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Add to CartGlobal Men Hair Color Market Growth, Share, Size, Trends and Forecast (2025 - 2031)
By Product Type;
Permanent and Semi-Permanent Hair Color, Temporary Hair Color, Root Touch-up and Others.By Category;
Conventional and Natural & Organic.By Form;
Powder, Cream & Gel and Others.By End User;
Household and Commercial.By Distribution Channel;
Store-Based, Supermarkets & Hypermarkets, Convenience Stores, Specialty Stores and Non-Store-Based.By Geography;
North America, Europe, Asia Pacific, Middle East and Africa and Latin America - Report Timeline (2021 - 2031).Introduction
Global Men Hair Color Market (USD Million), 2021 - 2031
In the year 2024, the Global Men Hair Color Market was valued at USD 210.62 million. The size of this market is expected to increase to USD 351.71 million by the year 2031, while growing at a Compounded Annual Growth Rate (CAGR) of 7.6%.
Hair color products have become increasingly popular among both men and women for various reasons, including covering grey hair and enhancing overall appearance. Men, in particular, are embracing the trend of coloring their hair as part of their personal grooming routine, driven by the desire to maintain a youthful and attractive appearance. With concerns about appearance becoming more pronounced in professional and social settings, men are increasingly turning to hair dyes and colors to address issues like grey hair and to enhance their overall look.
The availability of hair color products in various forms, such as powdered color, cream-based formulas, and shampoo-based solutions, offers consumers a wide range of options to choose from based on their preferences and needs. This diversity in product offerings allows individuals to select the most suitable hair color product that aligns with their lifestyle, hair type, and desired outcome. Whether it's covering grey hair discreetly or experimenting with bold highlights, the versatility of hair color products caters to the diverse grooming needs of both men and women.
The growing acceptance of personal care and grooming among men has contributed to the increasing popularity of hair color products. As societal attitudes towards male grooming continue to evolve, men are becoming more open to embracing grooming practices traditionally associated with women, including hair coloring. This cultural shift has led to a surge in demand for hair color products tailored specifically for men, reflecting the changing dynamics of gender norms and beauty standards in contemporary society.
Global Men Hair Color Market Recent Developments
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In December 2023, an ammonia-free men’s hair color product with plant-based ingredients and a quick-application formula was launched, catering to consumers preferring gentle and natural options.
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In June 2021, a semi-permanent hair color for men offering gray coverage and a wide range of shades gained attention, emphasizing minimal chemical content.
Segment Analysis
The global men’s hair color market is segmented based on product type into permanent and semi-permanent hair colors, temporary hair colors, root touch-ups, and others. Permanent and semi-permanent hair colors dominate the market as they offer longer-lasting solutions for men seeking to cover gray hair or change their natural color. Temporary hair colors, on the other hand, are gaining popularity due to their ease of use and the ability to experiment with different shades without a long-term commitment. Root touch-up products are designed for convenient and quick use, catering to men who need to maintain their color between full applications, especially for those with busy lifestyles.
In terms of category, the market is divided into conventional and natural & organic hair color products. Conventional hair color products remain the most widely used, due to their availability and affordability. However, there is a growing shift towards natural & organic hair colors, driven by increasing consumer awareness about the harmful effects of chemicals and a preference for products that align with healthier lifestyles. This trend is especially prominent in the market for men who are becoming more conscious of the ingredients in personal care items, thereby boosting the demand for natural alternatives.
The form of hair color products is another key segmentation criterion, with options such as powder, cream & gel, and others. Cream and gel formulations are the most popular due to their ease of application and effectiveness in providing even coverage. Powder-based products, though less common, offer convenience for on-the-go usage and are often used for quick touch-ups. These forms of hair color products cater to different consumer preferences and application needs, contributing to the dynamic nature of the market. Additionally, other forms of hair color products, including sprays and wipes, are becoming more widely available.
Geographically, the global market for men’s hair color is segmented into regions including North America, Europe, Asia Pacific, the Middle East and Africa, and Latin America. North America and Europe are established markets where men’s grooming products, including hair color, are well integrated into consumer routines. However, the Asia Pacific region is witnessing rapid growth due to increasing urbanization, changing beauty standards, and a rising awareness of male grooming products. In other regions, particularly in the Middle East and Africa, demand is gradually increasing as grooming habits evolve and more men seek personalized solutions for their hair color needs. The distribution of these products is varied, with both store-based and non-store-based channels playing significant roles in market reach and consumer accessibility.
Global Men Hair Color Segment Analysis
In this report, the Global Men Hair Color Market has been segmented by Product Type, Category, Form, End User, Distribution Channel and Geography.
Global Men Hair Color Market, Segmentation by Product Type
The Global Men Hair Color Market has been segmented by Product Type into Permanent and Semi-Permanent Hair Color, Temporary Hair Color, Root Touch-up and Others.
The Men's Hair Color market segmentation based on product type encompasses permanent, semi-permanent hair color, temporary hair color, and root touch-up options. Among these categories, permanent hair color dominates the market, capturing a significant share of approximately 35% of market revenue. This dominance can be attributed to the widespread availability of natural hues within the permanent hair color segment, which appeals to consumers seeking long-lasting and authentic-looking results.
Permanent hair color is favored by consumers due to its ability to provide a more natural appearance compared to alternative hair color options. The formulation of permanent hair dyes ensures that the color penetrates the hair shaft deeply, resulting in durable color retention and coverage of grey hair. As a result, consumers gravitate towards permanent hair dyes for their reliability and ability to deliver consistent and long-lasting results. Given these factors, it's no surprise that permanent hair color products hold a substantial share of the Men's Hair Color market.
Global Men Hair Color Market, Segmentation by Category
The Global Men Hair Color Market has been segmented by Category into Conventional and Natural & Organic.
In the Men's Hair Color market segmentation, categories are delineated into conventional and natural & organic options. The conventional category holds the majority share, representing approximately 35% of market revenue. This dominance is driven by the longstanding popularity of traditional hair color formulations among consumers. Conventional hair color products typically offer a wide range of color options and are widely accessible across various distribution channels, catering to diverse consumer preferences and needs.
As consumer awareness of health and environmental concerns continues to rise, there is a growing demand for natural and organic hair color alternatives. This trend has prompted international companies to diversify their product ranges and incorporate natural ingredients to meet evolving consumer preferences. Nevertheless, navigating regulatory frameworks, such as those established by the Food and Drug Administration (FDA) and Cosmetic Regulation authorities, presents challenges for manufacturers seeking to develop and market hair coloring products. Compliance with stringent regulations adds complexity to product formulation and testing processes, influencing the landscape of the Men's Hair Color market.
Global Men Hair Color Market, Segmentation by Form
The Global Men Hair Color Market has been segmented by Form into Powder, Cream & Gel and Others.
Powder hair color products are typically available in a dry, powdered form and are mixed with a developer before application. This form allows for precise measurement and customization of color intensity, offering flexibility in achieving desired shades. Cream-based formulations, on the other hand, offer a smooth and creamy consistency, making them easy to apply and distribute evenly throughout the hair. Creams are often favored for their ease of use and ability to cover gray hair effectively.
Gel-based hair color products provide a thicker consistency, often preferred for their ability to cling to hair strands and deliver vibrant color results. Gels offer a strong hold and can be particularly suitable for individuals with thicker or coarser hair textures. Additionally, they may contain conditioning agents to help nourish and protect the hair during the coloring process.
Global Men Hair Color Market, Segmentation by End User
The Global Men Hair Color Market has been segmented by End User into Household and Commercial.
The Household segment encompasses individual consumers who purchase hair color products for personal use within their homes. This segment includes men who seek hair coloring solutions to cover gray hair, change their hair color for aesthetic reasons, or experiment with different looks. Household consumers often purchase hair color products from retail outlets, online platforms, or directly from manufacturers for self-application in the comfort of their homes.
On the other hand, the Commercial segment refers to professional users and establishments that offer hair coloring services to clients. This includes hair salons, barber shops, beauty spas, and other commercial establishments where trained professionals provide hair coloring services to men. Commercial users often purchase hair color products in bulk quantities from manufacturers or distributors to meet the demands of their clients. Additionally, commercial end users may have specific requirements for hair color products, such as professional-grade formulations or specialized color options to cater to diverse clientele.
Global Men Hair Color Market, Segmentation by Distribution Channel
The Global Men Hair Color Market has been segmented by Distribution Channel into Store-Based, Supermarkets & Hypermarkets, Convenience Stores, Specialty Stores and Non-Store-Based.
The store-based category emerged as the primary revenue generator in the market. This dominance can be attributed to the strong customer loyalty observed towards offline retail establishments for cosmetics and hair care products. Many consumers prefer to purchase hair color items in person, often relying on the guidance and expertise provided by sales representatives in brick-and-mortar stores.
The easy accessibility of cosmetics and hair color products in physical retail outlets such as department stores, specialty multi-retailers, salons, and spas has contributed to the sales growth within the offline channel sector. These establishments offer a convenient shopping experience, allowing customers to examine and compare different products before making a purchase decision. Additionally, the personalized service offered by beauty professionals in salons and spas adds to the appeal of the store-based distribution channel for men seeking hair color solutions.
Global Men Hair Color Market, Segmentation by Geography
In this report, the Global Men Hair Color Market has been segmented by Geography into five regions; North America, Europe, Asia Pacific, Middle East and Africa and Latin America.
Global Men Hair Color Market Share (%), by Geographical Region, 2024
In the North American Men's Hair Color market, self-grooming practices among men are gaining traction, contributing to the market's dominance in the region. With increasing disposable income levels, men are more inclined to invest in grooming products, including hair color, to enhance their appearance and maintain personal care routines. This growing trend towards self-grooming is driving industry expansion, with men seeking convenient and effective solutions for hair color at home.
The proliferation of professional hair salons catering to a diverse consumer base is another noteworthy trend shaping the North American market. These salons offer specialized hair coloring services tailored to individual preferences and requirements. The accessibility of professional expertise and the availability of a wide range of hair color options contribute to the region's robust market growth. Overall, North America remains a key hub for men's hair color products, driven by evolving grooming trends and the presence of established grooming industry players.
Market Trends
This report provides an in depth analysis of various factors that impact the dynamics of Global Men Hair Color Market. These factors include; Market Drivers, Restraints and Opportunities Analysis.
Drivers, Restraints and Opportunities
Drivers:
- Changing Beauty Standards and Grooming Trends
- Rising Awareness and Acceptance
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Product Innovation and Accessibility- Continuous product innovation and improved accessibility are driving significant growth in the men's hair color market. Manufacturers are constantly introducing new and diverse hair color options designed to cater to different hair types, style preferences, and lifestyle choices. This innovation allows consumers to find products that best suit their individual needs, encouraging more men to explore hair coloring as part of their grooming routine.
The widespread availability of men's hair color products across various distribution channels is contributing to market expansion. From online platforms to traditional brick-and-mortar stores, consumers have easy access to a wide range of hair color options, making it convenient to purchase and try different products. This accessibility factor not only boosts sales but also increases consumer engagement and satisfaction.
As companies continue to invest in research and development, focusing on improving product formulations and addressing evolving consumer preferences, the men's hair color market is poised for sustained growth. With ongoing innovation and enhanced accessibility, the market is expected to attract more consumers and maintain its upward trajectory in the coming years.
Restraints:
- Social Stigma and Stereotypes
- Chemical Concerns and Health Risks
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Preference for Natural Appearance- For some men, maintaining a natural appearance is paramount, and they may prefer to avoid artificial alterations to their hair color. This preference often stems from a desire for authenticity and minimal intervention in their personal grooming routines. These individuals prioritize embracing their natural hair color and may view artificial coloring methods as unnecessary or incompatible with their aesthetic ideals.
As a result, the men's hair color market faces a challenge in appealing to this segment of consumers who prioritize a natural look. Convincing these individuals to adopt hair coloring products may require innovative marketing strategies that emphasize subtle and natural-looking results, as well as assurances regarding product safety and minimal damage to hair health. Additionally, offering a diverse range of shades that closely match natural hair colors may help alleviate concerns about artificiality and encourage more hesitant consumers to consider hair coloring as a grooming option.
Opportunities:
- Expanding Product Offerings
- Targeting Niche Segments
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Online Marketing and Distribution- The exponential growth of e-commerce offers a transformative opportunity for companies operating in the men's hair color market. By harnessing the power of digital platforms, brands can extend their reach far beyond traditional brick-and-mortar stores, tapping into a global audience of consumers. Through strategic online marketing campaigns, companies can effectively target specific demographics, tailoring their messaging to resonate with different segments of the male demographic.
The convenience and accessibility of online purchasing options enhance the overall customer experience, allowing consumers to browse, compare, and purchase hair color products from the comfort of their homes. By providing personalized recommendations based on individual preferences and previous purchase history, brands can foster stronger customer loyalty and drive repeat purchases. Embracing e-commerce channels not only enables companies to adapt to evolving consumer shopping behaviors but also positions them to capitalize on the continued growth of online retail in the men's grooming industry.
Competitive Landscape Analysis
Key players in Global Men Hair Color Market include:
- Revlon, Inc.
- LOral S.A
- Coty, Inc.
- Combe Incorporated
- Indus Valley
- Hoyu Co., Ltd
- Cover Your Gray
- John Paul Mitchell Systems
- Natulique Aps
- Kao Corporation
In this report, the profile of each market player provides following information:
- Company Overview and Product Portfolio
- Key Developments
- Financial Overview
- Strategies
- Company SWOT Analysis
- Introduction
- Research Objectives and Assumptions
- Research Methodology
- Abbreviations
- Market Definition & Study Scope
- Executive Summary
- Market Snapshot, By Product Type
- Market Snapshot, By Category
- Market Snapshot, By Form
- Market Snapshot, By End User
- Market Snapshot, By Distribution Channel
- Market Snapshot, By Region
- Global Men Hair Color Market Dynamics
- Drivers, Restraints and Opportunities
- Drivers
- Changing Beauty Standards and Grooming Trends
- Rising Awareness and Acceptance
- Product Innovation and Accessibility
- Restraints
- Social Stigma and Stereotypes
- Chemical Concerns and Health Risks
- Preference for Natural Appearance
- Opportunities
- Expanding Product Offerings
- Targeting Niche Segments
- Online Marketing and Distribution
- Drivers
- PEST Analysis
- Political Analysis
- Economic Analysis
- Social Analysis
- Technological Analysis
- Porter's Analysis
- Bargaining Power of Suppliers
- Bargaining Power of Buyers
- Threat of Substitutes
- Threat of New Entrants
- Competitive Rivalry
- Drivers, Restraints and Opportunities
- Market Segmentation
- Global Men Hair Color Market, By Product Type, 2021 - 2031 (USD Million)
- Permanent and Semi-Permanent Hair Color
- Temporary Hair Color
- Root Touch-up
- Others
- Global Men Hair Color Market, By Category, 2021 - 2031 (USD Million)
- Conventional
- Natural & Organic
- Global Men Hair Color Market, By Form, 2021 - 2031 (USD Million)
- Powder
- Cream & Gel
- Others
- Global Men Hair Color Market, By End User, 2021 - 2031 (USD Million)
- Household
- Commercial
- Global Men Hair Color Market, By Distribution Channel, 2021 - 2031 (USD Million)
- Store-Based
- Supermarkets & Hypermarkets
- Convenience Stores
- Specialty Stores
- Non-Store-Based
- Global Men Hair Color Market, By Geography, 2021 - 2031 (USD Million)
- North America
- United States
- Canada
- Europe
- Germany
- United Kingdom
- France
- Italy
- Spain
- Nordic
- Benelux
- Rest of Europe
- Asia Pacific
- Japan
- China
- India
- Australia & New Zealand
- South Korea
- ASEAN (Association of South East Asian Countries)
- Rest of Asia Pacific
- Middle East & Africa
- GCC
- Israel
- South Africa
- Rest of Middle East & Africa
- Latin America
- Brazil
- Mexico
- Argentina
- Rest of Latin America
- North America
- Global Men Hair Color Market, By Product Type, 2021 - 2031 (USD Million)
- Competitive Landscape
- Company Profiles
- Revlon, Inc.
- L’Oréal S.A.
- Coty, Inc.
- Combe Incorporated
- Indus Valley
- Hoyu Co., Ltd
- Cover Your Gray
- John Paul Mitchell Systems
- Natulique Aps
- Kao Corporation
- Company Profiles
- Analyst Views
- Future Outlook of the Market