Global Home Improvement Market Growth, Share, Size, Trends and Forecast (2025 - 2031)

The global home improvement market is experiencing steady growth, driven by increasing consumer interest in enhancing home aesthetics, functionality, and energy efficiency. The market is segmented based on project type into Do-It-Yourself (DIY) and Do-It-For-Me (DIFM). The DIY segment is gaining traction, particularly among younger homeowners, due to the rising popularity of online tutorials, cost savings, and the satisfaction of self-accomplished projects. However, the DIFM segment continues to dominate as busy lifestyles, complex renovations, and the need for professional expertise drive demand for contractor-based services. The preference between these two segments varies based on factors such as income levels, skill sets, and regional trends.

By end use, the market encompasses several key categories, including kitchen and bath improvements, system upgrades, exterior and interior replacements, property enhancements, and disaster repairs. Kitchen and bathroom renovations remain the most sought-after, as homeowners prioritize modernization, energy efficiency, and premium materials. System upgrades, such as HVAC, plumbing, and smart home integrations, are gaining momentum due to increasing awareness of sustainability and energy conservation. Additionally, exterior replacements, including roofing, siding, and windows, contribute significantly to market growth as homeowners seek durability and curb appeal. The demand for property improvements and disaster repairs fluctuates based on environmental and climatic conditions.

Overall, the home improvement market is shaped by evolving consumer preferences, economic conditions, and technological advancements. The rise of e-commerce and digital platforms has made home improvement products and services more accessible, driving the expansion of both DIY and DIFM projects. Moreover, government incentives promoting energy-efficient upgrades and smart home solutions are expected to further accelerate market growth. With urbanization, increasing disposable incomes, and a strong emphasis on home personalization, the global home improvement industry is poised for continuous expansion in the coming years.

Global Home Improvement Segment Analysis

In this report, the Global Home Improvement Market has been segmented by Project, End Use and Geography.

Global Home Improvement Market, Segmentation by Project

The Global Home Improvement Market has been segmented by Project into DIY and DIFM.

The Do-It-Yourself (DIY) and Do-It-For-Me (DIFM). The DIY segment comprises projects that homeowners undertake independently, ranging from simple repairs and upgrades to more complex renovation and remodeling endeavors. DIY projects are popular among homeowners who possess the necessary skills, tools, and confidence to tackle home improvement tasks themselves. These projects often involve painting, decorating, minor repairs, landscaping, and basic installations, offering individuals the satisfaction of completing tasks on their own and potentially saving on labor costs.

On the other hand, the DIFM segment involves projects that are outsourced to professionals such as contractors, builders, and remodelers. Homeowners opt for DIFM services when they lack the time, expertise, or inclination to undertake home improvement projects themselves. DIFM projects encompass a wide range of services, including major renovations, structural modifications, complex installations, and specialized repairs. By outsourcing these projects to professionals, homeowners can benefit from expert craftsmanship, efficient project management, and guaranteed results, albeit at a higher cost compared to DIY endeavors.

The segmentation of the Global Home Improvement Market into DIY and DIFM projects reflects the diverse needs and preferences of homeowners worldwide. While some individuals prefer the hands-on approach and cost-saving benefits of DIY projects, others prioritize convenience, quality, and peace of mind offered by professional DIFM services. Both segments contribute to the overall growth and dynamism of the home improvement industry, driving demand for a wide range of products, tools, materials, and services tailored to meet the varying requirements of DIY enthusiasts and DIFM clientele.

Global Home Improvement Market, Segmentation by End Use

The Global Home Improvement Market has been segmented by End Use into Kitchen improvement & additions, Bath improvement & additions, System upgrades, Exterior replacements, Interior replacements, Property improvements, Disaster repairs and Other.

The kitchen improvement & additions encompass a wide range of projects aimed at enhancing the functionality, aesthetics, and value of kitchen spaces. This may include upgrading appliances, installing new cabinetry and countertops, or expanding the kitchen footprint to accommodate modern lifestyle needs. Similarly, Bath improvement & additions focus on renovating or adding bathrooms to improve comfort, convenience, and hygiene standards within residential properties. These projects may involve upgrading fixtures, tiles, and plumbing systems to create spa-like retreats or adding additional bathrooms to meet the demands of growing households.

System upgrades represent investments in enhancing the efficiency, safety, and sustainability of residential properties. This may include upgrading heating, ventilation, and air conditioning (HVAC) systems for improved energy efficiency, installing smart home automation systems for enhanced security and convenience, or upgrading electrical and plumbing systems to meet modern standards. Exterior replacements involve replacing or upgrading components of the exterior envelope of residential properties, such as roofing, siding, windows, and doors, to improve curb appeal, weather resistance, and energy efficiency. Interior replacements focus on upgrading interior finishes, fixtures, and surfaces to refresh and modernize living spaces, including flooring, lighting, paint, and trim.

Property improvements encompass a broad category of projects aimed at enhancing the overall value and functionality of residential properties. This may include landscaping improvements, outdoor living space enhancements, or structural modifications to improve spatial layout and flow. Disaster repairs involve addressing damage caused by natural disasters, accidents, or other unforeseen events, such as floods, fires, or earthquakes. Finally, the category of Other encompasses miscellaneous home improvement projects that do not fit neatly into the other defined categories, such as home office renovations, garage conversions, or attic conversions. Collectively, these segmented categories provide a comprehensive overview of the diverse range of home improvement activities undertaken by homeowners to enhance their living spaces.

Global Home Improvement Market, Segmentation by Geography

In this report, the Global Home Improvement Market has been segmented by Geography into five regions; North America, Europe, Asia Pacific, Middle East and Africa and Latin America.

Global Home Improvement Market Share (%), by Geographical Region, 2024

North America stands as a significant player in the home improvement sector, boasting a culture deeply rooted in DIY projects and a strong emphasis on home renovation and remodeling. With a plethora of home improvement retailers, manufacturers, and contractors, North America offers a diverse range of products and services to cater to the evolving needs and preferences of homeowners. Additionally, factors such as high levels of home ownership, disposable income, and technological advancements contribute to the robustness of the home improvement market in this region.

Europe also holds a prominent position in the Global Home Improvement Market, with countries like the United Kingdom, Germany, and France driving market growth. European consumers prioritize quality, sustainability, and design aesthetics when it comes to home improvement products and services. The region boasts a rich history of craftsmanship and innovation, reflected in the wide array of premium and bespoke home improvement offerings available to consumers. Furthermore, stringent regulations and standards pertaining to building codes and environmental sustainability shape the landscape of the home improvement market in Europe, influencing product development and consumer purchasing decisions.

In the Asia Pacific, Middle East and Africa, and Latin America regions, the home improvement market is experiencing significant growth fueled by factors such as rapid urbanization, increasing disposable incomes, and changing lifestyles. Emerging economies in these regions are witnessing a surge in demand for residential renovation and remodeling products and services as homeowners seek to upgrade and modernize their living spaces. The availability of affordable housing and the rise of urban middle-class populations contribute to the expanding market opportunities in these regions. Moreover, advancements in technology and the growing adoption of online retail channels are further driving market growth, providing consumers with greater access to home improvement solutions and fueling the overall expansion of the Global Home Improvement Market.

This report provides an in depth analysis of various factors that impact the dynamics of Global Home Improvement Market. These factors include; Market Drivers, Restraints and Opportunities Analysis.

Drivers, Restraints and Opportunity Analysis

Drivers:

• Renovation
• Remodeling
• DIY (Do-It-Yourself)

• Home maintenance: Home maintenance plays a vital role in the Global Home Improvement Market, ensuring the longevity and functionality of residential properties. It encompasses a range of activities aimed at preserving and enhancing the condition of homes, both inside and out. From routine tasks like cleaning and repairs to more extensive renovations and upgrades, home maintenance activities contribute to the overall value and appeal of properties. Homeowners invest in maintenance to protect their investment, improve comfort and livability, and uphold aesthetic appeal.

  Key aspects of home maintenance within the Global Home Improvement Market include interior and exterior upkeep, system maintenance, and preventative measures. Interior maintenance involves tasks such as cleaning, painting, and repairing walls, floors, and fixtures to maintain a fresh and inviting living environment. Exterior maintenance focuses on preserving the structural integrity and curb appeal of homes through activities like landscaping, exterior painting, and repairing or replacing siding and roofing. System maintenance includes servicing and repairing HVAC systems, plumbing, electrical systems, and appliances to ensure efficient operation and prevent costly breakdowns. Additionally, preventative measures such as weatherproofing, pest control, and fire safety measures are integral parts of home maintenance efforts.

  The demand for home maintenance services and products is driven by factors such as homeownership rates, aging housing stock, and changing consumer preferences. As homeowners seek to protect and enhance the value of their properties, they rely on a variety of home maintenance solutions and professionals, including contractors, handymen, cleaning services, and home improvement retailers. Moreover, advancements in technology have facilitated the development of innovative home maintenance products and tools, making it easier and more convenient for homeowners to tackle maintenance tasks themselves. Overall, home maintenance plays a crucial role in the Global Home Improvement Market, providing opportunities for growth and innovation in the industry.

Restraints:

• Economic Uncertainty
• High Material Costs
• Labor Shortages

• Regulatory Challenges: The Global Home Improvement Market faces several regulatory challenges that impact its operations and growth potential. One key challenge involves compliance with building codes, zoning regulations, and safety standards imposed by local and national governments. These regulations dictate the types of materials, construction methods, and safety features that must be adhered to during home renovation and remodeling projects. Ensuring compliance with these regulations can be complex and time-consuming for both homeowners and industry professionals, potentially leading to delays and increased costs.

  Environmental regulations and sustainability standards present challenges for the home improvement market. As governments around the world increasingly prioritize environmental protection and sustainability, there is a growing emphasis on using eco-friendly materials, reducing carbon emissions, and minimizing waste in construction and renovation projects. Meeting these regulations requires home improvement retailers, manufacturers, and contractors to adopt sustainable practices, invest in green technologies, and source environmentally-friendly products, which can pose logistical and financial challenges.

  Trade regulations and tariffs can impact the global supply chain of home improvement products and materials. Trade disputes, import/export restrictions, and tariffs imposed on certain goods can disrupt the flow of materials and increase costs for industry players. Uncertainty surrounding trade policies and geopolitical tensions can also create volatility in the market, affecting investment decisions and business strategies. Navigating these regulatory challenges requires careful planning, risk management, and adaptation to changing trade dynamics.

Opportunities:

• Sustainable materials
• Energy-efficient appliances
• Smart home technology

• DIY trends: In the Global Home Improvement Market, Do-It-Yourself (DIY) trends play a significant role in shaping consumer behavior and market dynamics. DIY home improvement projects have gained popularity worldwide, driven by factors such as cost savings, creativity, and a desire for hands-on involvement in home renovation and remodeling. One notable DIY trend is the increasing preference for personalized and customized home improvement solutions. Consumers are increasingly seeking unique and innovative ways to enhance their living spaces, whether through creative painting techniques, custom furniture designs, or DIY décor projects. This trend reflects a growing desire for self-expression and individuality in home design and renovation.

  Another key DIY trend in the Global Home Improvement Market is the rise of eco-friendly and sustainable DIY practices. With growing awareness of environmental issues, consumers are seeking eco-conscious alternatives for their home improvement projects. This includes the use of environmentally friendly materials, energy-efficient appliances, and sustainable building practices. DIY enthusiasts are exploring DIY recycling and upcycling projects, repurposing old furniture and materials to create new, eco-friendly home décor and furnishings. Sustainability-focused DIY trends align with broader societal shifts towards greener living and responsible consumption.

  Technology has revolutionized DIY practices in the home improvement market, giving rise to trends such as smart home DIY projects and online DIY communities. DIY enthusiasts are leveraging smart home technology to automate and enhance various aspects of their living spaces, from lighting and temperature control to security and entertainment systems. Online platforms and social media channels provide DIY enthusiasts with a wealth of resources, tutorials, and inspiration for their projects, fostering a vibrant and collaborative DIY community. The accessibility of information and resources online has democratized DIY practices, empowering homeowners to tackle increasingly complex and ambitious home improvement projects with confidence.

Key players in Global Home Improvement Market include:

• Lowe's Companies, Inc.
• The Home Depot
• Masco Corporation
• Lumber Liquidators Services LLC
• Stanley Black & Decker, Inc.
• D.R. Horton
• Sherwin-Williams
• Fortune Brands Home & Hardware Inc
• Valspar
• Trane Technologies
• Whirlpool Corporation
• Owens Corning

In this report, the profile of each market player provides following information:

• Company Overview
• Key Developments
• Financial Overview
• Strategies
• Company SWOT Analysis