Global Mens Underwear Market Growth, Share, Size, Trends and Forecast (2025 - 2031)

The global men's underwear market offers a wide array of product types to cater to diverse consumer preferences. One of the primary segments is briefs, which offer a traditional and supportive fit, favored by those seeking both comfort and functionality. Another popular choice is boxer briefs, which blend the snug fit of briefs with the length of boxers, providing both support and coverage. For those valuing comfort above all, boxers stand out with their loose and airy design, making them ideal for everyday wear. Trunks, on the other hand, offer a modern twist with a shorter length compared to boxer briefs, catering to those seeking a snug yet stylish fit. Lastly, for consumers seeking a bold and minimalistic style, thongs and G-strings offer minimal coverage and are preferred by a niche segment.

Material choice is pivotal in determining the comfort, durability, and overall feel of men's underwear. The market showcases a variety of materials to cater to different needs. Cotton stands out for its breathability and comfort, making it a perennial favorite among consumers. Polyester is valued for its durability and moisture-wicking properties, making it ideal for active individuals. Nylon offers a smooth and silky texture, often blended with other materials to enhance comfort. For those seeking luxury, silk provides a soft and opulent feel, albeit requiring delicate care. Additionally, blended fabrics are gaining traction, combining the benefits of different materials, such as cotton-polyester blends that offer a mix of comfort and durability.

Reaching the target audience efficiently is crucial for the success of any market segment. In the men's underwear market, online retail is emerging as a dominant distribution channel. With the proliferation of smartphones and internet connectivity, consumers increasingly prefer the convenience and variety offered by online platforms. Physical retail stores still hold significance, especially for those who prefer to feel and try out products before purchasing. These include specialty stores, department stores, and boutiques. Direct-to-consumer channels, including brand websites and company-owned stores, are gaining popularity, offering brands an opportunity for better consumer engagement and brand-building.

Global Mens Underwear Market Analysis

In this report, the Global Mens Underwear Market has been segmented by Type, Fabric, Distribution Channel and Geography.

Global Mens Underwear Market, Segmentation by Geography

In this report, the Global Mens Underwear Market has been segmented by Geography into five regions; North America, Europe, Asia Pacific, Middle East and Africa and Latin America.

Global Mens Underwear Market Share (%), by Geographical Region, 2024

Asia Pacific stands as the dominant force in the men's underwear market, capturing a substantial market share of about 41.5% in 2022.This remarkable growth is primarily driven by the sheer male population in countries like China and India, which collectively boasted a male population of 723 million in 2021. These two giants account for over 73.0% of the regional market share. Particularly, India is poised for rapid growth as global brands such as Jockey, Hanes, and Calvin Klein are expanding their footprint to meet the rising demand for quality and comfort-driven men's underwear.

The markets in Europe and North America are propelled by a combination of established brands and evolving consumer preferences. These regions exhibit a strong affinity for diverse fabrics, innovative designs, and unique patterns. With a keen focus on quality and innovation, companies in these markets are continually enhancing their product offerings to cater to the discerning tastes of consumers. The penchant for premium and limited-edition brands further fuels the growth trajectory of the men's underwear market in North America and Europe.

This report provides an in depth analysis of various factors that impact the dynamics of Global Mens Underwear Market. These factors include; Market Drivers, Restraints and Opportunities Analysis.

Drivers, Restraints and Opportunity Analysis.

Drivers

• Changing Consumer Lifestyles and Preferences
• Innovative Product Offerings
• Growing E-commerce Platforms
• Expanding Male Population in Key Regions -

  The expanding male population in key regions like Asia-Pacific and Africa presents a significant opportunity for growth in the global men's underwear market. In Asia-Pacific, countries like China and India have some of the largest male populations globally. For instance, in 2021, China and India recorded male populations of 723 million each. This demographic trend not only indicates a large potential consumer base but also reflects a growing middle-class population with increasing disposable incomes. As these economies continue to grow and urbanize, consumers are likely to seek out more comfortable and fashionable underwear options, driving demand in the market.

  In Africa, the male population is also on the rise, offering new market opportunities for men's underwear brands. With improving living standards and urbanization rates across the continent, there is a growing demand for better quality and more stylish underwear among male consumers. Brands that can effectively cater to the preferences and needs of these diverse and expanding male populations are well-positioned to capitalize on this demographic trend and drive growth in the global men's underwear market.

Restraints

• Economic Fluctuations
• Price Sensitivity
• Cultural and Social Factors
• Supply Chain Disruptions -

  Factory shutdowns, labor shortages, and transportation delays have led to supply chain bottlenecks, resulting in inventory shortages and increased lead times for retailers and manufacturers. These disruptions have not only impacted the timely delivery of products to consumers but also increased production costs due to higher transportation and raw material costs. Brands have had to navigate these challenges by diversifying their supply chains, sourcing locally where possible, and investing in technology to improve supply chain visibility and agility.

  Geopolitical tensions and trade restrictions between countries have further exacerbated supply chain disruptions in the men's underwear market. Tariffs, trade disputes, and export restrictions can hinder the smooth flow of raw materials and finished products across borders, leading to increased costs and supply chain complexities. Brands operating in the global market have had to reevaluate their sourcing strategies and partnerships to mitigate the impact of these geopolitical factors on their supply chains. Additionally, natural disasters and climate change-related events can also disrupt supply chains by damaging infrastructure and disrupting transportation networks. As a result, companies are increasingly focusing on building resilient and flexible supply chains to better navigate these challenges and ensure the consistent availability of products to meet consumer demand.

Opportunities

• Rising Consumer Awareness
• E-commerce Expansion
• Innovation in Design and Technology
• Customization and Personalization -

  With changing consumer preferences and the growing demand for unique and personalized products, brands are increasingly offering customizable options to cater to individual needs and preferences. Customization allows consumers to choose specific fabrics, designs, and fits that align with their personal style and comfort preferences. Brands that offer customization services often see increased customer loyalty and engagement, as consumers appreciate the ability to create a product that is tailored to their unique requirements. Furthermore, customization can also lead to higher profit margins for brands, as consumers are often willing to pay a premium for personalized products.

  Personalization goes beyond just product customization; it involves creating a personalized shopping experience for consumers through targeted marketing, personalized recommendations, and interactive shopping features. Brands are leveraging technology and data analytics to better understand consumer behavior and preferences, allowing them to offer personalized product recommendations and promotions. Personalized shopping experiences can enhance customer satisfaction, increase brand loyalty, and drive repeat purchases. Moreover, personalization can also help brands differentiate themselves in a competitive market by offering a unique and tailored shopping experience that resonates with consumers. As technology continues to advance and consumer expectations evolve, customization and personalization are likely to play an increasingly important role in shaping the future of the global men's underwear market.

Key players in Global Mens Underwear Market include -

• Phillips-Van Heusen Corporation
• Hanesbrands Inc.
• Jockey International Inc.
• Ralph Lauren Corporation
• Levi Strauss & Co.
• American Eagle Outfitters Inc.
• Naked Brand Group Inc.
• Perry Ellis International Inc.
• HUGO BOSS
• Berkshire Hathaway Inc.

In this report, the profile of each market player provides following information:

• Company Overview and Product Portfolio
• Key Developments
• Financial Overview
• Strategies
• Company SWOT Analysis