Global Biotin Supplements Market Growth, Share, Size, Trends and Forecast (2025 - 2031)

• In October 2023, Indian company Jayant Specialities expanded into the biotin supplements market. The company, primarily known for face masks and hand sanitizers, launched multivitamin gummies with biotin as one of the ingredients.

• In September 2023, Earth’s Splendor donated a large amount of biotin supplements to charity. The American brand hoped to alleviate the biotin deficiency in the Long Island region of the United States.

The global biotin supplements market has been segmented by form, purpose, application, and geography.

By form, the market is divided into capsules, tablets, soft gels, gummies, liquids, powders, and others. Capsules and tablets remain the most popular forms of biotin supplements due to their convenience and long shelf life. However, there has been a growing demand for gummies, which are easier to consume, particularly among younger consumers. Liquids and powders are also gaining traction, especially among those who prefer customizable doses or have difficulty swallowing pills.

In terms of purpose, biotin supplements serve mainly two functions: beauty and energy. The beauty segment is the largest, as biotin is commonly used for enhancing the health of skin, hair, and nails. It is known for promoting stronger hair growth, improving skin texture, and preventing brittle nails. The energy segment, though smaller, has also seen growth, as biotin plays a role in energy metabolism by aiding the conversion of food into energy.

Biotin supplements are applied primarily in skincare, hair care, nails care, and other health-related areas. The skincare and hair care applications are the largest, driven by consumer demand for beauty supplements that promote youthful and healthy-looking skin and hair. Nail care is another growing segment, as people seek to strengthen and improve the appearance of their nails.

Geographically, the biotin supplements market is segmented into North America, Europe, Asia Pacific, Middle East & Africa, and Latin America. North America and Europe dominate the market, driven by a high consumer awareness of beauty and wellness products. However, the Asia Pacific region is expected to see the fastest growth, with increasing adoption of supplements for health and beauty purposes. Latin America and the Middle East & Africa represent emerging markets with untapped potential, where demand for biotin supplements is rising.

Global Biotin Supplements Market Analysis

The Global Biotin Supplements Market has been segmented by Form, Purpose, Application and Geography.

Global Biotin Supplements Market, Segmentation by Form

The Global Biotin Supplements Market has been segmented by Form into Capsules, Tablets, Soft gels, Gummy, Liquid, Powders and Others.

The Global Biotin Supplements Market, segmented by form, offers a wide array of options to cater to diverse consumer preferences and needs. Capsules and tablets are among the most common forms of biotin supplements, favored for their convenience, precise dosing, and ease of ingestion. These formats appeal to consumers looking for straightforward supplementation as part of their daily health routine. Softgels are another popular choice known for their easy swallowing and potential for enhanced absorption, making them a preferred option for consumers seeking efficient nutrient delivery.

Gummies have gained popularity in recent years due to their palatable nature and resemblance to candies, making them a preferred choice among consumers, including children and adults who prefer a more enjoyable supplement experience. Liquid biotin supplements offer flexibility in dosage and are often chosen for their quick absorption, appealing to consumers looking for fast-acting results. Powders provide versatility as they can be easily mixed into beverages or food, offering customizable dosage options and convenient incorporation into daily routines. Other forms of biotin supplements cater to niche preferences, such as chewable tablets or specialized formulations that combine biotin with other vitamins and minerals for enhanced efficacy and targeted health benefits. As consumer awareness grows and preferences evolve towards personalized nutrition and convenience, the diversity in biotin supplement forms continues to expand to meet these demands effectively.

Global Biotin Supplements Market, Segmentation by Purpose

The Global Biotin Supplements Market has been segmented by Purpose into Beauty and Energy.

The Global Biotin Supplements Market, segmented by purpose into beauty and energy, reflects the dual appeal of biotin supplements for enhancing both physical appearance and overall vitality. In the beauty segment, biotin supplements are widely sought after for their reputed benefits in promoting healthier hair, skin, and nails. Biotin is believed to support keratin production, a protein essential for maintaining strong and resilient hair and nails, while also contributing to skin hydration and elasticity. As consumers increasingly prioritize personal grooming and wellness, biotin supplements formulated for beauty purposes continue to gain popularity, driving market growth.

In the energy segment, biotin is recognized for its role in supporting metabolic functions that convert food into energy. Biotin participates in key enzymatic reactions involved in carbohydrate, fat, and protein metabolism, thereby contributing to overall energy production and utilization in the body. Supplements targeting energy enhancement are particularly appealing to individuals seeking natural and nutritional solutions to combat fatigue, support physical performance, and maintain vitality throughout the day. With growing awareness of the importance of maintaining optimal energy levels for daily activities and exercise, the demand for biotin supplements in the energy segment is expected to grow, bolstered by formulations that combine biotin with other vitamins and minerals known for their energy-supporting properties.

Global Biotin Supplements Market, Segmentation by Application

The Global Biotin Supplements Market has been segmented by Application into Skincare, Hair care, Nails care and Others.

The Global Biotin Supplements Market, segmented by application, caters to various aspects of personal care and wellness. Skincare represents a significant application segment, driven by consumer demand for supplements that promote healthy skin. Biotin's role in supporting skin health by maintaining moisture levels and enhancing elasticity has fueled its popularity in skincare products. These supplements are often sought after for their potential to address conditions like dryness, acne, and premature aging, appealing to consumers looking for holistic approaches to skincare beyond topical treatments.

Hair care constitutes another substantial segment within the biotin supplements market, owing to biotin's reputation for promoting hair growth and strength. Biotin supplements are widely used to address hair thinning, brittleness, and promoting overall hair health. The market offers various formulations tailored to meet different consumer needs, from basic hair health maintenance to intensive treatments for hair loss and damage repair. Nails care also benefits from biotin supplements, as they support the strength and growth of nails, addressing concerns such as brittleness and slow growth. Beyond these primary applications, biotin supplements are increasingly explored for their potential benefits in supporting metabolic functions and overall well-being, reflecting a growing trend towards preventive healthcare and beauty from within approaches.

Global Biotin Supplements Market, Segmentation by Geography

The Global Biotin Supplements Market has been segmented by Geography into five regions; North America, Europe, Asia Pacific, Middle East and Africa and Latin America.

Global Biotin Supplements Market Share (%), by Geographical Region, 2024

The Global Biotin Supplements Market, segmented by geography, covers five key regions: North America, Europe, Asia Pacific, the Middle East and Africa, and Latin America. North America holds a significant share of the market due to high consumer awareness about health and wellness, widespread availability of biotin supplements, and a strong focus on beauty and personal care. The presence of major market players and a well-established distribution network also contribute to the robust market growth in this region. Europe follows closely, driven by similar trends in health consciousness and a growing interest in dietary supplements for beauty and overall wellness. Regulatory frameworks in these regions also ensure high standards of product quality and safety, further boosting consumer confidence and market growth.

Asia Pacific is emerging as a rapidly growing market for biotin supplements, fueled by increasing disposable incomes, urbanization, and rising awareness about the benefits of dietary supplements. The expanding middle class and growing beauty and personal care industry in countries like China, India, and Japan contribute significantly to the market's expansion. The Middle East and Africa, along with Latin America, are also experiencing steady growth in the biotin supplements market. This growth is driven by improving economic conditions, increasing health awareness, and expanding retail sectors that make supplements more accessible to a broader consumer base. As these regions continue to develop, the demand for biotin supplements is expected to rise, supported by targeted marketing strategies and increasing consumer education on the benefits of biotin.

This report provides an in depth analysis of various factors that impact the dynamics of Global Biotin Supplements Market. These factors include; Market Drivers, Restraints and Opportunities Analysis.

Drivers, Restraints and Opportunity Analysis

Key players in Global Biotin Supplements Market include:

• Sports Research
• The Nature's Bounty Co.
• Pure Research Products, LLC
• Zhou Nutrition
• Natrol LLC
• Church & Dwight Co. Inc.
• LifeGarden Naturals
• NOW Foods
• Jarrow Formulas

In this report, the profile of each market player provides following information:

• Company Overview and Product Portfolio
• Key Developments
• Financial Overview
• Strategies
• Company SWOT Analysis