Global Hemp Beer Market Growth, Share, Size, Trends and Forecast (2025 - 2031)

• In May 2019, GenCanna and Atalo Holdings formed a strategic partnership to build a vertically integrated hemp processing and distribution facility in Kentucky.

• In May 2019, GenCanna and Thar PArocess announced a collaboration to bring the new CO2 hemp extraction technology to market.

• in January 2019, Hemp Inc. formed a joint venture with Hemp Healthcare to sell high-end CBD and hemp-based products, expanding the company's presence in Arizona.

The market can be segmented by type into alcoholic and non-alcoholic products. Alcoholic beverages infused with unique ingredients or formulations are gaining popularity for their novelty and targeted consumer appeal, especially in premium and craft categories. Non-alcoholic options, including functional drinks and wellness beverages, are also experiencing significant growth as consumers seek healthier alternatives to traditional soft drinks and alcohol. These two categories cater to a broad range of preferences, ensuring that both indulgence and health-conscious trends are addressed effectively.

By application, the market includes cannabidiol (CBD) and tetrahydrocannabinol (THC) products. CBD-based applications are prominent in wellness and health-oriented segments due to their perceived calming and anti-inflammatory properties. These products are often marketed for stress relief and general well-being, appealing to a wide demographic. THC-based applications, on the other hand, cater to recreational and therapeutic markets, offering psychoactive effects for relaxation or medical purposes. This segmentation highlights the versatility of these compounds in meeting both lifestyle and clinical needs.

Distribution channels for the market are categorized into direct and indirect. Direct channels involve sales through brand-owned outlets, online platforms, or direct-to-consumer models, enabling companies to establish stronger connections with customers and provide a curated shopping experience. Indirect channels, which include retail stores, distributors, and third-party online platforms, offer broader market reach and convenience for consumers. The combination of these channels ensures comprehensive accessibility, catering to diverse consumer habits and preferences.

Global Hemp Beer Segment Analysis

In this report, the Global Hemp Beer Market has been segmented by Type, Application, Distribution Channel, and Geography.

Global Hemp Beer Market, Segmentation by Type

The segmentation of the Global Hemp Beer Market by type into alcoholic and non-alcoholic categories reflects the diversity in product offerings catering to varying consumer preferences and regulatory frameworks.

Alcoholic Hemp Beer: This segment includes traditional beer products infused with hemp seeds, oils, or extracts during the brewing process. Alcoholic hemp beers typically retain the brewing characteristics of traditional beers, such as varying alcohol content, hop profiles, and brewing styles. They appeal to consumers looking for innovative flavors and potentially enhanced nutritional benefits associated with hemp-derived ingredients like CBD.

Non-Alcoholic Hemp Beer: Non-alcoholic hemp beers utilize hemp extracts or flavors to replicate the taste and aroma of traditional hemp-infused beers without the alcohol content. These beverages cater to health-conscious consumers seeking alternatives to alcoholic beverages while still enjoying the unique flavors and potential health benefits of hemp. Non-alcoholic hemp beers are also favored by those who prefer to avoid alcohol for personal, health, or cultural reasons.

Segmenting the market by type allows breweries and manufacturers to address diverse consumer needs and preferences across different demographics and regions. It also facilitates compliance with varying regulatory requirements regarding the production, labeling, and distribution of alcoholic versus non-alcoholic beverages containing hemp-derived ingredients. As consumer interest in hemp-related products continues to grow globally, both segments offer opportunities for innovation, market expansion, and meeting evolving consumer demands for natural and functional beverages.

Global Hemp Beer Market, Segmentation by Application

The Global Hemp Beer Market by application into Cannabidiol (CBD) and Tetrahydrocannabinol (THC) distinguishes products based on the predominant cannabinoid content derived from hemp extracts.

Cannabidiol (CBD) Application: Hemp beers categorized under CBD application contain predominantly CBD derived from hemp extracts. CBD is known for its potential health benefits, including anti-inflammatory properties and stress relief, without the psychoactive effects associated with THC. CBD-infused hemp beers appeal to health-conscious consumers seeking natural remedies and functional beverages that promote relaxation and well-being.

Tetrahydrocannabinol (THC) Application: Beers categorized under THC application contain higher levels of tetrahydrocannabinol, the psychoactive compound found in cannabis. THC-infused hemp beers cater to consumers seeking recreational products that provide psychoactive effects and may have different legal and regulatory considerations compared to CBD-infused products. These beverages are typically marketed in regions where cannabis consumption, including THC, is legalized or regulated.

Segmenting the market by CBD and THC applications helps breweries and manufacturers navigate regulatory landscapes and consumer preferences related to cannabis-derived products. It allows for targeted marketing strategies and product formulations that align with legal requirements and market demand in different geographic regions. As regulatory frameworks evolve and consumer awareness grows, both CBD and THC applications present opportunities for innovation and market expansion within the hemp beer industry globally.

Global Hemp Beer Market, Segmentation by Distribution Channel

The Global Hemp Beer Market by Segmentation by Distribution Channel into Direct, Indirect.

The market is segmented by distribution channel into direct and indirect channels. Direct distribution involves brands selling their products directly to consumers through online platforms, brand-owned retail stores, or direct-to-consumer (DTC) models. This approach allows companies to build strong relationships with their customers, gain valuable insights into consumer preferences, and maintain full control over branding and pricing strategies. Direct channels are particularly popular for premium or niche products where personalized customer experiences and exclusivity are key.

Indirect distribution channels include third-party retailers, distributors, and e-commerce platforms not owned by the brand. These channels offer a wider reach and convenience for consumers, making products accessible in supermarkets, specialty stores, or online marketplaces. Indirect channels are essential for scaling operations and ensuring that products are available to a broader audience. They are particularly effective for mass-market items where visibility and accessibility drive sales.

The balance between direct and indirect channels allows brands to cater to different consumer needs and shopping habits. While direct channels focus on building loyalty and enhancing the customer experience, indirect channels ensure widespread availability and convenience. This dual approach is critical in today’s competitive market, enabling companies to maximize their market presence and meet diverse consumer expectations.

Global Hemp Beer Market, Segmentation by Geography

In this report, the Global Hemp Beer Market has been segmented by Geography into five regions; North America, Europe, Asia Pacific, Middle East and Africa and Latin America.

Global Hemp Beer Market Share (%), by Geographical Region, 2024

North America and Europe: These regions are at the forefront of the hemp beer market, driven by growing consumer interest in craft and specialty beers, coupled with increasingly favorable attitudes towards cannabis legalization. In North America, states with legalized cannabis have fostered a thriving market for hemp-infused products, including beer. Similarly, in Europe, countries with progressive cannabis laws and a strong craft beer culture have seen an increase in the availability and popularity of hemp beers. Regulatory frameworks in these regions often support innovation in hemp product development, contributing to market growth.

Asia-Pacific: The Asia-Pacific region presents diverse challenges and opportunities for the hemp beer market. While some countries in Asia-Pacific have strict regulations on cannabis and hemp products, others are beginning to explore legalization or have more lenient regulations. Countries like Australia and New Zealand have seen emerging interest in hemp-infused beverages due to shifting consumer preferences towards natural and functional products. Market growth in Asia-Pacific is influenced by regulatory changes, consumer education on hemp benefits, and cultural perceptions towards cannabis.

Latin America, Middle East, and Africa: These regions exhibit varied regulatory landscapes and cultural attitudes towards cannabis, impacting the adoption of hemp beer. In Latin America, countries like Uruguay and parts of Mexico have legalized cannabis, creating opportunities for hemp-infused beverages. In contrast, regions in the Middle East and Africa generally have stricter regulations concerning cannabis products, posing challenges for market entry and growth. Cultural attitudes towards alcohol and cannabis consumption also shape market dynamics in these regions, influencing consumer acceptance and demand for hemp beer products.

By segmenting the market by geography, stakeholders can tailor strategies to navigate regional nuances in regulatory compliance, consumer preferences, and market potential, thereby facilitating targeted market expansion and growth within the global hemp beer industry.