Global Champagne Market Growth, Share, Size, Trends and Forecast (2025 - 2031)

• In 2020, Moet & Chandon announced its newly launched brand identity with packaging design and logo.

• In 2020, Veuve Clicquot announced its newly launched Champagne Extra Brut Extra Old.

• In 2019, Laurent-Perrier announced its new collection, Harmonies. It is paired with various food and Champagne.

• In 2021, Veuve Clicquot announced its first eco-friendly packaging, a recyclable paper bottle with 100% biodegradability. The product is called ‘The Eco-friendly Future Bottle.

The global champagne market can be segmented based on various factors including type, distribution channel, and geography. In terms of type, champagne is categorized into several classifications such as brut, extra brut, rosé, and vintage, each appealing to different consumer preferences and occasions. Brut champagne, characterized by its dryness, remains the most popular type globally due to its versatility in pairing with various foods and suitability for celebrations. From a distribution perspective, the market is segmented into on-trade (restaurants, bars, hotels) and off-trade (retail stores, supermarkets, online platforms). The on-trade sector holds significant importance, particularly in regions with high tourism and hospitality activity, where champagne is often consumed in social settings and special events. Meanwhile, the off-trade segment is expanding with the rise of e-commerce platforms offering convenience and accessibility to consumers worldwide.

Geographically, Europe, led by its native France, remains the dominant region in terms of production and consumption of champagne. However, there is increasing demand from North America and Asia-Pacific, driven by evolving consumer tastes towards premium alcoholic beverages and rising disposable incomes. These regions present lucrative opportunities for growth, with champagne producers and distributors expanding their reach through strategic marketing initiatives and product diversification tailored to local preferences and cultural contexts.

Global Champagne Market Analysis

The Global Champagne Market has been segmented by Price Point, Distribution Channel and Geography.

Global Champagne Market, Segmentation by Price Point

The Global Champagne Market has been segmented by Price Point into Economy, Mid-range and Luxury.

The segmentation of the Global Champagne Market by price point into economy, mid-range, and luxury categories reflects the diverse consumer preferences and market dynamics within the sparkling wine sector. Economy segment champagnes typically cater to budget-conscious consumers seeking affordable options without compromising entirely on quality. These offerings often include non-vintage brut varieties from established champagne houses, making them accessible for everyday celebrations and casual consumption.

In contrast, the mid-range segment encompasses champagnes positioned at a moderate price point, offering a balance between quality and affordability. These champagnes often include vintage and non-vintage brut, rosé, and demi-sec varieties, appealing to consumers looking for a higher quality experience at a reasonable price. They are commonly found in both on-trade establishments and retail outlets, targeting a broader consumer base who appreciate champagne's luxury appeal without the premium price tag. Lastly, the luxury segment represents the pinnacle of champagne craftsmanship and exclusivity, featuring prestige cuvées, vintage champagnes, and limited-edition releases. These offerings are characterized by their exceptional quality, elaborate packaging, and heritage, catering to affluent consumers and collectors who value rarity and distinction in their champagne choices. The luxury segment drives significant revenue for leading champagne houses, leveraging its association with luxury lifestyles and special occasions to maintain exclusivity and high brand equity in the global market.

Global Champagne Market, Segmentation by Distribution Channel

The Global Champagne Market has been segmented by Distribution Channel into Supermarket/Hypermarket, Specialty Stores, On Trade and Others.

The segmentation of the Global Champagne Market by distribution channel highlights the diverse avenues through which champagne reaches consumers worldwide. Supermarkets and hypermarkets play a pivotal role as major retail channels, offering convenience and a wide selection of champagne brands and varieties. These outlets cater to a broad consumer base seeking both popular and premium champagne options, leveraging their extensive reach and promotional activities to drive sales volume across various regions.

Specialty stores represent another significant distribution channel for champagne, focusing on curated selections and personalized service. These stores often include wine shops, boutique retailers, and online platforms specializing in premium alcoholic beverages. They attract discerning consumers who value expertise, product knowledge, and a unique shopping experience, thereby contributing to the market's premiumization trend and fostering brand loyalty among champagne enthusiasts.

On-trade channels, comprising restaurants, bars, hotels, and catering services, provide a crucial avenue for champagne consumption in social and celebratory settings. These establishments not only offer champagne by the glass or bottle but also enhance the beverage's appeal through gastronomic pairings and promotional events. The on-trade segment is vital for introducing new champagne varieties to consumers and reinforcing brand prestige through memorable dining and hospitality experiences. Additionally, other distribution channels, such as duty-free shops, e-commerce platforms, and direct sales from champagne producers, further diversify the market landscape by catering to specific consumer demographics and preferences globally.

Global Champagne Market, Segmentation by Geography

The Global Champagne Market has been segmented by Geography into five regions; North America, Europe, Asia Pacific, Middle East and Africa and Latin America.

Global Champagne Market Share (%), by Geographical Region, 2024

The segmentation of the Global Champagne Market by geography into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America provides insight into regional consumption patterns and market dynamics. Europe, particularly France, stands as the dominant region in both production and consumption of champagne, owing to its historical roots and cultural significance associated with the sparkling wine. The region not only serves as the birthplace of champagne but also hosts renowned champagne houses that cater to both domestic and international markets, contributing significantly to the global market's revenue.

North America represents another key region in the global champagne market, characterized by a growing appreciation for premium alcoholic beverages and luxury goods. The United States, in particular, has emerged as a major importer and consumer of champagne, driven by affluent demographics and increasing consumer willingness to explore diverse sparkling wine options. Meanwhile, the Asia Pacific region, including countries like China, Japan, and Australia, has witnessed rapid growth in champagne consumption fueled by rising disposable incomes, urbanization, and evolving lifestyles that favor celebratory and luxury consumption occasions. Middle East and Africa, along with Latin America, present emerging markets with growing potential, where champagne consumption is gaining traction among affluent consumers seeking status symbols and premium experiences. These regions offer opportunities for champagne producers to expand their footprint and cultivate new consumer bases through strategic marketing initiatives and distribution partnerships.

This report provides an in depth analysis of various factors that impact the dynamics of Global Champagne Market. These factors include; Market Drivers, Restraints and Opportunities Analysis.

Drivers, Restraints and Opportunity Analysis

Key players in Global Champagne Market include:

• Center Vinicole - Champagne Nicolas Feuillatte
• LVMH Group (DFS Group Limited)
• Lanson-BCC
• Laurent-Perrier
• Palmer & Co
• Pernod Ricard
• Piper-Heidsieck
• Taittinger
• THINOT BORDEAUX-CHAMPAGNE
• Vranken Pommery Monopole SA

In this report, the profile of each market player provides following information:

• Company Overview and Product Portfolio
• Key Developments
• Financial Overview
• Strategies
• Company SWOT Analysis