Augmented Reality (AR), and Internet of Things (IoT) into motorcycle helmets. These advancements enable connected helmets to offer a range of smart features such as real-time traffic updates, GPS navigation, voice commands, and even health monitoring. Riders today are tech-savvy and seek helmets that not only provide protection but also enhance their riding experience with these advanced functionalities.
The global tech ecosystem's continuous evolution creates a conducive environment for the motorcycle helmet industry to innovate and introduce groundbreaking features. The convergence of technology with safety gear has the potential to revolutionize the way riders perceive and interact with their helmets. This synergy between technology and safety fosters a new era of connected riding experiences, driving demand for these next-generation helmets. As consumers increasingly prioritize products that offer value-added features and enhanced convenience, the adoption of advanced technologies in motorcycle helmets is poised to grow exponentially, opening up new avenues for market expansion and product differentiation.
Restraints
- High Cost of Technology
- Concerns Regarding Data Privacy and Security
- Limited Awareness and Education
- Regulatory Hurdles -
Global Motorcycle Connected Helmet Market. As the industry integrates advanced technologies into helmets, regulatory bodies worldwide are keen on ensuring these innovations comply with stringent safety standards and regulations. Achieving certification for these connected helmets can be a complex and time-consuming process, requiring manufacturers to demonstrate not only the effectiveness of the protective features but also the reliability and security of the integrated technology. These regulatory barriers often lead to delays in product launches and can inflate the production costs, making it challenging for manufacturers to maintain competitive pricing.
The diversity in regulatory frameworks across different regions adds another layer of complexity for global manufacturers. Each country or region may have its own set of standards, testing protocols, and certification requirements for motorcycle helmets. Navigating this intricate regulatory landscape demands significant resources and expertise. Failure to comply with these regulations can result in hefty fines, product recalls, and damage to the brand's reputation. Hence, regulatory hurdles not only impact the speed of innovation but also influence the market's overall growth trajectory, posing as a restraint to the widespread adoption of motorcycle connected helmets.
Opportunities
- Rising Demand for Advanced Safety Features
- Growing Adoption of Smart Transportation Systems
- Innovative Product Development
- Expanding Market in Emerging Economies -
Countries in regions like Asia-Pacific, Latin America, and Africa are experiencing rapid urbanization, growing disposable incomes, and an increasing number of motorcycle enthusiasts. As these economies continue to develop, there is a rising demand for technologically advanced and safer riding gear, including connected helmets. The growing middle-class population in these regions is more inclined towards adopting modern technologies, creating a fertile ground for the expansion of the motorcycle connected helmet market.
The infrastructure development and government initiatives promoting road safety in emerging economies are further fueling the demand for connected helmets. Governments are increasingly recognizing the importance of improving road safety to reduce fatalities and injuries from motorcycle accidents. As a result, there's an emphasis on raising awareness about the benefits of using advanced safety gear like connected helmets and implementing regulations that mandate their use. These factors combined are expected to drive the market's growth in emerging economies, making them lucrative markets for manufacturers and stakeholders in the motorcycle connected helmet industry.
Competitive Landscape Analysis
Key players in Global Motorcycle Connected Helmet Market include -
- Dainese SpA
- HJC Europe S.A.R.L
- Shoei Co. Ltd
- Arai Helmet Ltd.
- Alpine Stars S.p.A
- Schuberth GmbH
- BELL HELMET
- FOX
- STUDDS Accessories Limited
- Royal Enfield
- Caberg S.p.a.
In this report, the profile of each market player provides following information:
- Company Overview and Product Portfolio
- Key Developments
- Financial Overview
- Strategies
- Company SWOT Analysis
- Introduction
- Research Objectives and Assumptions
- Research Methodology
- Abbreviations
- Market Definition & Study Scope
- Executive Summary
- Market Snapshot, By Product
- Market Snapshot, By End User
- Market Snapshot, By Region
- Global Motorcycle Connected Helmet Market Trends
- Drivers, Restraints and Opportunities
- Drivers
- Enhanced Safety Features
- Rising Demand for Smart Wearables
- Increasing Focus on Rider Comfort and Convenience
- Growing Adoption of Advanced Technologies
- Restraints
- High Cost of Technology
- Concerns Regarding Data Privacy and Security
- Limited Awareness and Education
- Regulatory Hurdles
- Opportunities
- Rising Demand for Advanced Safety Features
- Growing Adoption of Smart Transportation Systems
- Innovative Product Development
- Expanding Market in Emerging Economies
- Drivers
- PEST Analysis
- Political Analysis
- Economic Analysis
- Social Analysis
- Technological Analysis
- Porter's Analysis
- Bargaining Power of Suppliers
- Bargaining Power of Buyers
- Threat of Substitutes
- Threat of New Entrants
- Competitive Rivalry
- Drivers, Restraints and Opportunities
- Market Segmentation
- Global Motorcycle Connected Helmet Market, By Product, 2021 - 2031 (USD Million)
- Freestanding segment
- Embedded segment
- Global Motorcycle Connected Helmet Market, By End User, 2021 - 2031 (USD Million)
- Rider
- Passenger
- Global Motorcycle Connected Helmet Market, By Geography, 2021 - 2031 (USD Million)
- North America
- United States
- Canada
- Europe
- Germany
- United Kingdom
- France
- Italy
- Spain
- Nordic
- Benelux
- Rest of Europe
- Asia Pacific
- Japan
- China
- India
- Australia & New Zealand
- South Korea
- ASEAN (Association of South East Asian Countries)
- Rest of Asia Pacific
- Middle East & Africa
- GCC
- Israel
- South Africa
- Rest of Middle East & Africa
- Latin America
- Brazil
- Mexico
- Argentina
- Rest of Latin America
- North America
- Global Motorcycle Connected Helmet Market, By Product, 2021 - 2031 (USD Million)
- Competitive Landscape
- Company Profiles
- Dainese SpA
- HJC Europe S.A.R.L
- Shoei Co. Ltd
- Arai Helmet Ltd.
- Alpine Stars S.p.A
- Schuberth GmbH
- BELL HELMET
- FOX
- STUDDS Accessories Limited
- Royal Enfield
- Caberg S.p.a.
- Company Profiles
- Analyst Views
- Future Outlook of the Market