Global Jelly Candies (Gummies) Market Growth, Share, Size, Trends and Forecast (2025 - 2031)
By Product;
Sugar-based and Sugar-free.By Distribution Channel;
Offline, Online.By Geography;
North America, Europe, Asia Pacific, Middle East and Africa and Latin America - Report Timeline (2021 - 2031).Introduction
Global Jelly Candies (Gummies) Market (USD Million), 2021 - 2031
In the year 2024, the Global Jelly Candies (Gummies) Market was valued at USD 5,506.72 million. The size of this market is expected to increase to USD 6,918.89 million by the year 2031, while growing at a Compounded Annual Growth Rate (CAGR) of 3.3%.
The global jelly candies (gummies) market is experiencing robust growth, driven by increasing consumer demand for convenient and enjoyable confectionery products. These chewy, flavorful treats appeal to a wide demographic, including children, teenagers, and adults. The market's expansion is fueled by innovative product offerings such as sugar-free, organic, and fortified gummies, which cater to health-conscious consumers. Additionally, the introduction of exotic flavors and functional ingredients, such as vitamins and CBD, has broadened the market's appeal, attracting consumers looking for both indulgence and health benefits.
Manufacturers are investing heavily in marketing and promotional activities to capture consumer interest and maintain brand loyalty. Social media campaigns, influencer partnerships, and vibrant packaging designs are some of the strategies employed to enhance product visibility and appeal. Furthermore, the growing trend of gifting confectionery items during festivals and special occasions has also boosted sales. The popularity of themed and seasonal gummy products adds to the market's dynamism, creating spikes in demand during holidays like Halloween, Christmas, and Valentine's Day.
Geographically, North America and Europe dominate the global jelly candies market, attributed to high consumer spending on confectionery products and the presence of major industry players. However, the Asia-Pacific region is emerging as a significant growth area due to rising disposable incomes, urbanization, and increasing Western influence on dietary habits. The expanding middle-class population and rapid growth of e-commerce in countries like China and India further support market growth in this region. As manufacturers continue to innovate and expand their distribution channels, the global jelly candies (gummies) market is poised for sustained growth in the coming years.
Global Jelly Candies (Gummies) Market Recent Developments & Report Snapshot
Recent Developments:
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In February 2021, Rowntree, a Nestlé subsidiary, launched a new range of gelatin-free gummies called Dessert Pastilles. These gummies come in flavors like mango, blueberry, cherry, and apple and cater to the growing demand for vegetarian-friendly options.
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In January 2023, Hershey's announced the expansion of its popular gummy candy range with new functional gummies aimed at the health-conscious market. These new products include gummies with added vitamins and minerals, responding to the increasing consumer interest in wellness-focused confections.
Parameters | Description |
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Market | Global Jelly Candies (Gummies) Market |
Study Period | 2021 - 2031 |
Base Year (for Jelly Candies (Gummies) Market Size Estimates) | 2024 |
Drivers |
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Restraints |
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Opportunities |
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Segment Analysis
The global isomalt market is segmented by product type into sugar-based and sugar-free categories.Sugar-free isomalt products are increasingly popular due to rising health consciousness and the demand for low-calorie alternatives.These products are widely used in confectioneries, bakery items, and beverages to provide sweetness without the adverse effects associated with sugar. The sugar-based segment, while still significant, is experiencing slower growth as consumers shift towards healthier options.Distribution channels for isomalt products are divided into offline and online platforms.Offline channels, including supermarkets, hypermarkets, and specialty stores, have traditionally dominated the market by offering consumers the advantage of immediate purchase and personalized customer service.However, the online segment is rapidly expanding, driven by the convenience of home delivery, a wider product selection, and competitive pricing.E-commerce platforms have become particularly influential in reaching a broader consumer base and facilitating easy access to diverse isomalt products. The interplay between product type and distribution channels significantly influences market dynamics.Sugar-free isomalt products are prominently featured in both offline and online retail spaces, catering to the growing demand for healthier alternatives.Manufacturers and retailers are strategically leveraging online platforms to market and distribute these products, capitalizing on the increasing consumer preference for digital shopping experiences.This trend is expected to continue, further shaping the growth trajectory of the isomalt market globally.
Global Jelly Candies (Gummies) Segment Analysis
In this report, the Global Jelly Candies (Gummies) Market has been segmented by Product, Distribution Channel, and Geography.
Global Jelly Candies (Gummies) Market, Segmentation by Product
The Global Jelly Candies (Gummies) Market has been segmented by Product into Sugar-based and Sugar-free.
Sugar-based gummies traditionally dominate the market due to their wide availability and appeal, especially among consumers seeking indulgence and traditional flavors. These candies typically offer a wide range of fruity and novelty flavors, making them popular choices for both children and adults alike. In contrast, the sugar-free segment is experiencing rapid growth driven by increasing health consciousness and dietary restrictions such as diabetes. Sugar-free gummies are formulated with alternative sweeteners like stevia, erythritol, or xylitol, providing a guilt-free option for consumers concerned about sugar intake. These products often target health-conscious individuals seeking to reduce calories without compromising on taste, thus expanding the market's reach to a broader demographic.
The shift towards sugar-free gummies is also bolstered by advancements in food technology, enabling manufacturers to improve taste and texture while maintaining low sugar content. This segment's growth is further supported by stringent regulatory frameworks promoting healthier food choices and labeling transparency. As consumer awareness regarding sugar-related health issues continues to rise globally, the sugar-free segment is expected to witness sustained growth, driving innovation and competition within the jelly candies (gummies) market.
Global Jelly Candies (Gummies) Market, Segmentation by Distribution Channel
The Global Jelly Candies (Gummies) Market has been segmented by Distribution Channel into Offline, Online.
These attributes make solid forms ideal for retail settings and industrial processes, where consistency and durability are critical. Solid forms are also versatile in culinary applications, as they can be used in their natural state or processed into other food products, such as grated cheese for pizza or frozen pastries for quick preparation. Liquid products, including milk, cream, and plant-based beverages, are highly valued for their ease of use and functionality. Their fluid nature allows for quick mixing and uniform distribution in recipes, making them indispensable in both household cooking and large-scale food production. Liquid forms are widely used in applications ranging from beverages to sauces and desserts. For example, milk serves as a key ingredient in beverages and baked goods, while liquid plant-based alternatives cater to the growing demand for dairy-free and vegan options. The choice between solid and liquid forms often depends on the intended application, storage requirements, and convenience for the end-user. Solid forms are better suited for products that require structure and stability, such as snack bars and packaged foods, while liquid forms are ideal for applications that prioritize flowability and integration, such as soups and beverages. Together, these categories ensure a wide range of options to meet diverse consumer preferences and industrial needs.
Global Jelly Candies (Gummies) Market, Segmentation by Geography
In this report, the Global Jelly Candies (Gummies) Market has been segmented by Geography into five regions; North America, Europe, Asia Pacific, Middle East and Africa and Latin America.
Global Jelly Candies (Gummies) Market Share (%), by Geographical Region, 2024
In North America, the market is driven by high consumer spending on confectionery products, strong brand presence, and a culture that embraces snacking and indulgence. The region also benefits from a robust retail infrastructure and widespread availability of a variety of gummy products across supermarkets, convenience stores, and online platforms. Europe follows a similar trend, with countries like Germany, the UK, and France being major markets due to their established confectionery industries and consumer preference for high-quality, diverse gummy offerings.
Asia-Pacific is emerging as a lucrative market for jelly candies, propelled by rapid urbanization, increasing disposable incomes, and evolving consumer tastes. Countries such as China, Japan, and India are witnessing substantial growth in demand for gummies, driven by urban lifestyles, Western influence on dietary habits, and a growing inclination towards premium and novelty confectionery items. Moreover, the expansion of e-commerce platforms has made gummies more accessible to a wider audience in these regions, contributing further to market growth.
Latin America and the Middle East & Africa regions are also experiencing steady growth in the jelly candies market. In Latin America, countries like Brazil and Mexico are key markets due to their large consumer base and growing middle class, which favors indulgent snacks like gummies. In the Middle East & Africa, urbanization, increasing retail infrastructure, and rising disposable incomes are driving the demand for confectionery products, including gummies. Overall, the global jelly candies (gummies) market is characterized by regional diversity, with each region contributing uniquely to the market's overall growth trajectory.
Market Trends
This report provides an in depth analysis of various factors that impact the dynamics of Global Jelly Candies (Gummies) Market. These factors include; Market Drivers, Restraints and Opportunities Analysis.
Drivers, Restraints and Opportunity Analysis
Drivers
- Innovation in product types and flavors
- Marketing and promotional efforts
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Seasonal and gifting trends- Seasonal and gifting trends play a crucial role in driving the global jelly candies (gummies) market, particularly during festive occasions and special events. These trends capitalize on consumer preferences for sharing and indulging in confectionery items during holidays like Halloween, Christmas, Valentine's Day, and Easter. Manufacturers and retailers leverage these opportunities by introducing themed packaging, seasonal flavors, and limited-edition products that align with the spirit of each celebration. For instance, Halloween-themed gummies often feature spooky shapes and flavors, while Christmas editions may include festive shapes like Santa Claus or Christmas trees with flavors such as peppermint or gingerbread.
Gifting of jelly candies (gummies) has also become increasingly popular, not only during major holidays but also for birthdays, anniversaries, and other personal milestones. The appeal lies in their versatility as enjoyable treats suitable for all ages and occasions. Manufacturers enhance their product offerings with attractive packaging options, customizable gift boxes, and special promotions to cater to the gifting market. Online platforms further facilitate gifting by offering convenient delivery options and personalized messages, making it easier for consumers to send these treats as thoughtful gifts to friends and family.
The seasonal and gifting trends in the global jelly candies (gummies) market create opportunities for manufacturers to boost sales and brand visibility throughout the year. By anticipating and responding to consumer preferences for seasonal flavors, packaging, and promotional activities, companies can strengthen their market presence and capitalize on the peak demand periods associated with various festivities and gifting occasions.
Restraints
- Regulatory challenges
- Competitive market landscape
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Raw material price fluctuations- Raw material price fluctuations significantly impact the global jelly candies (gummies) market, influencing production costs and pricing strategies for manufacturers. The main raw materials for gummies include gelatin, pectin, corn syrup, and flavors/colors, each of which can be subject to price volatility due to factors such as weather conditions, global supply chain disruptions, and changes in agricultural production. For instance, gelatin prices can fluctuate based on demand from various industries beyond confectionery, including pharmaceuticals and cosmetics, impacting availability and cost for gummy manufacturers.
These fluctuations in raw material prices pose challenges for manufacturers in maintaining stable production costs and pricing structures. To mitigate these challenges, manufacturers often engage in forward purchasing contracts or diversify their supplier base to secure competitive pricing and consistent supply. Moreover, some companies invest in research and development to explore alternative ingredients or formulations that are less susceptible to price volatility, such as plant-based alternatives to gelatin or synthetic flavors and colors.
From a consumer perspective, raw material price fluctuations can indirectly affect product availability and pricing on retail shelves. Manufacturers may adjust product sizes or formulations to manage costs, potentially impacting consumer choices and brand loyalty. Overall, while raw material price fluctuations are a persistent challenge in the jelly candies (gummies) market, proactive supply chain management and innovation in ingredients offer avenues for resilience and adaptation to market dynamics.
Opportunities
- Emerging markets expansion
- Functional gummies development
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E-commerce growth- The global jelly candies (gummies) market is witnessing substantial growth in e-commerce channels, driven by shifting consumer preferences towards online shopping for confectionery products. E-commerce offers convenience and accessibility, allowing consumers to browse a wide range of gummies from various brands and flavors without the constraints of physical stores. This trend has been accelerated by the pandemic, which prompted consumers to prioritize safety and convenience, thereby increasing their reliance on online platforms for purchasing daily essentials, including snacks and treats like gummies.
Major confectionery brands and retailers are increasingly investing in their e-commerce capabilities to capitalize on this trend. They are enhancing their online presence through user-friendly websites, mobile apps, and digital marketing strategies to attract and retain online shoppers. Promotional campaigns, discounts, and bundling offers are commonly used tactics to stimulate online sales of gummies. Moreover, the ability to provide detailed product information, customer reviews, and personalized recommendations online helps in building consumer trust and loyalty in the digital space.
Competitive Landscape Analysis
Key players in Global Jelly Candies (Gummies) Market include:
- Arcor Group
- AUGUST STORCK KG
- Cloetta AB
- Ferrero International SA
- Grupo Bimbo SAB de CV
- HARIBO GmbH & Co. KG
- Mars Inc.
In this report, the profile of each market player provides following information:
- Company Overview and Product Portfolio
- Key Developments
- Financial Overview
- Strategies
- Company SWOT Analysis
- Introduction
- Research Objectives and Assumptions
- Research Methodology
- Abbreviations
- Market Definition & Study Scope
- Executive Summary
- Market Snapshot, By Product
- Market Snapshot, By Distribution Channel
- Market Snapshot, By Region
- Global Jelly Candies (Gummies) Market Dynamics
- Drivers, Restraints and Opportunities
- Drivers
- Innovation in product types and flavors
- Marketing and promotional efforts
- Seasonal and gifting trends
- Restraints
- Regulatory challenges
- Competitive market landscape
- Raw material price fluctuations
- Opportunities
- Emerging markets expansion
- Functional gummies development
- E-commerce growth
- Drivers
- PEST Analysis
- Political Analysis
- Economic Analysis
- Social Analysis
- Technological Analysis
- Porter's Analysis
- Bargaining Power of Suppliers
- Bargaining Power of Buyers
- Threat of Substitutes
- Threat of New Entrants
- Competitive Rivalry
- Drivers, Restraints and Opportunities
- Market Segmentation
- Global Jelly Candies (Gummies) Market, By Product, 2021 - 2031 (USD Million)
- Sugar-Based
- Sugar-Free
- Global Jelly Candies (Gummies) Market, By Distribution Channel, 2021 - 2031 (USD Million)
- Offline
- Online
- Global Jelly Candies (Gummies) Market, By Geography, 2021 - 2031 (USD Million)
- North America
- United States
- Canada
- Europe
- Germany
- United Kingdom
- France
- Italy
- Spain
- Nordic
- Benelux
- Rest of Europe
- Asia Pacific
- Japan
- China
- India
- Australia & New Zealand
- South Korea
- ASEAN (Association of South East Asian Countries)
- Rest of Asia Pacific
- Middle East & Africa
- GCC
- Israel
- South Africa
- Rest of Middle East & Africa
- Latin America
- Brazil
- Mexico
- Argentina
- Rest of Latin America
- North America
- Global Jelly Candies (Gummies) Market, By Product, 2021 - 2031 (USD Million)
- Competitive Landscape
- Company Profiles
- Arcor Group
- AUGUST STORCK KG
- Cloetta AB
- Ferrero International SA
- Grupo Bimbo SAB de CV
- HARIBO GmbH & Co. KG
- Mars Inc.
- Company Profiles
- Analyst Views
- Future Outlook of the Market