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Add to CartGlobal Malt Beverages Market Growth, Share, Size, Trends and Forecast (2025 - 2031)
By Product;
Flavored Beverages, and Unflavored Beverages.By Nature;
Organic, and Conventional.By Sales Channel;
Direct, Indirect, and Online.By End Use;
HoReCa, Beverage Industry, and Food Industry.By Application;
Alcoholic Beverages, and Non-alcoholic beverages.By Geography;
North America, Europe, Asia Pacific, Middle East and Africa and Latin America - Report Timeline (2021 - 2031).Introduction
Global Malt Beverages Market (USD Million), 2021 - 2031
In the year 2024, the Global Malt Beverages Market was valued at USD 17,609.71 million. The size of this market is expected to increase to USD 28,184.97 million by the year 2031, while growing at a Compounded Annual Growth Rate (CAGR) of 7.0%.
The global malt beverages market has experienced significant growth in recent years, driven by a surge in consumer demand for both alcoholic and non-alcoholic variants. Malt beverages, which are made from barley or other cereals that undergo a malting process, have been consumed for centuries, but their modern-day appeal has extended beyond traditional alcoholic beers to include a variety of innovative drinks. With increasing health consciousness among consumers, there has been a rising trend for low-alcohol and non-alcoholic malt beverages, further diversifying the market. The demand for these beverages is also fueled by changing consumer preferences for natural ingredients, refreshing tastes, and innovative flavors.
Geographically, the global malt beverages market is witnessing substantial growth in both developed and emerging regions. In Europe and North America, beer continues to dominate the market, but there is a rising demand for malt-based non-alcoholic drinks that cater to a wide range of tastes. In contrast, regions such as Asia-Pacific and Latin America are seeing a rapid expansion of the malt beverage market due to rising disposable incomes, the popularity of craft and artisanal beers, and the changing drinking habits of younger generations. The ability to offer a diverse range of flavors and the introduction of unique variations like flavored malt beverages (FMBs) is contributing to the accelerated growth of the sector.
The global market is highly competitive, with both established players and emerging craft breweries vying for market share. Major companies are focusing on innovation, premium product offerings, and sustainability initiatives to appeal to the evolving consumer base. As environmental and health concerns continue to rise, brands are exploring eco-friendly packaging, organic ingredients, and lower-calorie options. Moreover, advancements in technology, such as the use of artificial intelligence to predict consumer trends and enhance production processes, are expected to drive future growth in the global malt beverages market. The market outlook remains positive, with expanding product portfolios and a constant push for new flavors, formulations, and experiences tailored to modern consumer preferences.
Global Malt Beverages Market Recent Developments
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In January 2024, Asahi Group Holdings expanded its North American presence by acquiring Octopi Brewing, a contract beverage production facility in Wisconsin. This acquisition aligns with Asahi's goal of becoming carbon neutral by 2050 while boosting its production capabilities for the U.S. and Canadian markets
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In November 2023, the U.S. malt beverages market saw significant growth in on-trade sales, with pubs and bars driving a notable rise in beer consumption, particularly during major sporting events. This trend is linked to increased consumer engagement in social settings and the broader popularity of premium beers
Segment Analysis
The global malt beverages market is segmented based on product type into flavored and unflavored beverages. Flavored malt beverages are gaining popularity due to the rising consumer demand for innovative flavors and taste profiles, making them a preferred choice for the younger demographic. Unflavored malt beverages, on the other hand, maintain their traditional appeal, especially in markets where classic beverages are favored. This segmentation allows manufacturers to cater to a broad spectrum of consumers, meeting the demand for both novelty and familiarity.
By nature, the market is divided into organic and conventional malt beverages. Organic malt beverages are increasingly preferred by health-conscious consumers, driven by the growing trend of natural and sustainable food and beverage options. Conventional malt beverages dominate the market due to their wider availability and lower cost. The demand for organic products is rising, but conventional beverages continue to lead in terms of production volume and market share, particularly in regions with established beverage consumption habits.
The sales channel segmentation of the global malt beverages market includes direct, indirect, and online channels. Direct sales, where companies sell directly to consumers or businesses, provide a personalized experience and are common in high-end or niche markets. Indirect sales, which involve retailers and distributors, dominate the market, especially in traditional retail environments. Online sales channels have seen significant growth due to the increasing preference for e-commerce, especially among younger consumers who value convenience and direct-to-door delivery options.
Geographically, the global malt beverages market is divided into regions including North America, Europe, Asia Pacific, Middle East and Africa, and Latin America. North America and Europe are mature markets with a long history of malt beverage consumption, while the Asia Pacific region is witnessing rapid growth due to changing lifestyle preferences and urbanization. The Middle East and Africa and Latin America are emerging markets where malt beverage consumption is on the rise, driven by population growth and increasing disposable incomes. The global market is therefore influenced by a mix of established and developing regions with distinct consumption patterns and preferences.
Global Malt Beverages Segment Analysis
In this report, the Global Malt Beverages Market has been segmented by Product, Nature, Sales Channel, End Use, Application and Geography.
Global Malt Beverages Market, Segmentation by Product
The Global Malt Beverages Market has been segmented by Product into Flavored Beverages and Unflavored Beverages.
The Global Malt Beverages Market is primarily divided into two key product categories: flavored beverages and unflavored beverages. Flavored malt beverages have seen significant growth in recent years due to the increasing consumer demand for innovative, sweet, and refreshing drinks. These beverages often come in a variety of fruit, herbal, and other unique flavors, catering to diverse taste preferences. As consumers seek new and enjoyable options, flavored malt beverages are becoming a popular choice in the market, particularly among younger demographics and those who prefer less bitter alternatives to traditional beer.
Unflavored malt beverages, on the other hand, retain the traditional taste of malted barley without any additional flavorings. These beverages tend to appeal to those who appreciate the natural and authentic taste of malt and often resemble light beer or other similar beverages. Unflavored malt beverages have remained popular in various regions due to their simplicity and connection to established beer traditions. This category is particularly favored by consumers looking for a classic, uncomplicated drinking experience that highlights the malt's original taste.
Both product segments contribute significantly to the overall growth of the global malt beverages market, but they serve different consumer needs. While flavored beverages cater to those seeking novelty and variety, unflavored beverages maintain a strong following due to their heritage and simplicity. The segmentation of the market by product type helps manufacturers target specific consumer preferences, ensuring that both flavored and unflavored options continue to thrive in the competitive landscape of the malt beverage industry.
Global Malt Beverages Market, Segmentation by Nature
The Global Malt Beverages Market has been segmented by Nature into Organic, and Conventional.
The Global Malt Beverages Market is categorized based on the nature of the product, with two primary segments: organic and conventional. The organic segment consists of malt beverages made from ingredients that are certified organic, meaning they are grown without synthetic pesticides, fertilizers, or genetically modified organisms. This segment has witnessed a surge in demand due to the growing consumer preference for health-conscious, environmentally friendly, and sustainable products. Organic malt beverages typically appeal to consumers who are increasingly aware of the impact of their choices on their health and the environment.
On the other hand, the conventional segment represents malt beverages that are produced using traditional farming methods, where synthetic additives and non-organic ingredients are commonly used. This segment continues to hold a significant share of the market, as it is often perceived as more affordable and widely available. Conventional malt beverages cater to a broad consumer base, including those who prioritize cost-effectiveness and taste over the sourcing methods of the ingredients. Despite the growing trend towards organic products, conventional malt beverages remain a staple for many consumers globally.
The segmentation by nature allows the market to cater to diverse consumer preferences and requirements. While the organic segment is expected to experience steady growth due to its association with healthier lifestyles and eco-friendly practices, the conventional segment continues to dominate in terms of volume and market share. The expansion of both segments is expected to continue, with innovations and product diversification playing key roles in meeting the evolving demands of the global consumer base.
Global Malt Beverages Market, Segmentation by Sales Channel
The Global Malt Beverages Market has been segmented by Sales Channel into Direct, Indirect, and Online.
The global malt beverages market is primarily segmented by sales channel, with the key categories being direct, indirect, and online channels. Direct sales involve the direct distribution of malt beverages from manufacturers to consumers, allowing companies to have full control over the sales process and customer interactions. This method often includes retail outlets owned by the manufacturers or brand-specific stores where consumers can directly purchase their products.
Indirect sales refer to the distribution of malt beverages through intermediaries such as wholesalers, distributors, and third-party retailers. This channel allows manufacturers to reach a broader customer base without managing the sales process directly. Indirect sales are common in regions where manufacturers rely on established retail chains, grocery stores, and other outlets to reach consumers. The intermediaries play a crucial role in making products available across various locations and markets.
The online sales channel has gained significant traction in recent years, particularly with the rise of e-commerce platforms and digital retail. Online sales enable consumers to conveniently purchase malt beverages from various online stores or directly from the brands' websites. The increasing use of smartphones and internet access has made online shopping a preferred option for many consumers, contributing to the growth of this segment. This channel offers a convenient shopping experience and access to a wider range of products, which has further boosted its popularity in the malt beverage market.
Global Malt Beverages Market, Segmentation by End Use
The Global Malt Beverages Market has been segmented by End Use into HoReCa, Beverage Industry, and Food Industry.
The Global Malt Beverages Market is segmented by end use into HoReCa (Hotels, Restaurants, and Catering), the beverage industry, and the food industry. The HoReCa segment is expected to witness significant growth due to increasing consumer demand for premium and craft malt beverages in dining establishments. With a growing trend of socializing at restaurants and cafes, malt beverages are being increasingly served as a part of both alcoholic and non-alcoholic offerings. This segment benefits from changing consumer preferences toward higher-quality, unique beverage options, which are often paired with meals or enjoyed in casual settings.
The beverage industry is another key segment, with malt beverages playing a major role in both alcoholic and non-alcoholic drink markets. Malt-based drinks are popular in various regions, especially as alternatives to carbonated soft drinks. The rise in health-conscious consumers seeking less sugary and artificial products has further propelled the demand for malt beverages, as they are considered more natural and refreshing. This segment includes a wide range of products such as malted beers, malt soft drinks, and energy drinks, which appeal to diverse consumer preferences and age groups.
The food industry also forms a significant segment in the global malt beverages market, as malt extracts are commonly used as ingredients in the production of various food items. These extracts offer a unique flavor and texture to foods such as baked goods, confectionery, and snacks. The use of malt beverages and malt-based products in food applications has increased with the growing trend of incorporating functional and natural ingredients. Consumers are increasingly looking for food products with added nutritional value and distinct flavors, which malt ingredients can provide, thereby driving demand in the food sector.
Global Malt Beverages Market, Segmentation by Application
The Global Malt Beverages Market has been segmented by Application into Alcoholic beverages and Non-alcoholic beverages.
The global malt beverages market is divided into two primary applications: alcoholic and non-alcoholic beverages. Alcoholic malt beverages have been a longstanding favorite among consumers due to their unique flavors and refreshing qualities. These beverages are typically crafted through the fermentation of malted barley, which produces alcohol. They appeal to a broad audience, ranging from beer enthusiasts to individuals looking for alternative alcoholic drinks. As the demand for craft beer and flavored alcoholic malt beverages continues to grow, this segment remains a significant player in the global market.
In contrast, non-alcoholic malt beverages have gained substantial traction in recent years, driven by changing consumer preferences for healthier options and lower alcohol content. These beverages offer a similar taste profile to alcoholic malt beverages but without the intoxicating effects, making them suitable for individuals who wish to enjoy the flavor without the negative consequences of alcohol consumption. Non-alcoholic malt drinks are often marketed as a healthier alternative, and with the rising trend of mindful drinking and wellness, this segment is experiencing a surge in popularity across various regions.
Both segments of the malt beverages market are influenced by factors such as changing consumer lifestyles, regional preferences, and evolving trends in the beverage industry. While alcoholic malt beverages remain dominant in several markets, the growth of the non-alcoholic segment is expected to continue, particularly among health-conscious individuals and those who prefer a non-alcoholic option for social occasions. As a result, the malt beverages market as a whole is projected to expand, driven by the diversification of products catering to a wide array of consumer tastes and preferences.
Global Malt Beverages Market, Segmentation by Geography
In this report, the Global Malt Beverages Market has been segmented by Geography into five regions; North America, Europe, Asia Pacific, Middle East and Africa and Latin America.
Global Malt Beverages Market Share (%), by Geographical Region, 2024
The malt beverages market is segmented based on region, with key regions including North America, Europe, APAC, South America, and MEA. North America is expected to hold a dominant share of the market in the coming years, driven by the rising popularity of craft beers and the growing demand for low-alcohol options.
Europe is projected to be the second-largest market for malt beverages, supported by the presence of major breweries and an increasing demand for premium and imported beers. The region’s well-established beer culture and sophisticated consumer base are key factors contributing to the market’s growth.
In the Asia-Pacific (APAC) region, the market for malt beverages is anticipated to grow at the fastest pace. Rising disposable incomes and the growing influence of Western culture are expected to fuel the demand for malt beverages, particularly among younger consumers seeking new drinking experiences.
In contrast, the South American and Middle East & Africa (MEA) regions are expected to see moderate growth. While there is potential in these markets, challenges such as economic instability and diverse cultural preferences may limit the pace of expansion in these areas.
Market Trends
This report provides an in depth analysis of various factors that impact the dynamics of Global Malt Beverages Market. These factors include; Market Drivers, Restraints and Opportunities Analysis.
Drivers, Restraints and Opportunity Analysis
Drivers:
- Increasing consumer demand for low-alcohol beverages
- Rising preference for flavored and craft malt beverages
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Growing health-conscious consumer base opting for non-alcoholic options- The growing health-conscious consumer base is a key driver behind the expansion of the global malt beverages market, particularly as consumers increasingly prioritize their well-being and lifestyle choices. With concerns over the adverse effects of alcohol, such as weight gain, liver damage, and mental health impacts, many individuals are now seeking alternative beverages that offer the same social and refreshing experiences without the negative health consequences. Non-alcoholic malt beverages, which retain the flavors and essence of traditional beer but are alcohol-free, have emerged as a popular choice for consumers looking to maintain a healthier lifestyle while still enjoying a flavorful drink.
In addition to health considerations, the rising awareness about the importance of mental well-being is influencing consumer behavior in favor of non-alcoholic options. Consumers are becoming more mindful of how alcohol consumption can affect both physical and mental health, leading to a greater demand for beverages that are free from alcohol's sedative effects. This shift is particularly noticeable among younger generations who are more health-savvy and increasingly prefer products that support an active, balanced, and mindful lifestyle. Non-alcoholic malt beverages offer a suitable alternative, catering to the desire for indulgence without compromising wellness goals.
The growing trend of fitness and wellness culture has contributed to the popularity of non-alcoholic malt beverages. As fitness enthusiasts and athletes seek hydration options that align with their health goals, these beverages, with their malt-based ingredients, offer a source of carbohydrates and energy without the side effects of alcohol. This trend is particularly relevant in regions where fitness lifestyles are deeply integrated into everyday culture. As beverage companies innovate to cater to this demand, the global market for non-alcoholic malt beverages is expected to continue growing, driven by the expanding health-conscious consumer base.
Restraints:
- Stringent government regulations on alcohol consumption
- High production and raw material costs
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Limited awareness in emerging markets- In the context of the global malt beverages market, limited awareness in emerging markets acts as a significant restraint. Malt beverages, often associated with beer-like alcoholic or non-alcoholic drinks, require consumer understanding to drive adoption. However, in emerging economies, such as those in Asia, Africa, and Latin America, the knowledge and familiarity with malt beverages are relatively low compared to more established markets. This lack of awareness can hinder the growth potential of manufacturers seeking to expand their market share in these regions, as consumers may not see the product as a desirable or suitable alternative to other more traditional beverages.
Limited awareness impacts the perceived value of malt beverages in these regions. In many emerging markets, local beverages, such as tea, coffee, or locally brewed alcoholic drinks, hold cultural significance, and new products may struggle to gain traction. Without sufficient marketing and education about the benefits, flavors, or versatility of malt-based drinks, it becomes challenging to convince consumers to switch from their longstanding preferences. This lack of product education may contribute to slower market penetration and limit the overall market size in these developing regions.
The economic barriers of emerging markets play a role in limiting awareness. Many consumers in these regions may prioritize more affordable, everyday products over those they are unfamiliar with or do not fully understand. The cost of introducing malt beverages to these markets, which requires investment in consumer education, marketing campaigns, and distribution networks, can be a significant challenge. The restraint of limited awareness, combined with affordability concerns, means that companies in the global malt beverages market must focus heavily on localized strategies and awareness campaigns to bridge this knowledge gap effectively.
Opportunities:
- Expanding market for non-alcoholic and health-conscious malt beverages
- Growing trend of craft beer and artisanal malt beverages
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Rising popularity of malt-based energy drinks- The rising popularity of malt-based energy drinks presents several opportunities for growth in the global malt beverages market. As health-conscious consumers increasingly seek functional beverages that provide both energy and nutrition, malt-based energy drinks have gained appeal. These drinks offer a combination of complex carbohydrates, natural sugars, vitamins, and minerals, making them an attractive option for those who need a quick energy boost without the artificial ingredients commonly found in other energy drinks. This demand for healthier alternatives is driving innovation, with manufacturers developing new malt-based beverages to meet the evolving preferences of consumers.
The expanding trend of fitness and active lifestyles also plays a significant role in the growth of malt-based energy drinks. With more individuals engaging in regular physical activity, there is a rising need for beverages that can replenish energy levels and promote recovery. Malt-based energy drinks are increasingly being marketed to athletes, gym-goers, and fitness enthusiasts due to their ability to provide sustained energy release and enhance performance. This growing fitness trend, combined with the appeal of natural ingredients, offers a lucrative opportunity for producers to tap into the health and wellness sector.
In addition, the increasing awareness of sustainable and environmentally-friendly practices among consumers creates an opportunity for the global malt beverages market. Malt-based energy drinks, made from barley and other natural grains, have the potential to appeal to eco-conscious consumers seeking products with a lower environmental footprint. By promoting sustainable sourcing and eco-friendly packaging, brands can differentiate themselves in a competitive market and attract a broader, environmentally-minded customer base. This environmental focus not only supports a growing consumer demand but also aligns with the global push toward sustainability, positioning malt-based energy drinks for long-term success.
Competitive Landscape Analysis
Key players in Global Malt Beverages Market include:
- Carlsberg Group
- Asahi Group Holdings
- Boston Beer Company
- Molson Coors Beverage Company
- Anheuser-Busch InBev
- China Resources Beer
- Heineken International
- Tsingtao Brewery
- Constellation Brands
- SABMiller
- Kirin Holdings Compan
- Yanjing Beer Group
- Red Stripe
- Diageo plc
In this report, the profile of each market player provides following information:
- Company Overview and Product Portfolio
- Key Developments
- Financial Overview
- Strategies
- Company SWOT Analysis
- Introduction
- Research Objectives and Assumptions
- Research Methodology
- Abbreviations
- Market Definition & Study Scope
- Executive Summary
- Market Snapshot, By Product
- Market Snapshot, By Nature
- Market Snapshot, By Sales Channel
- Market Snapshot, By End Use
- Market Snapshot, By Application
- Market Snapshot, By Region
- Global Malt Beverages Market Dynamics
- Drivers, Restraints and Opportunities
- Drivers
- Increasing consumer demand for low-alcohol beverages
- Rising preference for flavored and craft malt beverages
- Growing health-conscious consumer base opting for non-alcoholic options
- Restraints
- Stringent government regulations on alcohol consumption
- High production and raw material costs
- Limited awareness in emerging markets
- Opportunities
- Expanding market for non-alcoholic and health-conscious malt beverages
- Growing trend of craft beer and artisanal malt beverages
- Rising popularity of malt-based energy drinks
- Drivers
- PEST Analysis
- Political Analysis
- Economic Analysis
- Social Analysis
- Technological Analysis
- Porter's Analysis
- Bargaining Power of Suppliers
- Bargaining Power of Buyers
- Threat of Substitutes
- Threat of New Entrants
- Competitive Rivalry
- Drivers, Restraints and Opportunities
- Market Segmentation
- Global Malt Beverages Market, By Product, 2021 - 2031 (USD Million)
- Flavored Beverages
- Unflavored Beverages
- Global Malt Beverages Market, By Nature, 2021 - 2031 (USD Million)
- Organic
- Conventional
- Global Malt Beverages Market, By Sales Channel, 2021 - 2031 (USD Million)
- Direct
- Indirect
- Online
- Global Malt Beverages Market, By End Use, 2021 - 2031 (USD Million)
- HoReCa
- Beverage Industry
- Food Industry
- Global Malt Beverages Market, By Application, 2021 - 2031 (USD Million)
- Alcoholic Beverages
- Non-alcoholic beverages
- Global Malt Beverages Market, By Geography, 2021 - 2031 (USD Million)
- North America
- United States
- Canada
- Europe
- Germany
- United Kingdom
- France
- Italy
- Spain
- Nordic
- Benelux
- Rest of Europe
- Asia Pacific
- Japan
- China
- India
- Australia & New Zealand
- South Korea
- ASEAN (Association of South East Asian Countries)
- Rest of Asia Pacific
- Middle East & Africa
- GCC
- Israel
- South Africa
- Rest of Middle East & Africa
- Latin America
- Brazil
- Mexico
- Argentina
- Rest of Latin America
- North America
- Global Malt Beverages Market, By Product, 2021 - 2031 (USD Million)
- Competitive Landscape
- Company Profiles
- Carlsberg Group
- Asahi Group Holdings
- Boston Beer Company
- Molson Coors Beverage Company
- Anheuser-Busch InBev
- China Resources Beer
- Heineken International
- Tsingtao Brewery
- Constellation Brands
- SABMiller
- Kirin Holdings Compan
- Yanjing Beer Group
- Red Stripe
- Diageo plc
- Company Profiles
- Analyst Views
- Future Outlook of the Market