Global Frying Shortening Market Growth, Share, Size, Trends and Forecast (2025 - 2031)

The global frying shortening market is segmented by nature, form, source, and application, with each segment catering to different consumer preferences and industrial needs.

By nature, the market is divided into organic and conventional frying shortenings. Organic frying shortenings are gaining traction due to the increasing consumer preference for natural, clean-label, and sustainably produced food products. These shortenings are typically made from organic oils, without the use of synthetic chemicals or additives, appealing to health-conscious consumers and those seeking eco-friendly options. Conventional frying shortenings, on the other hand, are widely used due to their cost-effectiveness and established presence in the market. They are produced using conventional agricultural methods and are often used in large-scale food production due to their stability, longer shelf life, and affordability.

In terms of form, the market is segmented into powdered and block frying shortenings. Powdered shortenings are easy to handle, store, and mix, making them ideal for applications where a fine texture is required, such as in baking and confectionery products. They offer convenience and consistency in use, ensuring uniformity in recipes. Block shortenings, which are solid at room temperature, are widely used in deep frying, especially in the food service industry. Their stable consistency at high temperatures makes them suitable for frying a variety of food products, from snacks to fast food. Block shortenings are highly valued for their ability to maintain the desired texture and flavor of fried foods, making them a popular choice in commercial kitchens and food processing plants.

By source, the market includes palm, soybean, sunflower seeds, maize, castor, groundnut, coconut, and others. Palm oil is the dominant source in the frying shortening market due to its cost-effectiveness, high stability, and versatility in frying applications. Soybean oil and sunflower seed oil are also commonly used, particularly in regions where palm oil usage is restricted due to environmental concerns. Coconut oil and groundnut oil are preferred in specific regions and applications due to their unique flavors and frying properties.

The application of frying shortenings spans across various industries, including the confectionery, bakery, dairy, processed food, and dietary supplements industries. In the confectionery industry, frying shortenings are used to produce products like donuts, chocolates, and pastries, providing the necessary texture and flavor. The bakery industry relies on frying shortenings for producing products such as pies, cookies, and pastries with the desired crispness and texture. In the dairy industry, they are used in the production of processed cheese and other dairy-based snacks. Processed foods like chips, fries, and fried snacks also heavily depend on frying shortenings to maintain their crisp texture. Additionally, dietary supplements use specific oils in formulations that promote health benefits, making them a niche but growing segment.

In conclusion, the global frying shortening market is shaped by the increasing demand for organic, versatile, and cost-effective shortening solutions. The diversity in sources, forms, and applications ensures that the market caters to a broad range of industries, from food production to health-focused formulations, contributing to its continued growth.

Global Frying Shortening Segment Analysis

In this report, the Global Frying Shortening Market has been segmented by Nature, Form, Source, Application and Geography.

Global Frying Shortening Market, Segmentation by Nature

The Global Frying Shortening Market has been segmented by Nature into Organic and Conventional

Organic frying shortenings have gained significant momentum in recent years due to the growing consumer demand for natural, health-conscious, and environmentally sustainable food options. These shortenings are produced from organically grown oilseeds, such as organic palm, sunflower, or soybean oil, and are free from synthetic chemicals, additives, and genetically modified organisms (GMOs). The organic segment is particularly favored in regions where consumers are increasingly focused on clean-label products and transparency in food production. Organic frying shortenings appeal to both health-conscious individuals who avoid artificial ingredients and those who prioritize environmental sustainability, as organic farming practices are considered more environmentally friendly and less resource-intensive compared to conventional farming. This trend has been driven by increasing awareness of the potential negative impacts of pesticides, GMOs, and synthetic additives on human health and the environment. As a result, the organic frying shortening market is expected to grow steadily, driven by rising consumer preference for healthier and more sustainable food products.

On the other hand, conventional frying shortenings dominate the market in terms of volume and cost-effectiveness. These shortenings are made from conventionally grown oilseeds and are produced using standard agricultural practices that may include the use of chemical fertilizers, pesticides, and GMOs. While conventional frying shortenings are often seen as less natural than their organic counterparts, they remain highly popular in large-scale commercial food production and food service industries due to their affordability, wide availability, and stability. These shortenings offer longer shelf lives, resistance to oxidation, and the ability to withstand high frying temperatures, making them ideal for deep frying in fast food chains, snack production, and processed foods. Additionally, conventional frying shortenings are a cost-effective option for mass food production, allowing food manufacturers to meet consumer demand while keeping prices competitive.

The organic and conventional segments in the global frying shortening market reflect two different but equally important consumer needs. Organic frying shortenings cater to a growing market of health-conscious and environmentally aware consumers, while conventional frying shortenings continue to dominate the mass food production sector due to their cost efficiency and practical advantages. Both segments are expected to experience growth, albeit driven by different factors, contributing to the overall expansion of the market.

Global Frying Shortening Market, Segmentation by Form

The Global Frying Shortening Market has been segmented by Form into Powdered and Block.

Powdered frying shortenings are increasingly popular due to their convenience and ease of handling. These shortenings are typically used in baking and confectionery applications where a fine texture and uniform distribution of fat are required. Powdered shortenings are often used in industries that require precise formulations and consistency, such as in the production of cakes, pastries, and cookies. Their ability to be easily mixed into dry ingredients makes them ideal for baked goods, allowing for uniform incorporation without the need for melting or additional processing. Additionally, powdered frying shortenings are valued for their longer shelf life, ease of storage, and ability to be transported with minimal space requirements, contributing to their widespread use in both large-scale commercial production and in-home baking.

On the other hand, block frying shortenings are widely utilized in deep frying applications, especially in the food service and snack industries. These shortenings are solid at room temperature, making them ideal for high-heat cooking processes such as frying. Block shortenings maintain a stable consistency at elevated frying temperatures and offer greater control over the frying process, ensuring that food products like fries, donuts, and fried snacks achieve the desired crispiness and texture. The block form is also highly valued for its versatility in large-scale commercial food production, as it can be easily melted and reused multiple times, reducing waste and operational costs. In addition, block shortenings are often preferred for their ability to provide consistent frying performance, which is crucial for maintaining product quality in fast-food chains and snack manufacturing.

The segmentation of the global frying shortening market into powdered and block forms highlights the diverse needs of the food industry. Powdered frying shortenings are primarily used in baking and confectionery products due to their ease of use and ability to provide consistent texture. Block frying shortenings, on the other hand, are the preferred choice for deep frying applications, offering stability, efficiency, and high-performance frying results. The continued demand for both forms reflects the evolving preferences of consumers and the food industry, ensuring that the market for frying shortenings remains dynamic and adaptable to various food production requirements.

Global Frying Shortening Market, Segmentation by Source

The Global Frying Shortening Market has been segmented by Source into Palm, Soybean, Sunflower seeds, Maize, Castor, Groundnut, Coconut, and Others.

Palm oil is the dominant source in the frying shortening market, largely due to its stability at high temperatures, long shelf life, and cost-effectiveness. It is widely used in deep frying, especially in fast food restaurants, snack production, and packaged foods. Palm oil’s ability to withstand repeated frying without breaking down makes it a preferred choice for high-volume frying operations. Additionally, its neutral flavor and smooth texture contribute to the quality of fried products, making it a staple in the global frying shortening market. However, palm oil's environmental impact and concerns over deforestation have led to growing demand for sustainably sourced palm oil, prompting certification schemes like the Roundtable on Sustainable Palm Oil (RSPO).

Soybean oil is another significant source, often chosen for its health benefits compared to palm oil. Rich in polyunsaturated fats, soybean oil is a popular choice for frying shortenings in regions where consumers prefer oils with a healthier fat profile. It is commonly used in the production of snack foods, fried chicken, and processed foods, as it provides a light, crisp texture and relatively neutral flavor. Soybean oil is also more widely available in many regions, making it an affordable and accessible option for commercial frying.

Sunflower seed oil is valued for its light flavor and high content of unsaturated fats, which make it a preferred choice for health-conscious consumers. It is increasingly being used in frying shortenings, particularly in premium products, where the nutritional profile and taste are important. Sunflower oil is rich in vitamin E and is seen as a healthier alternative to oils with higher levels of saturated fats, which drives its demand in markets where health trends influence purchasing decisions.

Maize oil, also known as corn oil, is another widely used source in frying shortenings. It is prized for its high smoking point, which makes it suitable for high-heat frying applications. Maize oil also offers a neutral taste, ensuring that it does not overpower the flavor of fried foods. It is commonly used in commercial food production, especially in frying snacks like chips and fries, as well as in restaurants and fast food chains.

Castor oil and groundnut (peanut) oil are used less frequently but are still valued for their unique properties. Castor oil is a source of highly stable, high-temperature-resistant fats, which are used in more specialized frying applications. Groundnut oil, known for its high smoking point and rich flavor, is commonly used in certain regional cuisines, especially in Asian and African countries, where it imparts a unique taste to fried dishes.

Coconut oil is another important source, particularly in tropical regions. It is favored for its distinct flavor and is used in frying shortenings for both savory and sweet applications. While coconut oil has been criticized for its high saturated fat content, it remains popular in both regional and health food markets for its unique taste and texture, especially in confectionery and bakery products.

The others category includes various niche sources such as olive oil, avocado oil, and rapeseed oil, each catering to specific consumer preferences, including organic or allergen-free options.In conclusion, the segmentation of the global frying shortening market by source highlights the diversity of oil options available, each with its distinct characteristics suited to different culinary and functional requirements. Palm oil remains the dominant source due to its stability and cost-effectiveness, but the demand for healthier and more sustainable alternatives, such as soybean oil, sunflower oil, and coconut oil, is driving growth in the market, offering consumers a wider range of choices in the frying shortening category.

Global Frying Shortening Market, Segmentation by Application

The Global Frying Shortening Market has been segmented by Application into Confectionary Industry, Bakery Products, Dairy Products, Processed Food, Dietary supplements and Others.

Frying shortenings are crucial in the confectionery sector for producing various fried sweets such as donuts, pastries, and cookies. These shortenings help achieve desirable textures, flavors, and appearances in confectionery products, enhancing their appeal to consumers.

In the bakery industry, frying shortenings play a vital role in producing baked goods like bread, cakes, pies, and biscuits. They contribute to the texture, mouthfeel, and shelf life of these products, ensuring consistent quality across different batches.

Frying shortenings are also used in the production of dairy-based products such as butter substitutes, margarines, and spreads. They provide smooth texture, ease of spreadability, and enhance flavor profiles in dairy products consumed globally.

Within the processed food sector, frying shortenings are essential for preparing a wide range of fried foods including frozen and packaged items like French fries, chicken nuggets, and spring rolls. Their high stability at frying temperatures helps maintain product quality and consistency during large-scale production.

Specialized frying shortenings are utilized in dietary supplements to encapsulate vitamins and nutrients. These shortenings ensure optimal absorption and bioavailability of essential nutrients in health-oriented products.

This category encompasses various other applications where frying shortenings are used, such as in food service operations, snack manufacturing, and specialty food production. They contribute to achieving specific culinary and product performance goals across different food segments.

Global Frying Shortening Market, Segmentation by Geography

In this report, the Global Frying Shortening Market has been segmented by Geography into five regions; North America, Europe, Asia Pacific, Middle East and Africa and Latin America.

Global Frying Shortening Market Share (%), by Geographical Region, 2024

North America represents a significant market for frying shortenings. The region's preference for fast food and convenience foods drives demand in sectors such as processed foods and bakery products. The market here is characterized by stringent regulations promoting healthier alternatives, influencing product formulations and consumer choices.

Europe is a mature market for frying shortenings, particularly in bakery and confectionery applications. The region's culinary diversity and rich tradition of pastries and baked goods contribute to steady demand. Moreover, increasing health consciousness among consumers has led to a shift towards shortenings with reduced trans fats and healthier profiles.

Asia Pacific rapid urbanization, changing lifestyles, and a growing preference for Western-style fast food have boosted the demand for frying shortenings in the Asia Pacific region. Countries like China and India have robust markets for fried snacks and street food, driving substantial consumption in both the processed food and confectionery sectors. The market is also influenced by increasing disposable incomes and urbanization, which expand the scope of food service operations and convenience foods.

In the Middle East and Africa, frying shortenings cater to a diverse range of culinary traditions and preferences. Fried snacks and traditional sweets are popular across the region, sustaining demand in the confectionery and bakery sectors. The market here is characterized by a blend of local delicacies and imported fast food influences, driving steady consumption growth.

Latin America showcases a vibrant market for frying shortenings, particularly in countries like Brazil and Mexico where fried foods are integral to local cuisine. The region's diverse food culture supports significant demand in bakery, processed foods, and dairy product applications. Economic growth, urbanization, and evolving consumer tastes contribute to expanding market opportunities for frying shortenings.

This report provides an in depth analysis of various factors that impact the dynamics of Global Frying Shortening Market. These factors include; Market Drivers, Restraints and Opportunities Analysis.

Drivers, Restraints and Opportunity Analysis

Drivers:

• Convenience Foods
• Increasing Fast Food Consumption
• Growing Urbanization

• Culinary Diversity - Culinary diversity encompasses the rich array of culinary traditions, techniques, and flavors found across different cultures and regions worldwide. It reflects the unique ways in which communities prepare, cook, and enjoy food, often influenced by historical, geographical, and socio-economic factors.

  One of the hallmarks of culinary diversity is the wide range of ingredients and cooking methods employed by various cultures. From the delicate pastries of French patisseries to the savory street foods of Southeast Asia, each region's culinary identity is shaped by local produce, traditions, and cultural practices.

  In the modern food industry, culinary diversity is increasingly celebrated and adapted to meet evolving consumer preferences and global food trends. For instance, the fusion of flavors and techniques from different cuisines has led to the creation of new culinary experiences and innovative food products.

Restraints:

• Health Concerns
• Regulatory Constraints
• Shift Towards Healthier Alternatives

• Volatile Raw Material Prices - Volatile raw material prices present a significant challenge in various industries, including the frying shortening market. These fluctuations can impact the cost and availability of key ingredients used in manufacturing frying shortenings, such as vegetable oils and fats.

  Fluctuations in raw material prices directly affect production costs for frying shortenings. Sudden spikes in prices of vegetable oils or fats can lead to increased manufacturing expenses, which may be passed on to consumers or absorbed by manufacturers, affecting profit margins.

  Volatile raw material prices can cause disruptions throughout the supply chain. Suppliers may face challenges in securing consistent sources of quality raw materials at stable prices, impacting production schedules and inventory management for frying shortening manufacturers.

Opportunities :

• Innovation in Healthier Formulations
• Emerging Markets in Asia Pacific
• Clean Label Trends

• Expansion in Food Service Sector - Expansion in the food service sector presents significant opportunities for the frying shortening market, driven by evolving consumer preferences, urbanization, and the increasing popularity of convenience foods. Here’s a closer look at how expansion in the food service sector impacts the market:

  The growing number of restaurants, cafes, and fast food chains globally fuels demand for frying shortenings. These establishments rely on shortenings for frying various menu items such as French fries, fried chicken, donuts, and pastries. As the food service sector expands, so does the need for high-quality frying shortenings that can enhance food texture, flavor, and consistency.

  Frying shortenings are versatile ingredients used across a wide range of food service applications. They are essential not only in traditional fried foods but also in baked goods, confectionery items, and savory dishes. This versatility allows manufacturers to cater to diverse culinary needs and preferences within the food service industry, from fast casual dining to fine dining establishments.

Key players in Global Frying Shortening Market include;

• Natu'oil Services Inc.
• Cargill, Incorporated.
• Wilmar International Ltd.
• Archer-Daniels-Midland Company
• Ventura Foods, LLC
• Hangzhou Dingyi International Foodstuff Co. Ltd.
• Carotino Sdn Bhd
• The J. M. Smucker Company
• Bunge Limited.
• Roberts Manufacturing Co.
• AAK AB (publ.)

In this report, the profile of each market player provides following information:

• Company Overview and Product Portfolio
• Key Developments
• Financial Overview
• Strategies
• Company SWOT Analysis