Global Lower GI Series Market Growth, Share, Size, Trends and Forecast (2025 - 2031)
By Procedure;
Single-contrast Imaging and Double-contrast Imaging.By Applications;
Gastroenteritis, Colon Polyps, Tumor, Strictures Crohn's Disease, Ulcerative Colitis and Others.By End User;
Hospitals and Clinics & Laboratories.By Geography;
North America, Europe, Asia Pacific, Middle East and Africa and Latin America - Report Timeline (2021 - 2031).Introduction
Global Lower GI Series Market (USD Million), 2021 - 2031
In the year 2024, the Global Lower GI Series Market was valued at USD 242.19 million. The size of this market is expected to increase to USD 384.70 million by the year 2031, while growing at a Compounded Annual Growth Rate (CAGR) of 6.8%.
The global Lower GI Series market encompasses a spectrum of diagnostic imaging procedures aimed at evaluating the lower gastrointestinal tract, including the colon and rectum. These procedures play a critical role in diagnosing a wide range of gastrointestinal conditions such as colorectal cancer, inflammatory bowel disease, diverticulitis, and polyps. Lower GI Series procedures typically involve the use of contrast agents and specialized imaging equipment such as X-rays, computed tomography (CT) scanners, and magnetic resonance imaging (MRI) systems to visualize the anatomy and function of the lower gastrointestinal tract, enabling healthcare providers to identify abnormalities and make accurate diagnoses.
With the increasing prevalence of gastrointestinal disorders and colorectal cancer worldwide, there is a growing demand for Lower GI Series procedures as a diagnostic tool. Population aging, changes in lifestyle factors, and the rising incidence of risk factors such as obesity and sedentary behavior contribute to the growing burden of gastrointestinal diseases, driving the need for timely and accurate diagnostic imaging solutions. Lower GI Series procedures offer healthcare providers valuable insights into the structural and functional integrity of the lower gastrointestinal tract, facilitating early detection, intervention, and management of gastrointestinal conditions, thereby improving patient outcomes and reducing healthcare costs associated with advanced disease stages.
Advancements in imaging technology, such as the development of high-resolution imaging modalities and digital imaging systems, have revolutionized the field of Lower GI Series diagnostics. These technological innovations enhance the clarity, accuracy, and efficiency of Lower GI Series procedures, enabling healthcare providers to obtain detailed images of the lower gastrointestinal tract with minimal patient discomfort and radiation exposure. Additionally, the integration of artificial intelligence (AI) algorithms and image analysis software further enhances the diagnostic capabilities of Lower GI Series procedures, allowing for automated image interpretation, lesion detection, and risk stratification. As healthcare systems worldwide strive to improve access to high-quality diagnostic services and enhance patient care pathways, the global Lower GI Series market is poised for continued growth and innovation in the years to come.
Global Lower GI Series Market Recent Developments
- In January 2024, Boston Scientific launched the new Flex-AX Arthroscope to improve visualization during colonoscopies.
- In February 2024, Capital Digestive Care merged with GI Alliance to form a leading GI provider network.
- In March 2024, Iterative Scopes received FDA approval for its AI-powered colonoscopy platform, enhancing polyp detection.
Segment Analysis
The Global Lower GI Series Market has been segmented by Procedure, Applications, and End User, which together reflect the expanding use of diagnostic imaging for assessing the lower gastrointestinal (GI) tract. This segment analysis highlights the key drivers of the market, such as the increasing prevalence of gastrointestinal diseases and advancements in imaging technologies.
Procedure: The Lower GI Series is typically performed using Barium Enema, a diagnostic imaging procedure in which a contrast medium (barium sulfate) is introduced into the lower GI tract to enhance X-ray imaging. The procedure helps to detect abnormalities such as colon cancer, diverticulosis, Crohn's disease, and colitis. The market also includes CT Colonography (also known as virtual colonoscopy), which is a less invasive technique that provides 3D imaging of the colon and rectum, offering an alternative to traditional barium enema. Both procedures are crucial in the screening and diagnosis of lower GI tract conditions, but CT colonography is growing in popularity due to its non-invasive nature and high diagnostic accuracy.
Applications: The Lower GI Series is primarily used for diagnosing GI disorders, such as colon cancer, diverticular disease, inflammatory bowel diseases (IBD), gastrointestinal bleeding, and rectal prolapse. The procedure is essential for early detection of colorectal cancer, which is a leading cause of cancer-related deaths worldwide. It is also used to assess structural abnormalities and intestinal blockages. In addition, barium enema is sometimes used to evaluate inflammatory bowel diseases, providing valuable insights into disease extent and activity, which is critical for treatment planning. The growing demand for early diagnosis and improved outcomes in gastrointestinal healthcare is driving the need for these diagnostic imaging methods.
End User: The End User segment of the Lower GI Series market includes Hospitals, Diagnostic Imaging Centers, and Ambulatory Surgical Centers. Hospitals are the largest end users, given the extensive facilities available for performing various diagnostic imaging procedures, including lower GI series. They are equipped with advanced imaging technology and are central to patient care, offering services ranging from emergency care to specialized diagnostic procedures. Diagnostic Imaging Centers also play a significant role, offering specialized imaging services for patients referred by physicians. These centers provide a wide range of diagnostic imaging techniques, including lower GI series, which are performed by radiologists. Ambulatory Surgical Centers are becoming increasingly important as they offer outpatient procedures, including diagnostic imaging, in a more cost-effective and convenient environment.
Market Dynamics: The Lower GI Series Market is influenced by factors such as the increasing prevalence of gastrointestinal diseases, advancements in imaging technologies, and rising awareness about early detection of colon cancer. The growing aging population and the rise in lifestyle-related disorders such as obesity and sedentary lifestyles have led to a higher incidence of lower GI conditions, increasing the demand for screening procedures. Technological advancements, including improvements in image resolution, lower radiation exposure, and the development of non-invasive imaging techniques like CT colonography, are expected to enhance the appeal of these procedures. Furthermore, the increasing emphasis on preventive healthcare and early detection of GI diseases is further boosting the growth of the lower GI series market, especially in regions with high awareness and healthcare infrastructure.
Global Lower GI Series Segment Analysis
In this report, the Global Lower GI Series Market has been segmented by Procedure, Applications, End User and Geography.
Global Lower GI Series Market, Segmentation by Procedure
The Global Lower GI Series Market has been segmented by Procedure into Single-contrast Imaging and Double-contrast Imaging.
Single-Contrast Imaging: In Single-Contrast Imaging, a contrast medium such as barium sulfate is introduced into the lower gastrointestinal tract (specifically the colon and rectum) using a barium enema. The procedure focuses on filling the colon with a single contrast agent, which enhances the visualization of the colon’s outlines and shape. This method is simpler and quicker than the double-contrast technique and is primarily used for detecting larger abnormalities, such as colon cancer, intestinal obstructions, and inflammatory bowel diseases (IBD). Single-contrast imaging is especially effective for providing an initial overview of the structure and size of the colon, but it may not offer the level of detail needed for diagnosing smaller or more subtle lesions.
Double-Contrast Imaging: Double-Contrast Imaging (also known as Air-Contrast Barium Enema) involves the use of two contrast agents: barium sulfate and air. First, the colon is filled with barium to enhance its outline, and then air is introduced to expand the colon, creating a clear contrast between the barium-coated walls and the air-filled lumen. This technique provides much higher-resolution images and is more sensitive in detecting smaller abnormalities, such as polyps, small tumors, diverticula, and early stages of colorectal cancer. Double-contrast imaging is considered the gold standard for detailed visualization of the colon’s mucosal lining, making it an essential diagnostic tool for more complex and subtle gastrointestinal conditions.
Diagnostic Efficiency and Applications: Both Single-Contrast Imaging and Double-Contrast Imaging are valuable tools for diagnosing a wide range of lower gastrointestinal conditions. Single-contrast imaging is faster and easier to perform, making it ideal for quick screening, especially in patients with more straightforward symptoms. In contrast, double-contrast imaging is more comprehensive and is typically used when a detailed examination is required, such as in patients with suspected colorectal cancer, inflammatory bowel diseases, or other mucosal abnormalities. The choice between the two techniques depends on the clinical indications, the patient's condition, and the level of detail needed for diagnosis.
Market Dynamics: The demand for Single-Contrast Imaging is generally driven by its lower cost and faster procedure time, making it more widely available in healthcare settings with limited resources or when only a basic overview is required. On the other hand, the Double-Contrast Imaging method is gaining popularity due to its superior diagnostic accuracy, especially in the early detection of gastrointestinal diseases such as colorectal cancer. As healthcare systems emphasize early detection and precise diagnosis, the demand for double-contrast imaging is expected to grow, particularly in advanced diagnostic centers. Both procedures are poised to benefit from the ongoing advancements in imaging technology, improving the efficiency, safety, and diagnostic capabilities of lower GI series examinations.
Global Lower GI Series Market, Segmentation by Applications
The Global Lower GI Series Market has been segmented by Applications into Gastroenteritis, Colon Polyps, Tumor, Strictures Crohn's Disease, Ulcerative Colitis and Others.
The global Lower GI Series market is segmented by applications, encompassing a wide range of diagnostic procedures aimed at evaluating various conditions and disorders affecting the lower gastrointestinal tract. One significant application within this market segment is the diagnosis of colorectal cancer, which represents a major public health concern globally. Lower GI Series procedures, including barium enemas and colonoscopies, play a pivotal role in the early detection and staging of colorectal cancer, facilitating timely interventions and improving patient outcomes. With the rising incidence of colorectal cancer and growing awareness of screening initiatives, the demand for Lower GI Series procedures for cancer diagnosis is expected to witness steady growth.
Another prominent application of Lower GI Series procedures is the evaluation and diagnosis of inflammatory bowel diseases (IBD), such as Crohn's disease and ulcerative colitis. These chronic conditions are characterized by inflammation of the gastrointestinal tract and can lead to a range of symptoms, including abdominal pain, diarrhea, and rectal bleeding. Lower GI Series examinations, including barium studies and CT colonography, are instrumental in assessing the extent and severity of inflammation, monitoring disease progression, and guiding treatment decisions in patients with IBD. As the prevalence of IBD continues to rise globally, driven by factors such as environmental triggers and genetic predisposition, the demand for Lower GI Series procedures for disease management and surveillance is anticipated to increase.
Lower GI Series procedures are utilized for the diagnosis of various other gastrointestinal conditions and disorders, including diverticulitis, colorectal polyps, gastrointestinal bleeding, and bowel obstruction. These diagnostic examinations provide valuable insights into the structural and functional abnormalities of the lower gastrointestinal tract, enabling healthcare providers to make accurate diagnoses and formulate appropriate treatment plans. As healthcare systems strive to improve access to diagnostic services and enhance patient care pathways, the demand for Lower GI Series procedures across diverse applications is poised for continued growth, driving innovation and expansion in the market.
Global Lower GI Series Market, Segmentation by End User
The Global Lower GI Series Market has been segmented by End User into Hospitals and Clinics & Laboratories.
The global Lower GI Series market is segmented by end user, reflecting the diverse array of healthcare facilities and settings where Lower GI Series procedures are performed. One significant segment within this market encompasses hospitals, including both large tertiary care hospitals and smaller community hospitals. Hospitals serve as major hubs for diagnostic imaging services, offering comprehensive Lower GI Series procedures to patients across diverse demographics. With advanced imaging technologies and skilled healthcare professionals, hospitals play a pivotal role in providing timely and accurate diagnoses for a wide range of gastrointestinal conditions.
Another prominent end user segment in the global Lower GI Series market comprises diagnostic imaging centers, specialized facilities dedicated to providing a range of imaging services, including Lower GI Series procedures. These centers offer convenient access to diagnostic testing for patients, often with shorter wait times and streamlined scheduling processes compared to hospitals. Diagnostic imaging centers leverage state-of-the-art equipment and specialized expertise to deliver high-quality Lower GI Series examinations, catering to the needs of both referring physicians and patients seeking diagnostic imaging services.
Other end users of Lower GI Series procedures include ambulatory surgical centers (ASCs), gastroenterology clinics, and academic medical centers. ASCs provide outpatient surgical services, including diagnostic and therapeutic procedures such as colonoscopies and sigmoidoscopies. Gastroenterology clinics focus on the evaluation and management of gastrointestinal disorders, offering specialized care and expertise in performing Lower GI Series examinations. Academic medical centers serve as hubs for medical education, research, and clinical care, often incorporating Lower GI Series procedures into their multidisciplinary approach to patient care. As the demand for Lower GI Series procedures continues to grow, driven by factors such as population aging and the rising prevalence of gastrointestinal diseases, the market is expected to witness sustained demand across diverse end user segments, driving growth and innovation in diagnostic imaging services.
Global Lower GI Series Market, Segmentation by Geography
In this report, the Global Lower GI Series Market has been segmented by Geography into five regions; North America, Europe, Asia Pacific, Middle East and Africa and Latin America.
Global Lower GI Series Market Share (%), by Geographical Region, 2024
In the preceding year, the global Lower GI Series market exhibited varying market shares across different geographical regions, each influenced by unique factors shaping healthcare infrastructure, diagnostic practices, and disease prevalence. North America emerged as a dominant player in the market share landscape, bolstered by factors such as well-established healthcare systems, high levels of healthcare expenditure, and robust screening programs for colorectal cancer. The region's advanced diagnostic imaging capabilities, coupled with proactive efforts to promote early detection and intervention for gastrointestinal conditions, contributed to its significant market share in the global Lower GI Series market.
Europe also commanded a notable share of the global Lower GI Series market, reflecting the region's emphasis on preventive healthcare strategies, strong regulatory frameworks, and widespread adoption of screening initiatives for colorectal cancer and other gastrointestinal disorders. Countries within the European Union, such as Germany, France, and the UK, have well-developed healthcare infrastructures and comprehensive diagnostic imaging services, facilitating access to Lower GI Series procedures for patients across diverse demographics. Moreover, ongoing investments in healthcare technology and research further propelled Europe's market share in the global Lower GI Series market.
The Asia Pacific region demonstrated considerable growth potential in the global Lower GI Series market, driven by factors such as rapid urbanization, increasing healthcare expenditure, and a growing burden of gastrointestinal diseases. Countries such as China, Japan, and India have witnessed significant investments in healthcare infrastructure and diagnostic imaging facilities, expanding access to Lower GI Series procedures for patients in both urban and rural areas. Moreover, initiatives aimed at raising awareness about gastrointestinal health and improving screening programs are expected to further drive market growth in the Asia Pacific region, contributing to its expanding market share in the global Lower GI Series market landscape.
Market Trends
This report provides an in depth analysis of various factors that impact the dynamics of Global Lower GI Series Market. These factors include; Market Drivers, Restraints and Opportunities Analysis.
Drivers, Restraints and Opportunity Analysis
Drivers
- Increasing Incidence of Gastrointestinal Disorders
- Growing Aging Population
- Advancements in Imaging Technology
- Rising Awareness and Screening Initiatives for Colorectal Cancer
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Demand for Early and Accurate Diagnosis- The global Lower GI Series market has witnessed a significant surge in demand for early and accurate diagnosis, driven by the increasing recognition of the importance of timely detection and intervention in gastrointestinal conditions. With the rising prevalence of colorectal cancer, inflammatory bowel diseases, and other lower gastrointestinal disorders, there is a growing emphasis on proactive screening initiatives and diagnostic strategies to facilitate early disease detection. Lower GI Series procedures, such as colonoscopies and barium enemas, play a crucial role in this regard, enabling healthcare providers to visualize and assess the lower gastrointestinal tract for abnormalities, lesions, and structural changes indicative of underlying pathology.
Advancements in imaging technology and diagnostic techniques have further fueled the demand for early and accurate diagnosis in the global Lower GI Series market. Innovative modalities such as virtual colonoscopy (CT colonography) and magnetic resonance colonography offer non-invasive alternatives to traditional colonoscopy, enhancing patient comfort and compliance while providing high-quality imaging for diagnostic purposes. Additionally, the integration of artificial intelligence (AI) algorithms and computer-aided detection systems in image analysis has improved the accuracy and efficiency of diagnostic interpretation, enabling healthcare providers to detect subtle abnormalities and lesions with greater precision. As healthcare systems worldwide prioritize preventive healthcare and early disease detection, the demand for Lower GI Series procedures that facilitate early and accurate diagnosis is expected to remain robust, driving market growth and innovation in diagnostic imaging technologies.
Restraints
- High Cost of Imaging Equipment and Procedures
- Radiation Exposure Risks
- Limited Access to Healthcare Facilities in Developing Regions
- Alternative Diagnostic Modalities
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Reimbursement Challenges- Reimbursement challenges pose a significant barrier in the global Lower GI Series market, impacting healthcare providers, patients, and manufacturers alike. In many healthcare systems, reimbursement policies for diagnostic imaging procedures such as Lower GI Series examinations are complex and variable, leading to uncertainties and inconsistencies in reimbursement rates and coverage. Healthcare providers often face challenges in navigating the reimbursement landscape, including delays in reimbursement processing, denials, and underpayments, which can strain financial resources and hinder investment in diagnostic imaging technologies and services.
The lack of standardized reimbursement guidelines and disparities in reimbursement rates across different regions further exacerbate reimbursement challenges in the global Lower GI Series market. Variations in reimbursement policies among public and private payers, as well as differences in coverage for screening versus diagnostic procedures, contribute to uncertainty and financial burdens for both healthcare providers and patients. Additionally, evolving healthcare reimbursement models, such as value-based care and bundled payments, introduce additional complexities and uncertainties in reimbursement processes, requiring healthcare providers and manufacturers to adapt their business strategies to navigate these challenges effectively. As stakeholders in the healthcare ecosystem advocate for greater transparency, consistency, and fairness in reimbursement policies, addressing reimbursement challenges remains a key priority for ensuring access to high-quality diagnostic imaging services, including Lower GI Series procedures, for patients worldwide.
Opportunities
- Emerging Markets with Untapped Growth Potential
- Technological Innovations in Imaging Modalities
- Integration of Artificial Intelligence in Image Analysis
- Shift Towards Minimally Invasive Diagnostic Procedures
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Collaborations and Partnerships for Market Expansion- Collaborations and partnerships present a compelling avenue for market expansion in the global lower GI series market. By joining forces, companies can pool resources, expertise, and networks to accelerate product development, enhance distribution channels, and tap into new geographical regions. Strategic alliances between medical device manufacturers, imaging centers, and healthcare providers can lead to the creation of comprehensive solutions that address the entire continuum of care, from diagnosis to treatment. These partnerships also facilitate knowledge exchange and technology transfer, enabling participants to stay abreast of the latest innovations and market trends.
Collaborations offer an opportunity to leverage complementary strengths and capabilities, fostering innovation and differentiation in a competitive landscape. For instance, partnerships between technology companies and healthcare institutions can drive the integration of artificial intelligence and machine learning algorithms into imaging systems, enhancing diagnostic accuracy and efficiency. Moreover, collaborations with regulatory bodies and industry associations can facilitate compliance with evolving standards and regulations, ensuring market access and consumer trust. Overall, strategic collaborations and partnerships are instrumental in unlocking new growth opportunities and driving market expansion in the global lower GI series market.
Competitive Landscape Analysis
Key players in Global Lower GI Series Market include,
- GE Healthcare
- Siemens Healthineers
- Philips Healthcare
- Hitachi Healthcare
- Shimadzu Corporation
- Toshiba Medical Systems Corporation
In this report, the profile of each market player provides following information:
- Company Overview and Product Portfolio
- Key Developments
- Financial Overview
- Strategies
- Company SWOT Analysis
- Introduction
- Research Objectives and Assumptions
- Research Methodology
- Abbreviations
- Market Definition & Study Scope
- Executive Summary
- Market Snapshot, By Procedure
- Market Snapshot, By Applications
- Market Snapshot, By End User
- Market Snapshot, By Region
- Market Snapshot, By Procedure
- Global Lower GI Series Market Dynamics
- Drivers, Restraints and Opportunities
- Drivers
- Increasing Incidence of Gastrointestinal Disorders
- Growing Aging Population
- Advancements in Imaging Technology
- Rising Awareness and Screening Initiatives for Colorectal Cancer
- Demand for Early and Accurate Diagnosis
- Restraints
- High Cost of Imaging Equipment and Procedures
- Radiation Exposure Risks
- Limited Access to Healthcare Facilities in Developing Regions
- Alternative Diagnostic Modalities
- Reimbursement Challenges
- Opportunities
- Emerging Markets with Untapped Growth Potential
- Technological Innovations in Imaging Modalities
- Integration of Artificial Intelligence in Image Analysis
- Shift Towards Minimally Invasive Diagnostic Procedures
- Collaborations and Partnerships for Market Expansion
- Drivers
- PEST Analysis
- Political Analysis
- Economic Analysis
- Social Analysis
- Technological Analysis
- Porter's Analysis
- Bargaining Power of Suppliers
- Bargaining Power of Buyers
- Threat of Substitutes
- Threat of New Entrants
- Competitive Rivalry
- Drivers, Restraints and Opportunities
- Market Segmentation
- Global Lower GI Series Market, By Procedure, 2021 - 2031 (USD Million)
- Single-contrast Imaging
- Double-contrast Imaging
- Global Lower GI Series Market, By Applications, 2021 - 2031 (USD Million)
- Gastroenteritis
- Colon Polyps
- Tumor
- Strictures Crohn's Disease
- Ulcerative Colitis
- Others
- Global Lower GI Series Market, By End User, 2021 - 2031 (USD Million)
- Hospitals
- Clinics & Laboratories
- Global Lower GI Series Market, By Geography, 2021 - 2031 (USD Million)
- North America
- United States
- Canada
- Europe
- Germany
- United Kingdom
- France
- Italy
- Spain
- Nordic
- Benelux
- Rest of Europe
- Asia Pacific
- Japan
- China
- India
- Australia/New Zealand
- South Korea
- ASEAN
- Rest of Asia Pacific
- Middle East & Africa
- GCC
- Israel
- South Africa
- Rest of Middle East & Africa
- Latin America
- Brazil
- Mexico
- Argentina
- Rest of Latin America
- North America
- Global Lower GI Series Market, By Procedure, 2021 - 2031 (USD Million)
- Competitive Landscape
- Company Profiles
- GE Healthcare
- Siemens Healthineers
- Philips Healthcare
- Hitachi Healthcare
- Shimadzu Corporation
- Toshiba Medical Systems Corporation
- Company Profiles
- Analyst Views
- Future Outlook of the Market