Global Cleaning Market Growth, Share, Size, Trends and Forecast (2025 - 2031)
By Product;
Mops and brooms, Cleaning brushes, Wipes and Others.By Service Type;
Window Cleaning, Floor & Carpet Cleaning, Upholstery Cleaning, Construction Cleaning.By End-use;
Residential, Industrial, and Commercial.By Geography;
North America, Europe, Asia Pacific, Middle East and Africa, and Latin America - Report Timeline (2021 - 2031).Introduction
Global Cleaning Market (USD Million), 2021 - 2031
In the year 2024, the Global Cleaning Market was valued at USD 97.65 million. The size of this market is expected to increase to USD 1,890.42 million by the year 2031, while growing at a Compounded Annual Growth Rate (CAGR) of 52.7%.
The global cleaning market represents a diverse and dynamic industry that encompasses a wide range of products and services aimed at maintaining cleanliness and hygiene across various sectors. From household cleaning supplies to industrial cleaning equipment and services, this market plays a crucial role in ensuring health, safety, and aesthetic appeal in both residential and commercial environments worldwide.
One of the primary drivers of the global cleaning market is the increasing awareness and emphasis on cleanliness and sanitation, especially in the wake of global health concerns such as the COVID-19 pandemic. Consumers are more vigilant than ever about hygiene practices, leading to a heightened demand for cleaning products that offer effective disinfection and sanitization. This trend has not only bolstered the sales of household cleaning agents but has also spurred innovations in industrial cleaning technologies.
The market is characterized by a competitive landscape with numerous players ranging from multinational corporations to small and medium-sized enterprises. These companies compete not only on product quality and effectiveness but also on sustainability and eco-friendliness, responding to growing consumer preferences for environmentally responsible cleaning solutions. As a result, there is a continuous drive towards developing biodegradable, non-toxic, and energy-efficient cleaning products and methods, shaping the future trajectory of the global cleaning market.
Global Cleaning Market Recent Developments
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In October 2023, Principle Cleaning Services in London partnered with Skyline Robotics to introduce autonomous window,cleaning robots. This collaboration aims to speed up window cleaning, making it up to three times faster than manual methods while offering a more efficient alternative
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In September 2023, saw United Global, a commercial cleaning service in Australia, teaming up with Perth Glory to enhance its business presence in the region.
Segment Analysis
The Global Cleaning Services Market can be segmented by service type into various categories, each catering to different consumer needs and industry requirements. These service types include Window Cleaning, Floor & Carpet Cleaning, Upholstery Cleaning, Construction Cleaning, and Others, reflecting the wide variety of cleaning needs across residential, commercial, and industrial sectors.
Window Cleaning: This service involves the cleaning of glass windows, glass panels, and other related structures, often in commercial buildings, residential spaces, and high-rise constructions. The demand for professional window cleaning is driven by the need for cleanliness, aesthetic appeal, and the maintenance of a building's exterior. Companies that offer this service typically use specialized tools like squeegees, scrapers, and water-fed poles to reach high windows safely.
Floor & Carpet Cleaning: This service focuses on the cleaning and maintenance of floors and carpets, including vacuuming, deep cleaning, and stain removal. It is essential in homes, office buildings, hotels, and industrial spaces. The increasing demand for floor and carpet cleaning is driven by the desire to maintain hygiene, improve indoor air quality, and extend the lifespan of carpets and flooring materials.
Upholstery Cleaning: Upholstery cleaning involves the deep cleaning of furniture, such as sofas, chairs, and cushions, removing dirt, stains, and allergens. It is crucial in maintaining a clean and healthy indoor environment, particularly in households, hotels, and offices. As consumers become more aware of the importance of allergen-free environments, the demand for professional upholstery cleaning services is increasing.
Construction Cleaning: This service focuses on cleaning construction sites, including the removal of debris, dust, and materials left behind after construction, renovation, or demolition. It is a vital service to ensure that a building is safe and presentable for occupancy or further work. Construction cleaning is often provided as a specialized service, requiring heavy-duty equipment and expert cleaning solutions to handle the unique challenges of post-construction debris.
Others: The "Others" category encompasses a wide range of specialized cleaning services, including but not limited to, pressure washing, air duct cleaning, post-event cleaning, and window tinting. These services cater to various needs depending on the industry, ranging from residential to commercial and industrial sectors.
Each of these service types plays a crucial role in maintaining cleanliness, hygiene, and safety in different environments. As consumer demand for professional and specialized cleaning services increases across various sectors, the market for these services continues to grow.
Camas (cleaning services market analysis) across these categories show that Floor & Carpet Cleaning and Construction Cleaning are among the most significant revenue-generating segments, particularly in commercial and industrial spaces. Window Cleaning and Upholstery Cleaning services are also experiencing steady growth, driven by both residential and commercial needs for regular maintenance and upkeep.
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Global Cleaning Segment Analysis In this report, the Global Cleaning Market has been segmented by Product, Service Type, End-use and Geography.
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The global cleaning market is a diverse and expansive industry that is segmented by product, service type, end-use, and geography, each contributing to the overall market growth and dynamics.
By product, the cleaning market includes various categories such as cleaning chemicals, cleaning equipment, and cleaning tools. Cleaning chemicals are one of the largest segments, with products like detergents, disinfectants, degreasers, and sanitizers widely used across households, commercial establishments, and industrial sectors. Cleaning equipment includes machinery such as vacuum cleaners, floor scrubbers, pressure washers, and industrial cleaning systems, which are commonly used in large-scale commercial, industrial, and institutional applications. Cleaning tools like mops, brushes, brooms, and microfiber cloths are also key contributors to the market, mainly in residential and smaller-scale commercial applications. The ongoing trend toward sustainability and eco-friendly solutions is pushing innovation in cleaning products, with many consumers and businesses opting for greener alternatives.
By service type, the cleaning market is categorized into window cleaning, floor and carpet cleaning, upholstery cleaning, construction cleaning, industrial cleaning, and others. Each service caters to different cleaning needs across industries. Window cleaning is commonly performed in residential, commercial, and high-rise buildings. Floor and carpet cleaning services are crucial in maintaining hygiene in both homes and businesses, especially in offices, hotels, and healthcare settings. Upholstery cleaning is increasingly popular in residential, hospitality, and commercial sectors to maintain furniture and improve indoor air quality. Construction cleaning focuses on the post-construction cleanup of debris and materials left after building projects. Industrial cleaning services address cleaning needs in manufacturing plants, warehouses, and other industrial environments, where specialized equipment and cleaning agents are used. Other specialized services cater to unique needs, such as pressure washing, air duct cleaning, or post-event cleaning.
By end-use, the cleaning market spans several sectors, including residential, commercial, industrial, and institutional. In the residential segment, cleaning products and services are commonly used for routine house cleaning, including surface cleaning, laundry, and specialized tasks such as upholstery cleaning. Commercial cleaning is a significant market, driven by demand from businesses such as offices, hotels, restaurants, retail stores, and healthcare facilities, all of which require consistent cleaning and maintenance. Industrial cleaning is crucial in manufacturing plants, chemical facilities, warehouses, and other industrial environments, where cleanliness is important for safety, operational efficiency, and equipment longevity. Institutional cleaning is a growing sector, particularly in healthcare (hospitals, clinics), schools, and public buildings, where stringent hygiene and sanitation standards are necessary.
Geographically, the global cleaning market is segmented into regions like North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa. North America and Europe are well-established markets for cleaning products and services, with high demand driven by regulatory standards in sectors like healthcare, foodservice, and hospitality. The demand for sustainable and eco-friendly cleaning solutions is particularly high in these regions. Asia-Pacific is the fastest-growing market, with rising urbanization, industrialization, and disposable incomes in countries like China and India. This growth is contributing to the increased demand for both cleaning products and professional cleaning services across residential, commercial, and industrial sectors. Latin America and Middle East & Africa are also witnessing growth in the cleaning market, driven by improving sanitation practices and increasing industrialization in these regions.
Global Cleaning Segment Analysis
In this report, the Global Cleaning Market has been segmented by Product, Service Type, End-use and Geography.
Global Cleaning Market, Segmentation by Product
The Global Cleaning Market has been segmented by Product into Mops and brooms, Cleaning brushes, Wipes and Others.
The global cleaning market encompasses a diverse range of products catering to various cleaning needs across residential, commercial, and industrial sectors. Key segments include mops and brooms, cleaning brushes, wipes, and other specialized cleaning tools. Each segment plays a crucial role in maintaining hygiene and cleanliness, essential for health and wellbeing.
Mops and brooms remain fundamental tools in both household and commercial settings, offering efficient ways to sweep and mop floors. These products are designed for different floor types and surface materials, ensuring effective dirt and dust removal. Cleaning brushes, on the other hand, cater to more targeted cleaning tasks, such as scrubbing surfaces that require deeper cleaning or removal of stubborn stains. Their versatility makes them indispensable across industries like hospitality, healthcare, and food service.
Wipes have gained significant popularity due to their convenience and effectiveness in quick clean-ups. They are widely used in both personal hygiene and surface cleaning applications, offering sanitizing properties and ease of disposal. The category of 'Others' encompasses a wide range of cleaning products such as dusters, sponges, and cleaning agents tailored to specific cleaning challenges. This segment continues to innovate with eco-friendly materials and advanced formulations to meet evolving consumer demands for efficiency and sustainability in cleaning practices.
Global Cleaning Market, Segmentation by Service Type
The Global Cleaning Market has been segmented by Service Type into Window Cleaning, Floor & Carpet Cleaning, Upholstery Cleaning, Construction Cleaning.
The global cleaning market, segmented by service type, includes various specialized cleaning services, each catering to distinct customer needs across residential, commercial, and industrial sectors. Window cleaning is one of the key services offered, typically targeting high-rise buildings, office complexes, and residential properties. This service is essential for maintaining the aesthetic appeal of buildings and ensuring the cleanliness of glass surfaces. Window cleaning involves specialized equipment, such as squeegees, scrapers, and water-fed poles, particularly for hard-to-reach windows. The demand for window cleaning services is driven by the growing number of skyscrapers, commercial buildings, and high-rise residential complexes.
Floor and carpet cleaning services are vital in both residential and commercial settings. This service includes deep cleaning of various flooring types, such as tiles, hardwood, and carpets, using machines or manual tools. Carpet cleaning is particularly important in commercial spaces like offices, hotels, and restaurants, where cleanliness and hygiene are crucial for maintaining a professional image and ensuring a healthy environment. Floor cleaning, on the other hand, is critical in industrial and commercial facilities, where dirt, grime, and contaminants need to be removed frequently to maintain a safe and operational workspace. The increasing demand for floor and carpet cleaning is driven by the rise in commercial spaces, hospitality sectors, and growing awareness about indoor air quality and sanitation.
Upholstery cleaning is another significant segment of the global cleaning market, particularly popular in the residential, hospitality, and commercial sectors. This service focuses on deep cleaning upholstered furniture such as sofas, chairs, and cushions, removing dirt, stains, and allergens. Upholstery cleaning is essential not only for aesthetic reasons but also for improving indoor air quality, especially in environments like hotels, offices, and homes where high traffic leads to accumulated dirt and allergens. Construction cleaning, which involves cleaning after construction or renovation projects, also plays a crucial role in the market. This service includes the removal of debris, dust, and leftover materials from construction sites, making the space ready for occupancy or further use. The growth in the construction industry and the increasing number of residential and commercial building projects are driving the demand for construction cleaning services.
Global Cleaning Market, Segmentation by End-use
The Global Cleaning Market has been segmented by End-use into Residential, Industrial, and Commercial
The global cleaning market is segmented by end-use into residential, industrial, and commercial sectors, each with its own distinct cleaning needs and demands. In the residential segment, cleaning products and services are used for regular household maintenance, including surface cleaning, laundry, dishwashing, and specialized tasks like upholstery and carpet cleaning. The demand for residential cleaning services has been growing, driven by busy lifestyles and a greater focus on maintaining cleanliness and hygiene at home. With the increasing awareness of allergens and the importance of a sanitized living space, the residential cleaning market continues to expand, particularly for services such as deep cleaning and specialized sanitation.
The industrial segment is another major part of the global cleaning market, catering to large-scale cleaning needs in factories, manufacturing plants, warehouses, and other industrial facilities. Industrial cleaning is crucial for ensuring operational efficiency, safety, and compliance with regulatory standards. It involves the use of heavy-duty cleaning equipment and specialized chemicals to remove grease, oil, dirt, and other industrial residues from machinery, equipment, and production areas. The need for industrial cleaning services is increasing as industries become more focused on maintaining clean and safe environments, as well as reducing downtime between production cycles. Automation in industrial cleaning is also becoming more prevalent, driving further demand in this sector.
The commercial cleaning market includes cleaning services for offices, retail stores, hotels, restaurants, healthcare facilities, and other commercial establishments. Cleaning in the commercial sector is vital for maintaining a professional image, ensuring hygiene, and creating a comfortable environment for employees, customers, and clients. The demand for commercial cleaning services is substantial, with regular cleaning required for office spaces, public facilities, and healthcare settings, where hygiene is a critical factor. Additionally, the rise of green cleaning and eco-friendly products in commercial cleaning services has further influenced market growth, as businesses increasingly adopt sustainable practices to meet environmental standards. The commercial segment remains a key driver of the overall cleaning market, particularly with the expanding service industries globally.
Global Cleaning Market, Segmentation by Geography
In this report, the Global Cleaning Market has been segmented by Geography into five regions; North America, Europe, Asia Pacific, Middle East and Africa and Latin America.
Global Cleaning Market Share (%), by Geographical Region, 2024
In 2023, the global cleaning market is segmented across various geographical regions, each contributing differently to its overall size and growth. North America holds a significant share of the market, driven by a high demand for cleaning services in commercial, residential, and industrial sectors. The region benefits from stringent hygiene standards and a strong focus on cleanliness across industries such as healthcare, hospitality, and food processing. Innovation in cleaning technologies and increased awareness of environmental sustainability also play crucial roles in shaping market dynamics in North America.
Europe is another key player in the global cleaning market, characterized by a mature and diverse landscape. Countries within the European Union uphold strict regulations regarding cleanliness and sanitation, bolstering demand for professional cleaning services and products. The market here is influenced by a growing preference for eco-friendly cleaning solutions and automation in cleaning processes. Additionally, the hospitality and tourism sectors drive significant demand, ensuring sustained growth in the European cleaning market.
Asia-Pacific represents a rapidly expanding segment of the global cleaning market, fueled by robust economic growth, urbanization, and rising disposable incomes. Countries like China, Japan, and India are major contributors, driven by increasing awareness of hygiene standards in both residential and commercial sectors. The market is characterized by a shift towards professional cleaning services and advanced cleaning technologies, reflecting changing consumer preferences and regulatory trends towards cleanliness and health.
Market Trends
This report provides an in depth analysis of various factors that impact the dynamics of Global Cleaning Market. These factors include; Market Drivers, Restraints and Opportunities Analysis.
Drivers, Restraints and Opportunity Analysis
Drivers
- Hygiene awareness boost
- Demand for eco-friendly products
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Rising incomes in emerging markets - The global cleaning market has experienced significant growth, fueled in large part by rising incomes in emerging markets. As disposable incomes increase across regions like Asia, Latin America, and parts of Africa, consumer spending on cleaning products and services has followed suit. This trend is driven by a greater emphasis on hygiene and cleanliness in both household and commercial settings, reflecting changing lifestyles and heightened awareness of health concerns. In emerging economies, urbanization has also played a crucial role, with more people moving to cities where demand for cleaning services is higher due to denser living conditions and increased commercial activity.
Market dynamics in emerging markets have reshaped the cleaning industry, leading to a diversification of products and services to cater to varying consumer needs and preferences. Companies within the sector have expanded their offerings to include eco-friendly products, premium cleaning services, and innovative solutions aimed at addressing specific regional challenges. This evolution is not only driven by economic growth but also by cultural shifts towards sustainability and convenience, influencing purchasing decisions across demographic segments.
The expansion of digital platforms and e-commerce has further accelerated market growth in emerging economies. Online retailing of cleaning products has become increasingly popular, providing consumers with greater accessibility and convenience in purchasing everything from household detergents to specialized cleaning equipment. This digital transformation has enabled companies to reach new customer bases in remote or underserved areas, contributing to the overall expansion and globalization of the cleaning market. As these trends continue to evolve, the cleaning industry is poised for continued growth and innovation, driven by the economic ascent of emerging markets worldwide.
Restraints
- Regulatory hurdles
- Intense market competition
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Fluctuating raw material costs - The global cleaning market, comprising various products like detergents, disinfectants, and cleaning tools, faces significant challenges from fluctuating raw material costs. Raw materials such as surfactants, enzymes, and chemicals used in formulations can experience price volatility due to factors like supply chain disruptions, changes in demand, or geopolitical events impacting production and distribution.
For manufacturers in the cleaning sector, these fluctuations pose challenges in maintaining stable pricing and profitability. When raw material costs spike unexpectedly, companies often face pressures to either absorb higher costs, adjust pricing, or reformulate products with less costly alternatives. This dynamic can affect competitiveness in the market and may necessitate strategic decisions in procurement and supply chain management to mitigate risks.
The impact of fluctuating raw material costs is not limited to manufacturers alone but extends across the entire cleaning industry. Distributors, retailers, and consumers may all feel the effects through higher product prices, supply chain delays, or shifts in product availability. This interconnectedness underscores the importance of robust supply chain strategies and partnerships to navigate these challenges effectively while maintaining product quality and customer satisfaction.
Opportunities
- Commercial sector expansion
- Technological advancements
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Specialized cleaning solutions - The global market for specialized cleaning solutions encompasses a wide array of industries and applications, driven by increasing demands for cleanliness, hygiene, and safety across various sectors. Specialized cleaning solutions include products and services tailored for specific environments such as hospitals, food processing facilities, and industrial sites where stringent cleanliness standards are essential. This market is characterized by a growing emphasis on eco-friendly and effective cleaning solutions that meet regulatory standards while also addressing specific needs, such as disinfection, sanitation, and maintenance of specialized equipment.
One significant driver of growth in this market is the healthcare sector, which demands specialized cleaning solutions to maintain sterile environments and prevent healthcare-associated infections (HAIs). Hospitals and medical facilities require cleaning products that not only disinfect but also ensure patient and staff safety. The food and beverage industry also contributes significantly to this market, requiring specialized cleaning agents that can effectively sanitize processing equipment and facilities to meet stringent food safety regulations.
The healthcare and food processing, industrial sectors such as manufacturing and pharmaceuticals also rely on specialized cleaning solutions to maintain operational efficiency and compliance with industry standards. These industries often deal with complex cleaning challenges, including the removal of contaminants, residues, and hazardous materials. The market for specialized cleaning solutions continues to evolve with advancements in technology, leading to the development of more efficient and sustainable cleaning products that reduce environmental impact while improving performance and safety standards across various applications.
Competitive Landscape Analysis
Key players in Global Cleaning Market include :
- Procter & Gamble Co.
- Unilever
- Henkel AG & Co. KGaA
- Ecolab Inc.
- SC Johnson & Son Inc.
- Diversey Holdings, Ltd.
- Clorox Company
- Reckitt Benckiser Group plc
- Kao Corporation
- Church & Dwight Co., Inc
In this report, the profile of each market player provides following information:
- Company Overview and Product Portfolio
- Key Developments
- Financial Overview
- Strategies
- Company SWOT Analysis
- Introduction
- Research Objectives and Assumptions
- Research Methodology
- Abbreviations
- Market Definition & Study Scope
- Executive Summary
- Market Snapshot, By Product
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Market Snapshot, By Service Type
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Market Snapshot, By End-use
- Market Snapshot, By Region
- Global Cleaning Market Dynamics
- Drivers, Restraints and Opportunities
- Drivers
- Hygiene awareness boost
- Demand for eco-friendly products
- Rising incomes in emerging markets
- Restraints
- Regulatory hurdles
- Intense market competition
- Fluctuating raw material costs
- Opportunities
- Commercial sector expansion
- Technological advancements
- Specialized cleaning solutions
- Drivers
- PEST Analysis
- Political Analysis
- Economic Analysis
- Social Analysis
- Technological Analysis
- Porter's Analysis
- Bargaining Power of Suppliers
- Bargaining Power of Buyers
- Threat of Substitutes
- Threat of New Entrants
- Competitive Rivalry
- Drivers, Restraints and Opportunities
- Market Segmentation
- Global Cleaning Market, By Product, 2021 - 2031 (USD Million)
- Mops and brooms
- Cleaning brushes
- Wipes
- Others
- Global Cleaning Market, By Service Type, 2021 - 2031 (USD Million)
- Window Cleaning
- Floor & Carpet Cleaning
- Upholstery Cleaning
- Construction Cleaning
- Global Cleaning Market, By End-use, 2021 - 2031 (USD Million)
- Residential
- Industrial
- Commercial
- Global Cleaning Market, By Geography, 2021 - 2031 (USD Million)
- North America
- United States
- Canada
- Europe
- Germany
- United Kingdom
- France
- Italy
- Spain
- Nordic
- Benelux
- Rest of Europe
- Asia Pacific
- Japan
- China
- India
- Australia & New Zealand
- South Korea
- ASEAN (Association of South East Asian Countries)
- Rest of Asia Pacific
- Middle East & Africa
- GCC
- Israel
- South Africa
- Rest of Middle East & Africa
- Latin America
- Brazil
- Mexico
- Argentina
- Rest of Latin America
- North America
- Global Cleaning Market, By Product, 2021 - 2031 (USD Million)
- Competitive Landscape
- Company Profiles
- Procter & Gamble Co.
- Unilever
- Henkel AG & Co. KGaA
- Ecolab Inc.
- SC Johnson & Son Inc.
- Diversey Holdings, Ltd.
- Clorox Company
- Reckitt Benckiser Group plc
- Kao Corporation
- Church & Dwight Co., Inc
- Company Profiles
- Analyst Views
- Future Outlook of the Market