Global Growing Up Formula Market Growth, Share, Size, Trends and Forecast (2025 - 2031)

• In November 16, 2021, Abbott Nutrition today announced the launch of Similac 360 Total Care, the company’s next generation of infant formula with HMOs, major prebiotics structurally identical to those found in human breast milk. Similac 360 Total Care is the first and only infant formula in the U.S. with a blend of five different HMOs, previously only found together in breast milk.

• In November 29, 2023, Nestlé today announced that it has developed N3 milk with new nutritional benefits, that is launching first in China. Made from cow's milk, it has all the essential nutrients found in milk such as proteins, vitamins, and minerals. In addition, it contains prebiotic fibers, has a low lactose content and has over 15% fewer calories.

Food and beverage flavorings are commonly available in two primary product types: powder and liquid. Powder flavorings are widely used in dry mixes, bakery products, and snack items due to their ease of handling and long shelf life. They dissolve quickly in dry formulations without altering the texture, making them a preferred choice for various applications. Liquid flavorings, on the other hand, are well-suited for beverages, sauces, and marinades, offering easy blending and uniform distribution of flavor. The distinct advantages of each product type allow manufacturers to choose the most suitable format based on the specific requirements of their applications.

Flavorings also vary by nature, with organic and conventional options available to cater to different consumer preferences. Organic flavorings are derived from ingredients grown without synthetic pesticides, herbicides, or fertilizers, appealing to health-conscious and environmentally aware consumers. Conventional flavorings, while not adhering to organic farming practices, offer a broader range of options and typically come at a lower cost, making them accessible to a wider market. The availability of both organic and conventional flavorings ensures that manufacturers can align their products with their target audience's values and purchasing power.

The dual categorization of flavorings by product type and nature underscores the industry's adaptability to market trends and consumer demands. With the growing emphasis on health and sustainability, organic options are witnessing increased demand, while conventional flavorings remain popular for their affordability and diverse applications. Together, these segments provide a comprehensive range of solutions for the evolving needs of the food and beverage industry.

Global Growing Up Formula Segment Analysis

In this report, the Global Growing Up Formula Market has been segmented by Product Type, Nature and Geography.

Global Growing Up Formula Market, Segmentation by Product Type

The global growing-up formula market is segmented by product type into Powder and Liquid.

On the other hand, liquid formulas offer immediate convenience as they are ready to consume without the need for mixing. This format appeals to parents looking for quick and hassle-free feeding options, especially while traveling or on the go. Liquid formulas often come in single-serving containers or resealable bottles, ensuring freshness and portion control. Both powder and liquid formulations cater to different consumer preferences and practical considerations. Powdered formulas are favored for their cost-effectiveness and versatility in storage, while liquid formulas provide convenience and simplicity in feeding routines. Manufacturers in the growing-up formula market continue to innovate within these categories to meet evolving consumer demands for nutritional quality, convenience, and ease of use in toddler nutrition.

Global Growing Up Formula Market, Segmentation by Nature

The global growing-up formula market has been segmented by Nature into Organic and Conventional.

Conventional formulas, on the other hand, are formulated using ingredients that may include synthetic additives or non-organic sources. While they are typically more affordable and widely available compared to organic options, some consumers may have concerns about potential exposure to additives or residues. Conventional formulas often undergo rigorous testing and adhere to regulatory standards to ensure safety and nutritional adequacy, catering to a broader consumer base looking for reliable and cost-effective toddler nutrition solutions. The segmentation into organic and conventional categories reflects a growing trend towards transparency and consumer awareness in the infant and toddler nutrition market. Manufacturers and brands are responding by expanding their product lines to include organic offerings, leveraging certifications and marketing strategies to communicate the benefits of organic ingredients. This segmentation allows parents to make informed choices based on their preferences for nutritional quality, sustainability, and health considerations when selecting growing-up formulas for their children.

Global Growing Up Formula Market, Segmentation by Geography

In this report, the Global Growing Up Formula Market has been segmented by Geography into five regions; North America, Europe, Asia Pacific, Middle East and Africa and Latin America.

Global Growing Up Formula Market Share (%), by Geographical Region, 2024

North America and Europe represent mature markets for growing-up formulas, characterized by stringent regulatory standards and high consumer awareness of nutrition and health. These regions prioritize product safety and quality, driving demand for certified organic and non-GMO formulas, while also fostering innovation in infant and toddler nutrition.

In contrast, the Asia-Pacific region, including countries like China, India, and Southeast Asian nations, presents significant growth opportunities fueled by rising disposable incomes, urbanization, and increasing awareness of nutrition among parents. The market here is influenced by cultural dietary practices and preferences, with a growing trend towards premium and imported infant nutrition products. Manufacturers are expanding their presence in these markets through strategic partnerships, localized marketing efforts, and product customization to align with regional tastes and regulatory requirements.

The rest of the world (RoW) segment encompasses regions with emerging economies and evolving healthcare infrastructures, where access to quality nutrition products for infants and toddlers remains a priority. Market growth in RoW is driven by improving healthcare standards, government initiatives promoting child health, and increasing consumer expenditure on premium nutritional products. Understanding these geographical nuances allows stakeholders in the growing-up formula market to tailor their strategies effectively, ensuring compliance with local regulations and meeting the diverse needs of consumers across different regions globally.