Global Connected Gym Equipment Market Growth, Share, Size, Trends and Forecast (2025 - 2031)

• In March 2023, Tonal launched an updated version of its digital strength training machine, incorporating AI technology to deliver personalized workout routines. This innovation is expected to boost its market share in the growing home fitness equipment segment

• In July 2023, Peloton unveiled a new range of connected fitness machines equipped with advanced sensors and real-time performance tracking. This new line of equipment is designed to enhance the user experience and cater to the increasing trend of home fitness​

The global connected gym equipment market can be segmented based on type, application, and distribution channel, each playing a critical role in shaping market growth and consumer demand.By Type, the market is categorized into cardiovascular training equipment, strength training equipment, and other equipment. Cardiovascular training equipment, including treadmills, elliptical machines, and stationary bikes, holds a significant market share due to the high demand for heart health and endurance training solutions. The integration of smart technology, such as real-time performance tracking, virtual coaching, and interactive workout programs, has enhanced user engagement, driving the adoption of connected cardio equipment. Strength training equipment, comprising smart weight machines, resistance bands, and free weights with sensors, is also experiencing growth as more consumers recognize the benefits of strength training for overall fitness. This segment is gaining traction due to the incorporation of AI-driven personalized workout recommendations and automated resistance adjustments. Other equipment, including smart yoga mats, connected rowing machines, and digital exercise mirrors, is emerging as a niche but growing category, catering to users looking for a diversified fitness experience beyond traditional training methods.

By Application, the market is divided into residential, gym/health clubs, and commercial users. The residential segment is witnessing substantial growth, primarily fueled by the rising demand for home fitness solutions. Factors such as the increased preference for home workouts, advancements in virtual training platforms, and the convenience of on-demand fitness classes are contributing to this trend. Smart home gyms, featuring AI-driven coaching and integrated fitness apps, are becoming popular among users seeking personalized training without the need for a physical gym membership. The gym/health clubs segment remains a dominant market contributor, as fitness centers continue to adopt connected gym equipment to provide immersive workout experiences, enhance member retention, and offer data-driven fitness insights. With increasing investments in digital transformation, gyms are integrating connected machines that sync with mobile apps, allowing users to track their progress, compete with others, and access personalized workout plans. The commercial user segment, which includes corporate wellness programs, hotels, and rehabilitation centers, is also expanding as organizations recognize the benefits of promoting employee wellness and offering premium fitness services to guests.

By Distribution Channel, the market is segmented into online and offline sales channels. The online segment has experienced significant growth due to the rise of e-commerce platforms, direct-to-consumer (DTC) sales by fitness brands, and increased consumer preference for digital shopping. The availability of smart gym equipment on major e-commerce sites, coupled with discounts, easy financing options, and virtual product demonstrations, has accelerated online sales. Subscription-based models, where consumers can purchase connected fitness devices bundled with digital workout programs, are further driving this segment. The offline distribution channel, including specialty fitness stores, brand outlets, and retail chains, continues to play an important role, particularly for consumers who prefer hands-on experience before purchasing. In-store demonstrations, expert consultations, and after-sales support are key factors sustaining offline sales. However, hybrid retail models, combining online product discovery with in-store pickup or showroom experiences, are gaining traction.

Global Connected Gym Equipment Segment Analysis

In this report, the Global Connected Gym Equipment Market has been segmented by Type, Application, Distribution Channel, and Geography.

Global Connected Gym Equipment Market, Segmentation by Type

The Global Connected Gym Equipment Market has been segmented by Type into Cardiovascular training equipment, Strength training equipment, and Other equipment.

Cardiovascular training equipment, such as treadmills, stationary bikes, and elliptical trainers, has been at the forefront of the connected gym equipment market. These devices are now equipped with advanced sensors and connectivity features that enable users to track their workout metrics, monitor heart rate, and access a wide array of virtual training programs through integrated apps. The incorporation of interactive features like immersive virtual reality experiences and live streaming workouts has enhanced the appeal of cardiovascular training equipment, driving its adoption among fitness enthusiasts.

Strength training equipment, including weight machines, free weights, and resistance bands, has also witnessed significant integration of connectivity features. These enhancements allow users to receive real-time feedback on their workouts, access personalized training recommendations, and track their progress over time. Moreover, the integration of gamification elements such as leaderboards and achievement badges has made strength training more engaging and interactive for users. Other equipment categories, such as yoga mats, balance boards, and smart scales, are also embracing connectivity to offer users a holistic fitness experience. With the proliferation of wearable fitness trackers and mobile apps, users can seamlessly sync their workout data across different devices, providing a comprehensive view of their fitness journey and enhancing their overall experience with connected gym equipment.

Global Connected Gym Equipment Market, Segmentation by Application

The Global Connected Gym Equipment Market has been segmented by Application into Residential, Gym/health clubs, and Commercial users.

In Residential settings, the demand for connected gym equipment has surged as individuals seek convenient fitness solutions within the confines of their homes. With busy lifestyles and the growing emphasis on personal health and wellness, consumers are investing in home gym setups equipped with connected equipment. These devices offer users the flexibility to engage in guided workouts, track their progress, and access personalized training programs remotely, catering to the evolving needs of health-conscious individuals looking to maintain active lifestyles from the comfort of their residences.

Gym/Health clubs constitute another significant application segment driving the adoption of connected gym equipment. In these settings, connected equipment plays a pivotal role in enhancing the member experience and attracting new clientele. Gym and health club operators leverage the connectivity features of these machines to offer interactive workout experiences, personalized training regimens, and engaging fitness challenges to their members. By integrating advanced technology into their facilities, these establishments aim to differentiate themselves in a competitive market landscape, fostering member engagement, satisfaction, and loyalty. Furthermore, connected gym equipment enables gym owners and managers to gather valuable data on member usage patterns and preferences, facilitating informed decision-making and the optimization of their fitness offerings to better serve their clientele.

Global Connected Gym Equipment Market, Segmentation by Distribution Channel

The Global Connected Gym Equipment Market has been segmented by Distribution Channel into Online and Offline.

The online segment has experienced significant growth, driven by the rapid expansion of e-commerce platforms, direct-to-consumer (DTC) sales strategies, and the increasing preference for digital shopping. Leading fitness equipment manufacturers and smart fitness startups have leveraged online marketplaces, brand-owned websites, and subscription-based models to reach a broader customer base. Consumers are increasingly drawn to the convenience of purchasing connected gym equipment online, where they can compare products, read reviews, and access virtual product demonstrations. Additionally, the integration of financing options, easy returns, and exclusive online discounts has further fueled the demand in this segment. Subscription-based models, where customers can purchase smart fitness devices bundled with virtual training programs and AI-powered coaching, have gained popularity, contributing to recurring revenue streams for fitness brands. With the growing trend of home fitness solutions and smart gym ecosystems, the online distribution channel is expected to maintain its strong growth trajectory.

The offline segment continues to play a vital role in the market, particularly for consumers who prefer hands-on experience before making a purchase. Traditional retail stores, including specialty fitness outlets, electronics stores, and sports equipment retailers, provide customers with in-person demonstrations, expert consultations, and after-sales support. Brick-and-mortar stores also cater to gym owners, corporate wellness programs, and institutional buyers who require large-scale purchases and customized equipment solutions. Additionally, premium brand showrooms and fitness studio partnerships allow customers to experience connected gym equipment in real-world workout settings before committing to a purchase. While foot traffic in physical stores has declined due to the shift toward online shopping, hybrid retail models—such as "click-and-collect" services, in-store pick-ups, and immersive showroom experiences—are emerging to bridge the gap between online and offline channels.

Global Connected Gym Equipment Market, Segmentation by Geography

In this report, the Global Connected Gym Equipment Market has been segmented by Geography into five regions; North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.

Global Connected Gym Equipment Market Share (%), by Geographical Region, 2024

North America, being one of the leading regions, has witnessed significant uptake of connected gym equipment due to the widespread awareness of health and fitness, coupled with high disposable incomes. The region boasts a mature fitness industry with a strong presence of gym chains, health clubs, and wellness centers, driving the demand for advanced gym equipment with connectivity features. Moreover, the tech-savvy population in North America, particularly in countries like the United States and Canada, has embraced digital fitness solutions, contributing to the proliferation of connected gym equipment across residential and commercial settings.

In Europe, the adoption of connected gym equipment is propelled by similar factors, including a growing focus on health and wellness, rising obesity rates, and increasing gym memberships. Countries like the United Kingdom, Germany, and France exhibit robust demand for connected fitness solutions, driven by changing consumer preferences and advancements in fitness technology. The Asia Pacific region presents significant growth opportunities for the connected gym equipment market, fueled by rapid urbanization, changing lifestyles, and a burgeoning middle-class population with a growing awareness of personal health and fitness. Emerging economies such as China, India, and Southeast Asian countries are witnessing a surge in gym memberships and fitness club memberships, driving the adoption of connected gym equipment to cater to the evolving needs of health-conscious consumers. Additionally, increasing government initiatives promoting fitness and wellness further augment the demand for connected gym equipment in the Asia Pacific region.

This report provides an in depth analysis of various factors that impact the dynamics of Global Connected Gym Equipment Market. These factors include; Market Drivers, Restraints and Opportunities Analysis.

Drivers, Restraints and Opportunity Analysis

Drivers:

• Rising Health Awareness
• Shift towards Home Fitness

• Expansion of Fitness Industry-The expansion of the fitness industry represents a significant driver for the growth of connected gym equipment. Globally, there has been a notable surge in health and wellness consciousness among individuals, leading to increased participation in fitness activities. This trend has fueled the growth of the fitness industry, with the proliferation of gyms, health clubs, boutique fitness studios, and virtual fitness platforms. As the demand for fitness services continues to rise, there is a corresponding need for innovative solutions to enhance the workout experience and cater to evolving consumer preferences.

  Advancements in technology have transformed the fitness landscape, enabling the integration of digital solutions and smart equipment into traditional gym environments. Connected gym equipment offers users enhanced functionality, interactive features, and personalized training experiences, thereby enriching the overall fitness journey. Fitness establishments are leveraging technology to differentiate their offerings, attract new members, and foster member engagement and retention. The expansion of the fitness industry extends beyond traditional gym settings, encompassing corporate wellness programs, community fitness initiatives, and virtual fitness communities. This broadening scope presents opportunities for connected gym equipment manufacturers to tap into diverse market segments and establish strategic partnerships with fitness providers, healthcare organizations, and corporate wellness programs, driving further growth and innovation within the industry.

Restraints:

• Cost Constraints
• Connectivity Limitations

• Adoption Resistance-Adoption resistance poses a significant challenge to the widespread uptake of connected gym equipment. One of the primary reasons for resistance is the apprehension among users regarding the complexity of technology integration and usability of connected fitness devices. Some individuals may find it daunting to navigate the features and functionalities of connected gym equipment, especially if they are accustomed to traditional fitness machines. Concerns about data privacy and security contribute to adoption resistance, as users may be hesitant to share personal fitness data or connect their devices to online platforms due to fears of data breaches or misuse.

  There may be a lack of awareness or understanding among consumers regarding the benefits of connected gym equipment. Some individuals may perceive these devices as unnecessary or gimmicky, especially if they do not fully grasp the value proposition of features such as real-time workout tracking, personalized training programs, or interactive fitness experiences. Resistance to change and attachment to familiar workout routines may also deter users from embracing connected gym equipment. Moreover, individuals with limited technological literacy or access to high-speed internet may face barriers to adopting connected fitness solutions, further exacerbating adoption resistance. To overcome these challenges, manufacturers and fitness providers must focus on user education and training, simplifying the user interface and experience of connected gym equipment, and addressing concerns related to privacy and security through transparent data policies and robust cybersecurity measures.

Opportunities:

• Emerging Markets Expansion
• Wellness Programs Integration

• Partnerships and Collaborations-Partnerships and collaborations play a crucial role in driving the growth and innovation within the connected gym equipment market. By forming strategic alliances with technology companies, fitness influencers, and wellness platforms, manufacturers of connected gym equipment can access a broader customer base and enhance their product offerings. Collaborating with fitness app developers allows gym equipment manufacturers to integrate their machines with popular fitness tracking apps, providing users with seamless workout experiences and comprehensive data insights. Partnerships with gym chains and health clubs enable equipment manufacturers to showcase their products in high-traffic fitness facilities, increasing brand visibility and driving sales. These collaborations also foster innovation, as manufacturers can leverage the expertise of their partners to develop new features and functionalities that cater to evolving consumer preferences.

  Partnerships with healthcare providers and insurance companies present opportunities for connected gym equipment manufacturers to tap into the corporate wellness sector. By offering incentives and discounts for employees enrolled in corporate wellness programs, manufacturers can encourage organizations to invest in connected gym equipment for their workplace gyms or employee wellness initiatives. Collaborations with research institutions and universities facilitate the development of evidence-based fitness programs and personalized training regimens, further enhancing the value proposition of connected gym equipment. Overall, partnerships and collaborations serve as catalysts for innovation, market expansion, and the integration of connected gym equipment into broader health and wellness ecosystems

Key players in Global Connected Gym Equipment Market include:

• EGYM
• LES MILLS INTERNATIONAL
• LIFE FITNESS
• PRECOR
• TECHNOGYM
• DRAPER INC.
• INCLUDEFITNESS INC.
• PARADIGM HEALTH & WELLNESS INC.
• JOHNSON HEALTH TECH CO. LTD.
• NAUTILUS INC.

In this report, the profile of each market player provides following information:

• Company Overview and Product Portfolio
• Key Developments
• Financial Overview
• Strategies
• Company SWOT Analysis