Global Canned Wines Market Growth, Share, Size, Trends and Forecast (2025 - 2031)

• 2023: E.&J. Gallo Winery launched their new line of premium canned wines under the brand "The Uncanny Collection," featuring sustainable packaging and a variety of wine styles to cater to eco-conscious consumers.

• 2022: Constellation Brands acquired the startup Crafters Union Wine, known for its trendy canned wines, to diversify its product portfolio and tap into the growing market of millennial consumers seeking convenient wine options.

The Global Canned Wines Market is segmented by Type into various categories, primarily including red wines, white wines, rosé wines, and sparkling wines. Each type caters to different consumer preferences and occasions. Red and white wines dominate the market due to their widespread popularity and versatility in pairing with various foods. Rosé and sparkling wines are gaining traction, especially for casual and celebratory occasions. The diversity in wine types available in cans ensures that there is something for every palate, contributing to the market's broad appeal and encouraging consumers to explore new varieties in a convenient format.

The market is also segmented by Distribution Channel into online and offline sales. Offline channels include supermarkets, hypermarkets, specialty liquor stores, and convenience stores, which provide consumers with immediate access and the opportunity to physically inspect the products. Online channels, however, have seen significant growth, driven by the convenience of home delivery and the extensive range of options available on e-commerce platforms. The online segment is particularly appealing to younger, tech-savvy consumers who appreciate the ease of browsing and purchasing from the comfort of their homes. Both channels play crucial roles in the market, with offline stores driving spontaneous purchases and online platforms offering accessibility and variety.

Global Canned Wines Segment Analysis

In this report, the Global Canned Wines Market has been segmented by Type, Distribution Channel and Geography.

Global Canned Wines Market, Segmentation by Type

The Global Canned Wines Market has been segmented by Type into Sparkling, Fortified and Others.

Sparkling canned wines, including popular varieties like prosecco and champagne, are increasingly favored for their effervescence and suitability for celebratory occasions. These wines are convenient for outdoor events and casual gatherings, appealing to consumers who appreciate the convenience and portability of cans without compromising on the festive experience. The carbonation in sparkling wines also adds a unique sensory appeal that attracts a wide range of consumers, further boosting their market presence.

Fortified canned wines, which include varieties such as port and sherry, are another segment gaining traction. These wines have a higher alcohol content and a richer flavor profile, making them a popular choice for those seeking a more robust wine experience. The convenience of canned packaging allows consumers to enjoy these typically high-end wines in more casual settings, breaking the traditional mold of fortified wine consumption. This segment appeals to both seasoned wine enthusiasts and new consumers who are exploring different types of wines without the commitment of purchasing a full bottle.

The "Others" category encompasses a diverse range of canned wine types, including rosé, red, and white wines. This segment is driven by the broad appeal of these wines, which cater to various taste preferences and occasions. Rosé wines, in particular, have seen a surge in popularity due to their refreshing taste and versatility. The variety within this segment ensures that there is a canned wine option for every consumer preference, from casual picnics to fine dining experiences. The continuous innovation and expansion within the "Others" category reflect the dynamic nature of the market, providing ample opportunities for growth and consumer engagement.

Global Canned Wines Market, Segmentation by Distribution Channel

The Global Canned Wines Market has been segmented by Distribution Channel into Supermarket & Hypermarket, Online and Other Stores

Supermarkets and hypermarkets play a pivotal role in the distribution of canned wines, offering consumers the convenience of one-stop shopping. These large retail outlets provide ample shelf space and visibility for a wide range of products, enabling consumers to easily compare and select their preferred canned wines. The accessibility and immediate availability of products in supermarkets and hypermarkets make them a popular choice for spontaneous purchases and regular wine buyers. Additionally, promotional activities and in-store tastings often conducted in these outlets help boost consumer awareness and drive sales.

Online channels have seen significant growth in the distribution of canned wines, driven by the increasing trend of e-commerce and digital shopping. Online platforms offer a vast selection of canned wines from various brands and regions, catering to a global customer base. The convenience of browsing and purchasing wines from the comfort of one’s home, coupled with the availability of detailed product descriptions and customer reviews, enhances the online shopping experience. Furthermore, online retailers often provide exclusive deals and subscriptions, attracting tech-savvy consumers who prefer hassle-free, direct-to-door delivery. The rise of online wine clubs and specialized wine delivery services also contributes to the expansion of this distribution channel.

Other Stores, including convenience stores, liquor stores, and specialty wine shops, form another important distribution channel for canned wines. These stores cater to local neighborhoods and specific consumer needs, offering a curated selection of canned wines. Convenience stores are particularly popular for their accessibility and extended hours, making them ideal for last-minute purchases. Liquor stores and specialty wine shops, on the other hand, often provide a more personalized shopping experience with knowledgeable staff who can offer recommendations and insights. This distribution channel appeals to consumers looking for specific wine varieties or those who prefer shopping locally. The diverse presence of canned wines across various store types ensures that they are readily available to a broad audience, supporting the market’s growth.

Global Canned Wines Market, Segmentation by Geography

In this report, the Global Canned Wines Market has been segmented by Geography into five regions; North America, Europe, Asia Pacific, Middle East and Africa and Latin America.

Global Canned Wines Market Share (%), by Geographical Region, 2024

The geographical distribution of the Global Canned Wines Market highlights significant regional variations in market share. North America, particularly the United States, holds a dominant position, driven by high consumer acceptance and the presence of major canned wine producers. The region's market share is bolstered by a robust wine culture, innovative packaging solutions, and a trend towards on-the-go consumption. Additionally, the eco-friendly aspect of canned wines resonates strongly with North American consumers, contributing to the market's expansion.

Europe follows closely, with countries like the United Kingdom, Germany, and France showing substantial growth in canned wine adoption. The European market benefits from a rich wine heritage and a growing preference for sustainable and convenient packaging. Moreover, the region's stringent environmental regulations encourage the use of recyclable materials, making canned wines an attractive option for eco-conscious consumers. European wineries are also increasingly experimenting with canned formats, offering a diverse range of high-quality wines in this innovative packaging.

In contrast, the Asia-Pacific region is an emerging market for canned wines, with significant potential for growth. Countries such as Japan, Australia, and China are witnessing a gradual increase in consumer interest in canned wines, driven by changing lifestyles and increasing urbanization. The convenience and novelty of canned wines appeal to younger demographics in these countries. Additionally, the growing influence of Western culture and the rising popularity of wine consumption in the region are expected to drive the market's expansion. As awareness and acceptance of canned wines continue to grow, the Asia-Pacific region is poised to become a significant contributor to the global market.

This report provides an in depth analysis of various factors that impact the dynamics of Global Canned Wines Market. These factors include; Market Drivers, Restraints and Opportunities Analysis

Drivers, Restraints and Opportunity Analysis

Key players in Global Canned Wines Market include:

• The Wine Group
• Treasury Wine Estate
• Castel Freres
• Accolade Wines
• Total Together
• FeCoVitA Coop
• Constellation Brands

In this report, the profile of each market player provides following information:

• Company Overview and Product Portfolio
• Key Developments
• Financial Overview
• Strategies
• Company SWOT Analysis