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Add to CartGlobal Do-It-Yourself Home Improvement Retailing Market Growth, Share, Size, Trends and Forecast (2025 - 2031)
By Product;
Tools & Hardware, Decor & Indoor garden ,Kitchen, and Others.By Distribution Channel;
Offline, Online.By Geography;
North America, Europe, Asia Pacific, Middle East & Africa, and Latin America - Report Timeline (2021 - 2031).Introduction
Global Do-It-Yourself Home Improvement Retailing Market (USD Million), 2021 - 2031
In the year 2024, the Global Do-It-Yourself Home Improvement Retailing Market was valued at USD 951,857.67 million. The size of this market is expected to increase to USD 1,252,579.75 million by the year 2031, while growing at a Compounded Annual Growth Rate (CAGR) of 4.0%.
The global do-it-yourself (DIY) home improvement retailing market has emerged as a vibrant sector driven by a combination of factors including increasing consumer interest in home renovation, the proliferation of online retail platforms, and a growing trend towards self-sufficiency in home improvement projects. This market encompasses a wide range of products and services tailored to DIY enthusiasts and homeowners seeking cost-effective and personalized solutions for their living spaces.
From basic tools and materials to advanced smart home devices, the DIY home improvement retailing market offers a diverse array of offerings catering to varying skill levels and project requirements. As urbanization rates continue to rise and homeowners seek ways to add value to their properties, the DIY home improvement retailing market is poised for further expansion globally. Advancements in technology, such as augmented reality tools for visualizing renovations and smart home integration, are driving innovation within the sector, enhancing the DIY experience and broadening its appeal.
Global Do-It-Yourself Home Improvement Retailing Market Recent Developments
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January 2024: Mahogany, the global music brand behind video channels Mahogany Sessions, COVERS, and Lagoon, partnered with Believe, a digital music firm based in France, for an extended period. The collaboration is a launchpad for Mahogany Songs, the company's DIY artist distribution solution.
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August 2023: DecksDirect, a Harbour Group company, acquired DIY Home Center LLC ("DIY"), an online building products distributor focused on deck components and other select exterior building products.
Segment Analysis
The global Do-It-Yourself (DIY) home improvement retailing market is witnessing steady growth, driven by increasing consumer interest in home renovation, personalization, and cost-effective home maintenance solutions. By product type, tools & hardware remain a dominant segment, catering to both professionals and hobbyists for repair and installation tasks. The decor & indoor garden segment is expanding rapidly as consumers focus on aesthetic enhancements and sustainable indoor gardening trends. The kitchen segment also holds significant potential, driven by the rise in modular kitchen installations and demand for smart kitchen solutions. Other segments, including bathroom fittings and flooring materials, contribute to overall market expansion.
By distribution channel, the offline segment continues to lead the market, with consumers preferring hands-on product selection and in-store assistance from specialized retailers and home improvement stores. Large-format stores such as The Home Depot and Lowe’s dominate this space, offering a comprehensive range of DIY products. However, the online segment is growing at a notable pace, propelled by e-commerce advancements, doorstep delivery services, and the availability of virtual assistance for DIY projects. The convenience of online shopping, coupled with detailed product tutorials and reviews, is encouraging more consumers to opt for digital platforms.
Global Do-It-Yourself Home Improvement Retailing Segment Analysis
In this report, the Global Do-It-Yourself Home Improvement Retailing Market has been segmented by Product, Distribution Channel and Geography.
Global Do-It-Yourself Home Improvement Retailing Market, By Product
The Global Do-It-Yourself Home Improvement Retailing Market has been segmented by Product into Tools & hardware, Decor & indoor garden, Kitchen and Others.
Tools & Hardware encompass a wide range of products essential for DIY enthusiasts, including power tools, hand tools, fasteners, and building materials. This segment is fundamental for executing various projects, from simple repairs to complex renovations, and is characterized by high demand due to the essential nature of these items in DIY endeavors.
The Decor & Indoor Garden segment offers products aimed at enhancing the aesthetic appeal and functionality of living spaces. This includes items such as paint, wallpaper, lighting fixtures, indoor plants, and decorative accessories. With an increasing emphasis on personalized home decor and urban gardening trends, this segment is witnessing significant growth as consumers seek to imbue their living spaces with unique style and greenery. The Kitchen segment caters to the growing demand for DIY kitchen renovations and upgrades, offering a wide array of products ranging from cabinetry and countertops to appliances and kitchen accessories.
Global Do-It-Yourself Home Improvement Retailing Market, By Distribution Channel
The Global Do-It-Yourself Home Improvement Retailing Market has been segmented by Distribution Channel into Offline, Online.
The global do-it-yourself (DIY) home improvement retailing market is segmented by distribution channel into offline and online retail. The offline segment dominates the market, with home improvement specialty stores, hardware stores, and large retail chains such as Home Depot and Lowe’s serving as key distribution points. These stores provide a hands-on shopping experience, expert assistance, and immediate product availability, which appeal to customers who prefer to see and evaluate products before purchasing. Additionally, many physical stores integrate in-store workshops and demonstrations, enhancing customer engagement and influencing purchase decisions.
The online segment has witnessed significant growth due to the increasing penetration of e-commerce and digital transformation in retail. Consumers are increasingly turning to online platforms like Amazon, HomeDepot.com, and Walmart.com for convenience, competitive pricing, and a broader selection of products. The availability of detailed product descriptions, customer reviews, and virtual DIY tutorials has further fueled this trend. Moreover, advancements in logistics, such as same-day delivery and click-and-collect options, have bridged the gap between online and offline shopping experiences, making online retail a formidable competitor in the market.
Both distribution channels are evolving with the integration of omnichannel strategies, where retailers combine their physical and digital presence to provide a seamless shopping experience. Many brick-and-mortar stores now offer hybrid models, allowing customers to order online and pick up in-store or vice versa. Additionally, the rise of mobile commerce and AI-driven personalized recommendations is reshaping consumer behavior, enabling retailers to cater to DIY enthusiasts more effectively. As the market continues to expand, companies that adapt to changing consumer preferences and leverage both online and offline strengths will gain a competitive edge.
Global Do-It-Yourself Home Improvement Retailing Market, By Geography
In this report, the Global Do-It-Yourself Home Improvement Retailing Market has been segmented by Geography into five regions; North America, Europe, Asia Pacific, Middle East and Africa and Latin America.
Global Do-It-Yourself Home Improvement Retailing Market Share (%), by Geographical Region, 2024
North America stands as a mature market, driven by a strong culture of DIY enthusiasts and well-established retail networks. The region boasts a diverse range of home improvement stores, online platforms, and specialty retailers catering to the needs of DIY enthusiasts. Europe follows suit, witnessing steady growth propelled by rising urbanization rates and increasing disposable incomes. DIY home improvement retailers in Europe are focusing on enhancing customer experience, expanding product offerings, and adopting innovative marketing strategies to stay competitive in the market.
The Asia Pacific region presents lucrative opportunities for market players, fueled by rapid urban development, growing consumer awareness, and rising demand for DIY solutions. Despite being a smaller market compared to North America and Europe, Latin America and the Middle East and Africa regions showcase potential for growth with increasing urbanization rates, rising middle-class population, and a gradual shift towards DIY culture. Understanding the distinct dynamics within each region is crucial for stakeholders in the global DIY home improvement retailing market to formulate targeted strategies, capitalize on emerging trends, and unlock the full growth potential of the market.
Market Trends
This report provides an in depth analysis of various factors that impact the dynamics of Global Do-It-Yourself Home Improvement Retailing Market. These factors include; Market Drivers, Restraints and Opportunities Analysis.
Drivers, Restraints and Opportunity Analysis
Drivers:
- Increasing homeownership
- Demand for budget-friendly solutions
- Better DIY tools and technology
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Influence of TV and social media - Television shows dedicated to home renovation and DIY projects have gained immense popularity, serving as a source of inspiration and education for viewers worldwide. The rise of social media platforms has further amplified the DIY trend, enabling users to share their own home improvement endeavors, exchange tips and ideas, and connect with like-minded DIY enthusiasts on a global scale.
Social media platforms serve as virtual communities where individuals can seek inspiration, seek advice, and showcase their DIY achievements, thus fostering a vibrant DIY culture. The influence of TV and social media extends beyond mere inspiration, impacting consumer behavior and purchasing decisions within the home improvement retailing market. DIY enthusiasts often turn to social media platforms to research products, seek recommendations, and discover new trends in home improvement.
Restraints:
- Lack of expertise risks bad results
- Safety concerns in DIY projects
- Some tasks are too complex
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Limited tool availability - Limited availability of tools can hinder DIY enthusiasts from undertaking certain projects or completing them efficiently. This scarcity might arise due to various factors such as inadequate supply chains, distribution challenges, or insufficient variety in offerings within retail outlets. In regions where access to specialized tools is restricted, consumers may opt for simpler projects or seek alternative solutions, impacting the demand for certain DIY products and influencing market trends.
To overcome the challenge of limited tool availability, stakeholders in the Global Do-It-Yourself Home Improvement Retailing Market need to implement strategic measures. This includes investing in robust supply chains to ensure a steady flow of tools and equipment to retail outlets. Collaborations with tool manufacturers and distributors can expand the range of offerings, providing consumers with a wider selection of tools to choose from.
Opportunities:
- Serve aging populations
- Offer virtual DIY guidance
- Subscription-based DIY support
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Embrace eco-friendly DIY practices - With increasing awareness of environmental sustainability, there's a growing demand for eco-conscious products and practices in home improvement. DIY retailers can capitalize on this trend by offering a wide range of environmentally friendly options, including energy-efficient appliances, sustainable building materials, and eco-friendly paints and finishes.
By promoting these products and providing resources on eco-friendly DIY techniques, retailers can cater to the environmentally conscious consumer segment and differentiate themselves in the market. DIY enthusiasts are increasingly seeking ways to minimize waste, conserve resources, and lower energy consumption in their home improvement projects. Retailers can support these efforts by providing educational materials, workshops, and product recommendations that promote sustainable practices.
Competitive Landscape Analysis
Key players in Global Do-It-Yourself Home Improvement Retailing Market include
- ADEO
- BAUHAUS E-Business GmbH & Co. KG
- Home Depot Product Authority LLC
- Kesko Corp.
- Kingfisher plc
- Lowe's Companies Inc.
- Toolstation Ltd.
- Travis Perkins Plc
- Walmart Inc.
- Wesfarmers Ltd.
In this report, the profile of each market player provides following information:
- Company Overview and Product Portfolio
- Key Developments
- Financial Overview
- Strategies
- Company SWOT Analysis
- Introduction
- Research Objectives and Assumptions
- Research Methodology
- Abbreviations
- Market Definition & Study Scope
- Executive Summary
- Market Snapshot, By Product
- Market Snapshot, By Distribution Channel
- Market Snapshot, By Region
- Do-It-Yourself Home Improvement Retailing Market Dynamics
- Drivers, Restraints and Opportunities
- Drivers
- Increasing homeownership
- Demand for budget-friendly solutions
- Better DIY tools and technology
- Influence of TV and social media
- Restraints
- Lack of expertise risks bad results
- Safety concerns in DIY projects
- Some tasks are too complex
- Limited tool availability
- Opportunities
- Serve aging populations
- Offer virtual DIY guidance
- Subscription-based DIY support
- Embrace eco-friendly DIY practices
- Drivers
- PEST Analysis
- Political Analysis
- Economic Analysis
- Social Analysis
- Technological Analysis
- Porter's Analysis
- Bargaining Power of Suppliers
- Bargaining Power of Buyers
- Threat of Substitutes
- Threat of New Entrants
- Competitive Rivalry
- Drivers, Restraints and Opportunities
- Market Segmentation
- Do-It-Yourself Home Improvement Retailing Market, By Product, 2021 - 2031 (USD Million)
- Tools & hardware
- Decor & indoor garden
- Kitchen
- Others
- Do-It-Yourself Home Improvement Retailing Market, By Distribution Channel, 2021 - 2031 (USD Million)
- Offline
- Online
- Do-It-Yourself Home Improvement Retailing Market, By Geography, 2021 - 2031 (USD Million)
- North America
- United States
- Canada
- Europe
- Germany
- United Kingdom
- France
- Italy
- Spain
- Nordic
- Benelux
- Rest of Europe
- Asia Pacific
- Japan
- China
- India
- Australia & New Zealand
- South Korea
- ASEAN (Association of South East Asian Countries)
- Rest of Asia Pacific
- Middle East & Africa
- GCC
- Israel
- South Africa
- Rest of Middle East & Africa
- Latin America
- Brazil
- Mexico
- Argentina
- Rest of Latin America
- North America
- Do-It-Yourself Home Improvement Retailing Market, By Product, 2021 - 2031 (USD Million)
- Competitive Landscape Analysis
- Company Profiles
- ADEO
- BAUHAUS E-Business GmbH & Co. KG
- Home Depot Product Authority LLC
- Kesko Corp.
- Kingfisher plc
- Lowe's Companies Inc.
- Toolstation Ltd.
- Travis Perkins Plc
- Walmart Inc.
- Wesfarmers Ltd.
- Company Profiles
- Analyst Views
- Future Outlook of the Market