Global Fabric Starch Market Growth, Share, Size, Trends and Forecast (2025 - 2031)

• Sustainable starches derived from natural sources like corn and tapioca are gaining popularity. These biodegradable alternatives provide similar stiffness while being environmentally friendly

• Innovative starch formulas are now responsive to temperature and humidity, enhancing fabric care by reducing the need for ironing and increasing durability​

The global fabric wash and care market is a dynamic and diverse industry driven by a multitude of factors, including consumer preferences, technological advancements, and sustainability trends. With increasing awareness about hygiene and cleanliness, especially in the wake of health concerns such as the COVID-19 pandemic, the demand for fabric care products has surged. Additionally, the rising disposable income in emerging economies has led to a higher spending capacity on premium fabric care products, further boosting market growth.

In recent years, there has been a significant shift towards eco-friendly and sustainable fabric care solutions. Consumers are increasingly conscious about the environmental impact of their purchasing decisions and are therefore gravitating towards products that are biodegradable, use natural ingredients, and are packaged sustainably. This trend has prompted many companies in the fabric care market to innovate and develop greener alternatives, driving competition and fostering innovation within the industry.

The advent of smart technology and IoT (Internet of Things) has revolutionized the fabric care market. Smart washing machines and dryers equipped with sensors and connectivity features allow consumers to monitor and control their laundry remotely through smartphone apps. This integration of technology not only enhances convenience for consumers but also provides valuable data to manufacturers for product development and marketing strategies. Overall, the fabric wash and care market continue to evolve rapidly, propelled by changing consumer preferences, technological innovations, and a growing emphasis on sustainability.

Global Fabric Starch Segment Analysis

In this report, the Global Fabric Starch Market has been segmented by Product Type, Source, Sales Channel and Geography.

Global Fabric Starch Market, Segmentation by Product Type

The Global Fabric Starch Market has been segmented by Product Type into Powdered Fabric Starch and Sprayable / Liquid Fabric Starch.

The global fabric wash and care market encompasses a wide array of products designed to keep fabrics clean, fresh, and well-maintained. From laundry detergents to fabric softeners and starches, consumers have various options to choose from to meet their specific needs and preferences.

In recent years, the market has witnessed a surge in demand for fabric care products due to factors such as increasing awareness about hygiene and cleanliness, growing disposable income levels, and evolving consumer lifestyles. This trend has led to a notable expansion in the range of fabric care offerings available in the market, catering to diverse requirements and preferences.

Among the key segments within the fabric care market, powdered fabric starch and sprayable/liquid fabric starch are significant categories. Powdered fabric starch is typically used in the laundry process to stiffen fabrics, improve their appearance, and make ironing easier. On the other hand, sprayable/liquid fabric starch offers convenience and ease of application, allowing users to achieve desired levels of stiffness and crispness in their garments with minimal effort.

Both types of fabric starch cater to distinct consumer preferences and usage scenarios, contributing to the overall growth and dynamism of the fabric care market. As consumers continue to prioritize cleanliness and garment maintenance, the demand for innovative fabric care solutions is expected to remain robust, driving further innovation and competition in the industry.

Global Fabric Starch Market, Segmentation by Source

The Global Fabric Starch Market has been segmented by Source into Corn Starch, Wheat Starch and Synthetic Starch.

The global fabric wash and care market encompasses a wide array of products designed to keep fabrics clean, fresh, and well-maintained. From laundry detergents to fabric softeners and starches, consumers have various options to choose from to meet their specific needs and preferences.

In recent years, the market has witnessed a surge in demand for fabric care products due to factors such as increasing awareness about hygiene and cleanliness, growing disposable income levels, and evolving consumer lifestyles. This trend has led to a notable expansion in the range of fabric care offerings available in the market, catering to diverse requirements and preferences.

Among the key segments within the fabric care market, powdered fabric starch and sprayable/liquid fabric starch are significant categories. Powdered fabric starch is typically used in the laundry process to stiffen fabrics, improve their appearance, and make ironing easier. On the other hand, sprayable/liquid fabric starch offers convenience and ease of application, allowing users to achieve desired levels of stiffness and crispness in their garments with minimal effort.

Both types of fabric starch cater to distinct consumer preferences and usage scenarios, contributing to the overall growth and dynamism of the fabric care market. As consumers continue to prioritize cleanliness and garment maintenance, the demand for innovative fabric care solutions is expected to remain robust, driving further innovation and competition in the industry.

Global Fabric Starch Market, Segmentation by Sales Channel

The Global Fabric Starch Market has been segmented by Sales Channel into Hypermarket and Supermarket, Online Channels and Big Box Retailer.

The global fabric starch market has witnessed segmentation by sales channel, catering to diverse consumer preferences and shopping habits. These segments include hypermarkets and supermarkets, online channels, and big box retailers.

Hypermarkets and supermarkets remain pivotal in the fabric starch market, offering a wide range of products under one roof, making it convenient for consumers to purchase fabric starch along with other household essentials.

Online channels have also emerged as a significant sales channel for fabric starch. With the increasing prevalence of e-commerce platforms, consumers can conveniently browse through various brands and types of fabric starch from the comfort of their homes and have them delivered to their doorstep.

Big box retailers, known for their extensive product offerings and competitive pricing, also play a significant role in the distribution of fabric starch. These retailers often attract consumers with bulk purchasing options and promotional deals, further boosting the sales of fabric starch.

Moving forward, as consumer preferences continue to evolve and digitalization expands its footprint, sales through online channels are expected to witness substantial growth in the fabric starch market, presenting opportunities for both established brands and new entrants to expand their reach and market share.

The global fabric wash and care market, closely related to the fabric starch market, encompasses a broader range of products such as detergents, fabric softeners, and stain removers. This market is driven by factors such as increasing awareness regarding personal hygiene, growing disposable income, and the rising demand for specialized fabric care products tailored to specific needs such as sensitive skin or eco-friendly formulations.

There has been a notable shift towards eco-friendly and biodegradable fabric wash and care products, driven by environmental concerns and consumer preferences for sustainable options. Manufacturers are increasingly focusing on developing innovative and environmentally friendly formulations to capitalize on this trend.

Global Fabric Starch Market, Segmentation by Geography

In this report, the Global Fabric Starch Market has been segmented by Geography into five regions; North America, Europe, Asia Pacific, Middle East and Africa and Latin America.

Global Fabric Starch Market Share (%), by Geographical Region, 2024

The global fabric wash and care market encompasses a broad spectrum of products and services designed to maintain and enhance the longevity and appearance of textiles. From laundry detergents to fabric softeners, stain removers to starches, this market caters to the diverse needs of consumers worldwide.

North America stands as a significant player in the fabric wash and care market, driven by a large consumer base and a culture that values cleanliness and garment care. The region boasts a mature market characterized by a wide array of product offerings, including eco-friendly and specialty items tailored to specific fabric types and washing machines.

In Europe, sustainability and eco-consciousness play a crucial role in shaping consumer preferences within the fabric care sector. With an increasing focus on environmentally friendly formulations and packaging, manufacturers in this region are innovating to meet the demand for greener alternatives while maintaining high cleaning efficacy.

The Asia Pacific region represents a burgeoning market for fabric wash and care products, propelled by rising disposable incomes, urbanization, and a growing awareness of hygiene and personal grooming. As more households adopt modern laundry practices and automated washing machines, the demand for convenient and effective fabric care solutions continues to escalate across the region.

Meanwhile, the Middle East and Africa present unique opportunities and challenges for fabric care manufacturers. With diverse climatic conditions and cultural practices influencing garment care routines, companies must tailor their product offerings to suit local preferences while navigating regulatory frameworks and distribution channels.

Latin America rounds out the global fabric wash and care market, characterized by a mix of traditional and modern laundry practices. While some consumers still rely on handwashing techniques and homemade remedies, others are embracing technological advancements and premium fabric care products to simplify their laundry routines and achieve superior results.

This report provides an in depth analysis of various factors that impact the dynamics of Global Fabric Starch Market. These factors include; Market Drivers, Restraints and Opportunities Analysis.

Drivers

• Increasing Consumer Awareness
• Changing Lifestyle
• Rising Disposable Income
• Technological Advancements

• Urbanization and Population Growth: Urbanization and population growth are two interconnected phenomena that significantly influence the fabric wash and care market on a global scale. As more people migrate to urban areas, there is an increased demand for clothing and textile products, driving the need for effective fabric washing and care solutions. Urban lifestyles often entail fast-paced routines, leading to more frequent clothing changes and, consequently, a higher demand for laundry products.

  Population growth amplifies this demand, as more individuals require access to fabric care products. With a growing population, especially in emerging economies, there is a burgeoning middle class with higher disposable income, further propelling the demand for premium fabric care products. Additionally, as awareness regarding sustainability and environmental impact grows, consumers are seeking eco-friendly and efficient fabric care solutions, prompting manufacturers to innovate and develop products that cater to these preferences. Therefore, the fabric wash and care market are intricately tied to urbanization and population growth trends, driving innovation and shaping consumer preferences in the industry.

Restraints

• Environmental Concerns
• Regulatory Restrictions
• Competitive Market Landscape
• Supply Chain Disruptions

• Preference for Alternative Solutions: The global fabric wash and care market continues to evolve with consumers increasingly seeking alternative solutions that offer both effective cleaning and environmental sustainability. Traditional fabric care products are facing scrutiny due to their chemical compositions and their impact on the environment. This has led to a growing demand for eco-friendly alternatives such as plant-based detergents, biodegradable fabric softeners, and reusable laundry products. Manufacturers are responding to this shift by investing in research and development to create innovative products that meet consumers' desire for sustainability without compromising on performance. As a result, the fabric wash and care market is witnessing a proliferation of greener options, catering to a more environmentally-conscious consumer base.

  Technological advancements are playing a significant role in shaping the fabric care landscape. The rise of smart washing machines and IoT-enabled devices allows consumers to optimize their laundry routines for efficiency and sustainability. These technologies enable precise dosing of detergents, water conservation, and energy efficiency, aligning with the growing emphasis on sustainable living practices. As consumer awareness regarding the environmental impact of their choices continues to grow, the fabric wash and care market is expected to see further innovation and expansion in alternative solutions that prioritize both performance and sustainability.

Opportunities

• Rise of E-commerce
• Emerging Markets
• Product Innovation
• Health and Wellness Trends

• Partnerships and Collaborations: The global fabric wash and care market thrives on partnerships and collaborations that drive innovation and meet evolving consumer demands. In an industry where sustainability, efficacy, and convenience are paramount, collaborations between manufacturers, technology providers, and retail partners are essential. By leveraging each other's expertise, companies can develop eco-friendly formulations, advanced washing technologies, and convenient packaging solutions that resonate with environmentally conscious consumers.

  Partnerships between fabric care brands and fashion labels are becoming increasingly common, resulting in specialized products tailored to specific fabrics and clothing types. These collaborations not only enhance product performance but also create unique marketing opportunities, tapping into the aspirational lifestyle associated with fashion brands. As the fabric wash and care market continues to expand globally, collaborations will remain instrumental in driving product innovation and meeting the diverse needs of consumers worldwide.

Key players in Global Fabric Starch Market include:

• BASF SE
• Akzo Nobel N.V
• Unilever
• Procter & Gamble Co
• Henkel AG & Co. KGaA
• Clariant International Ltd
• Kao Corporation
• Church & Dwight Co., Inc
• Colgate-Palmolive Company
• National Starch LLC

In this report, the profile of each market player provides following information:

• Company Overview and Product Portfolio
• Key Developments
• Financial Overview
• Strategies
• Company SWOT Analysis