Global Connected Logistics Market Growth, Share, Size, Trends and Forecast (2025 - 2031)
By Software;
Asset Management, Warehouse Internet of Things, Security, Data Management, Network Management, and Streaming Analytics.By Platform;
Device Management Platform, Application Enablement Platform (AEP), and Network Management Platform.By Service;
Professional Services, and Managed Services.By Transportation Mode;
Roadways, Railways, Airways, and Seaways.By Vertical;
Retail, Manufacturing, Oil, Gas, and Energy, Pharmaceuticals & Healthcare, Telecom & Information Technology, Automotive, Aerospace & Defense, Food & Beverage, Chemicals, and Others.By Geography;
North America, Europe, Asia Pacific, Middle East and Africa, and Latin America - Report Timeline (2021 - 2031).Introduction
Global Connected Logistics Market (USD Million), 2021 - 2031
In the year 2024, the Global Connected Logistics Market was valued at USD 89.75 million. The size of this market is expected to increase to USD 653.75 million by the year 2031, while growing at a Compounded Annual Growth Rate (CAGR) of 32.8%.
The Global Connected Logistics Market stands at the forefront of transformative innovation, revolutionizing the way goods are transported, tracked, and managed across the globe. In an era characterized by interconnectedness and digitalization, logistics operations are undergoing a profound evolution, driven by advanced technologies such as IoT (Internet of Things), AI (Artificial Intelligence), and blockchain. This convergence of cutting-edge solutions is reshaping traditional supply chains, empowering businesses to optimize efficiency, enhance visibility, and mitigate risks in their logistics operations.
The Global Connected Logistics Market is the increasing demand for real-time tracking and monitoring capabilities. Businesses are seeking comprehensive solutions that offer granular insights into the movement and condition of their assets throughout the supply chain. Whether it's monitoring the temperature of perishable goods or tracking the location of high-value shipments, connected logistics technologies provide invaluable visibility, enabling stakeholders to make informed decisions and respond swiftly to unforeseen challenges.
The proliferation of e-commerce and the rise of omnichannel retailing are fueling the adoption of connected logistics solutions on a global scale. As consumer expectations for fast, reliable, and transparent delivery experiences continue to soar, companies are under pressure to streamline their logistics processes and meet evolving customer demands. In this dynamic landscape, connected logistics emerge as a strategic imperative, empowering businesses to unlock new opportunities for growth, competitiveness, and customer satisfaction in an increasingly interconnected world.
Global Connected Logistics Market Recent Developments
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In February 2024, Cisco partnered with logistics firms to deploy 5G-enabled IoT solutions for improved connectivity and operational visibility across global networks.
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In September 2022, AT&T launched a suite of connected logistics solutions leveraging edge computing for real-time monitoring of supply chains.
Segment Analysis
The Global Connected Logistics Market presents a multifaceted landscape segmented across various software categories, each playing a crucial role in optimizing supply chain operations. Asset Management software enables organizations to efficiently track and manage their assets throughout the logistics journey, ensuring maximum utilization and minimal downtime. Warehouse Internet of Things (IoT) solutions leverage sensor technology to enhance warehouse efficiency, enabling real-time monitoring of inventory levels, equipment status, and environmental conditions. Security software safeguards sensitive data and critical infrastructure from cyber threats, ensuring the integrity and confidentiality of logistics operations. Data Management platforms facilitate the aggregation, analysis, and utilization of vast amounts of logistics data, empowering businesses to derive actionable insights and drive informed decision-making. Network Management and Streaming Analytics software ensure seamless connectivity and enable predictive maintenance, enhancing the overall reliability and performance of connected logistics systems.
The Global Connected Logistics Market is segmented by platform, offering distinct frameworks for managing and orchestrating connected logistics ecosystems. Device Management Platforms provide centralized control over connected devices, enabling efficient provisioning, monitoring, and maintenance. Application Enablement Platforms (AEPs) offer tools and APIs for developing custom logistics applications and integrating disparate systems, fostering innovation and scalability. Network Management Platforms optimize network performance and security, ensuring robust connectivity and data transmission across logistics networks.
The Global Connected Logistics Market encompasses a diverse array of services tailored to meet the evolving needs of logistics stakeholders. Professional Services offer consulting, implementation, and training to help organizations harness the full potential of connected logistics solutions. Managed Services provide ongoing support and maintenance, allowing businesses to focus on their core operations while outsourcing the management of logistics infrastructure and applications.
Across transportation modes and vertical industries, connected logistics solutions are reshaping the way goods are transported, managed, and delivered. From roadways to railways, airways, and seaways, connected logistics technologies optimize efficiency, enhance visibility, and mitigate risks in diverse transportation environments. Verticals such as retail, manufacturing, oil, gas, and energy, pharmaceuticals and healthcare, telecom and information technology, automotive, aerospace and defense, food and beverage, chemicals, and others benefit from tailored connected logistics solutions, driving innovation, competitiveness, and sustainability in their respective industries.
Global Connected Logistics Segment Analysis
In this report, the Global Connected Logistics Market has been segmented by Software, Platform, Service, Transportation Mode, Vertical, and Geography.
Global Connected Logistics Market, Segmentation by Software
The Global Connected Logistics Market has been segmented by Software into Asset Management, Warehouse Internet of Things, Security, Data Management, Network Management, and Streaming Analytics.
The Global Connected Logistics Market has undergone a systematic segmentation, particularly within its software domain, to address the intricate needs of modern supply chain management. Asset Management software emerges as a pivotal component, allowing businesses to meticulously monitor and optimize the utilization of their assets throughout the logistics continuum. Meanwhile, Warehouse Internet of Things (IoT) solutions revolutionize warehouse operations by providing real-time insights into inventory levels, equipment status, and environmental conditions. Security software plays a critical role in safeguarding sensitive logistics data and infrastructure from cyber threats, ensuring the integrity and confidentiality of operations across the supply chain.
Data Management software serves as the backbone of connected logistics systems, enabling the seamless aggregation, analysis, and utilization of vast amounts of logistics data. This empowers businesses to derive actionable insights, optimize processes, and make informed decisions to drive efficiency and competitiveness. Network Management software complements this by ensuring robust connectivity and data transmission, facilitating seamless communication and coordination among various stakeholders within the logistics ecosystem. Streaming Analytics software adds another layer of intelligence, enabling real-time monitoring and analysis of data streams to detect anomalies, predict trends, and optimize logistics operations on the fly.
The segmentation of the Global Connected Logistics Market into distinct software categories reflects the industry's commitment to addressing the multifaceted challenges of modern supply chain management. By leveraging advanced technologies such as IoT, data analytics, and network management, businesses can unlock new levels of efficiency, visibility, and resilience in their logistics operations. This segmentation not only facilitates targeted solutions for specific logistics needs but also underscores the pivotal role of software in driving innovation and transformation across the entire logistics landscape.
Global Connected Logistics Market, Segmentation by Platform
The Global Connected Logistics Market has been segmented by Platform into Device Management Platform, Application Enablement Platform (AEP), and Network Management Platform.
The Global Connected Logistics Market, segmentation by platform delineates the foundational frameworks that underpin the seamless orchestration of logistics operations. The Device Management Platform stands as a cornerstone, offering centralized control and oversight over the myriad connected devices deployed throughout the supply chain. This platform empowers logistics stakeholders to efficiently provision, monitor, and manage devices, ensuring optimal performance and reliability across diverse environments and use cases. Whether tracking shipments, monitoring equipment health, or managing fleet vehicles, the Device Management Platform provides the essential infrastructure for effective device lifecycle management.
Complementing the Device Management Platform is the Application Enablement Platform (AEP), a versatile toolkit designed to accelerate the development and deployment of custom logistics applications. By providing a robust set of tools, APIs, and resources, the AEP empowers logistics providers to innovate rapidly, tailoring solutions to meet specific business needs and industry requirements. From route optimization and inventory management to predictive maintenance and customer engagement, the AEP facilitates the seamless integration of disparate systems and data sources, enabling organizations to unlock new efficiencies and drive competitive differentiation in the market.
The Network Management Platform serves as the linchpin for ensuring the reliability, security, and performance of interconnected logistics networks. This platform provides the infrastructure and tools necessary to optimize network connectivity, mitigate latency, and safeguard data transmission across the logistics ecosystem. By proactively monitoring and managing network resources, the Network Management Platform enables logistics stakeholders to maintain uninterrupted communication and collaboration, fostering agility and resilience in the face of evolving market dynamics and operational challenges. Together, these platform segments form the technological backbone of the Global Connected Logistics Market, empowering organizations to streamline operations, enhance visibility, and deliver superior value to customers in an increasingly connected world.
Global Connected Logistics Market, Segmentation by Service
The Global Connected Logistics Market has been segmented by Service into Professional Services, and Managed Services.
The Global Connected Logistics Market, segmentation by service delineates the array of support options available to organizations seeking to implement and optimize their connected logistics solutions. Professional Services emerge as a foundational pillar, offering expertise and guidance throughout the entire lifecycle of logistics transformation. From initial consulting and assessment to solution design, implementation, and training, professional service providers collaborate closely with businesses to tailor connected logistics strategies that align with their unique objectives and operational requirements. This hands-on approach ensures that organizations can leverage the full potential of connected logistics technologies to drive efficiency, visibility, and innovation across their supply chain operations.
Complementing Professional Services is the offering of Managed Services, providing ongoing support and maintenance to sustain the performance and reliability of connected logistics systems over time. Managed service providers assume responsibility for the day-to-day management and operation of logistics infrastructure and applications, relieving businesses of the burden of in-house maintenance and troubleshooting. Through proactive monitoring, issue resolution, and performance optimization, managed service providers help organizations mitigate risks, minimize downtime, and maximize the return on investment in their connected logistics solutions. This collaborative partnership model allows businesses to focus on their core competencies while benefiting from the expertise and resources of dedicated logistics service providers.
The segmentation of the Global Connected Logistics Market into Professional Services and Managed Services reflects the industry's recognition of the multifaceted support needs of organizations embarking on their logistics digitalization journey. Whether seeking strategic guidance and implementation assistance or ongoing operational support and maintenance, businesses have access to a diverse ecosystem of service providers equipped to address their evolving needs and challenges. By leveraging a combination of professional and managed services, organizations can navigate the complexities of connected logistics with confidence, driving sustainable growth, competitiveness, and customer satisfaction in an increasingly dynamic and interconnected marketplace.
Global Connected Logistics Market, Segmentation by Transportation Mode
The Global Connected Logistics Market has been segmented by Transportation Mode into Roadways, Railways, Airways, and Seaways.
Segmentation by transportation mode within the Global Connected Logistics Market reflects the diverse infrastructure and operational nuances of modern supply chain networks. Roadways stand as the backbone of logistics, serving as the primary mode for transporting goods over short to medium distances with flexibility and accessibility. Connected logistics solutions tailored for road transport enable real-time tracking of vehicles, optimization of routes, and monitoring of driver behavior, enhancing efficiency and safety across the road transportation network.
Railways play a vital role in long-distance freight transportation, offering cost-effective and environmentally friendly alternatives to road transport for bulk cargo and intermodal shipments. Connected logistics solutions for railways focus on optimizing freight management, scheduling, and asset utilization, leveraging IoT sensors and data analytics to improve visibility and streamline operations along the rail network. By integrating rail transport into the broader connected logistics ecosystem, businesses can unlock new efficiencies and create seamless multimodal transportation solutions that bridge gaps between different modes of transport.
Airways and seaways represent critical components of global logistics networks, facilitating the rapid movement of goods across vast distances and international borders. Connected logistics solutions for air and sea transport prioritize real-time tracking, security, and compliance management to ensure the timely and secure delivery of goods. From monitoring cargo conditions and customs clearance to optimizing vessel or aircraft routing and scheduling, these solutions enable businesses to navigate the complexities of air and sea freight with precision and confidence, driving efficiency and competitiveness in the global marketplace. In essence, segmentation by transportation mode underscores the importance of tailored connected logistics solutions that address the unique requirements and challenges of each mode of transport, ultimately enabling businesses to optimize their supply chain operations and deliver value to customers worldwide.
Global Connected Logistics Market, Segmentation by Vertical
The Global Connected Logistics Market has been segmented by Vertical into Retail, Manufacturing, Oil, Gas, and Energy, Pharmaceuticals & Healthcare, Telecom & Information Technology, Automotive, Aerospace & Defense, Food & Beverage, Chemicals, and Others.
The segmentation of the Global Connected Logistics Market by vertical underscores the diverse array of industries benefiting from the transformative power of connected logistics solutions. Retail stands out as a prominent vertical, leveraging connected logistics to optimize inventory management, streamline distribution, and enhance the customer experience through faster and more accurate delivery. With real-time visibility into supply chain processes, retailers can improve order fulfillment, reduce stockouts, and adapt quickly to changing consumer demands in the dynamic retail landscape.
Manufacturing represents another key vertical where connected logistics solutions drive operational excellence and supply chain resilience. By integrating IoT sensors, predictive analytics, and automation technologies, manufacturers can optimize production scheduling, inventory replenishment, and supplier collaboration, minimizing disruptions and maximizing efficiency. Connected logistics enable manufacturers to synchronize production with demand, reduce lead times, and achieve leaner, more agile supply chains that support innovation and competitiveness in the global marketplace.
In addition to retail and manufacturing, verticals such as oil, gas, and energy; pharmaceuticals and healthcare; telecom and information technology; automotive; aerospace and defense; food and beverage; chemicals; and others are increasingly embracing connected logistics to address industry-specific challenges and capitalize on new opportunities. Whether ensuring the integrity and safety of sensitive cargo, optimizing distribution networks for perishable goods, or enhancing traceability and compliance in regulated industries, connected logistics solutions offer tailored capabilities to meet the unique requirements of each vertical. By harnessing the power of connected logistics, businesses across diverse industries can drive operational efficiency, mitigate risks, and deliver value to customers while staying ahead in today's interconnected global economy.
Global Connected Logistics Market, Segmentation by Geography
In this report, the Global Connected Logistics Market has been segmented by Geography into five regions; North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.
Global Connected Logistics Market Share (%), by Geographical Region, 2024
The segmentation of the Global Connected Logistics Market by geography into five distinct regions provides valuable insights into the regional dynamics shaping the adoption and growth of connected logistics solutions. North America, as a mature market, leads the way in connected logistics innovation, driven by advanced technological infrastructure and a strong emphasis on supply chain optimization. The region boasts a high level of adoption across various industries, with businesses leveraging connected logistics to enhance visibility, improve operational efficiency, and meet the evolving demands of consumers for faster and more transparent delivery services.
Europe follows closely behind North America, characterized by a sophisticated logistics ecosystem and stringent regulatory standards. With a focus on sustainability and environmental responsibility, European businesses are increasingly turning to connected logistics solutions to reduce carbon emissions, optimize transportation routes, and minimize waste in the supply chain. The region's emphasis on innovation and collaboration fosters a fertile ground for the development and adoption of cutting-edge technologies, driving continuous improvement and competitiveness in the European logistics landscape.
In the Asia Pacific region, rapid economic growth, burgeoning e-commerce markets, and infrastructural developments propel the adoption of connected logistics solutions. With a vast and diverse geographical landscape, Asia Pacific presents unique challenges and opportunities for logistics providers, driving the need for advanced technologies to overcome logistical complexities and deliver seamless end-to-end supply chain solutions. Moreover, government initiatives aimed at digital transformation and industry 4.0 further accelerate the uptake of connected logistics across the region, positioning Asia Pacific as a key growth engine for the global connected logistics market in the years to come.
Market Trends
This report provides an in depth analysis of various factors that impact the dynamics of Global Connected Logistics Market. These factors include; Market Drivers, Restraints and Opportunities Analysis.
Drivers, Restraints and Opportunity Analysis
Drivers:
- IoT Adoption
- Supply Chain Visibility
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Demand for Real-time Tracking - The demand for real-time tracking is a pivotal driver fueling the growth of the Global Connected Logistics Market. In an era where speed and efficiency are paramount, businesses across industries are increasingly relying on real-time tracking solutions to monitor the movement and status of their goods throughout the supply chain. Real-time tracking enables stakeholders to gain instant visibility into the location, condition, and ETA (Estimated Time of Arrival) of shipments, empowering them to make proactive decisions and respond swiftly to any disruptions or delays. Whether it's monitoring the progress of a high-value shipment or ensuring the timely delivery of perishable goods, real-time tracking solutions offer unparalleled transparency and control over logistics operations.
The proliferation of e-commerce and omnichannel retailing has further intensified the demand for real-time tracking capabilities. With consumers expecting fast, reliable, and transparent delivery experiences, businesses are under pressure to optimize their logistics operations and provide real-time updates on shipment status. Real-time tracking not only enhances customer satisfaction by providing accurate delivery ETAs but also enables businesses to differentiate themselves in the competitive market landscape. By leveraging real-time tracking solutions, companies can improve operational efficiency, minimize shipping errors, and build trust with customers, thereby gaining a competitive edge in the fast-paced world of e-commerce.
Real-time tracking solutions play a critical role in enhancing supply chain resilience and risk management. By continuously monitoring the movement of goods, businesses can identify potential issues or disruptions in advance and take proactive measures to mitigate their impact. Whether it's rerouting shipments to avoid traffic congestion or reallocating inventory to meet changing demand patterns, real-time tracking solutions enable logistics stakeholders to adapt quickly to unforeseen circumstances and maintain the smooth flow of goods across the supply chain. In essence, the demand for real-time tracking is reshaping the Global Connected Logistics Market, driving innovation, efficiency, and agility in logistics operations worldwide.
Restraints:
- High Implementation Costs
- Regulatory Compliance
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Infrastructure Limitations - Infrastructure limitations pose a significant challenge to the advancement and widespread adoption of connected logistics solutions within the Global Connected Logistics Market. Despite rapid technological advancements, many regions around the world still lack the necessary infrastructure to support seamless connectivity and data transmission across the supply chain. Inadequate internet connectivity, particularly in rural and remote areas, hampers the deployment of IoT sensors and other connected devices essential for real-time tracking and monitoring. Furthermore, outdated transportation infrastructure, such as roads and ports, may lack the necessary infrastructure for integrating advanced technologies like RFID (Radio Frequency Identification) or GPS (Global Positioning System) tracking, limiting the effectiveness of connected logistics solutions.
The interoperability of existing infrastructure poses a significant challenge to the seamless integration of connected logistics systems. Incompatibility between legacy systems and emerging technologies may hinder the exchange of data and communication between different stakeholders within the supply chain. Standardization efforts are essential to address these interoperability challenges and establish common protocols and frameworks that enable seamless connectivity and data exchange across diverse systems and platforms. Additionally, the lack of cybersecurity measures and robust data privacy regulations further exacerbates infrastructure limitations, raising concerns about the integrity and security of logistics data transmitted across interconnected networks.
Infrastructure limitations also present opportunities for innovation and investment within the Global Connected Logistics Market. Initiatives aimed at improving infrastructure, such as the development of smart cities and digital corridors, create new avenues for the deployment of connected logistics solutions. Investments in 5G networks, IoT infrastructure, and cloud computing technologies can help overcome existing infrastructure challenges and unlock new possibilities for connected logistics innovation. Furthermore, public-private partnerships and government incentives play a crucial role in accelerating infrastructure development and fostering a conducive environment for the adoption of connected logistics solutions. By addressing infrastructure limitations, the Global Connected Logistics Market can unleash its full potential, driving efficiency, resilience, and competitiveness across the entire supply chain ecosystem.
Opportunities:
- Predictive Analytics
- Sustainability Initiatives
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Cross-border Trade - Cross-border trade represents a significant opportunity and challenge within the Global Connected Logistics Market. As businesses expand their operations globally, the demand for efficient and reliable logistics solutions to facilitate cross-border trade continues to rise. Connected logistics technologies play a crucial role in addressing the complexities of international trade by enabling seamless coordination and communication between various stakeholders, including suppliers, manufacturers, distributors, and customs authorities. Real-time tracking, electronic documentation, and supply chain visibility solutions streamline cross-border logistics processes, reducing delays, minimizing errors, and enhancing compliance with regulatory requirements across different jurisdictions.
The proliferation of e-commerce platforms has fueled the growth of cross-border trade, with consumers increasingly purchasing goods from international sellers. Connected logistics solutions enable businesses to meet the evolving demands of cross-border e-commerce by providing end-to-end visibility and transparency throughout the delivery process. From order fulfillment and inventory management to customs clearance and last-mile delivery, connected logistics technologies optimize the cross-border supply chain, ensuring timely and cost-effective delivery of goods to customers worldwide. By leveraging advanced technologies such as AI, IoT, and blockchain, businesses can overcome logistical barriers and unlock new opportunities for growth in the global marketplace.
Cross-border trade also presents challenges that must be addressed to fully realize the potential of connected logistics solutions. Complex customs procedures, trade regulations, and geopolitical tensions can create bottlenecks and uncertainties in cross-border logistics operations. Moreover, differences in infrastructure, standards, and cultural norms across countries further complicate the seamless flow of goods and information. To overcome these challenges, stakeholders within the Global Connected Logistics Market must collaborate closely to develop interoperable systems, streamline processes, and build trust and transparency in cross-border trade. By embracing connected logistics technologies and fostering collaboration, businesses can navigate the complexities of cross-border trade more effectively, unlocking new opportunities for growth and expansion in the global marketplace.
Competitive Landscape Analysis
Key players in Global Connected Logistics Market include:
- AT&T, Inc.
- Eurotech S.P.A.
- IBM Corporation
- Intel Corporation
- SAP SE
- Infosys Limited
- Cisco Systems, Inc.
- HCL Technologies Limited
- Orbcomm Inc.
- Cloud Logistics
- Freightgate Inc.
In this report, the profile of each market player provides following information:
- Company Overview and Product Portfolio
- Key Developments
- Financial Overview
- Strategies
- Company SWOT Analysis
- Introduction
- Research Objectives and Assumptions
- Research Methodology
- Abbreviations
- Market Definition & Study Scope
- Executive Summary
- Market Snapshot, By Software
- Market Snapshot, By Platform
- Market Snapshot, By Service
- Market Snapshot, By Transportation Mode
- Market Snapshot, By Vertical
- Market Snapshot, By Region
- Global Connected Logistics Market Dynamics
- Drivers, Restraints and Opportunities
- Drivers
- IoT Adoption
- Supply Chain Visibility
- Demand for Real-time Tracking
- Restraints
- High Implementation Costs
- Regulatory Compliance
- Infrastructure Limitations
- Opportunities
- Predictive Analytics
- Sustainability Initiatives]
- Cross-border Trade
- Drivers
- PEST Analysis
- Political Analysis
- Economic Analysis
- Social Analysis
- Technological Analysis
- Porter's Analysis
- Bargaining Power of Suppliers
- Bargaining Power of Buyers
- Threat of Substitutes
- Threat of New Entrants
- Competitive Rivalry
- Drivers, Restraints and Opportunities
- Market Segmentation
- Global Connected Logistics Market, By Software, 2021 - 2031 (USD Million)
- Asset Management
- Warehouse Internet of Things
- Security
- Data Management
- Network Management
- Streaming Analytics
- Global Connected Logistics Market, By Platform, 2021 - 2031 (USD Million)
- Device Management Platform
- Application Enablement Platform (AEP)
- Network Management Platform
- Global Connected Logistics Market, By Service, 2021 - 2031 (USD Million)
- Professional Services
- Managed Services
- Global Connected Logistics Market, By Transportation Mode, 2021 - 2031 (USD Million)
- Roadways
- Railways
- Airways
- Seaways
- Global Connected Logistics Market, By Vertical, 2021 - 2031 (USD Million)
- Retail
- Manufacturing
- Oil, Gas, and Energy
- Pharmaceuticals & Healthcare
- Telecom & Information Technology
- Automotive
- Aerospace & Defense
- Food & Beverage
- Chemicals
- Others
- Global Connected Logistics Market, By Geography, 2021 - 2031 (USD Million)
- North America
- United States
- Canada
- Europe
- Germany
- United Kingdom
- France
- Italy
- Spain
- Nordic
- Benelux
- Rest of Europe
- Asia Pacific
- Japan
- China
- India
- Australia & New Zealand
- South Korea
- ASEAN (Association of South East Asian Countries)
- Rest of Asia Pacific
- Middle East & Africa
- GCC
- Israel
- South Africa
- Rest of Middle East & Africa
- Latin America
- Brazil
- Mexico
- Argentina
- Rest of Latin America
- North America
- Global Connected Logistics Market, By Software, 2021 - 2031 (USD Million)
- Competitive Landscape
- Company Profiles
- AT&T, Inc.
- Eurotech S.P.A.
- IBM Corporation
- Intel Corporation
- SAP SE
- Infosys Limited
- Cisco Systems, Inc.
- HCL Technologies Limited
- Orbcomm Inc.
- Cloud Logistics
- Freightgate Inc.
- Company Profiles
- Analyst Views
- Future Outlook of the Market