Global Electric Massager Market Growth, Share, Size, Trends and Forecast (2025 - 2031)

By Product;

Back Massager, Handheld Massager, Neck and Shoulder Massager, Leg and Foot Massager, and Eye Care Massager.

By Application;

Personal Use, and Professional Use.

By Distribution Channel;

Online Stores, Supermarkets/Hypermarkets, Specialty Stores, and Others.

By End-User;

Commercial, and Residential.

By Geography;

North America, Europe, Asia Pacific, Middle East and Africa and Latin America - Report Timeline (2021 - 2031).
Report ID: Rn890193230 Published Date: March, 2025 Updated Date: April, 2025

Introduction

Global Electric Massager Market (USD Million), 2021 - 2031

In the year 2024, the Global Electric Massager Market was valued at USD 2224.36 million. The size of this market is expected to increase to USD 3344.61 million by the year 2031, while growing at a Compounded Annual Growth Rate (CAGR) of 6.0%.

The global electric massager market has seen a significant rise in demand, driven by increasing consumer awareness about the benefits of relaxation, stress relief, and overall well-being. Electric massagers are designed to mimic the soothing effects of professional massage therapy, offering users an accessible and cost-effective solution for relieving tension, muscle pain, and improving blood circulation. The growing emphasis on health and wellness, along with the shift towards home-based wellness routines, has been a key driver of market growth. Additionally, the advancement in technology has led to the development of more sophisticated, user-friendly, and portable electric massagers, further contributing to their popularity.

With a wide range of product offerings, including handheld devices, massage chairs, foot massagers, and neck massagers, the global electric massager market caters to a diverse consumer base. These devices are equipped with various features such as heat therapy, vibration, kneading, and Shiatsu techniques, allowing consumers to personalize their massage experience. As people become more conscious of their mental and physical health, the demand for electric massagers has surged, particularly among working professionals, the elderly, and those with active lifestyles who seek convenient and effective ways to alleviate muscle discomfort and promote relaxation.

In addition to personal use, electric massagers are increasingly being integrated into wellness centers, spas, and fitness facilities, offering professional-grade massages without the high cost or time commitment of traditional therapy. The market is witnessing growing interest in massagers with multi-functional capabilities, such as those that combine massage with other wellness features like aromatherapy and acupressure. The trend toward holistic health and self-care, particularly in the wake of the COVID-19 pandemic, has further amplified the demand for at-home wellness solutions, making electric massagers a popular choice for consumers looking to manage stress and maintain physical well-being from the comfort of their homes.

Geographically, the electric massager market is expanding across various regions, with strong growth in North America, Europe, and Asia-Pacific. In developed countries, consumers are increasingly investing in electric massagers as part of their wellness and self-care routines. In emerging economies, rising disposable income and an increasing awareness of health and wellness are contributing to market expansion. Furthermore, the market is witnessing a rise in online sales platforms, enabling consumers to access a wide variety of massagers with the convenience of home delivery. As technological innovations continue to shape the market, the electric massager industry is expected to maintain its growth trajectory, with new features and designs that cater to evolving consumer preferences.

  1. Introduction
    1. Research Objectives and Assumptions
    2. Research Methodology
    3. Abbreviations
  2. Market Definition & Study Scope
  3. Executive Summary
    1. Market Snapshot, By Product
    2. Market Snapshot, By Application
    3. Market Snapshot, By Distribution Channel
    4. Market Snapshot, By End-User
    5. Market Snapshot, By Region
  4. Global Electric Massager Market Dynamics
    1. Drivers, Restraints and Opportunities
      1. Drivers
        1. Increasing Health and Wellness Awareness
        2. Rising Disposable Income and Affordability
        3. Growing Adoption of Home Healthcare Devices
      2. Restraints
        1. High Initial Purchase Cost
        2. Regulatory Challenges and Compliance Issues
        3. Limited Awareness in Emerging Markets
      3. Opportunities
        1. Expanding Market for Portable and Compact Devices
        2. Integration of Smart Features and IoT Capabilities
        3. Rising Demand for Stress Relief and Mental Wellness Solutions
    2. PEST Analysis
      1. Political Analysis
      2. Economic Analysis
      3. Social Analysis
      4. Technological Analysis
    3. Porter's Analysis
      1. Bargaining Power of Suppliers
      2. Bargaining Power of Buyers
      3. Threat of Substitutes
      4. Threat of New Entrants
      5. Competitive Rivalry
  5. Market Segmentation
    1. Global Electric Massager Market, By Product, 2021 - 2031 (USD Million)
      1. Back Massager
      2. Handheld Massager
      3. Neck and Shoulder Massager
      4. Leg and Foot Massager
      5. Eye Care Massager
    2. Global Electric Massager Market, By Application, 2021 - 2031 (USD Million)
      1. Personal Use
      2. Professional Use
    3. Global Electric Massager Market, By Distribution Channel, 2021 - 2031 (USD Million)
      1. Online Stores
      2. Supermarkets/Hypermarkets
      3. Specialty Stores
      4. Others
    4. Global Electric Massager Market, By End-User, 2021 - 2031 (USD Million)
      1. Commercial
      2. Residential
    5. Global Electric Massager Market, By Geography, 2021 - 2031 (USD Million)
      1. North America
        1. United States
        2. Canada
      2. Europe
        1. Germany
        2. United Kingdom
        3. France
        4. Italy
        5. Spain
        6. Nordic
        7. Benelux
        8. Rest of Europe
      3. Asia Pacific
        1. Japan
        2. China
        3. India
        4. Australia & New Zealand
        5. South Korea
        6. ASEAN (Association of South East Asian Countries)
        7. Rest of Asia Pacific
      4. Middle East & Africa
        1. GCC
        2. Israel
        3. South Africa
        4. Rest of Middle East & Africa
      5. Latin America
        1. Brazil
        2. Mexico
        3. Argentina
        4. Rest of Latin America
  6. Competitive Landscape
    1. Company Profiles
      1. Beurer GmbH
      2. Casada International GmbH
      3. Compass Health Brands
      4. Deemark Healthcare Pvt. Ltd
      5. Fysiomed NV
      6. Hi-Dow International Inc.
      7. Homedics USA
      8. JSB Wellness
      9. Luraco Technologies
      10. medisana GmbH
      11. Mettler Electronics Corp.
      12. OMRON Corp.
      13. Panasonic Holdings Corp.
      14. Prospera Corp.
      15. RoboTouch
      16. Shenzhen XFT Medical Ltd.
      17. Thumper Massager Inc.
  7. Analyst Views
  8. Future Outlook of the Market