Global Electric Kettle Market Growth, Share, Size, Trends and Forecast (2025 - 2031)

By Product Type;

Stainless Steel, Plastic, Glass, and Others.

By Capacity;

Less Than 1 Liter, 1 to 1.5 Liters, 1.5 to 2 Liters, More Than 2 Liters.

By Application;

Household, and Commercial.

By Distribution Channel;

Supermarkets/Hypermarkets, Specialty Stores, Online, and Other Distribution Channels.

By Geography;

North America, Europe, Asia Pacific, Middle East and Africa and Latin America - Report Timeline (2021 - 2031).
Report ID: Rn606861049 Published Date: March, 2025 Updated Date: April, 2025

Introduction

Global Electric Kettle Market (USD Million), 2021 - 2031

In the year 2024, the Global Electric Kettle Market was valued at USD 20,111.22 million. The size of this market is expected to increase to USD 27,923.34 million by the year 2031, while growing at a Compounded Annual Growth Rate (CAGR) of 4.8%.

The global electric kettle market has experienced significant growth in recent years, driven by increasing consumer demand for convenient and time-saving kitchen appliances. Electric kettles have become an essential household item, offering a quick and energy-efficient way to boil water for various purposes, including preparing tea, coffee, instant noodles, and soups. The market encompasses a diverse range of products, from basic stainless steel models to advanced smart kettles with temperature control and connectivity features. Factors such as rising urbanization, changing consumer lifestyles, and an increasing preference for electric appliances over traditional stovetop kettles are fueling the market's expansion.

One of the major drivers of the electric kettle market is the growing demand for energy-efficient and technologically advanced appliances. Modern electric kettles come with features such as variable temperature settings, automatic shut-off, rapid boiling technology, and cordless operation, enhancing user convenience and safety. Additionally, manufacturers are focusing on innovative materials such as BPA-free plastics, stainless steel, and borosilicate glass to improve durability and maintain water purity. The increasing awareness of energy conservation and sustainability has also led to the development of eco-friendly kettles that consume less power while delivering optimal performance.

The rise of e-commerce has further accelerated market growth by making electric kettles easily accessible to consumers worldwide. Online retail platforms offer a wide variety of options, competitive pricing, and customer reviews, influencing purchasing decisions. Additionally, aggressive promotional strategies, discounts, and bundle offers from leading manufacturers and retailers have contributed to increased sales. While traditional retail stores continue to be a key distribution channel, online sales are witnessing rapid growth, particularly in emerging markets where internet penetration and digital transactions are rising.

Despite its growth prospects, the global electric kettle market faces certain challenges. The presence of low-cost, unbranded products with inferior quality and safety standards can affect consumer trust and brand reputation. Additionally, fluctuations in raw material prices and supply chain disruptions may impact production costs and profitability for manufacturers. Competition from alternative heating methods, such as microwave ovens and induction cooktops, also poses a challenge to the market. However, continuous product innovation, increasing consumer preference for smart and premium kettles, and the growing adoption of electric appliances in developing regions are expected to drive sustained market growth in the coming years.

  1. Introduction
    1. Research Objectives and Assumptions
    2. Research Methodology
    3. Abbreviations
  2. Market Definition & Study Scope
  3. Executive Summary
    1. Market Snapshot, By Product Type
    2. Market Snapshot, By Capacity
    3. Market Snapshot, By Application
    4. Market Snapshot, By Distribution Channel
    5. Market Snapshot, By Region
  4. Global Electric Kettle Market Dynamics
    1. Drivers, Restraints and Opportunities
      1. Drivers
        1. Increasing Demand for Convenient and Fast Boiling Solutions
        2. Rising Adoption of Energy-Efficient and Smart Kettles
        3. Growth in Urbanization and Changing Lifestyles
      2. Restraints
        1. High Energy Consumption and Operational Costs
        2. Availability of Alternative Heating Methods (e.g., Stovetop Kettles, Microwaves)
        3. Concerns Over Plastic Usage and Health Hazards
      3. Opportunities
        1. Growing Demand for Temperature-Controlled and Smart Kettles
        2. Expansion in Emerging Markets with Increasing Disposable Income
        3. Innovations in Material and Design for Durability and Sustainability
    2. PEST Analysis
      1. Political Analysis
      2. Economic Analysis
      3. Social Analysis
      4. Technological Analysis
    3. Porter's Analysis
      1. Bargaining Power of Suppliers
      2. Bargaining Power of Buyers
      3. Threat of Substitutes
      4. Threat of New Entrants
      5. Competitive Rivalry
  5. Market Segmentation
    1. Global Electric Kettle Market, By Product Type, 2021 - 2031 (USD Million)
      1. Stainless Steel
      2. Plastic
      3. Glass
      4. Others
    2. Global Electric Kettle Market, By Capacity, 2021 - 2031 (USD Million)
      1. Less Than 1 Liter
      2. 1 to 1.5 Liters
      3. 1.5 to 2 Liters
      4. More Than 2 Liters
    3. Global Electric Kettle Market, By Application, 2021 - 2031 (USD Million)
      1. Household
      2. Commercial
    4. Global Electric Kettle Market, By Distribution Channel, 2021 - 2031 (USD Million)
      1. Supermarkets/Hypermarkets
      2. Specialty Stores
      3. Online
      4. Other Distribution Channels
    5. Global Electric Kettle Market, By Geography, 2021 - 2031 (USD Million)
      1. North America
        1. United States
        2. Canada
      2. Europe
        1. Germany
        2. United Kingdom
        3. France
        4. Italy
        5. Spain
        6. Nordic
        7. Benelux
        8. Rest of Europe
      3. Asia Pacific
        1. Japan
        2. China
        3. India
        4. Australia & New Zealand
        5. South Korea
        6. ASEAN (Association of South East Asian Countries)
        7. Rest of Asia Pacific
      4. Middle East & Africa
        1. GCC
        2. Israel
        3. South Africa
        4. Rest of Middle East & Africa
      5. Latin America
        1. Brazil
        2. Mexico
        3. Argentina
        4. Rest of Latin America
  6. Competitive Landscape
    1. Company Profiles
      1. Koninklijke Philips N.V.
      2. Aroma Housewares
      3. Breville USA, Inc.
      4. Hamilton Beach Brands, Inc.
      5. Groupe SEB
      6. Cuisinart
      7. Electrolux
      8. Morphy Richards India
      9. Chef's Choice by EdgeCraft
      10. Havells India Ltd.
  7. Analyst Views
  8. Future Outlook of the Market