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Global Food And Beverage E-Commerce Market Growth, Share, Size, Trends and Forecast (2025 - 2031)

By Type;

Grocery Delivery & Pickup, DTC Products, and Restaurant Meal Delivery.

By Delivery Channel;

Store Pick-Up and Home Delivery.

By End Users;

Households, Businesses

By Geography;

North America, Europe, Asia Pacific, Middle East & Africa, and Latin America - Report Timeline (2021 - 2031).

Report ID: Rn104555981 Published Date: March, 2025 Updated Date: April, 2025

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Introduction

Global Food And Beverage E-Commerce Market (USD Million), 2021 - 2031

In the year 2024, the Global Food And Beverage E-Commerce Market was valued at USD 56,131.60 million. The size of this market is expected to increase to USD 216,886.74 million by the year 2031, while growing at a Compounded Annual Growth Rate (CAGR) of 21.3%.

Food and Beverage (F&B) e-commerce encompasses the online retailing of food and beverage products and associated services, primarily targeting household consumption. This form of e-commerce spans the entire process, from processing raw food materials and beverages to packaging, distribution, and the provision of online portals or applications for sales. The primary categories within Food and Beverage (F&B) e-commerce include grocery delivery and pickup, Direct-to-Consumer (DTC) products, meal kits, fresh ready-to-eat meals, and restaurant meal delivery. Direct to consumer (DTC) Products involve the direct distribution of products to consumers without intermediaries such as wholesalers or limited sales to retail outlets. Delivery channels include options like pick-up and home delivery, serving both households and business end-users.

The food and beverage (F&B) e-commerce market research report, part of The Business Research Company's series, furnishes comprehensive statistics, global market size, regional shares, competitor analysis, detailed market segments, trends, opportunities, and further insights crucial for thriving in the food and beverage (F&B) e-commerce industry. It provides a comprehensive perspective on the current and future scenario of the industry. The surge in smartphone users globally significantly contributes to the growth of food and beverage (F&B) e-commerce sales, with smartphone users representing the primary online shoppers in the F&B industry. The increasing numbers suggest a potential uptick in online purchases of food and beverages. Thus, the expansion of smartphone users and internet penetration serves as a driving force behind the growth of the food and beverages e-commerce market.

The increasing consumption of functional and ready-to-eat food products is poised to drive the future growth of the food and beverages e-commerce market. Functional foods, offering health benefits beyond basic nutrition, are gaining popularity, and food and beverage e-commerce platforms play a pivotal role in providing convenient access to these products, encouraging a healthier lifestyle through online shopping. Consequently, the increasing consumption of functional food products emerges as a significant driver for the food and beverages e-commerce market.

With technology advancement and evolving consumer interactions with products and services, routine engagement in online shopping and web exploration for Food & Beverage (F&B) items is becoming commonplace. This shift significantly impacts F&B e-commerce positively, broadening opportunities for online businesses in the food and beverage sector.

Global Food And Beverage E-Commerce Market Recent Developments

In March 2022, Emami Ltd., an Indian manufacturer and seller of personal care products, acquired a 19% stake in TruNative F&B Pvt. Ltd. This acquisition positioned Emami to venture into a new business segment. TruNative F&B, based in Mumbai, was a Direct-to-Consumer (D2C) nutrition company.
In November 2023, Amazon Fresh launched climate-conscious packaging initiatives, reducing single-use plastics in its food and beverage deliveries

Segment Analysis

The Food and Beverage E-Commerce Market encompasses various types and delivery channels tailored to meet consumer needs and preferences. In terms of types, the market includes Grocery Delivery and Pickup, Direct-to-Consumer (DTC) Products, and Restaurant Meal Delivery. Grocery Delivery and Pickup services enable consumers to conveniently shop for groceries online and either have them delivered to their doorstep or pick them up from designated locations. Direct-to-Consumer (DTC) Products involve the direct distribution of food and beverage products to consumers without intermediaries, offering a seamless shopping experience and a wide range of options. Restaurant Meal Delivery services allow consumers to order meals from their favorite restaurants and have them delivered to their homes or offices. In terms of delivery channels, the market offers both Store Pick-Up and Home Delivery options, providing flexibility and convenience to consumers based on their preferences and schedules. These diverse types and delivery channels reflect the evolving landscape of food and beverage e-commerce, catering to the diverse needs and lifestyles of modern consumers.

Global Food And Beverage E-Commerce Segment Analysis

In this report, the Global Food And Beverage E-Commerce Market has been segmented by Type, Delivery Channel, End Users, and Geography.

Global Food And Beverage E-Commerce Market, Segmentation by Type

The Global Food And Beverage E-Commerce Market has been segmented by Type into Grocery Delivery & Pickup, DTC Products, and Restaurant Meal Delivery.

Grocery Delivery and Pickup services have emerged as a cornerstone of convenience in the modern marketplace, allowing consumers to browse and purchase a wide array of grocery items online. With options for home delivery or scheduled pickup at designated locations, these services streamline the shopping experience, saving time and offering flexibility to busy individuals and families.

Direct-to-Consumer (DTC) Products represent a direct channel between food and beverage brands and consumers, bypassing traditional distribution channels. This model empowers brands to establish direct relationships with their customer base, offering personalized products and experiences tailored to individual preferences. DTC products span a broad spectrum, encompassing everything from artisanal snacks to specialty beverages and health-conscious meal kits. Meanwhile, Restaurant Meal Delivery services have revolutionized the dining experience by bringing the culinary delights of favorite eateries directly to consumers' doorsteps. With a few taps on a mobile device or clicks on a computer, consumers can explore a plethora of dining options, place orders, and enjoy restaurant-quality meals in the comfort of their own homes.

This segmentation reflects the dynamic nature of the food and beverage e-commerce landscape, driven by consumer demand for convenience, choice, and customization. As digital technologies continue to reshape the way we shop and dine, these segmented offerings play a pivotal role in shaping the future of the global food and beverage e-commerce market, catering to the diverse needs and preferences of consumers worldwide.

Global Food And Beverage E-Commerce Market, Segmentation by Delivery Channel

The Global Food And Beverage E-Commerce Market has been segmented by Delivery Channel into Store Pick-Up and Home Delivery.

Store Pick-Up services offer consumers a convenient alternative to traditional in-store shopping, allowing them to place orders online and retrieve their purchases from designated pickup locations at their preferred time slots. This delivery channel caters to individuals seeking flexibility and control over their shopping experience while leveraging the efficiency of e-commerce platforms.

Home Delivery services represent a cornerstone of the food and beverage e-commerce ecosystem, providing unparalleled convenience and accessibility to consumers. With Home Delivery, customers can browse and purchase products from the comfort of their homes, with orders swiftly delivered to their doorsteps by designated delivery personnel or third-party logistics providers. This delivery model appeals to busy individuals, families, and professionals seeking to streamline their shopping process and eliminate the need for physical store visits.

The Store Pick-Up and Home Delivery segments reflect the diverse lifestyles and preferences of consumers, offering flexible solutions to accommodate various shopping behaviors and logistical needs. While Store Pick-Up emphasizes convenience and autonomy, Home Delivery prioritizes convenience and time-saving benefits. Both channels contribute to the overall growth and expansion of the food and beverage e-commerce market, driving innovation and efficiency across the supply chain.

Global Food And Beverage E-Commerce Market, Segmentation by End Users

The Global Food And Beverage E-Commerce Market has been segmented by End Users into Households, Businesses

The Global Food and Beverage E-Commerce Market is broadly segmented by end users into two key categories: households and businesses. These segments represent the primary consumer groups driving the expansion of online food and beverage sales, each with distinct purchasing behaviors, preferences, and market dynamics.

Households form a significant portion of the food and beverage e-commerce market, as online grocery shopping and meal delivery services have gained immense popularity among individual consumers and families. This segment benefits from the increasing penetration of the internet, the rising adoption of smartphones, and the convenience of doorstep delivery. Consumers in this category prefer e-commerce platforms for purchasing a variety of grocery products, packaged foods, fresh produce, dairy, beverages, and ready-to-eat meals. The shift toward digital grocery shopping is further fueled by changing lifestyles, urbanization, and a growing number of dual-income households that prioritize convenience over traditional in-store shopping. Subscription-based meal kits and personalized nutrition plans have also emerged as strong trends in the household segment, offering tailored meal options that cater to dietary preferences, health concerns, and lifestyle choices. Moreover, the pandemic-induced demand for contactless shopping accelerated the adoption of online grocery services, and this trend is expected to continue as e-commerce platforms enhance their offerings with faster delivery options, discounts, and seamless digital payment methods.

On the other hand, the business segment includes restaurants, hotels, catering services, and corporate buyers who procure food and beverage products in bulk. This category primarily focuses on the wholesale purchase of ingredients, beverages, and food supplies required for commercial purposes. Businesses rely on e-commerce platforms for competitive pricing, bulk order discounts, and streamlined supply chain solutions that ensure a consistent flow of essential food products. With the growing digital transformation of the hospitality and foodservice industries, businesses increasingly use online platforms to source high-quality ingredients, specialty products, and customized food solutions. Additionally, corporate buyers such as office cafeterias and institutional caterers turn to e-commerce platforms to procure beverages, snacks, and meal options for employees and clients. The rise of B2B e-commerce marketplaces tailored for food and beverage procurement has further facilitated smoother transactions, allowing businesses to compare prices, access supplier networks, and automate order processing.

Global Food And Beverage E-Commerce Market, Segmentation by Geography

In this report, the Global Food And Beverage E-Commerce Market has been segmented by Geography into five regions; North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.

Global Food And Beverage E-Commerce Market Share (%), by Geographical Region, 2024

North America emerged as the largest region in the food and beverage (F&B) e-commerce market in 2023, with Asia-Pacific following as the second-largest region in global market share. The regions outlined in the food and beverages e-commerce market report include Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, and Africa.

The countries encompassed in the food and beverages e-commerce market report consist of Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Canada, and Spain.

The food and beverage (F&B) e-commerce market comprises revenues earned by entities from fresh, prepared, and packaged foods, as well as alcoholic and non-alcoholic beverages. Market value encompasses the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are considered.

Market value denotes the revenues gained by enterprises from the sale of goods and/or services within the specified market and geography through sales, grants, or donations, typically denoted in USD unless specified otherwise.

The revenues for a specified geography represent consumption values generated by organizations within that geography, irrespective of their production location. These revenues exclude resales along the supply chain, whether further along the supply chain or as part of other products.

Market Trends

This report provides an in depth analysis of various factors that impact the dynamics of Global Food And Beverage E-Commerce Market. These factors include; Market Drivers, Restraints and Opportunities Analysis.

Drivers, Restraints and Opportunity Analysis

Drivers

Convenience and Time-Saving
Increasing Consumer Demand
Expansion of Delivery Infrastructure- The expansion of delivery infrastructure involves investments in various aspects of the supply chain, including warehousing, transportation, last-mile delivery services, and technology. These investments aim to optimize the delivery process, reduce delivery times, and enhance the overall customer experience. By expanding delivery infrastructure, e-commerce platforms can reach a wider audience and serve customers in geographically diverse locations. This expansion enables businesses to penetrate new markets and capture market share by offering convenient and reliable delivery options to consumers.
This scalability ensures that businesses can meet customer demand without compromising on delivery speed or quality of service. Furthermore, the expansion of delivery infrastructure enables e-commerce platforms to introduce innovative delivery models and services, such as same-day delivery, express delivery, and subscription-based delivery services. These offerings cater to the evolving needs and preferences of consumers who prioritize convenience and flexibility in their shopping experience. Overall, the expansion of delivery infrastructure is essential for the growth and success of the Food and Beverage E-Commerce Market. It enables businesses to improve operational efficiency, expand their customer base, and stay competitive in an increasingly dynamic and competitive market landscape.

Restraints

Logistics and Delivery Challenges
Quality Control and Product Integrity
Infrastructure and Connectivity Issues- Inadequate infrastructure, particularly in rural and remote areas, can hinder the efficient functioning of e-commerce platforms, including logistics, transportation, and last-mile delivery services. Limited access to reliable internet connectivity further exacerbates these challenges, impacting the ability of consumers to browse, purchase, and receive food and beverage products online. Moreover, inadequate infrastructure may result in delays, disruptions, and inefficiencies in supply chain operations, affecting inventory management, order fulfillment, and customer satisfaction levels.
Connectivity issues may lead to poor website performance, slow loading times, and transaction failures, undermining the overall user experience and diminishing consumer confidence in e-commerce platforms. Addressing infrastructure and connectivity issues requires significant investment in upgrading physical infrastructure and expanding broadband networks, as well as implementing innovative solutions such as mobile applications and offline modes of operation to mitigate the impact of limited connectivity in underserved regions.

Opportunities

Technological Advancements
Partnerships and Collaborations
Integration with Social Media- Integrating with social media platforms enables food and beverage e-commerce businesses to expand their brand visibility and reach a wider audience. By actively participating on platforms like Facebook, Instagram, Twitter, and Pinterest, businesses can showcase their products, share engaging content, and interact directly with potential customers. This heightened visibility can help attract new customers and foster brand loyalty among existing ones. Social media integration facilitates targeted advertising and marketing campaigns. Platforms like Facebook and Instagram offer sophisticated advertising tools that allow businesses to target specific demographics, interests, and behaviors, ensuring that their ads reach the most relevant audience segments. This targeted approach can lead to higher conversion rates and improved return on investment for marketing initiatives.
Social media platforms provide valuable insights and analytics that can inform business decisions and strategy. By analyzing metrics such as engagement rates, click-through rates, and demographic data, e-commerce businesses can gain valuable insights into consumer preferences, trends, and behaviors. This data-driven approach enables businesses to optimize their marketing efforts, tailor their product offerings, and refine their overall customer experience.

Competitive Landscape Analysis

Key players in Global Food And Beverage E-Commerce Market include:

Amazon Fresh
Emami Ltd
Peapod
Google Express
Walmart and Pepsi Co
Bofrost.de
Cooperative U Enseigne
HelloFresh
Albertsons Companies
Chedraui Group

In this report, the profile of each market player provides following information:

Company Overview and Product Portfolio
Key Developments
Financial Overview
Strategies
Company SWOT Analysis

Introduction
1. Research Objectives and Assumptions
2. Research Methodology
3. Abbreviations
Market Definition & Study Scope
Executive Summary
1. Market Snapshot, By Type
2. Market Snapshot, By Delivery Channel
3. Market Snapshot, By End-User
4. Market Snapshot, By Region
Global Food And Beverage E-Commerce Market Dynamics
1. Drivers, Restraints and Opportunities
  1. Drivers
    1. Convenience and Time-Saving
    2. Increasing Consumer Demand
    3. Expansion of Delivery Infrastructure
  2. Restraints
    1. Logistics and Delivery Challenges
    2. Quality Control and Product Integrity
    3. Infrastructure and Connectivity Issues
  3. Opportunities
    1. Technological Advancements
    2. Partnerships and Collaborations
    3. Integration with Social Media
2. PEST Analysis
  1. Political Analysis
  2. Economic Analysis
  3. Social Analysis
  4. Technological Analysis
3. Porter's Analysis
  1. Bargaining Power of Suppliers
  2. Bargaining Power of Buyers
  3. Threat of Substitutes
  4. Threat of New Entrants
  5. Competitive Rivalry
Market Segmentation
1. Global Food And Beverage E-Commerce Market, By Type, 2021 - 2031 (USD Million)
  1. Grocery Delivery & Pickup
  2. DTC Products
  3. Restaurant Meal Delivery
2. Global Food And Beverage E-Commerce Market, By Delivery Channel, 2021 - 2031 (USD Million)
  1. Store Pick-Up
  2. Home Delivery
3. Global Food And Beverage E-Commerce Market, By End-User, 2021 - 2031 (USD Million)
  1. Households
  2. Businesses
4. Global Food And Beverage E-Commerce Market, By Geography, 2021 - 2031 (USD Million)
  1. North America
    1. United States
    2. Canada
  2. Europe
    1. Germany
    2. United Kingdom
    3. France
    4. Italy
    5. Spain
    6. Nordic
    7. Benelux
    8. Rest of Europe
  3. Asia Pacific
    1. Japan
    2. China
    3. India
    4. Australia & New Zealand
    5. South Korea
    6. ASEAN (Association of South East Asian Countries)
    7. Rest of Asia Pacific
  4. Middle East & Africa
    1. GCC
    2. Israel
    3. South Africa
    4. Rest of Middle East & Africa
  5. Latin America
    1. Brazil
    2. Mexico
    3. Argentina
    4. Rest of Latin America
Competitive Landscape
1. Company Profiles
  1. Amazon Fresh
  2. Emami Ltd
  3. Peapod
  4. Google Express
  5. Walmart and Pepsi Co
  6. Bofrost.de
  7. Cooperative U Enseigne
  8. HelloFresh
  9. Albertsons Companies
  10. Chedraui Group
Analyst Views
Future Outlook of the Market