Global Enterprise External OEM Storage Systems Market Growth, Share, Size, Trends and Forecast (2025 - 2031)
By Type;
SAN , NAS, and DAS.By End-user;
SMEs and Large Enterprises.By Geography;
North America, Europe, Asia Pacific, Middle East & Africa, and Latin America - Report Timeline (2021 - 2031).Introduction
Global Enterprise External OEM Storage Systems Market (USD Million), 2021 - 2031
In the year 2024, the Global Enterprise External OEM Storage Systems Market was valued at USD 35,322.61 million. The size of this market is expected to increase to USD 44,940.22 million by the year 2031, while growing at a Compounded Annual Growth Rate (CAGR) of 3.5%.
The Global Enterprise External OEM Storage Systems Market is a dynamic sector driven by the increasing demand for scalable and efficient storage solutions across various industries. As organizations generate and accumulate vast volumes of data, there is a growing need for reliable storage infrastructure to manage this information effectively. External OEM storage systems play a crucial role in meeting these requirements by providing scalable, high-performance storage solutions that can accommodate the evolving needs of modern enterprises. This market encompasses a wide range of storage products and services offered by original equipment manufacturers (OEMs), including storage arrays, storage networking equipment, and associated software solutions, tailored to meet the diverse storage demands of enterprises worldwide.
In recent years, factors such as the proliferation of data-intensive applications, the advent of big data analytics, and the rapid adoption of cloud computing have significantly influenced the dynamics of the global enterprise external OEM storage systems market. Organizations are increasingly turning to OEM storage solutions to address challenges related to data storage, management, and accessibility. With the rise of emerging technologies such as artificial intelligence (AI), machine learning (ML), and the Internet of Things (IoT), enterprises are seeking storage systems that can support the high-performance computing requirements of these applications. As a result, the market is witnessing innovation and product advancements aimed at delivering faster, more reliable, and scalable storage solutions to meet the evolving needs of businesses in today's digital age.
Global Enterprise External OEM Storage Systems Market Recent Developments
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In May 2023, the IDC forecasted that despite challenging macroeconomic conditions in 2023, the enterprise storage market was set for a recovery starting in 2024. The forecast highlighted the increasing demand for higher,performance storage solutions driven by data,intensive workloads such as analytics and AI. This recovery would be fueled by enterprises focusing on expanding storage capacity to handle growing data volumes and improve data protection.
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In March 2023, the market saw a notable shift toward modern infrastructure as enterprises sought advanced storage systems to handle the increasing demands of artificial intelligence (AI) and analytics. These trends pushed companies to invest more in external OEM storage, including storage area networks (SAN), network,attached storage (NAS), and direct,attached storage (DAS), with a particular focus on systems that offer better scalability and performance.
Segment Analysis
The Global Enterprise External OEM Storage Systems Market is segmented by type into Storage Area Network (SAN), Network Attached Storage (NAS), and Direct Attached Storage (DAS). SAN solutions are favored for their high-performance, block-level access to data, making them ideal for large enterprises with demanding storage requirements. NAS systems, on the other hand, offer file-level access over a network, making them suitable for SMEs and large enterprises alike seeking scalable and easy-to-manage storage solutions. DAS, providing direct connection to a single server, remains a cost-effective choice for SMEs with simpler storage needs but is also utilized by large enterprises for specific applications or as part of a hybrid storage infrastructure.
The market segmentation by end-user distinguishes between SMEs and large enterprises. SMEs often opt for NAS and DAS solutions due to their affordability, simplicity, and ease of deployment, catering to their relatively smaller scale storage requirements. Conversely, large enterprises typically leverage SAN solutions to support their extensive data storage and retrieval needs, driven by the robust performance, scalability, and advanced features offered by SAN architectures. This segmentation reflects the diverse storage preferences and requirements of businesses across different scales, offering tailored solutions to meet their specific storage demands. North America and Europe lead the market, driven by technological advancements, high IT expenditure, and a strong presence of SMEs and large enterprises. Asia Pacific, Middle East & Africa, and Latin America are witnessing significant growth opportunities, fueled by rapid industrialization, digitalization initiatives, and increasing adoption of enterprise storage solutions across diverse sectors.
Global Enterprise External OEM Storage Systems Segment Analysis
In this report, the Global Enterprise External OEM Storage Systems Market has been segmented by Type, End-user, and Geography.
Global Enterprise External OEM Storage Systems Market, By Type
The Global Enterprise External OEM Storage Systems Market has been segmented by Type into SAN, NAS and DAS.
SAN systems, characterized by their high-speed connectivity and centralized storage architecture, are favored for their ability to provide shared storage resources to multiple servers, enhancing data accessibility and facilitating efficient storage management in large-scale enterprise environments. NAS solutions, on the other hand, offer simplicity and ease of use, allowing organizations to store and retrieve data over a network, typically using standard file protocols such as NFS or SMB. NAS systems are well-suited for file sharing, data backup, and multimedia streaming applications, making them popular choices for businesses seeking cost-effective and scalable storage solutions.
Direct-Attached Storage (DAS) represents another segment of the global enterprise external OEM storage systems market, offering simplicity and low latency by directly attaching storage devices to individual servers or workstations. DAS solutions are commonly used in small to medium-sized enterprises and for specific applications requiring high-performance storage, such as database management and video editing. While each type of storage system has its own strengths and limitations, enterprises often deploy a combination of SAN, NAS, and DAS solutions to meet their diverse storage requirements, balancing factors such as performance, scalability, cost-effectiveness, and ease of management to optimize their storage infrastructure for efficient data storage and retrieval operations.
Global Enterprise External OEM Storage Systems Market, By End-user
The Global Enterprise External OEM Storage Systems Market has been segmented by End-user into SMEs, and Large Enterprises.
SMEs, comprising a significant portion of the market, are increasingly recognizing the importance of efficient data storage solutions to support their business operations. With the proliferation of digital data and the advent of technologies like cloud computing and big data analytics, SMEs are investing in external OEM storage systems to manage their growing data volumes effectively. These systems offer scalability, flexibility, and cost-effectiveness, allowing SMEs to adapt to changing storage requirements without significant upfront investments. As SMEs strive for competitiveness in the digital era, robust storage infrastructure becomes essential to support critical functions such as data backup, disaster recovery, and business continuity.
Large enterprises, with their extensive data storage needs, drive substantial demand in the enterprise external OEM storage systems market. These organizations operate across diverse sectors and deal with vast amounts of data generated from various sources. External OEM storage systems cater to the complex storage requirements of large enterprises by offering high-performance, high-capacity solutions capable of handling mission-critical workloads. Large enterprises often require advanced features such as data deduplication, encryption, and tiered storage to optimize efficiency and ensure data security. As large enterprises continue to digitize their operations and embrace emerging technologies like artificial intelligence and IoT, the demand for enterprise external OEM storage systems is expected to remain robust, driving market growth in the foreseeable future.
Global Enterprise External OEM Storage Systems Market, By Geography
In this report, the Global Enterprise External OEM Storage Systems Market has been segmented by Geography into five regions; North America, Europe, Asia Pacific, Middle East and Africa and Latin America.
Global Enterprise External OEM Storage Systems Market Share (%), by Geographical Region, 2024
North America, primarily led by the United States, dominates the market with a significant share attributed to the presence of major technology firms, substantial investments in IT infrastructure, and a strong emphasis on data security and management. The region's propensity for early technology adoption and its mature enterprise ecosystem further bolster the demand for external OEM storage systems. In Europe, countries like Germany, the UK, and France contribute significantly to the enterprise external OEM storage systems market, driven by stringent data protection regulations, the rapid digitization of businesses, and the increasing adoption of cloud computing solutions.
The Asia Pacific region is witnessing rapid growth in the market, propelled by the expanding IT sector, increasing investments in data center infrastructure, and the proliferation of digital transformation initiatives across industries in countries like China, India, and Japan. The Middle East and Africa, along with Latin America, are emerging as promising markets for enterprise external OEM storage systems, fueled by the growing need for efficient data storage solutions to support the digitalization efforts and business expansion endeavors of organizations across various sectors within these regions.
Market Trends
This report provides an in depth analysis of various factors that impact the dynamics of Global Enterprise External OEM Storage Systems Market. These factors include; Market Drivers, Restraints and Opportunities Analysis.
Drivers, Restraints and Opportunity Analysis
Drivers
- Increasing data generation across industries
- Adoption of cloud-based storage solutions
- Growing emphasis on data security and compliance
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Expansion of digital transformation initiatives - Expansion of digital transformation initiatives refers to the widespread adoption and implementation of digital technologies and processes across industries to drive innovation, efficiency, and competitiveness. This includes initiatives such as cloud migration, automation, IoT integration, and data analytics to modernize operations, enhance customer experiences, and unlock new business opportunities.
As organizations increasingly recognize the value of digitization in staying relevant and agile in a rapidly evolving marketplace, they are investing in transforming their traditional business models and workflows to leverage the full potential of digital tools and platforms. This expansion of digital transformation initiatives not only reshapes the way businesses operate but also fuels demand for advanced storage solutions to effectively manage and store the vast volumes of data generated in the digital age.
Restraints
- Concerns regarding data privacy and regulatory compliance
- Limited infrastructure in certain regions
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Challenges in managing and analyzing large volumes of data - One of the key challenges in managing and analyzing large volumes of data lies in the complexity of processing and extracting meaningful insights from vast and diverse datasets. As data volumes continue to grow exponentially across industries, organizations face hurdles in efficiently storing, accessing, and analyzing this wealth of information. Traditional data management approaches often struggle to cope with the scale and variety of data sources, leading to bottlenecks in data processing and analysis workflows.
Ensuring data accuracy, consistency, and relevance becomes increasingly challenging as datasets become larger and more diverse. Addressing these challenges requires investment in advanced data management technologies, such as big data analytics platforms and scalable storage solutions, as well as implementing robust data governance practices to ensure data quality and compliance with regulatory requirements.
Opportunities
- Demand for hybrid and multi-cloud storage solutions
- Advancements in flash storage technology
- Integration of artificial intelligence for data management
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Growth in storage services for healthcare and finance sectors - The growth in storage services for healthcare and finance sectors is fueled by the increasing digitization of records, stringent regulatory requirements, and the need for secure and compliant storage solutions. In the healthcare industry, the transition to electronic health records (EHRs) and the adoption of telemedicine are generating vast amounts of data that require reliable storage infrastructure to ensure accessibility, confidentiality, and integrity.
In the finance sector, stringent regulatory frameworks such as GDPR and PCI DSS mandate secure storage and management of sensitive financial data, driving demand for robust storage services capable of meeting compliance requirements while also facilitating efficient data retrieval and analysis for decision-making purposes. As both sectors continue to prioritize data security, privacy, and accessibility, the demand for specialized storage services tailored to their unique needs is expected to grow steadily.
Competitive Landscape Analysis
Key players in Global Enterprise External OEM Storage Systems Market include;
- Dell Technologies Inc.
- Hewlett Packard Enterprise Co.
- Hitachi Ltd.
- Huawei Investment & Holding Co. Ltd.
- International Business Machines Corp.
- NetApp Inc.
- Nfina Technologies Inc.
- Nimbus Data Inc.
- Pure Storage Inc.
- Seagate Technology Public Ltd. Co.
In this report, the profile of each market player provides following information:
- Company Overview and Product Portfolio
- Key Developments
- Financial Overview
- Strategies
- Company SWOT Analysis
- Introduction
- Research Objectives and Assumptions
- Research Methodology
- Abbreviations
- Market Definition & Study Scope
- Executive Summary
- Market Snapshot, By Type
- Market Snapshot, By End-user
- Market Snapshot, By Region
- Global Enterprise External OEM Storage Systems Market Dynamics
- Drivers, Restraints and Opportunities
- Drivers
- Increasing data generation across industries
- Adoption of cloud-based storage solutions
- Growing emphasis on data security and compliance
- Expansion of digital transformation initiatives
- Restraints
- Concerns regarding data privacy and regulatory compliance
- Limited infrastructure in certain regions
- Challenges in managing and analyzing large volumes of data
- Opportunities
- Demand for hybrid and multi-cloud storage solutions
- Advancements in flash storage technology
- Integration of artificial intelligence for data management
- Growth in storage services for healthcare and finance sectors
- Drivers
- PEST Analysis
- Political Analysis
- Economic Analysis
- Social Analysis
- Technological Analysis
- Porter's Analysis
- Bargaining Power of Suppliers
- Bargaining Power of Buyers
- Threat of Substitutes
- Threat of New Entrants
- Competitive Rivalry
- Drivers, Restraints and Opportunities
- Market Segmentation
- Global Enterprise External OEM Storage Systems Market, By Type, 2021 - 2031 (USD Million)
- SAN
- NAS
- DAS
- Global Enterprise External OEM Storage Systems Market, By End-user, 2021 - 2031 (USD Million)
- SMEs
- Large Enterprises
- Global Enterprise External OEM Storage Systems Market, By Geography, 2021 - 2031 (USD Million)
- North America
- United States
- Canada
- Europe
- Germany
- United Kingdom
- France
- Italy
- Spain
- Nordic
- Benelux
- Rest of Europe
- Asia Pacific
- Japan
- China
- India
- Australia & New Zealand
- South Korea
- ASEAN (Association of South East Asian Countries)
- Rest of Asia Pacific
- Middle East & Africa
- GCC
- Israel
- South Africa
- Rest of Middle East & Africa
- Latin America
- Brazil
- Mexico
- Argentina
- Rest of Latin America
- North America
- Global Enterprise External OEM Storage Systems Market, By Type, 2021 - 2031 (USD Million)
- Competitive Landscape Analysis
- Company Profiles
- Dell Technologies Inc.
- Hewlett Packard Enterprise Co.
- Hitachi Ltd.
- Huawei Investment & Holding Co. Ltd.
- International Business Machines Corp.
- NetApp Inc.
- Nfina Technologies Inc.
- Nimbus Data Inc.
- Pure Storage Inc.
- Seagate Technology Public Ltd. Co.
- Company Profiles
- Analyst Views
- Future Outlook of the Market